Conferences in Europe
Promatic Group: Pioneering Innovation in Slot Gaming for Over 25 Years
The European Gaming Congress (EGC) returns to Warsaw for 2024 on 15-16 October, and organizer HIPTHER is proud to introduce the conference’s esteemed Sponsors – trailblazing companies and accomplished professionals that help make the magic happen! In this Sponsors Spotlight Feature, we welcome Piotr Fedak, CEO at Promatic Group, parent company of the Platinum Sponsor for EGC 2024, Promatic Games.
To start off, thank you for becoming the Platinum Sponsor of the upcoming EGC in Warsaw. We truly appreciate your trust! What inspired your decision to participate and sponsor this event?
The European Gaming Congress is a very important event for us, we have participated in the past edition. The congress creates an opportunity to meet, exchange experiences, discuss trends between industry professionals as it gathers representatives from all over Europe. Being a Partner in such events is also part of our organization’s strategy. And the fact that the conference is held in Warsaw, Poland, is of great importance – we are a local company and the Polish market is extremely important to us, hence our strong involvement in EGC.
As is tradition, could you tell us a bit about yourself? How long have you been with Promatic Group and in the gambling industry overall?
I have been associated with Promatic Group nearly 20 years now, the vast majority of my professional experience in the industry. In our organization I have held various positions related to operational areas, later I became a Managing Director and currently I am the CEO of the company being responsible for strategic, operational and organizational management.
You describe Promatic Group as a “one-stop solution provider for the gambling industry.” How should we interpret that? Tell us more about the company and its journey.
Correct, hard to believe it’s been almost 30 years now! We started as a distributor and over the course of almost 3 decades we have been developing our products – at the beginning we only offered EGM Terminals with slot games produces in Austria Later, we started producing our own game collections which naturally led us to developing a fully professional games studio that delivers own, developed in-house products to both the retail and online markets.
Our conference focuses on the European market, but you have a presence beyond Europe as well. Which markets are most important for you, and what offerings do you bring to Europe versus other regions? Which market is easier or harder to operate in, and how do they differ?
As I mentioned, Poland is a key market due to our origin. However, with nearly 30 years of experience, we now operate under two flagship brands, Promatic and Promatic Games, and we are present in various locations globally, including Europe, Africa, and Latin America.
European markets are definitely more saturated and are characterized by high competition. In Africa, for instance, there is much more space for business development, but also more organizational challenges than in European countries. It is difficult to say which market is easier as they differ significantly. Yet, our diverse offer allows us to operate in many regions, and although each market has different regulations we deal with in our daily activities. That is why we are always flexible and able to adapt to a given region and its specific requirements.
Like any company, you surely have competition. If you had to pinpoint what sets you apart, what would you say is your competitive advantage?
Our industry is characterized by very strong competition. Yet, we always try to use our competitive advantage – we are an independent manufacturer with our own resources and capital, we have an autonomous game studio and we are self-sufficient in every aspect of our activity.
Besides, Promatic Group is a local company quite different from big enterprises, not limited by corporate complications, intricate processes and complex internal regulations. We do not follow extensive bureaucracy and we adapt faster to changes in the business environment. Consequently, we can create new products and complete business agreements faster and more agile, easily competing with large corporations.
On top of that, we offer a very competitive product with excellent value for the money. We create top-engaging content as our games always respond to individual needs of the market, local players and that definitely distinguishes us from the competition.
And what do you admire in other companies? Do you have any role models or best practices that you follow? Is there someone/some company worth emulating—even if you don’t want to name names?
Like most companies we follow industry trends as well as competing businesses and wish to be one step ahead. We are confident that with such an approach the industry can develop, and direct, open competition creates opportunities for growth.
In our organization, we act as a participant in the gaming industry – we observe others, but we also want to have a significant impact and set the trends based on our capabilities and resources. What characterizes large companies is a strong distribution and operational authority in the countries they come from as it allows to scale global operation.
Let’s talk about branded games. Do you have any other themed games in your portfolio? If so, what are they like? What guides your choices when selecting these themes?
