EveryMatrix’s casino business unit has had an “outstanding 2024” setting a record 12th consecutive financial quarter and adding to three years of non-stop growth.

CasinoEngine, the company’s casino productivity platform, generated 62 billion game rounds between January and November 2024, equating to €64 billion in turnover with third quarter financial results revealing record Gross Gaming Revenue (GGR) for customers of €709 million, up 53% YoY.

Latest Q3 numbers showed a 12^th consecutive record quarterly performance with GGR for the last 12 months at €2.6bn, a 63% YoY increase.

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The last year has also been significant for the casino division with the launch of a new suite of loyalty and gamification tools, further extending its comprehensive range of solutions.

Anticipating iGaming player behaviours and trends, the CasinoEngine team developed a series of bonus, loyalty and personalisation solutions across 2024 significantly enhancing player experiences and boosting operator revenues.

Its cross-vertical suite of loyalty and engagement tools includes challenges, tournaments, loyalty mini games, jackpots (JackpotEngine) and new loyalty solution, LoyaltyEngine, plus BonusEngine that comprises bonus money, cash-back for casino and sports, free spins, free bets, odds boost, stake back and more.

EveryMatrix’s Casino division will also launch EngageSuite in early 2025, a range of six versatile loyalty and gamification tools that can be used individually or combined for greater impact, designed to create seamless, cross-vertical player experiences.

Once an operator configures each journey’s framework, players then take the reins, personalising their experience by selecting the perks they value most and using them to enhance their gameplay.

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One of the highlights of the EngageSuite is the recently launched LoyaltyEngine.

LoyaltyEngine rewards player loyalty through coins and a customisable shop system. Players earn Experience Points (XP) to unlock new levels and benefits while collecting spendable coins to redeem for merchandise, digital rewards, and more. Operators can configure earning rules, expiration settings, and rewards to tailor engagement strategies.

EveryMatrix’s Casino division bonusing suite offers a 360-degree approach including a new tool that addresses bonus abuse.

Bonus Guardian, set to launch in early 2025, uses machine learning trained on known abusers’ history to recognise patterns of bonus abuse activity. Users are marked as confirmed or potential bonus abusers by the system, and actions can be taken accordingly, manually or automatically.

Its AI algorithm is trained to distinguish between legitimate and fraudulent gaming activity, boosted by years of gaming data and predictive modelling, all combining to stop abusers in their tracks.

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Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “It’s been an outstanding year for casino with continued investment in our core product in addition to a series of new product innovations that have enabled us to continue to build momentum and accelerate our growth to a record 12 consecutive quarters.

“The results come from a combination of strong relationships with successful operators and substantial investments in new technology and products. This year’s profits are fed straight back into the development of tomorrow’s solutions, so I’m convinced the success will continue into 2025 and beyond. I’m very proud of everyone’s achievements this year and confident we will maintain this momentum.”

Scientific Games’ next evolution player account management system will support digital and retail play for Danske Spil’s unique lottery and gaming businesses, offering players in Denmark convenient access to online instant and draw games, and casino, bingo and sports content. The SG PAM delivers streamlined player registration, a segmented wallet and responsible gaming tools for each game category seamlessly across digital and retail channels. SG PAM is one component of the global lottery company’s rapidly expanding and modern technology business and serves to continue Danske Spil’s current PAM, which Scientific Games has provided since 2016.

Danske Spil CIO Mikkel Müller said, “The SG PAM solution supports Danske Spil in driving performance in responsible gaming and responding effectively to changes in the marketplace and consumer preferences. We look forward to continuing our strong collaboration with Scientific Games to support our business.”

“Danske Spil’s innovative vision continues to lead the way for the global lottery industry. We are excited that the Lottery’s leadership has once again chosen our modern, flexible lottery omnichannel ecosystem, and we look forward to collaborating with its technology teams to integrate SG PAM with our new gaming system,” said Matthias Müller, VP of International Lottery Systems Sales and Marketing for Scientific Games.

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Scientific Games has served as Danske Spil’s provider for more than 20 years. In addition to SG PAM and the SYMPHONY gaming system, the company provides the Lottery with instant scratch games and WAVE retailer terminals.

