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How iGaming businesses can capitalise on event season, and form lasting business relationships

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As event season approaches, the iGaming industry gears up for a whirlwind of conferences, expos, and networking opportunities. With countless chances to connect, expand, and make an impact, navigating these events strategically can set businesses up for success long after the season ends. In this op-ed, Boris Pashnev, CEO of Alpha Affiliates, shares insights on how iGaming businesses can maximize their presence during event season and build relationships that drive long-term growth.

For the iGaming industry, events are everything. Networking continues to be the cornerstone of successful marketing and sales, especially within the iGaming sector.

iGB Live Amsterdam took place last month, and in the last year, we’ve seen other notable events such as SiGMA Malta, SiGMA Dubai, and of course, iGB London.

We at Alpha Affiliates understand building connections at these events is crucial – however, converting these connections into long-term relationships is everything, and key to business growth.

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So, how can iGaming professionals build on, and maintain relationships post-event?

Here are my top tips on how you can effectively network and convert the conversations started at events into business leads:

Listen, and pay attention

One of the best kept secrets in the art of networking, is not talking – in fact quite the opposite. Sometimes the best way to network and build meaningful connections is to zone in and listen.

By listening, you learn a lot. For instance, you may learn something new about them or their business that you can connect to, or use as a hook for a follow up post-event. For instance, if a prospective client mentions they have an exciting holiday or life event taking place, you could get back in touch and ask how it was as a conversation starter. It can be as simple as that.

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By listening, you can get to know a person better, and ask more thoughtful follow up questions at the right moments. Playing close attention to what is being said goes a long way in the business world!

Focus on shared interests

I encourage my colleagues to focus on forming connections based on shared interests, values and goals. When speaking in-person, conversations naturally move away from business to other topics, from politics to the economy and hobbies. You can build genuine connections and relationships with people when you share common interests.

Consistency is also important. Regularly touch base with your network and show that you value these relationships beyond just transactional moments.

Play the long game

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Networking is often only considered to be successful if an immediate lead is generated. This is frequently not the case.

Building a network is a long-term tactic that takes dedication. Not every connection will lead to immediate benefits, but consistent effort will yield long-term results. Hard selling rarely delivers, and what really makes for effective networking is authenticity.

Focus on being present. Hand out your business card at the end of the conversation and follow up within 48 hours to nurture the relationship.

Make sure there’s never a firm goodbye

Conferences and events are there to make professional networks that last long after the venue closes. What I have learnt over the years is that even if a particular conversation is not likely to lead to a sale or outcome, it does not mean you should discredit that individual and stop any further conversation.

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In the iGaming affiliate marketing sector, we see this all the time. People can quickly move positions, and suddenly have access to new opportunities. And, we should remember that people who enjoyed a conversation can introduce you to their wider network.

This is so important when it comes to networking – be sure to look at their bigger picture and follow-up with everyone you had the chance to speak with at the event. Maintaining these relationships in the long-term could open new doors in the future.

Ultimately, in person networking can deliver significant results if approached correctly. However, no long-lasting relationship can be made without a long-term strategy. Listening, identifying shared interests, as well as remaining authentic and consistent, is key to building meaningful relationships that can convert into business leads in the future.

The post How iGaming businesses can capitalise on event season, and form lasting business relationships appeared first on European Gaming Industry News.

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ACR POKER’S FLAGSHIP ONLINE SUPER SERIES LAUNCHES THIS MARCH WITH $25 MILLION IN GUARANTEED PRIZE POOLS

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Climb the OSS Leaderboard to win a share of $35,000 in cash and tournament tickets

Building on the momentum of its revamped tournament schedule, which features expanded events, bigger guarantees, and faster gameplay, ACR Poker is rolling out its flagship Online Super Series (OSS) with $25 million in guaranteed prize pools from March 16th to 31st.

“Playing in the Online Super Series is always a great experience, and this time, it’s back with $25 million in guarantees across a diverse range of tournaments and buy-ins, ensuring there’s something for every player to enjoy,” said ACR Pro Chris Moneymaker.

Players can get ready for an action-packed OSS, headlined by two Main Events starting on Sunday, March 23rd: the $1.5 million guaranteed ($1,050 buy-in) and the $750,000 guaranteed ($215 buy-in). Adding to the excitement, the $1 million guaranteed ($630 buy-in) Main Multiflight Event kicks off on Sunday, March 16th.

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In addition, this year’s OSS lineup features three Mystery Bounty Multiflight events, including a supersized $500,000 guaranteed tournament with a $109 buy-in. For players seeking more budget-friendly options, the $200,000 guaranteed ($33 buy-in) and the $75,000 guaranteed ($5.50 buy-in) events are also on offer. Day 1 flights for these events begin this Sunday.

What’s more, ACR Poker is bringing back its OSS Leaderboard Contest. Players can compete for a share of over $35,000 in cash and tournament tickets, spread across two separate leaderboards with high ($44 and over) and low ($33 and under) buy-in levels.

Players can keep track and add their favorite OSS events to their calendar easily with ACR Poker’s online tournament schedule.

