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S8UL Esports continues its winning streak at the Esports Awards 2024, taking the ‘Content Group of the Year’ title for the third time in a row

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S8UL Esports, India’s leading esports and gaming content organization, further solidified its position as a global leader in gaming content creation by winning the ‘Content Group of the Year’ award for the third consecutive year at the Esports Awards 2024 on Saturday night in Riyadh, Saudi Arabia.

This unprecedented achievement, which makes S8UL the first-ever esports organization to win this award three times in a row, stands as a testament to S8UL’s commitment to excellence in content creation in the global gaming and esports landscape.

Founded by industry veterans Naman Mathur, popularly known as ‘Mortal’, Animesh Agarwal, aka ‘8Bit Thug’, and Lokesh “Goldy” Jain, S8UL Esports has made history by winning in this award for the third consecutive time. This year, they were competing in this category against global gaming content powerhouses like OfflineTV, G2 Esports, Karmine Corp, Sentinels, Fnatic and T1 Esports.

In his award acceptance speech, Animesh Agarwal, aka 8Bit Thug, Co-Founder of S8UL and 8Bit Creatives, encapsulated the significance of this win by saying, “The first time could have been lucky, the second time was a charm, and the third time firmly means that the best content group of India is the best in the world. This award belongs to our entire team of S8UL whose belief in our vision and relentless contributions have made this achievement possible.”

Adding to their accolades, S8UL Esports also received the ‘Fan Engagement’ badge in the ‘Ones to Watch Class of 2024’ category, further cementing its reputation among one of the most popular content organisations in the world. This badge recognizes S8UL’s outstanding efforts in building a strong, loyal and interactive community.

Since its inception, S8UL has been a trailblazer in the Indian gaming landscape. By bringing together some of the nation’s most talented content creators under one banner, S8UL has consistently delivered top-notch content and provided a plethora of brands a medium to connect to the youth audience.

Speaking on the momentous occasion, Lokesh Jain aka Goldy, Co-Founder of S8UL and 8Bit Creatives, said, “We are beyond thrilled to receive this award for the third time. It is a testament to our entire team’s hard work, dedication and passion. Over the past four years, we have collaborated with around 560 brands and this financial year alone, we are close to closing deals with over 120 brands, both endemic and non-endemic. We are continuously working towards shaping the future of Indian esports and gaming creators’ economies on a global scale.”

Naman ‘Mortal’ Mathur, Co-Founder of S8UL and widely regarded as the ‘Face of Indian Gaming and Esports,’ was also nominated for the ‘Esports Personality of the Year’ category for the third consecutive time. Mortal’s fifth straight nomination at the global Esports Awards highlights his global influence and contribution to the esports community.

Reflecting on the journey, Mortal said, “Being nominated alongside the world’s top esports personalities is an honour. Our focus at S8UL has always been on pushing the boundaries of what gaming content can be. We strive to deliver messaging that resonates with our audiences and this award is the perfect recognition of that effort.”

The Esports Awards are a prestigious annual event that celebrates and honors the best of esports all across the world including the players, teams, media, hardware providers, games, events, and personalities. This year’s edition which was streamed live on Twitch, YouTube, and Kick, witnessed a peak viewership of 92.3K, with 8bit Goldy’s live watchalong with S8UL members on his channel drawing the highest individual viewership at 43.2K PV.

Animesh Agarwal added, “This victory belongs to our fans as much as it does to us. Their unwavering support motivates us to keep raising the bar.”

The post S8UL Esports continues its winning streak at the Esports Awards 2024, taking the ‘Content Group of the Year’ title for the third time in a row appeared first on European Gaming Industry News.

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Aviatrix to launch in Mexico with Codere

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Aviatrix has penned a deal with leading operator Codere, which will see the award-winning crash game go live in Mexico.

Codere is one of the biggest names in Latin American gaming, and its players in Mexico will now be able to enjoy Aviatrix for the first time.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Codere is a true leader in Latin America, and we’re excited to bring Aviatrix to their players in Mexico. Huge credit goes to our dedicated LatAm team, who worked tirelessly to make this deal happen. Their local knowledge and hands-on support are a big part of why we continue to grow so quickly across the region.”

Sarit Adania, Head of Casino Product at Codere, said: “Our priority is always delivering top-quality entertainment to our players, and Aviatrix is a game that’s proven to engage audiences all over the world. We’re delighted to be bringing it to our customers in Mexico, and we’re confident it will quickly become a favourite.”

Aviatrix is a next-generation crash game that continues to evolve through regular feature updates and new engagement tools.

The post Aviatrix to launch in Mexico with Codere appeared first on Gaming and Gambling Industry in the Americas.

