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William Hill Becomes the Sponsor of Futurity Trophy

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Arena Racing Company (ARC), Doncaster Racecourse and William Hill announced a new partnership with the sponsorship of the 2024 William Hill Futurity Trophy on Saturday 26 October. The deal means William Hill will once again sponsor the race they were first associated with in 1976.

The final Group One of the British Flat season consistently sees the most successful two-year-olds from Britain and Ireland compete over a mile. The race has proved to be a key stepping stone on the way to classic success for a number of colts in recent times, most recently, Auguste Rodin, who won the William Hill Futurity Trophy in 2022 before going on to win the Epsom Derby, Irish Derby and Irish Champion Stakes the following year.

As well as Auguste Rodin, recent Futurity Trophy winners Magna Grecia (2018) and Kameko (2019) both went on to victories in the QIPCO 2000 Guineas at Newmarket.

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The new deal showcases William Hill’s commitment to both flat and jump racing, sponsoring the final Group 1 of the British flat racing calendar as well as the opening meeting of the season at Cheltenham on the same day.

Aidan O’Brien has dominated this race in recent years and has won the Futurity Trophy a record 11 times. O’Brien looks set to hold a strong hand once again this year with The Lion in Winter currently the 7/2 Favourite.

ARC Director of Commercial Strategy & Partnerships, David Leyden Dunbar, said: “William Hill have a long association with Doncaster Racecourse and the Futurity Trophy in particular so we are delighted to welcome them back to the race. Recent years have proven it a fantastic opportunity for some of the UK and Ireland’s best two-year-olds, and we look forward to another excellent renewal in October.”

Racing Sponsorship Manager for William Hill, Mark Walton, said: “We are delighted to become the sponsors of the Group 1 William Hill Futurity Stakes, strengthening our relationship with Arena Racing Company as the curtain falls on the 2024 Flat season.

“It’s fantastic to once again be associated with such a prestigious event, the final Group 1 of the British Flat campaign, made more special by the fact that William Hill were the sponsors of the race when it became the Futurity back in 1976. I am tremendously excited to see which two-year-old emerges as racing’s next big star.

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“We’re thrilled to be sponsoring on such a key weekend in the British racing calendar, which also features Cheltenham’s Showcase meeting, as William Hill continues its commitment to great prices for our customers on the flat and over jumps.”

The post William Hill Becomes the Sponsor of Futurity Trophy appeared first on European Gaming Industry News.

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Tom Horn Gaming expands global reach with launch of its content on iGP’s iGaming Deck

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Tom Horn Gaming has announced that its full portfolio of games is now available through iGP’s iGaming Deck platform, expanding the supplier’s global distribution network.

This link-up enhances the supplier’s global reach, offering operators worldwide access to Tom Horn Gaming’s full suite of multi-product offerings, including their player-centric slot games, known for their engaging mechanics and captivating features like QuickX™ and BlastX™.

As a leader in the iGaming industry with over 15 years of experience, Tom Horn Gaming has built a strong reputation for delivering high-quality online casino content such as proprietary slot titles as well as exclusive third-party content. With just a single integration, operators can now expand their offerings and increase revenues by providing premium content libraries from Tom Horn Gaming to their players.

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Ondrej LapidesCEO of Tom Horn Gaming, commented on the partnership: We are thrilled to have partnered with iGP and to be featured on their innovative iGaming Deck platform. This partnership strengthens our global distribution strategy, allowing us to bring our premium content to an even broader network of operators and players around the world. 

At Tom Horn Gaming, we are committed to delivering exciting and high-quality gaming experiences, and through iGaming Deck, we can reach new audiences and support our partners in driving success.

iGaming Deck, known for its intuitive UI and advanced promotional tools, offers operators unparalleled control over their content and promotions, all accessible via a single API. With more than 5,000 games currently available on the platform, iGaming Deck’s cloud-based solution enables operators to manage their iGaming offerings with unprecedented speed, flexibility, and insight. The latest partnership adds another esteemed  content provider to iGaming Deck’s growing portfolio of top-tier titles.

Jovana Popovic Canaki, Deputy CEO at iGP added: We are delighted to have the opportunity to partner with Tom Horn Gaming, a supplier renowned for providing high-quality online casino content which I’m sure our operator partners will be extremely keen to offer to their players. 

iGaming Deck has been a monumental success for us since its launch last September, with more than 20 leading content providers now live with the platform. We plan to add many more partners and expand the portfolio of first-class titles going forward, and the future for the platform is looking extremely bright.