Online Super Series highlights:

  • $25 million in guaranteed prize pools
  • $35,000 Leaderboard Contest
  • Small, medium and large buy-ins
  • $1.5 million guaranteed Main Event, $1 million guaranteed Main Multiflight Event
  • Three Mystery Bounty tournaments (including $500,000 guaranteed)

Beyond the OSS, ACR Poker is just getting started with its turbocharged poker offerings. Players can jump into the revamped tournament schedule, take their shot in the Punta del Este Satellites on March 9th and 16th to win one of 16 packages ($5,500 value each) to the Enjoy Poker Tour in Uruguay, and prepare for a massive April lineup featuring two Venom tournaments.

For more information on the $25 million guaranteed Online Super Series, read the ACR Poker blog or visit ACRPoker.eu.

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Bitline and Everi Announce Crypto Liquidity for Choctaw Casinos & Resorts in Industry First Development

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Bitline, the only provider for casino chip access directly from cryptocurrency, has announced its first major collaboration in the U.S. casino market, teaming up with Choctaw Casinos & Resorts through its collaboration with Everi’s CashClub, the leading financial access services suit for casino payments. This collaboration introduces cryptocurrency and digital assets as a new source of liquidity for casino patrons and marks the first time that such a functionality has been enabled within the American gaming industry.

Leveraging Everi’s CashClub’s comprehensive payment infrastructure, Bitline’s solution is able to efficiently board, screen and verify patrons looking to leverage their digital assets whilst also allowing patrons to move screened assets into custody within minutes. Bitline’s integration with Everi’s CashClub, will enable the technology for the benefit of Choctaw Casinos & Resorts, and is the first time that such a functionality has been possible in the U.S. regulated casino market.

The collaboration works to cater to the growing demand for greater cryptocurrency and digital asset integration within the casino industry. The collaboration between Bitline and Everi’s CashClub forms a transferable blueprint that offers casino operators and their patrons an alternative way to manage funds, access liquidity, and leverage the benefits of cryptocurrency and other digital assets.

This milestone reflects a strategic shift in how casino operators view and manage financial interactions with their guests. The introduction of cryptocurrency as a liquidity solution provides additional options for guests and lays the foundation for  Choctaw Casinos & Resorts as it looks to the future of gaming sector finance, setting a new standard in financial accessibility and convenience.

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“Working with Choctaw Casinos & Resorts and Everi’s CashClub to make this a reality is a historical moment for both the casino and blockchain industries. Bitline was conceptualized to advance the gaming sector and offer a wider variety of financial options for the casino industry,” said Richard Jones, CEO at Bitline. “We’re entering an era where digital assets can fundamentally enhance the gaming experience, providing casino operators with a future-ready financial framework that can expand and evolve as the industry does. This collaboration is just the beginning of our vision to modernize casino payment capabilities on a global scale.”

“We are excited to be the first casino in North America to offer our guests another way to play,” said Thomas McDonald, Senior Director of Cage and Credit at Choctaw Casinos & Resorts. “Through our long-term relationship with Everi, a leader in fintech solutions, we will continue to invest in innovative offerings that provide the discerning gaming VIP access to funds in a safe and secure manner.”

 The Choctaw Casinos & Resorts integration represents only the first phase of Bitline’s broader mission to bring cryptocurrency solutions to casinos and casino patrons worldwide. As cryptocurrency and digital assets continue to gain traction in the gaming sector, Bitline’s easy to integrate and patented payment model stands poised to become a key player in transforming gaming finance. Future plans include expanding  services across other major casinos and gaming markets, both domestically and internationally, establishing cryptocurrency as a new standard feature of the gaming experience.

The solution is to be formally rolled out on March 7, 2025, with the first transaction taking place at Choctaw’s Durant, Oklahoma, location.

The post Bitline and Everi Announce Crypto Liquidity for Choctaw Casinos & Resorts in Industry First Development appeared first on Gaming and Gambling Industry in the Americas.

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BiS SiGMA Americas 2025

DATA.BET Joins BiS SiGMA Americas 2025

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Another step in expanding into this dynamic market

DATA.BET strengthens its foothold in the Latin American market with its presence at BiS SiGMA Americas 2025. This marks the provider’s debut with the booth at Brazilian’s show, highlighting its ambitious plans to present its premium esports betting and virtual content solutions.

At the stand E140, DATA.BET’s team will connect with current and potential clients and partners to introduce esports betting and data products enhancements. Visitors can explore technically upgraded Single Page Application (SPA) and interactive widgets designed to optimize the betting experience, especially for mobile devices, and operational efficiency. In addition, the company offers extensive esports coverage with 35+ disciplines and over 12,500 live events monthly. Together with its virtual sports lineup that features 600,000 events yearly, DATA.BET provides a broad spectrum of betting content.

“As the industry evolves, we remain focused on equipping operators with comprehensive solutions needed to succeed,” said Otto Bonning, Head of Sales at DATA.BET. “LatAm represents a key market for many betting companies. Our presence at BiS SiGMA Americas 2025 underscores the  dedication to this region and businesses that aim to develop it, and we can’t wait to connect with leading professionals and partners.”

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The post DATA.BET Joins BiS SiGMA Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.

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