Interviews
Exclusive Interview with Milena Tsankarska, Chief Commercial and Marketing Officer at ZettaOnline
At the beginning of May, Milena Tsankarska stepped into her new role as Chief Commercial and Marketing Officer at ZettaOnline, a prominent Bulgarian company known for its expertise in Software Development, Technical Compliance, Managed DevOps Services, and Cloud Hosting solutions. With a strong presence across Europe, North America, and Africa, ZettaOnline continues to expand its impact in various business industries. In this interview, Milena shares insights into her new role and ZettaOnline’s ambitious vision for the future. Let’s dive in to hear what she has to say!
Can you start by giving us an overview of ZettaOnline and its mission? How does it stand out in the fintech services industry?
In the fintech industry, technical compliance and software development are closely intertwined, as the sector is heavily regulated and requires adherence to strict standards. ZettaOnline has a strong focus on delivering innovative and all-encompassing solutions to help the business not only to meet the legal requirements, but to integrate those requirements into the very fabric of software development. Our mission is to provide businesses with state-of-the-art technology, helping them remain competitive and compliant in a constantly changing digital world. By adopting a compliance first-approach, ZettaOnline helps the fintech companies avoid costly fines, build trust with users, and create secure, reliable products that can scale in a highly regulated environment.
ZettaOnline operates in multiple regulated markets across the globe. What are some of the unique challenges and opportunities you face in different regions like the UK, USA, Germany, and South Africa?
To operate in diverse markets such as the UK, USA, Germany, and South Africa is both challenging and full of possibilities. Each market has its own diverse and unique regulatory framework requirements that we have to tailor and adjust in the delivery of our services to our clients. The opportunity lies in utilizing our expertise across these regions to provide global solutions that are fine for local impact. For instance, as businesses strive to comply with data protection laws and industry standards, partners like ZettaOnline that offer compliance, security, and data protection are in high demand.
ZettaOnline offers a broad range of services, including software development, technical compliance, and managed IT services. Which of these services do you see as the most in-demand among your clients, and why?
Technical compliance is currently seeing the highest demand, especially in the heavily regulated sectors. Clients increasingly seek customized software solutions that can be easily integrated with their existing systems while ensuring compliance with regulatory standards in which they operate. With the rise of cyber threats, businesses need to ensure their systems meet specific security requirements, making compliance a priority. Our clients appreciate our ability to deliver both cutting-edge software and the assurance of meeting compliance requirements. After the COVID-19 pandemic, more and more of our clients are seeking security of their operations, data, and payments. We do detect and respond to threats using real-time and proprietary analysis and threat data, offering flexibility and personalization.
Your company provides auditing and certification according to PCI-DSS and ISO standards. How important are these certifications for your clients, and what role do they play in maintaining trust and security?
Certifications like PCI-DSS are vital for our clients, as they guarantee that their operations adhere to the highest security and quality standards. We also ensure compliance with other applicable requirements stemming from the financial regulations. And of course, this builds trust between the company and the customers, which gives the clients trustworthiness and more opportunity to grow.
Cloud hosting solutions are a critical part of your offerings. Can you share how ZettaOnline ensures the reliability and security of these services for your clients?
At ZettaOnline, this is a top priority, and we offer a real-time strategic advantage: instant business insights. We implement advanced security protocols; we regularly audit and continuously monitor our systems in order to achieve efficiency with sustainability. Thus, our clients trust us to provide a secure and stable environment for their operations, and we take that responsibility very seriously.
With the fintech industry rapidly evolving, how does ZettaOnline stay ahead of technological trends and ensure its services remain cutting-edge?
Staying ahead in the rapidly evolving fintech sector requires ZettaOnline to be proactive, innovative, and adaptable. We allocate resources to continuous research and development to explore new technology, trends, and market needs. We aim to incorporate the latest technology into our services and products. This allows us to develop cutting-edge solutions that meet future demands in the fintech sector.