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GambleAware Statement on the New Statutory Gambling Harms System and the Future of the Charity

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The transition to the new statutory gambling harms system is well underway and ahead of this process reaching completion on 1 April 2026, GambleAware’s Chair of trustees, Andy Boucher, and Baroness Twycross, the Minister for Gambling, have issued the following statements:

Andy Boucher, Chair of trustees, GambleAware has said: “The introduction of the new statutory levy and the appointment of the three new commissioners for gambling harms research, prevention and treatment means that, as expected, the work historically delivered by GambleAware will now transition to the UK government and new commissioners across England, Scotland and Wales. We have advocated for the introduction of a statutory system for many years and are proud of our contribution to its implementation. Alongside this, we are also proud of the impact GambleAware’s prevention and treatment activity has had in supporting tens of thousands of people over the years, through our national campaigns and our commissioned partners, including the National Gambling Support Network. Recognising the change across the system, trustees have decided that GambleAware, the charity, will work towards a managed closure by 31 March 2026.

“We remain committed to fulfilling existing commissioning agreements until the new system is in place by April 2026. Our main priority continues to be keeping people safe from gambling harm and to ensure stability and continuity for our beneficiaries as the new commissioners take over. The GambleAware website and critical prevention resources continue to provide accessible support for all.

“Over the years, GambleAware and many third-sector partners have worked closely with the lived experience community to deliver a range of effective, evidence-based services. The National Gambling Support Network has been a cornerstone of this effort, supporting thousands of people annually. GambleAware’s national prevention programmes have also provided crucial advice, tools and support to millions of people in order to reduce gambling harm. Myself and other trustees are incredibly proud of the successful work that has been delivered over the years and the impact it has had across Great Britain.

“Since 2017, GambleAware has championed the development of a statutory, public health-led system to address gambling harm. We welcome this new era in which gambling harms are recognised alongside other public health issues and are funded through a statutory levy. As we enter the final phase of our commissioning work, we urge NHS England, the Office for Health Improvement and Disparities, UK Research and Innovation, and the appropriate bodies in Scotland and Wales to build upon the current system’s achievements and insights to ensure learnings are carried forward.

“On behalf of the entire Board of trustees, I would like to also recognise the unwavering commitment and drive of the GambleAware staff, leadership team and Lived Experience Council. Their collective work over the years has played a pivotal role in advancing efforts to reduce and prevent harm across Great Britain.”

Minister for Gambling, Baroness Twycross, said: “GambleAware and others across the third sector, including the National Gambling Support Network, have worked with tireless commitment over the years to commission and deliver effective services for people experiencing gambling-related harm.

“As the new statutory gambling levy system comes into effect, managing a smooth and stable transition is an absolute priority, and we are taking significant steps to maintain service provision. The new levy system will build on the successes of the current system to improve and expand efforts to further understand, tackle and treat harmful gambling.

“I want to thank GambleAware and all their staff for their efforts to support those in need across our country.”

The post GambleAware Statement on the New Statutory Gambling Harms System and the Future of the Charity appeared first on European Gaming Industry News.

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BetMakers Partners with The Bookie Group

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BetMakers Technology Group has entered into a partnership with The Bookie Group (TBG), who announced the appointment of veteran wagering executive Jason Scott as part of their growth and brand expansion strategy.

Scott, formerly CEO of Racing Queensland and a senior executive with Entain and BetMGM, brings a wealth of global racing and sports betting experience to TBG. His arrival marks a significant step as the group accelerates development of its multi-brand strategy, building on the early success of PonyBet, currently live and trading in the Australian market.

TBG’s growth is underpinned by its strategic partnership with BetMakers Technology Group, leveraging the newly launched Apollo platform to deliver highly personalised, agile wagering experiences.

“The early success of PonyBet on the Apollo platform has been fantastic to see and a great endorsement of the BetMakers solution. We’re excited to partner closely with Jason, Brian and the TBG team as they execute on their vision for a dynamic, multi-brand wagering business,” said Martin Tripp, Chief Operating Officer at BetMakers Technology Group.

“I’ve been incredibly impressed with the Apollo platform and the team behind it. The technology gives us the flexibility to move fast and innovate, and I’m excited to work with BetMakers to deliver unique and engaging products that modern punters are looking for,” said Jason Scott.

TBG has plans to launch several new betting brands throughout 2025 and 2026, focusing on personalisation, entertainment, and operational excellence. With Scott at the helm and BetMakers providing the technology backbone, the group is well-positioned to deliver differentiated products to market at speed and scale.

The post BetMakers Partners with The Bookie Group appeared first on European Gaming Industry News.

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