Games featuring celebrities, such as Mariusz Pudzianowski – the brand ambassador of Promatic Group, allow us to stand out on local markets and create unique, dedicated content, responding to individual needs of players in a given region. Apart from Pudzian, our games feature other famous figures who are popular in Slovakia, Romania or Ukraine. But celebrity games are not the only trend we use in our slots, we also focus on popular and well-known historical, cultural or social themes, examples include titles like Janosik, Husaria, Golden Train or Copernicus dedicated to Polish players or games with African themes, very popular in Nigeria: Naija Wheels or African Carnival. The ability to create branded games is a great added value of our brand and we are happy that we can promote themes and motives that are important to players in local regions
What opportunities and challenges do you see for the gaming industry in Europe? How is Promatic Group preparing for changing trends (do you notice any, e.g., in customer behavior, industry needs, legal regulations, etc.)?
Our industry is defined by very strong legislation, also in Poland.
The European market as a whole is already very regulated and saturated and most of our neighboring markets have increasingly restrictive regulations that do not translate into sales opportunities in the retail segment. Online market currently offers greater space for development and this is one of the trends that Promatic focuses on – we want to deliver products to the online sector in Poland and other European markets.
But regulatory restrictions and differences are not the only challenge, players’ preferences are changing too and we want to follow them by modifying the ergonomics of the machines following waving popularity of games, and user behaviors, which is why we constantly develop new products, providing new, engaging content that is both safe and compliant with Responsible Gaming policy. It is our highest priority to deliver safe products, our production process is always well-thought-out from the early design stage to publishing aspects, ultimately leading to the certification of our products according to the highest European standards.
It is difficult to say which market is easier as they differ a lot. On the other hand, despite discrepancies, our diverse product offer and ability to adapt to specific market requirements allow us to operate in many regions with changing regulations.
You were nominated in four categories for the EiGE awards:
- Best iGaming Supplier > Promatic Group
- Best iGaming Product > Miss Joker Show (Promatic Group)
- Best Game Developer > Promatic Group
- Best Emerging iGaming Company > Promatic Group
From what we see in the results of the first stage, you have a chance in several categories. Winning in which category would make you the happiest, and why?
We proudly received nominations in four different categories and in each of them we were among the finalists, which makes us very happy. The categories are very diverse, and the nominations in all of them confirm the hard work of all our teams in our organization, show our versatility and motivate us to continue the good work. The nomination in the Best Product category is certainly very important to us, we know that Miss Joker Show is very well received by players in many markets, but of course we keep our fingers crossed for any award in any category.Each will make us equally happy.
Engagement vs. Responsibility – will you be discussing this at the congress? What is your opinion on the topic, and how does Promatic approach it?
All aspects of Responsible Gaming are always significantly important to us. We adapt the policies already at the design stage of our products. We want our games to be engaging, but at the same time not to extend any negative patterns, so we implement a number of features and mechanisms to our products to be fully compliant with principles of Responsible Gaming.
During the European Gaming Congress, Promatic representatives: Maciej Makuszewski – Head of iGaming and Luka Oblak – Product Manager will present a very interesting workshop showcasing how to capture such balance between user engagement and policies compliance. The presentation ‘Mastering the Art of Balanced Slot Development’ – we kindly invite all the attendees of EGC to participate.
As we approach the final quarter of 2024, it’s a good time to start reflecting on the year.
What are your plans and goals for Q4 and the upcoming year, 2025? What challenges do you foresee?
Although it is still too early to sum up, this year was very successful for us – we managed to complete many key business projects, we keep developing our online product, receiving new relevant certifications and we would like to maintain this trend. In the coming months, we plan to expand to new markets and grow our team of experts. We also focus on the development of new technologies, we expand the retail network while focusing on further development of the online product. We concentrate a lot on diversifying our product offer, which will certainly be much wider next year.
EGC is not the only conference where we can meet you at industry events in the near future. Can you share any plans in this regard?
Industry events are an important platform enabling valuable discussions and meetings. This week we are participating in SBC in Lisbon, we will also be at iGaming in Malta.
Next year, we are exhibiting at ICE 2025 in Barcelona and warmly invite you to visit Promatic Group’s stand. All the above events are very inspirational as we are committed to following trends, developing know-how and new technologies in gaming, and exchanging experiences with industry experts, which certainly contributes to our development.