As the Chief Commercial and Marketing Officer, what strategies do you implement to drive growth and expand ZettaOnline’s market presence? Our plans include determining a marketing strategy that develops and strengthens relations with existing clients. One of our topics is also to expand our services to different markets by establishing and cultivating long-term partnerships with new clients. One of my personal goals is to strengthen the company’s group of different brands and keep their level high in both the fintech and gaming markets. We also aim to achieve additional certifications, which will confirm our leading position in fintech and IT solutions worldwide.
What role does strategic partnerships and collaborations play in ZettaOnline’s growth? Can you highlight any key partnerships that have been particularly impactful?
Yes, the strategic partnerships are a key component of ZettaOnline’s growth strategy. By collaborating with some of the industry leaders, we can offer more comprehensive services and enter new markets. For example, our partnership with The Betting Coach. This collaboration will allow us to promote our fintech solutions, increase their visibility, and attract new users in the online gaming market. For us, those partnerships are crucial to our success and expansion.
Given the competitive nature of the fintech industry, how does ZettaOnline differentiate itself from other service providers?
At ZettaOnline, we don’t just provide services; we offer customized solutions tailored to each client’s specific needs. We set us apart through a combination of deep technical expertise, knowledge of global regulatory aspects, and a client-centric approach. We are very dedicated to innovation, security, and compliance, and these ensure that we offer high-quality and reliable services that help our clients achieve their objectives.
10. Looking ahead, what are some of the key trends in fintech and IT services that you believe will shape the future of the industry?
AI is playing a transformative role in the fintech and IT sectors. The key areas AI is being leveraged are fraud detection and prevention, personalized financial services, regtech and compliance, customer onboarding, and identity verification, along with many other areas. The offering of customer-centric solutions should consider compliance with the requirements for developing or deploying AI.
What are ZettaOnline’s future goals and objectives, and how do you plan to achieve them in the next 3-5 years?
Of course, our plans are with a glance for the future and especially to how to expand our global presence, particularly in emerging markets, while continuing to innovate our service offerings. We intend to invest both in AI and machine learning to stay ahead of industry trends and provide even more robust solutions to our clients. Our goal is to be recognized as a leader in the fintech services industry, known for our innovation, reliability, and client-focused approach.
Can you share a bit about your journey to becoming the Chief Commercial and Marketing Officer at ZettaOnline? What experiences have shaped your approach to leadership and strategy?
My professional experience belongs to different managing roles in marketing, business development, and strategic planning across multiple industries. Each of them gave me more and more added values that shaped me in the way to drive growth and lead teams effectively. My personal approach emphasizes collaboration, team leadership, and maintaining a strong focus on the client’s needs.
In your opinion, what are the most critical skills and attributes needed to succeed in the fintech industry today?
It is crucial to adapt rapidly to the latest innovation in the industry, to have strong technical expertise, and to have a deep understanding of regulatory environments. Of course, to have strong problem-solving abilities, creative thinking, and a commitment to continuous learning. We have to quickly adapt to new technologies and market dynamics as the industry evolves.
What advice would you give to aspiring professionals looking to enter the fintech or IT services sector?
My advice to those that are looking to enter both the fintech and IT services sectors is to stay close to the innovation and trends of both industries in order to be up-to-date with the latest developments. That will assure them some advantage in the future and will put them in a stronger position.
Finally, is there anything else you would like our audience to know about ZettaOnline or any upcoming projects you are particularly excited about?
I am excited to share that our team will be attending five major gaming events before the end of 2024. With our deep interest in the gaming industry, it is only fitting that we showcase our services at these significant events. We are kicking off with Sigma East Europe, scheduled for September 2-4, 2024, in Budapest, Hungary. This event is set to be one of the largest and most influential in the gaming industry, offering significant events and valuable industry insights. We continue with SBC Events, 24-26 September in Lisboa, and in November, 11-14, 2024, ZettaOnline is going to attend Sigma Europe.
After that, we are going to attend BEGE and EEGS, which are two of the premier events in the gaming and entertainment industry (Sofia on November 27-28, 2024). If you want to find out what ZettaOnline’s services are, please contact us at [email protected] to arrange a meeting.
