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Flutter UKI Launches “Cash4Clubs” Programme

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Acting on its commitment to Do More for Communities, Flutter UKI is providing 200 community sporting organisations across the UK and Ireland with the opportunity to apply for grants of £2,000 to improve their facilities, purchase new equipment, run coaching programmes and drive participation in sports.

Last year’s winners included Basa in Rochdale, which runs fitness classes for over 60’s women, the Gosport Bowmen archery club in Hampshire and the London Wheelchair rugby club – who sent four players to the ParalympicsGB squad in Paris.

Of the clubs awarded funding last year, over 85% said they had been able to deliver more activities – and a total of 9000 new people aged 18 or over had engaged in health and fitness programmes as a result.

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Dame Caroline Dinenage, Conservative MP and chair of the cross-party DCMS Select Committee, said: “I hope that grassroots clubs will make the most of the opportunity to apply for a Cash4Clubs grant.

“These clubs do great work in our communities, bringing people together, getting them active and developing new skills and passions. This money will make a huge difference.”

Since Cash4Clubs was launched in 2008, nearly £6 million has been invested into community sports by Flutter through its brands, which include Paddy Power, Sky Betting & Gaming, Betfair and tombola.

Ian Brown, Chief Executive of Flutter UKI, said: “The stunning success of Team GB at the Paris Olympics and Paralympics once again highlighted the power of sport. We hope Cash4Clubs can play an important part in helping at the grassroots level by enabling small clubs to play an even bigger role in their community.

“There are priceless benefits in people trying out a sport for the first time, getting active or having the confidence to take their hobby to the next level. We believe this programme can make a real difference in the areas that need it most.”

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Flutter UKI is working with leading UK charity Sported to deliver the Cash4Clubs programme. Two hundred bids will be selected for funding by the awards panel, with a particular emphasis this year on clubs in impoverished areas trying to boost participation.

Sport England has a 10-year to improve the lives and communities in England through physical activity and sport.

While sports activity has recovered from the pandemic, a parliamentary report last year warned there has been little progress in tackling barriers to participation in sport and physical activity across England.

The House of Commons Public Accounts Committee said nearly two in five adults in England still do not meet guidelines for recommended activity.

Sarah Kaye, Chief Executive of Sported, said: “We continue to see people who are increasingly at risk of being unable to access the benefits of sport because of the growing financial challenges faced by grassroots groups.

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“It’s a privilege to partner with Flutter on Cash4Clubs and we will ensure.”

One of last year’s winners, Welcome House Hull, used the Cash4Clubs grant to help set up Acorn FC, a football team made up exclusively of refugees and asylum seekers. They went on to make history by playing the first competitive match in the UK between asylum seeker teams.

Shirley Hart of Welcome House, commented: “We formed our football team Acorn FC and with the money from the grant we could be taken seriously as we could practise more, appear more professional, play better. We teamed up with Active Through Football and made history by playing the first inter-city asylum seeker competitive football match. We could not have done this without your grant.”

Craig Streeter, Vice Chairman of the London Wheelchair Rugby Club, said: “We appreciate all donations of any amount and would like to say a huge thank you to Cash4Clubs. These donations help fund anything from tournaments to tape and are essential in the progression of the club and our members.

“We certainly do encourage other clubs to apply for the scheme. Wheelchair Rugby is an expensive sport, and any ease of financial burden helps our players from grass roots to Paralympic glory.”

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Digitain Announces New Slogan and Vision Ahead of ICE Barcelona

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Digitain announces a bold new vision and slogan that embodies its forward-thinking approach and highlights its commitment to innovation and excellence.
Digitain, a global leader in Sportsbook and iGaming solutions for over 20 years, proudly presents its new company slogan: “BUILT TO LEAD.”. Announced ahead of ICE Barcelona 2025, this slogan highlights Digitain’s fresh perspective on its vision, positioning, strategic pillars, and essence.
Digitain’s new vision reflects its dedication and commitment to creating genuine connections, ensuring meticulous attention to detail, and maintaining a dynamic, leading-edge approach to innovation. The company’s lasting success is grounded in the strength of its partnerships, an obsession with achieving excellence, and a relentless drive to set new industry benchmarks. Guided by its strategic pillars—next-generation product innovation, unsurpassed service, industry expertise and pioneering new standards—Digitain is further solidifying its position as the trusted partner of choice for leading operators worldwide.
Aregnaz Hakobyan, Group Chief Marketing Officer at Digitain, stated: “A strong foundation and well-defined brand architecture are the cornerstones of our success and the roadmap to our future. The Brand Reboot Project was a project that we have worked for over 4 months and is more than a refresh—it’s a powerful step forward that enhances our value and clearly articulates our purpose. Our slogan,’BUILT TO LEAD.‘ encapsulates who we are and where we are heading, embodying our unwavering commitment to excellence and leadership. It also signifies that our company has reached a pivotal point—leading the iGaming and tech industry with innovation and unmatched expertise.
Our vision clearly indicates that we are shaping the future of iGaming as the leading technology giant and the partner of choice for top-tier operators globally. With unrivaled service and a passionately committed team, we are setting new industry standards, making iGaming safer and more socially accepted than ever before.”