Piotr Fedak – BIO
PIOTR FEDAK
Chief Operating Officer of Promatic Group
Actively working in the gaming industry for over 20 years.
Associated with Promatic Group for most of his professional career, solely involved in operational processes.
He held the positions of Operations Director and Managing Director, supervising operations on domestic and global markets, also managing introducing innovations.
In 2023, he took the position of the CEO of the company, leading and managing the organization in the scope of operational and strategic processes.
Promatic Group’s iGaming Director, Maciej Makuszewski, and Product Design Manager, Luka Oblak, will be presenting a workshop at the European Gaming Congress on ‘Mastering the Art of Balanced Slot Development.
Join us in Warsaw and meet the Promatic Games Team in person:
The post Promatic Group: Pioneering Innovation in Slot Gaming for Over 25 Years appeared first on European Gaming Industry News.
Conferences in Europe
The iGaming Conference Boom: A Catalyst for Industry Growth or Event Overload?
As the iGaming industry rapidly expands, so too has the frequency of events, summits, and conferences held worldwide. While some within the industry have expressed concerns over the seemingly endless cycle of iGaming conferences, many organizers are now strategically responding by integrating multiple industry sectors into single events. This shift could mark a new era where iGaming conferences are not just more numerous but also more impactful, driving sustained growth and collaboration across the industry.
An Industry on the Rise
The iGaming sector has seen phenomenal growth in recent years, with new regions regulating online gaming, an influx of advanced technology, and changing consumer behaviors. Conferences are a direct reflection of this growth. In response to an industry that is evolving at breakneck speed, these gatherings allow professionals to stay informed, network, and showcase innovations in a competitive, fast-paced market. According to recent reports, 2024 has maintained a similarly robust lineup of conferences as seen in 2023, indicating a steady demand for these industry forums.
Consolidation: Bringing Multiple Industries Together
One of the biggest shifts in recent years has been the move towards event consolidation. Instead of organizing niche, standalone conferences, major event organizers are combining multiple related industries under one roof. For example, some organizers have extended their conferences to cover related fields such as emerging technologies, fintech, and affiliate marketing. This integrated approach creates a unique space for professionals across interconnected sectors to gather, learn, and share insights. This evolution aims to streamline event schedules while providing a more holistic experience for attendees.
Consistency in the Number of Conferences
While some expected the number of iGaming events to decrease in 2024 as the industry reaches a more mature stage, the calendar has remained steady with a full slate of global conferences. Sources highlight extensive lists of major iGaming conferences for the year, covering multiple regions and themes, from regulatory updates to technological advances and new market opportunities. This consistency signals that the demand for these conferences remains high, suggesting that attendees continue to find value in them as essential business and networking platforms.
Why More Conferences Might Actually Be Beneficial
The prevalence of iGaming conferences can be viewed positively when considering the growth trajectory of the industry. These events provide valuable exposure for startups, facilitate knowledge sharing, and foster collaborations that might not happen otherwise. For industry veterans, they’re an opportunity to reconnect, reassess strategies, and stay informed about the latest trends. For newcomers, conferences offer a way into the industry through educational sessions, networking, and visibility.
Furthermore, the diversity in conference topics allows professionals to choose events that best align with their interests or expertise. The range of events caters to everyone from affiliate marketers and game developers to regulators and financial specialists. The right conference can provide insight into specific challenges or growth areas, helping companies refine their strategies.
Balancing Act: Growth Without Saturation
While it’s clear that iGaming conferences play a crucial role in the industry, there’s an argument to be made for balancing quantity with quality. Some attendees feel that with too many events, resources and attention can become stretched thin. To counteract this, organizers who offer integrated, multi-industry conferences are not only addressing the issue of event overload but are also creating more comprehensive forums that offer greater value and insight. A well-curated, diverse conference can draw higher-quality attendance and provide a richer experience for those participating.