The post Exclusive Interview with Milena Tsankarska, Chief Commercial and Marketing Officer at ZettaOnline appeared first on European Gaming Industry News.
Fast Track, the leading SaaS technology company and CRM provider in the iGaming industry, has unveiled the second instalment of its Inside Out video series.
Titled “Ain’t No Rest for the Wicked” the interview features CEO and Co-founder Simon Lidzén in a candid, behind-the-scenes discussion about the company’s growth, challenges, and vision for the future.
In the 30-minute video, Simon reflects on Fast Track’s nearly ten-year journey: “Success to me is about setting goals and achieving them. This year has been intense, but incredibly rewarding. From scaling Fast Track to launching groundbreaking products like Rewards, we’re just getting started.”
The conversation explores the launch of Rewards, Fast Track’s promotional ecosystem that integrates CRM with gamification to deliver engaging and personalised player experiences. Simon also discusses the company’s rapid global expansion and the challenges of scaling leadership within a fast-growing organisation. Looking ahead to 2025, he highlights Fast Track’s focus on leveraging AI to redefine CRM and customer engagement.
Simon’s reflections also touch on the company’s culture: “Fast Track is built on relentless innovation and a team that thrives on solving challenges. Seeing how much we’ve grown and how far we’ve come makes this journey so exciting.”
For those unfamiliar with Fast Track, the company is a high-growth SaaS leader, known for pioneering the use of AI to deliver personalised experiences to customers. Its software empowers companies to automate marketing and operational workflows, enabling teams to focus on strategy and innovation. Fast Track is reshaping CRM for iGaming, setting a new standard for customer engagement.
Watch the interview here: https://2ly.link/23JyZ
The post Fast Track CEO Shares Honest Reflections in New Interview: Ain’t No Rest for the Wicked appeared first on European Gaming Industry News.
As we enter 2025, what unique opportunities do you see for WA.Technology in the LatAm iGaming market?
The iGaming market in Latin America is experiencing rapid transformation, and this dynamic shift presents considerable opportunities for companies with the right strategy and adaptability.
We are witnessing a shift from informal, semi-professional operations to a growing demand for a formal, structured, and professional gaming industry that can meet the higher expectations emerging from both regulators and consumers.
At WA.Technology, we are perfectly positioned to leverage our extensive local knowledge to achieve just that. Our team has been working across the region for years, from Mexico to Brazil, Colombia, and beyond, which gives us a unique edge in navigating the regulatory complexities and unique behavioural dynamics of this evolving landscape.
This authentic regional understanding not only allows us to stay ahead of market trends but also empowers us to innovate in a way that aligns with global best practices while being sensitive to local cultures, customs, and regulations. As the LatAm gaming market continues to mature, we are ready to support operators in a more structured, regulated, and growth-oriented environment.
How does WA.Technology plan to maintain its progress across the region in 2025?
Our approach to sustained growth in Latin America is driven by the expertise of our team, who bring years of experience from across the region. The team at WA.Technology has collectively worked across a variety of LatAm gaming markets, gaining firsthand knowledge of local regulations and consumer preferences. This wealth of experience enables us to navigate the ever-changing landscape with agility and precision.
As the region continues to evolve, we will continue to integrate global best practices while remaining flexible enough to address the unique needs of each local market. Our strategy at WA.Technology largely focuses on building close relationships with various local stakeholders, refining our offerings based on real-time feedback and ensuring our presence continues to make a long-lasting difference in the region.
We are committed to driving long-term growth, building strong partnerships and providing the best possible value to our clients across Latin America.
For operators looking to enter Latin America in 2025, what are some of the key trends/nuances they need to be aware of? And how is WA.Technology helping them to navigate these?
Entering the Latin American market in 2025 presents a variety of opportunities for growth. However, operators looking to make the most of what this region has to offer must carefully consider local regulations, consumer behaviour, and cultural differences in each country. After all, LatAm is not one homogenous region – each country has its own unique dynamics at play.
