

Latest News
How Horse Race Betting Has Galloped Into The Online Era
With the popularity of horse race betting steadily on the rise as the sport spreads to new markets and platforms, we sat down with BETBAZAR’s Chief Operating Officer, Max Sevostianov, to discuss everything sportsbook operators should know before they attempt to tap into this emerging online trend.
Despite horse racing being one of the world’s oldest and most historied forms of betting, wagering on the sport is virtually unrecognisable today even when compared to just a few decades ago.
Rapid advances in betting technology and data analytics, increased internet and smartphone penetration and a wider availability of horse racing events all over the globe have all undoubtedly changed the face of the sport – and this has in turn dramatically altered the ways in which online betting operators have had to market their horse racing product to attract and retain customers.
Indeed, you don’t have to cast your mind back all that far to recall a time when horse racing meets were largely confined to the U.K., Ireland and a handful of marquee events in the U.S.A. These days, however, the sport has become an essential part of the betting landscape in countries like the United Arab Emirates and Japan, presenting new challenges and opportunities for operators.
The impact of horse racing’s growing popularity in the U.A.E. and east Asia is two-fold – not only has greater event choice and frequency reduced betting downtime for customers all over the world and created a more consistent revenue stream for operators, but it has also significantly diversified the audience they target and changed how they communicate from market-to-market.
Having these new countries in the horse racing picture means that a blanket way of promoting the sport is no longer a viable option. Instead, operators should be monitoring the customer data they have in each market very closely to try and identify ways in which they can tailor their offering so that it caters to local tastes. This could, for example, involve creating targeted promotions that tie in with local holidays and specific regional events or partnering with race providers and other associated businesses in the market that can enhance brand awareness and bettor engagement.
Of course, the data operators have on each market should also inform whether or not horse race betting is a viable product to push in the first place. Though – as outlined previously – the popularity of the sport is increasing globally, horse race betting is still a very region-specific vertical and needs an existing audience and infrastructure that operators can target. Potential customers need at least some prior understanding of the sport and the betting product that caters for it, so successfully penetrating a market where horse racing isn’t popular is very unlikely.
The change in the number of countries that host horse racing events, however, pales in comparison to the impact technological innovation has had when it comes to betting on the sport. Again, you don’t have to think back very far to remember a time where the two main ways that customers bet on horse racing were either at the track or at their local high street bookmaker and the only data they had at their disposal was the form guides in publications like Racing Post!
These days, it’s a totally different story. Ever-increasing levels of internet penetration across the globe coupled with wider smartphone adoption has meant that customers can now access and bet on races no matter where they are in the world. While this has alleviated the need to travel to retail betting locations and driven more revenue to online wagering platforms instead, so too has it increased the importance of live streaming to a point that it’s now basically a must-have feature.
As online operators have picked up more and more of the traffic that had previously flown to retail betting locations, the onus on them to provide a similarly engaging experience has also increased. Thankfully for them, technology has now advanced to a point where they’re able to reliably stream races from virtually any track on the planet directly to computers or smartphones, with this effectively opening the door to events that bettors may otherwise never have witnessed.
Of course, one of the keys to providing this level of coverage is operators having the necessary partnerships in place with the rights holders in each market that they operate in, as not only does this provide access to all the races they want to feature, but also to the official data that comes with them. Given that we live in an information age where having access to fast and reliable data is an absolute cornerstone when it comes to making informed betting decisions, the fact that online operators can provide this in greater depth than their offline counterparts is very important.
By collating all the relevant information about how certain horses, jockeys and stables have performed on specific tracks in the past and making this available to customers in real time, operators can enhance the betting experience for both horse racing experts and newcomers to the sport alike. For precisely this reason, BETBAZAR has chosen the most accurate and advanced horse racing product for its marketplace in order to give customers access to detailed statistics from truly trustworthy providers – with this information in turn being used to power all manner of useful graphics and widgets for an even more dynamic user experience.
While these geographical and technological factors both mean that the popularity of horse race betting is likely to increase in the coming years, both will count for nought if the industry doesn’t continue to behave in a responsible and sustainable manner. Luckily, these days virtually every aspect of horse racing is totally regulated and necessary steps have been taken to improve horse welfare and other ethical concerns; all of which is vital to the long-term sustainability of the sport.
Alongside this operators must continue to promote responsible gaming practices in all markets that they service and provide further education and insight to both their clients and customers. In doing so, not only will they build trust within the horse racing community and cement the integrity of their product, but they’ll also set themselves up for more success as the sector grows.
About Betbazar
Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is building a digital iGaming marketplace that connects creators with buyers to accelerate growth powered by best-in-class products.
Website: https://betbazar.com/en
LinkedIn: https://www.linkedin.com/company/betbazar
The post How Horse Race Betting Has Galloped Into The Online Era appeared first on European Gaming Industry News.
