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The Basis of the Architecture of iGaming Platforms: What Is the Peculiarity and Influence of RGS Development on the Work of Online Platforms?

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The key to success in the iGaming industry in this day of sophisticated cross-platform and cloud-enabled distribution and administration systems is obtaining game servers that assist in hosting the platform globally. Itai Zak, Executive Director at Digicode iGaming division, declares that RGS technology is a driving force for innovation, scalability, and regulatory compliance behind the iGaming business. Remote game servers are a crucial tool for gaming companies, allowing players to satisfy games through hosted services on any device.
In September 2024, Itai will participate at the SBC Summit in Lisbon – stay tuned to get more industry inputs.

Why RGS is a fundamental part of iGaming architecture

Remote Gaming Server (RGS) is an offering for iGaming content providers that includes the functional and infrastructure components needed for the software supplier’s games or content to be sent to the gaming system via online and mobile distribution channels.

In today’s fast-paced industry, where content is king, the flexibility and functionality provided by the RGS system are essential. These features may help businesses stand out in their digital player acquisition and retention marketing campaigns.

Understanding RGS: historical development and evolution

The evolution of RGS technology has had a remarkable impact on how the iGaming industry has developed. Important turning points include the introduction of cloud computing and cross-platform interoperability, which enable scalability and performance optimization. Furthermore, the use of sophisticated APIs and protocols has enabled developers to produce more complex game environments. Additionally, the creation of regulatory frameworks that guarantee security and justice has been crucial in building player trust.

Several iGaming platforms have been incorporating blockchain, AI, and machine learning technologies into their RGS in the last few years, providing fair, customized gaming experiences. These developments have combined to make RGS the cornerstone of contemporary iGaming platforms, spurring creativity and raising player engagement.

Impact of RGS on iGaming platforms

Remote Gaming Server technology has a significant impact on iGaming platforms in several ways:

  • Efficient content distribution. RGS gives game providers the flexibility to easily disseminate game material across a range of platforms, according to the ever-changing tastes of players.
  • Scalability and performance. RGS empowers platforms to scale operations dynamically and optimize performance even at times of high usage.
  • Innovation and differentiation. RGS promotes innovation by providing developers with a range of tools to craft unique game experiences.
  • Personalization and player engagement. RGS technology enables iGaming platforms to apply advanced player profiling strategies.

In essence, RGS technology serves as a skeleton for iGaming architecture. Access to a variety of game content and simplified game management improves the overall gaming experience for players, helping to attract new ones.

Unique features and challenges of RGS within the architecture of iGaming platforms

In the realm of iGaming, RGS technology offers special features crucial for platform success such as:

  • Cross-platform compatibility. Players may access gambling content from PCs, mobile devices, and other platforms due to RGS technology’s seamless compatibility across various devices and platforms.
  • ​​Centralized content management. RGS serves as a center for managing and distributing gambling content across different channels and markets.
  • Regulatory compliance solutions. Robust compliance tools and features are integrated into RGS systems to assist operators in navigating the intricate regulatory environment of the gaming sector.

In essence, RGS providers offer comprehensive solutions to ensure legal and regulatory compliance, optimizing time-to-market strategies, giving high availability and performance, and delivering uninterrupted gambling experiences to players.

While RGS technology presents numerous benefits, it also poses several challenges that require careful consideration within the context of iGaming platforms:

  • Security and data protection. RGS providers must put strong encryption protocols, authentication methods, and fraud prevention measures in place to protect player information and uphold integrity and confidence within the gambling ecosystem.
  • Integration complexity. Careful preparation, coordination, and occasional modification are needed for seamless integration to guarantee compatibility and interoperability amongst various platform components.
  • Performance optimization across devices. To maintain seamless gameplay experiences across desktops, smartphones, and other devices developers must use responsive design concepts and optimize resource use.

The integrity, security, and regulatory compliance of RGS providers and gambling operators’ platforms depend on their proactive handling of these issues, which will eventually promote the iGaming ecosystem’s sustainability and trustworthiness.

Predictions for the future of RGS’s impact on iGaming platforms

The RGS technology and iGaming platforms are expected to undergo a significant metamorphosis in the future, propelled by changes in consumer preferences, regulatory developments, and technological breakthroughs. Here’s a detailed exploration of what lies ahead:

  • Technological innovation. AI algorithms will improve customization by evaluating player data to forecast preferences, and AR and VR technologies will allow players to interact with virtual surroundings.
  • Blockchain and cryptocurrency adoption. The iGaming sector will face a change with the implementation of blockchain technology and cryptocurrency payments, which will provide improved efficiency, security, and transparency.
  • Hyper-personalization and gamification. Operators will be able to provide customized gaming experiences depending on player choices, actions, and gaming patterns due to RGS technology.

In summary, the future of RGS and iGaming platforms is promising and dynamic. RGS platforms will continue to influence the future of online gaming by embracing emerging technology, emphasizing player-centric experiences, and upholding a commitment to responsible gaming practices. This will allow them to provide gamers globally with exciting and engaging gaming experiences.


About Digicode

Digicode is a leading global IT service provider with a worldwide presence and offices in the USA, UK, and EU countries. It specializes in delivering top-tier solutions in software development, cloud computing, artificial intelligence, big data, and automation across various industries, including iGaming, FinTech, healthcare, e-learning, and digital marketing. Working with top iGaming brands, operators, and suppliers, the company provides cutting-edge technology, products, and solutions across all iGaming verticals—from game design and development to banking, cashier, and payment gateways, as well as comprehensive iGaming platforms and seamless integration with value-added providers. Trusted by clients in over 25 countries, Digicode is at the forefront of innovation and reliability in IT services.

The post The Basis of the Architecture of iGaming Platforms: What Is the Peculiarity and Influence of RGS Development on the Work of Online Platforms? appeared first on European Gaming Industry News.

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BMM

BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

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July 7, 2025

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

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Eastern Europe

Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

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5 hours ago

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July 7, 2025

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“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

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AI

Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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6 hours ago

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July 7, 2025

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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