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Through this partnership, Tom Horn Gaming continues to solidify its position as a leading supplier in the iGaming industry, ensuring its content reaches a wider audience. The addition of Tom Horn content to the platform empowers operators with cutting-edge gaming experiences that enhance engagement and drive growth.

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Infront enhances product integrity through IBIA partnership

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Infront has become an Associate Member of the International Betting Integrity Association (IBIA), the largest customer account betting integrity monitoring body for private operators in the world. The agreement underlines Infront’s commitment to betting integrity, information sharing and cooperation and sees them align with over 50 companies and 125 leading sports betting brands in IBIA.

The partnership comes as Infront’s betting portfolio and client base continues to grow. From 2025 Infront is set to deliver over 70,000 annual events to their global growing client base. This will include the data partnership Infront has announced with the ITF.

The addition of a robust data delivery platform will also provide bookmakers with a low latency data product. This makes it vital to develop the unit’s integrity services and functions for more than 40 rightsholders.

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Chris Catling, Head of Infront Bettor, said: “By becoming part of this esteemed global network we gain valuable intelligence, enabling us to detect and address suspicious betting patterns swiftly and effectively. This partnership strengthens our compliance and offers a unique opportunity to collaborate with key stakeholders worldwide on policy development to help shape a safer, fairer and more sustainable future for the betting industry. As a relatively new business in this space, aligning with an organisation of IBIA’s credibility is crucial for demonstrating our commitment to transparency and integrity, one of the core values of Infront.”

Khalid Ali, CEO of IBIA, said: “I am delighted to welcome another major player in the sports betting ecosystem as a member of IBIA. Infront is a globally recognised organisation that will deliver a significant amount of tennis product to the betting industry from 2025. Infront and IBIA are committed to working together to ensure the highest levels of integrity for that product and to protecting all sports from for betting-related corruption.”

Membership provides access to IBIA’s global monitoring network to help identify and address suspicious betting activity, as well as compliance guidance on evolving regulations across jurisdictions. It also allows Infront to work closely with regulators, sports organisations and other operators, fostering greater industry cooperation. IBIA’s partnerships with leading sports federations like FIFA, UEFA and the IOC will enhance joint efforts to combat corruption.

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members have over $300bn per annum in betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.

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BGaming enters mythical realm with Fortuna TRUEWAYS

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Popular iGaming content provider BGaming has transformed the classic Hold and Win Bonus game with its engaging TRUEWAYS mechanic in the latest title, Fortuna TRUEWAYS. On top of this, the magical release includes the Wheel of Fortune, Fortuna SpinUp™, and Fortuna Favors the Brave features, as well as Wilds, Mystery symbols, a Coin Respin round and an accessible Prize.

Players must reach the summit of Mount Olympus to witness the all-powerful goddess Fortuna spin her Wheel of Fortune, with a maximum win of €250,000 up for grabs. As the embodiment of luck, Fortuna can divide one symbol into 1/8 via the Wheel of Fortune feature, enhancing winning combination payouts in both the main and Bonus games.

A flexible dynamic Prize increases anticipation and delivers ample rewards to players who fill all the cells on the Bonus reels with Coins. The Prize adapts to the number of cells in the Bonus round, starting at x30 of the stake for 12 cells and ending at x5,000 for 48. Players can refer to the rules for the complete Prize table.

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The Fortuna Favors the Brave feature can be triggered if there is a winning combination. An animated Expanded Wild featuring the goddess Fortuna may appear on reels 3 and 4 and break up into 1/8 Wilds. The smaller Wilds then assume the role of multipliers when Fortuna SpinUp™ is active.

The all-new Fortuna SpinUp™ can be purchased for x4 of the bet amount. This button sees the player receiving more Mystery, Coin and Wild symbols, with each Wild offering a multiplier between x2 and x8, and The Wheel of Fortune appearing more frequently. The Mystery symbol has the power to randomly transform into one of Fortuna TRUEWAYS’ paytable icons.

Adding further excitement to the classic Hold and Win Coin Respin round, Collect assumes all the values of the Coins present on the screen, while Boost adds its own value to the figures on screen, except for other Boosts. At the end of this round, all Coin values are summarised and the total amount is paid to the player.

Yulia Aliakseyeva, Co-CPO at BGaming, said: “We are delighted to inject Fortuna TRUEWAYS with so many engaging additions, such as our progressive Prize mechanic and our lucky character’s themed features. Our TRUEWAYS series continues to be a hit and switches up the traditional slot game format, offering more unexpected surprises for players on an ever-shifting field.”

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