Conclusion
The iGaming conference landscape in 2024 reflects an industry that continues to expand, innovate, and adapt to the demands of a global, interconnected world. While the sheer number of conferences may be daunting to some, the strategic consolidation of industries within these events speaks to a forward-thinking approach by organizers. The trend toward integrated, multi-focus conferences provides an opportunity for even greater collaboration, allowing the industry to continue thriving. As long as these events evolve to meet the needs of their audiences, the iGaming industry stands to benefit immensely from its vibrant and active conference ecosystem.
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Milena Tsankarska, Chief Commercial and Marketing Officer, represented ZettaOnline at the SBC Summit, leaving the event with promising new opportunities for the company. The summit, held from September 24th to 26th, 2024, at the Feira Internacional de Lisboa, brought together some of the top global experts in the gaming industry in the Portuguese capital.
“We have the chance to exchange ideas and form promising new partnerships which faced directly our marketing strategy to expand our services to different markets by establishing and cultivating long-term partnerships with new clients,” shared Milena Tsankarska. “At Lisbon our team was actively involved in engaging with industry peers, showcasing our cutting-edge solutions, and discussing potential collaborations that could drive mutual growth and success,” she added afterwords.
More than 600 exhibitors showed their new products and services within the gaming and entertainment industry in Lisbon. There also were a variety of dynamic conference formats where 450+ speakers shared their experience, and everyone had the opportunity to connect with 25,000 industry professionals.
“We would like to thank the organizers for hosting such an outstanding event. We’d also like to extend our gratitude to our esteemed partners and clients for the opportunity to reconnect, explore new possibilities, and create memorable moments together,” said Milena after the SCB Summit. At the SBC Summit, there were several themed areas like the Casino & iGaming Zone, Sports Betting Zone, Player Protection Zone, ESI Lisbon – Esports, Gaming & Creators Zone, and two summits: Payment Expert Summit and Affiliate Leaders’ Summit.
Next stop for Zettaonline’s team is BEGE/EEGS, which are two of the premier events in the gaming and entertainment industry. The Balkan Entertainment and Gaming Expo (BEGE) will showcase the latest innovative technologies and trends from across the sector. The Eastern European Gaming Summit (EEGS) is an annual gaming conference, just parallel to BEGE, with more than 400 industry representatives from 25 countries. For more information about our participation and to book a meeting with us, please contact [email protected].
The post NEW HORIZONS FOR ZETTAONLINE AFTER SBC SUMMIT appeared first on European Gaming Industry News.
ELA Games, an innovative game studio, successfully concluded its participation in the prestigious SBC Summit in Lisbon. Over the course of the multiday event, the team demonstrated multiple games and new content to guests.
Over 25,000 delegates attended the networking conference, and the ELA Games team welcomed iGaming professionals, operators and industry leaders at its accommodating stand. Interest and attention around the studio’s new games and upcoming titles flourished as current and prospective partners and customers visited the stand to demo ELA Games’ offerings.
Joker Cashpot and Devil’s Treasures were key points of interest for visitors. The team described Joker Cashpot’s unique gameplay mechanics and outlined the game’s success. Visitors were also intrigued by Devil’s Treasures’ captivating PopWins™ mechanics, which allows players to chain together massive wins. Apart from these two key games, the team highlighted new releases like AquaMafia and Farm Hunt.
David Fall, ELA Games’ Business Development Manager, commented on the studio’s attendance at the event, saying, “It’s always a pleasure to meet current and prospective partners, as it allows ELA Games to gather feedback and communicate with the public directly. The SBC Summit was a great success for our studio as we made valuable additions to our professional network and feel motivated to close 2024 strong. We look forward to future events where we can continue to demonstrate our growth.”
The ELA Games studio held key discussions with industry figures and outlined the company’s recent expansion. In 2024, ELA Games committed to double its game output to two titles per month. To facilitate this increase in production, the studio underwent a massive change, doubling its creative and technical teams. This news was well-received by partners, who are excited to see how ELA Games will continue to create innovative and high-performing games.
ELA Games has more expansive plans for 2024 Q4. It will continue to publish two games per month and attend key industry events. You can meet David Fall and the team at the SiGMA Summit Europe in Malta from November 11 to 14.
The post ELA Games Concludes a Successful SBC Summit appeared first on European Gaming Industry News.
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