Regulatory frameworks continue to evolve rapidly, with each individual regulator in the region setting its own rules, meaning that operators must be highly adaptable and well-prepared for any future legislative changes. But regulations aren’t the only challenge.
Understanding local consumer habits, preferences, and cultural nuances is equally critical to building a successful operation. For example, the products players enjoy in Brazil are likely to be completely different to those favoured by Mexican bettors.
At WA.Technology, we help operators navigate these complexities by offering solutions that are fully compliant with local laws and tailored to meet the diverse needs of Latin American consumers.
We don’t see ourselves as just a technology provider; we want to be a trusted partner, supporting operators in their journey to understand the regulatory environment and local market dynamics, ensuring they’re well-positioned for long-term success.
With Brazil now live, how does WA.Technology plan to gain an edge in what is likely to be a highly competitive market?
Brazil is undoubtedly the flagship market in Latin America, and we’ve been preparing for this moment for some time. With a market of such size and potential, competition is bound to be hard. However, we are confident that our extensive local presence and tailored approach will give us a distinct edge unmatched by any other provider on the market.
We’ve made significant investments in Brazil, building a team that is highly knowledgeable about the local market and deeply embedded in the regulatory landscape. I am proud to say our team has worked extremely hard to ensure we were ready in time for the new regulations in Brazil and that we are in a position now to grow even further in this market as a result. With dedicated local offices, a strong team of regulatory experts and seasoned professionals with operational expertise, we are well-equipped to navigate the complexities of Brazil’s rapidly growing iGaming market.
Our extensive knowledge of the local market and commitment to delivering innovative, market-specific solutions allows us to provide licensed operators with the tools they need to succeed in this competitive space.
How will your approach to Brazil differ from that of the wider LatAm market?
While Brazil is undeniably one of the largest and most significant markets in Latin America, our approach to the region as a whole is both comprehensive and tailored to the unique characteristics of each country.
We recognise that Latin America is a highly diverse and dynamic market where each country presents distinct opportunities, challenges, and regulatory landscapes.
At WA.Technology, we adopt a market-specific strategy across our entire business, ensuring that we provide localised solutions that meet the unique needs of each country while maintaining a strong, responsive presence in all key markets.
Our team brings extensive experience from working in countries such as Argentina, Chile, Peru, Ecuador, Colombia, the Dominican Republic, and Mexico. In fact, we recently expanded our footprint by opening offices in Mexico City, which allows us to stay closely connected to local developments and offer even more tailored support to our partners in this market.
Mexico is particularly important to us in terms of future growth, and we view it as a key focus for WA.Technology alongside Brazil. Our integrated, flexible approach ensures we can remain agile across the entire region, responding effectively to each market’s specific demands while maintaining a cohesive regional strategy.
What are your goals for expanding WA.Technology’s footprint in LatAm over the next 12 months? And how do you plan to achieve these?
Looking ahead to the rest of 2025, our key goals for expanding WA.Technology’s footprint in Latin America is rooted in two fundamental pillars: extensive market knowledge and strong local presence.
As the region evolves at a rapid pace, staying ahead of market shifts requires constant attention. Our strategy is to maintain a physical presence in every major market, fostering relationships with local stakeholders, regulators, and operators. By doing this, we are able to anticipate changes in the wider market and position ourselves as a proactive, solutions-driven partner, ensuring that our partners can retain their competitive edge.
We aim to further solidify our relationships with key players across the region and remain highly engaged in local markets, adapting our solutions in real-time to meet emerging needs.
Our focus on continuous engagement ensures that we’re always in tune with the evolving landscape, positioning WA.Technology to lead the way in driving innovation and delivering value in Latin America.
The post Patricio Molloy: WA.Technology is ready to raise the bar for LatAm in 2025 appeared first on Gaming and Gambling Industry in the Americas.