Baltics
HIPTHER Joins Forces with Ace Alliance as Strategic Media Partner – Kicking Off with Ace Alliance Riga 2025

HIPTHER proudly announces its Strategic Media Partnership with Ace Alliance, the dynamic iGaming media hub under the Revpanda Group. This new collaboration begins with the highly anticipated Ace Alliance Riga 2025, taking place on August 14–15 in the heart of the Baltics.
Ace Alliance has quickly emerged as a force in the iGaming community, connecting professionals through curated events and immersive experiences. HIPTHER, the parent brand behind several of Europe’s most respected media outlets and boutique conferences in Gaming and Technology, is excited to support and amplify Ace Alliance’s vision through its online media outlets.
Supporting Real Connections at Ace Alliance Riga 2025
Ace Alliance Riga 2025 is designed for real conversations, real experiences, and real growth. With over 500 iGaming professionals expected, this two-day summer getaway in Riga offers a refreshing approach to networking – blending business and leisure for lasting impact.
From a private Daugava River cruise and executive business brunch to guided cultural walks and legendary parties, VIP ticket holders are treated to high-value interactions in an unforgettable setting. Keynotes from respected industry voices like Alexandre Tomic will further fuel strategic thinking and innovation.
HIPTHER will actively support the visibility and promotion of Ace Alliance’s events – beginning with this Riga edition – across its expansive global media network. In return, Ace Alliance becomes an official Media Partner for HIPTHER’s lineup of exciting conferences.
Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER, stated about the partnership: “At HIPTHER, we thrive on identifying and supporting meaningful movements in the industry, and Ace Alliance is exactly that. Their community-first approach, creative event format, and focus on authentic connections make them a standout new player in the media and events space. We’re thrilled to support their growth and extend the experience to our audiences across Europe and beyond.”
Get Ready for a Summer to Remember
With limited VIP passes still available and sponsorship spots quickly filling up, now is the time to secure your place. Stay tuned to HIPTHER’s channels for upcoming announcements, featured stories, and an exclusive discount code for our audience.
Join the experience at Ace Alliance Riga 2025:
👉 https://acealliance.com/events/riga-2025/
Let the networking begin!
The post HIPTHER Joins Forces with Ace Alliance as Strategic Media Partner – Kicking Off with Ace Alliance Riga 2025 appeared first on European Gaming Industry News.
Latest News
Mr Vegas becomes Sheffield Wednesday’s new Principal Front-of-Shirt Sponsor

Immense Group, the iGaming company behind the fast-growing Mr Vegas brand, is proud to announce that Mr Vegas has been named the Principal Front-of-Shirt Sponsor of Sheffield Wednesday Football Club for the 2025/26 season.
This marks Mr Vegas’s first-ever front-of-shirt football sponsorship in the UK, representing a major milestone for the brand and further cementing Immense Group’s growing footprint in the market. After a successful season as Sheffield Wednesday’s back-of-shirt sponsor in 2024/25, Mr Vegas now takes centre stage in a new agreement that reflects a deepened partnership with one of England’s most iconic football clubs.
Marco Trucco, Chief Marketing Officer at Immense Group, commented: “Last season, Mr Vegas had the players’ backs. This year, we’re proud to be front and centre on Sheffield Wednesday’s shirts. We’re deepening our partnership with the club at a time when Mr Vegas is becoming the online casino of choice for many customers.
We particularly applaud Sheffield Wednesday for partnering with a fully licensed and responsible operator. It’s a decision that reflects the club’s values and ensures fans engage with a trusted, secure platform.
We’re excited to bring ‘that Vegas feeling’ to Hillsborough once again, with thrilling promotions and exclusive experiences planned throughout the season.”
With fan-focused activations at its core, the Mr Vegas x Sheffield Wednesday partnership has already delivered memorable moments – from season ticket raffles and VIP matchday experiences to unique campaigns like the head coach’s darts faceoff with world champion Michael Smith. The new season promises even more engagement, with responsible entertainment and brand trust as key priorities.
MrVegas.com is licensed and regulated by the UK Gambling Commission under Account Number 39380. The partnership between Mr Vegas and Sheffield Wednesday will continue to operate in full alignment with the Gambling Commission’s codes of practice.
The post Mr Vegas becomes Sheffield Wednesday’s new Principal Front-of-Shirt Sponsor appeared first on European Gaming Industry News.
Latest News
Betclic announces four strategic sports partnerships

Betclic, France’s leading online sports betting operator, announces its partnership with the Arkema Première Ligue (APL), the highest level of women’s football in France. Already a partner of the French Women’s National Teams, Betclic confirms its commitment to becoming a strong ally of women’s football.