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North Star Network acquires Soccernet.ng to strengthen Nigerian presence

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North Star Network (NSN) has announced its acquisition of Soccernet.ng, a prominent Nigerian sports media platform, marking a significant expansion into the Nigerian sports scene and underscoring its ambition to solidify its footprint in the African media landscape.

Founded in 2014, Soccernet.ng has become a trusted authority on Nigerian football, providing in-depth daily coverage of local football alongside trending stories from the global soccer world. Known for its quality journalism and passionate team of football enthusiasts, the platform has achieved significant recognition, including the Sport Blog of the Year award at the Nigerian Blog Awards.

A Strategic Move into Africa

The acquisition of Soccernet.ng is part of North Star Network’s strategy to expand its portfolio in Africa. The platform joins NSN’s roster of over 30 respected sports media brands, which includes Afrik-Foot, Top Mercato, Football Whispers, Sportsmole, and Vringe.

Julien Josset, Co-founder of North Star Network, expressed enthusiasm about the acquisition:

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“We’re excited to welcome Soccernet.ng into the North Star Network family. Their passion for Nigerian football and commitment to quality journalism align perfectly with our global vision of bringing fans closer to the game they love.”

Preserving Soccernet.ng’s Legacy

Soccernet.ng will retain its original team of dedicated journalists, ensuring the platform’s authenticity and unique voice remain intact. The website currently engages readers not only in Nigeria but also across over 150 countries, including the UK, USA, Canada, and Spain.

Biyi Akangbe, Founder of Soccernet.ng, reflected on the platform’s journey:

“We started as a small website 10 years ago with a passion to deliver news about Nigerian footballers to readers. We’ve since grown into a globally recognized source for Nigerian football news. This acquisition by North Star marks an exciting new chapter for our brand.”

Co-founder Lolade Adewuyi will continue to contribute to the site as a columnist, maintaining the brand’s strong connection with its loyal readership.

Expanding Global Reach

The acquisition of Soccernet.ng reinforces North Star Network’s dedication to amplifying local voices in key regions while offering unparalleled sports coverage. With its innovative strategies and growing portfolio, the group is poised to drive sustainable growth across its media brands.

North Star Network is a leading global sports media group, operating in over thirty countries and committed to delivering world-class sports content to fans worldwide.

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This acquisition sets the stage for a new era in Nigerian sports journalism and highlights North Star Network’s continued efforts to connect fans to the heart of the game.

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Expanse Studios (GMGI) Enters the U.S. Sweepstakes Market

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North American Expansion Kicks Off Through Strategic Partnership with Moozi

Golden Matrix Group’s game development division, Expanse Studios, has officially entered the U.S. sweepstakes market, marking a significant milestone in its North American growth strategy. This move is powered by a strategic content partnership with Moozi, one of the most dynamic sweepstakes social casino platforms in the region.

With Moozi now featuring over 50 of Expanse Studios’ top-performing games—including immersive slots, crash games, and table games—this partnership positions GMGI to capture a share of the $5.6 billion U.S. sweepstakes market, projected to more than double to $11 billion by 2025 (Eilers).

Damjan Stamenkovic, CEO of Expanse Studios, commented:

“This partnership signifies our formal entry into the U.S. market, showcasing the innovation and player-first experiences that define Expanse Studios. Collaborating with Moozi enables us to deliver advanced gaming content to a growing audience in North America, a key region for our global growth.”

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James Anderson, Moozi’s CCO, added:

“Expanse Studios has set a high bar for engaging and innovative gaming experiences. Their addition to our platform elevates Moozi’s offerings and strengthens our mission to lead the U.S. sweepstakes social casino space.”

This launch underscores Expanse Studios’ commitment to innovation and its long-term growth trajectory in regulated markets. By entering the North American sweepstakes market, Expanse Studios takes a bold step in expanding its footprint while delivering cutting-edge gaming experiences.

 

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