Tom Walton, Director at technology consultancy, Burendo, shares how operators can achieve sustainable profitability with learnings from other sectors
Operators who are merging and acquiring other businesses, launching new products or even integrating third-party technologies, can find themselves navigating complex internal processes. It is a complex large-scale challenge. Where M&As are commonplace, brand consolidation can be critical when securing sustainable profitability while planning for higher returns in the future. Within the emerging LatAm and US markets, acquisition remains a key focus. A common issue, regardless of geography, is the challenges presented by outdated or fragmented platforms and systems, a major obstacle in the growth trajectory.
In many cases, fundamental changes in how the organisation functions: its people, processes and technology holds the key to better value, higher profits, operational efficiency and reduced risk. By addressing these complexities with proven experience, technology consultants can support operators to be successful in their strategic initiatives.
Agility in competitive markets
To remain competitive in an ever-changing market, operators must move fast and with agility to refine their offering. A constant eye on retention, acquisition and regulatory changes is paramount to avoid financial impact. Despite this risk, research conducted by Accenture in 2022 found that 95% of B2B and B2C C-level executives believe their customers are changing faster than they can change their business, indicating most operators risk falling behind. This poses the question of how this can be supported.
The value of technology consultancies is in enabling businesses to extract greater value from existing resources through a confident understanding of what good looks like. Bringing external ideas gathered through experience, exemplary resources from process to people, can demonstrate what good looks like. More importantly, it shortens the timeline to achieving real goals in the organisation. Being under resourced or lacking the skills needed across these challenges makes it difficult to gain an overarching perspective particularly within a siloed approach.
At Burendo, we leverage more than 40 years of cross-sector experience. We are not only working with some of the biggest operators in betting and gaming, but partner with other highly regulated industries including finance and healthcare. We have helped operators across many initiatives helping them to realise cost savings or increased revenue in a matter of weeks. We pride ourselves in ensuring we leave a lasting positive impact on the culture, enabling our partners to be empowered to carry on our work.
The retention battle
Many operators are too busy with day-to-day tasks or overwhelmed with where to start when it comes to transformation and building a cutting-edge user experience. An example of the gap between capacity and demand is the rising popularity of in-play betting. During live sports, the speed in which players can find and place their bet is critical. Here, streamlined processes that allow for quick innovation will correlate with customer satisfaction, resulting in higher retention rates.
A fresh perspective for lasting change
A successful approach to optimisation requires taking the challenge and viewing it from an experienced and innovative angle. Our partners truly benefit from best practice and valuable lessons derived from other sectors. Through experience we have found that these challenges are not exclusive to betting & gaming and so the ability to apply these learnings drive success.
Managing complex systems and large volumes of data is a common obstacle. By applying these cross-sector principles through working with technology consultants, operators can gain valuable insight into re-engineering platforms and the skills needed, to meet both current and future demands.
Building exceptional, scalable and adaptable architectures ensures that businesses can continue to grow and evolve as the industry changes. This forward-thinking approach positions operators ahead of the curve, meaning they are poised for success in the years to come and have the agility to address any challenges or opportunities that arise.
Creating lasting change requires more than just solving immediate problems. Our goal for our clients is to maintain high levels of efficiency long after an initial transformation is complete. By empowering teams to implement and sustain improvements, operators can maintain continuous growth and unlock growth worth tens of millions of pounds, far outweighing their cost of delivery.
The focus must now shift to building stronger, more Agile organisations that can adapt to changing market conditions. Sustainable efficiency enables operators to optimise time-to-market, improve platform performance, and manage resources more effectively, creating a foundation for long-term growth.
About Burendo
Founded in 2018 and with offices in Leeds and London, Burendo is an award-winning, consultancy delivering stand-out products and services through technology. We partner with organisations to accelerate organisational value delivery and transform customer experiences.
We are pragmatic thinkers and doers who understand the operational world of organisations and customer demands. We work as a partner to give our clients the latest ideas, tools and techniques to deliver effective results that build long-term value.
For more information, you can visit the Burendo website: www.burendo.com
If you have any questions, please contact Kate Smith, Senior Digital Marketing Executive by email: [email protected]
The post Consolidating brands efficiently to achieve high growth appeared first on European Gaming Industry News.
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