A league on the rise
For several seasons, the Arkema Première Ligue has been experiencing exceptional momentum. A significant milestone was reached in 2024 with the creation of the Ligue Féminine du Football Professionnel (LFFP), marked by a record 220 players under contract, a highly competitive league, and record attendance and viewership figures. The FFF, which aims to reach 500,000 licensed female players by 2028, has launched an extensive feminization plan, enabling an entire ecosystem to rapidly structure itself, and one Betclic is pleased to be associated with.
A new dimension in the Betclic App
Since its opening to betting in May 2024, the Arkema Première Ligue has risen to first place among national women’s competitions on the Betclic app. Open matches, unpredictable scenarios: women’s football is an exciting new playground for bettors, with live betting accounting for the majority of wagers placed. With around fifty odds available per match, enhanced gaming offers, and numerous activations around championship fixtures, the Arkema Première Ligue will benefit from strong exposure in Betclic’s communications, particularly through the App which is used by more than 3 million players each month.
A commitment supporting the diversity of French football
Women’s football is not just a performance field, it’s also a lever for transformation. By supporting the Arkema Première Ligue, Betclic aims to encourage equal opportunities, access to sport for all, and
defend a more inclusive vision of sport. “The APL is a reference championship, where clubs that matter in major competitions compete. We want to be where sport is advancing, where audiences are evolving, where passions are growing. Women’s football ticks all the boxes, and we are proud to contribute to its development alongside Jean-Michel Aulas (President of the LFFP) and Philippe Diallo (President of the FFF),” says Nicolas Béraud, CEO of Betclic.
Jean-Michel Aulas, President of the LFFP: “All indicators are green for the Arkema Première Ligue, which has experienced considerable growth this season. After Arkema’s renewal of its naming partnership, it’s now Betclic’s turn to commit to our championship. The arrival of top-tier economic partners demonstrates the enthusiasm generated by French women’s football and validates the FFF’s commitment to it. Our ambition is to make the Arkema Première Ligue one of the best championships in the world. Support from companies like Betclic helps us greatly in this endeavor.”
Philippe Diallo, President of the FFF: “I am very pleased with Betclic’s commitment to our elite women’s championship. The FFF has high ambitions for the Arkema Première Ligue. Receiving support from a brand as powerful as Betclic is an extremely encouraging sign. This partnership will contribute to the development and recognition of high-level women’s football. The FFF has made feminization an
important axis of its policy. Our partners, like Betclic, fully embrace this. I am delighted by this.”
Betclic and FFHandball: a major alliance to make French Handball shine
Betclic and the French Handball Federation (FFHandball) seal their first partnership running until 2028. An unprecedented alliance to usher handball towards new heights. French handball on top of the world With 9 world crowns and 4 Olympic titles, French handball is the most successful team sport in the world. This enthusiasm for handball is materializing on amateur courts with a record number of licensed players in 2025 (more than 600,000), and behind screens, where the EHF EURO 2024 final was watched by more than 6.5 million viewers.
Betclic bettors increasingly fans of handball
Number one in sports betting in France, Betclic aims to support the world’s best teams and promote French sporting excellence. This partnership will strengthen handball’s visibility among the 3 million monthly players who use the Betclic application, thus offering this sport very strong visibility. Driven by its suspenseful matches and an evolution of betting offers recently validated by the National Gaming Authority, handball is attracting more and more players and now ranks 8th among the most bet-on disciplines on the application, especially thanks to the major events of 2024. While two-thirds of bets are placed on match results, other types of bets are emerging, such as the number of goals scored or the goal difference between teams. And to meet the growing demand from bettors who enjoy live betting, Betclic streams around ten tournaments directly on its application (over 2,000 matches per year), including the Champions League and major handball competitions.
Education and prevention
With the French national teams and French handball training centers, wherever stakeholder responsibility is involved, awareness-raising initiatives that have been carried out for several years will continue in the coming seasons.
Betclic: New headquarters for handball fans
“Handball embodies everything we love about sport: intensity, collective passion and repeated exploits. With this partnership, Betclic will become a major meeting point for handball fans. By supporting the French national teams and partnering with a modern, popular and high-performing federation, we are commited to sustainably supporting the exceptional momentum that has been initiated by Philippe Bana and his team” confirms Nicolas Béraud, CEO of Betclic.
FFHandball: a strategic partnership to propel French handball
“The French Handball Federation is pleased to announce a partnership with Betclic, Official Supporter of our French national teams until 2028. This partnership is built for the long term and addresses shared challenges: supporting the development of handball and strengthening its visibility among an ever-wider audience. The growing enthusiasm for sports betting on handball demonstrates the increasing appeal of our sport. This partnership allows us to accompany this momentum by creating positive synergies to grow our community together and amplify the visibility of French handball” commented Philippe Bana, President of FFHandball.
Betclic and the French Volleyball Federation: The Smash Continues Until 2028!