Annual profits from the National Lottery of Denmark are contributed to the Danish State and sports associations (Danish Gymnastics and Sports Associations and National Olympic Committee and Sports Confederation of Denmark), contributing to the funding of various projects within volunteerism, culture, nature, sports, and associations.

Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe. The company is the largest lottery games creator, producer and services provider in the world and the largest lottery systems provider in Europe. Scientific Games is a digital lottery innovator offering entertaining iLottery games, the largest portfolio of licensed brands in the industry and world-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.

SG PAM™ and SYMPHONY™ are trademarks of Scientific Games. © 2024 Scientific Games, LLC. All Rights Reserved.

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AUSTRAC commenced civil penalty proceedings in the Federal Court against Entain Group Pty Ltd (Entain), which operates online betting sites including Ladbrokes, Neds and other online betting brands. The proceedings allege serious and systemic non-compliance with Australia’s anti-money laundering and counter-terrorism financing (AML/CTF) laws.

AUSTRAC CEO Brendan Thomas said the agency considers there were systemic failures in Entain’s approach to its AML/CTF obligations.

“AUSTRAC’s proceedings allege that Entain did not develop and maintain a compliant anti-money laundering program and failed to identify and assess the risks it faced. We are alleging this left the company at serious risk of criminal exploitation.

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“Money laundering is often a symptom of serious criminal activity, including fraud, scams and corruption, all of which have equally serious effects on our communities,” he said.

AUSTRAC’s allegations include that:

• Entain’s board and senior management did not have appropriate oversight of its AML/CTF program, which limited its ability to identify the ML/TF risks it faced and its vulnerability to criminal exploitation.

• Entain operated a 24/7 business through its website and app, which created risks that persons unknown to Entain could access and use Entain’s betting platform including through third party providers.

• Third parties, including businesses and individuals, accepted cash and other deposits on behalf of Entain to be credited into betting accounts in ways that could obscure the proceeds of crime. Cash is less transparent than other forms of money and is at higher risk of being the proceeds of crime.

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• Entain did not have appropriate controls to confirm the identity of customers making these deposits and the source of this money.

• Entain did not conduct appropriate checks on 17 higher risk customers, including examples where Entain did not appropriately deal with the risk that its online betting sites were being exploited by criminals to spend the proceeds of serious crime. This includes allegations that Entain deliberately obscured the identity of some high risk customers, on its own systems, through the use of pseudonyms to “protect their privacy”.

“This is the first time AUSTRAC has brought civil penalty proceedings against businesses operating in the online betting sector, and the Australian arm of Entain is part of one of the world’s largest sports betting and gaming groups,” Mr Thomas said.

“The online betting sector, and all other businesses regulated by AUSTRAC, must take their AML/CTF obligations seriously. This includes ensuring they have appropriate procedures to know who their customer is, even when they rely on third parties to process transactions.”

The action taken is part of AUSTRAC’s ongoing work focussed on gambling businesses in Australia to fight money laundering opportunities in the gambling industry. Following the Federal Court ordering Crown pay $450million in penalties over 2 years in 2023, this year AUSTRAC has seen the Federal Court order SkyCity to pay $63M penalty for breaches to the AML/CTF Act, accept an enforceable undertaking from Sportsbet, continue the Federal Court case against Star and are continuing the regulatory focus on a number of other gambling entities across Australia.

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Additionally, the launch of the money laundering National Risk Assessment this year highlighted the highly exposed nature and vulnerability to money laundering online betting agencies face. This valuable resource has been developed support business better understand and develop appropriate measures to mitigate their risks.

It is now a matter for the Federal Court of Australia to determine whether Entain contravened the Act and, if so, what orders to make. AUSTRAC will not provide further comment on this enforcement action while the matter is before the Court.

Non-confidential Court documents related to the Entain matter will be available on the enforcement actions taken page in due course.

“AUSTRAC continues to actively driving out money laundering opportunities in Australia’s gambling industry and we’ll be tireless in our efforts to remove the ability for criminal to use our financial system to their own gain,” Mr Thomas said.