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NOVOMATIC to Showcase an Exceptional Range of Products at EAE 2024
Each year at Entertainment Arena Expo, NOVOMATIC Romania has tailored its offerings to fit the legislative and economic landscape. In response to the ongoing challenges faced by operators in the gambling industry, the company remains at the forefront by providing real-time, customised solutions that address the evolving needs of the market.
Valentin-Adrian Georgescu, CEO of NOVOMATIC Romania, said: “Our mission remains unchanged: to stand alongside our partners’ businesses and provide an unparalleled gaming experience to our customers. We promise our partners an offering focused on innovation and support, crucial elements of our strategy. Even in this challenging context, we believe we all have a unique opportunity to showcase our expanded portfolio of innovative products, strengthen relationships with current partners and explore new collaborations. We are confident that, this year as well, our personalised products and solutions will contribute to supporting the industry and the success of gaming operators.”
The host of the 16th edition of EAE will be presenter Diana Munteanu, known for her energy and the positive atmosphere she helped create in previous editions. She will continue to engage the audience with captivating surprises prepared by the NOVOMATIC team. Romanian tennis legend and ADMIRAL brand ambassador Ilie Năstase will once again be a special guest at the event. Fans will have the opportunity to obtain an autograph and a photo with Ilie Năstase, one of the greatest tennis players of all time, ensuring a memorable experience with the tennis legend.
Presented in the elegantly designed DIAMOND X 1.55J cabinet, the new XTENSION LINK Volume 2 will be a real highlight at the NOVOMATIC booth #101. It includes a variety of renowned games such as Golden Book of Ra XL, Golden Charming Lady XL, and Sizzling Hot XL, all in XL format for an immersive gaming experience. Another cabinet on display will be the BLACK EDITION II 1.49J, also presented with the new and internationally acclaimed Progressive Jackpot XTENSION LINK Volume 2.
But the spotlight will be on the V.I.P.s at EAE this year: The brand new V.I.P. X cabinet series will celebrate its premiere on the Romanian market at the show. This sophisticated product line is aimed at discerning gaming guests and casino operators who want to offer their visitors a high-quality gaming experience. The impressive V.I.P. X Royal 1.85, the V.I.P. X Dream 3.43 and the V.I.P. X Lounge 2.32 offer exceptional luxury with exquisite V.I.P. comfort, extra high and wide gaming screens and a first-class sound system with comfortable seating.
NOVOMATIC will also make a real statement for galactic gameplay: The exclusive V.I.P. Galaxy 2.65 takes the gaming experience to a new level of immersion. This ultimate luxury lounge chair features two 65″ gaming screens and adjustable luxurious seating comfort. Players can choose from 25 SUPERIA GAMES Link 1 games, each with unique features and captivating rewards.
The impressive V.I.P. X Royal cabinet will be presented with the legendary games from the GODS & LEGENDS Link, promising customers a novel gaming experience in the fascinating world of mythical heroes. The cabinet is sure to impress with its huge 85″ UHD LCD screen with LED
backlighting, the comfortable VIP “Mamba” chair and a selection of exciting games like Secrets of Medusa™, Hammer Power, Guardian of Wisdom and Firebird Flare; all with the LOCK ‘N’ WIN feature.
The sophisticated V.I.P. X Dream 3.43 is equipped with games from the NOVO LINE GOLDEN LINK Edition 2 game mix. This selection of 13 titles offers an unforgettable gaming experience. Each title includes the popular LOCK ‘N’ WIN Progressive Jackpot feature and free games for even more thrilling gameplay. The V.I.P. X-Perience is underlined by the impressive configuration of two 43″ game screens, plus the optional topper and comfortable seating.
But there’s even more: For those looking for guaranteed fun and winnings, MASTER SL 3.32 brings a touch of sophisticated elegance along with the NOVO LINE CASH CONNECTION Edition 4 game mix. Each game title comes with the LOCK ‘N’ WIN jackpot feature that excites players with instant prizes, bonus awards and increasing chances of winning the grand jackpot.
“We are honoured to announce that this year, too, we are actively responding to our partners’ needs, offering personalised solutions adapted to both market requirements and the constantly changing legislative landscape. We have prepared exclusive campaigns and a series of prizes and surprises! We have paid special attention to your needs, aligned our range with your requirements and created specially designed offers to exceed your expectations. We invite you to discover all the innovations we have prepared for you,” said Laura Boșneag, Sales Director of NOVOMATIC Romania.
The post NOVOMATIC to Showcase an Exceptional Range of Products at EAE 2024 appeared first on European Gaming Industry News.
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The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.
At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.
About the Free Bet Wheel
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Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.
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Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.
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Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.
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£100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.
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Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.
Strengthening Operator Partnerships Through Enhanced User Experience
By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.
Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”
Driving Retention Through Gamification
This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.
The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,
The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.
Latest News
GR8 Tech Powers Smarter Betting with New Match Trackers

GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.
“We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.”
With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:
- Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
- Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
- Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
- Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
- Live Standings: Updated rankings and tournament tables across all supported sports.
By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.
The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.
The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.
Latest News
Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.
To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.
The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.
Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.
A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.
“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”
Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.
The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.
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