Betclic, France’s leading sports betting operator, renews its collaboration with the French Volleyball Federation for four new seasons (2025-2028). This renewal marks Betclic’s reinforced commitment to a sport that is growing in popularity.
French volleyball on the rise
Led by its President, Eric Tanguy and his staff, the French Volleyball Federation has achieved great success in recent years, with two Olympic medals (2021 and 2024) and an historic growth in membership (240,000). The national championships (Men’s and Women’s Ligue A) are gaining momentum, with major transfers and record streaming audiences. Driven by charismatic figures like Earvin Ngapeth or Jenia Grebennikov among the men, and Lucille Gicquel or Héléna Cazaute among the women, volleyball is now establishing itself as a popular phenomenon that thrives on international stages.
A winning bet on the Betclic app
Volleyball is also attracting an ever-growing number of Betclic players. It now ranks 6th among the most bet-on disciplines on the app, particularly thanks to the 2024 Olympic Games, where the France- Poland final rose to become the second most bet-on event of the Games (excluding major sports). It is the Top 10 sport that has experienced the best betting momentum over the past two years, and more than 15% of Betclic players now bet on this discipline. With its suspenseful matches and dynamic betting offer (betting possible on each point of the match, such as on the player who will score the next point…), volleyball lends itself easily to live-betting, a growing practice among bettors. This partnership will further strengthen volleyball’s visibility among the 3 million monthly Betclic players, thus granting it very strong exposure, particularly through the in-App streaming of around twenty competitions, from the Polish PlusLiga to Marmara Spike League matches, or the Nations League, where our French national team shines.
Three years to make French volleyball shine
In-app campaigns, contests, editorial content, enhanced visibility around key fixtures… All resources will be activated to support the growth of French volleyball and accompany it on the path to true
European recognition. Nicolas Béraud, founder and CEO of Betclic: “French volleyball is experiencing a silent but spectacular revolution, and we are proud to support this beautiful adventure. By partnering again with FFVolley, Betclic reaffirms its lasting commitment alongside a federation in full momentum, driven by historic results and an ambitious vision for the 2028 Olympics”. Eric Tanguy, President of FFVolley: “The renewal of our partnership confirms the growing collaboration in recent years. Volleyball is advancing not only in sports but also in media presence with the French and global public through Betclic’s involvement and investment. Four rich seasons are ahead, the Federation is proud and delighted to be able to experience this alongside Betclic”.
Betclic and the Ligue Nationale de Rugby extend their partnership for the next two TOP 14 seasons!
Betclic, France’s #1 online sports betting operator, and the Ligue Nationale de Rugby (LNR) announce the renewal of their TOP 14 partnership until 2027. Initiated in 2021, this renewed cooperation confirms the shared commitment to elevate French rugby to the highest level.
A partnership with the world’s most competitive championship
For the past four years, Betclic and the LNR have joined forces to promote the TOP 14 to an ever-growing audience. Full stadiums, rising viewership, French clubs leading the way in Europe, star players: rugby has never been more captivating. With 9 different clubs reaching the playoffs over the last 5 seasons, the TOP 14 continues to enchant the public, with 71% of French people describing it as “spectacular”. Intensity, suspense, drama: the championship thrills both fans… and bettors!
Greater visibility for rugby and for Betclic
With over 3 million users on the Betclic application each month, the TOP 14 enjoys exceptional exposure, now firmly established within the platform’s universe. Betclic users can experience everything that makes rugby so special, with the added bonus of winning tickets to the biggest matches, right in the heart of the stadiums. With more than 300 odds available per match, Betclic offers an unrivalled range of betting options, so much that one in every two bettors now bets on rugby, with the TOP 14 as a major driver. Betclic will also continue to enjoy prominent visibility across all official media in TOP 14 stadiums and throughout the finals.
Supporting excellence, shaping the future
International reach, a broader audience and a sense of responsibility: Betclic is committed to helping to achieve the ambitious goals set by the LNR’s new president, Yann Roubert. As official partner to f the French National Rugby Teams until 2028, Betclic is more than just a rugby sponsor: it’s a committed player, with a strong DNA.
“The TOP 14 is one of the most beautiful championships in the world. This partnership is a source of pride for Betclic and an essential lever to satisfy rugby fans, in France and beyond. Renewing our commitment alongside the LNR means reaffirming our position as a major partner of French sport and participating in writing the next chapter in the history of modern rugby” confirms Nicolas Béraud, CEO of Betclic.
“This renewed partnership with Betclic is a mark of trust and a clear signal of the TOP 14’s appeal. We share the same ambition: to help French rugby grow, reach new audiences and keep innovating to make the TOP 14 ever more spectacular and demanding. This extended partnership is a real opportunity for rugby, for its influence and for all those who love the game” says Yann Roubert, President of the Ligue
Nationale de Rugby.
The post Betclic announces four strategic sports partnerships appeared first on European Gaming Industry News.
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