

Latest News
Atlaslive’s Winning Formula for UEFA Super Cup 2024 Betting Success
As the 2024 UEFA Super Cup approaches, Atlaslive Sportsbook is gearing up to offer sports betting fans everything they need to fully enjoy this much-anticipated event. Known for its innovative approach, Atlaslive is dedicated to helping operators increase engagement and drive success both before and during the game.
On August 14 in Warsaw, football fans around the world will be glued to their screens as Real Madrid takes on Atalanta in a match that promises to be nothing short of spectacular. This battle between the Champions League and Europa League winners is always packed with drama and top-tier football, and this year is no exception.
The UEFA Super Cup has a reputation for creating unforgettable memories. Think back to 2019 when Liverpool edged out Chelsea in a nerve-wracking penalty shootout, or 2014 when Cristiano Ronaldo’s brilliance led Real Madrid to victory. Moments like these keep fans coming back for more, and Atlaslive Sportsbook is ready to make the experience even more exciting this time around.
This year, bettors will find a host of new and exciting options on Atlaslive’s Platform, including live betting and a variety of markets that will keep the action going from start to finish. With these features, the 2024 UEFA Super Cup is set to be an even bigger thrill.
Boosting Betting Activity During the UEFA Super Cup
Football continues to dominate the world of sports betting, especially during high-profile events like the UEFA Super Cup. This is a prime time for operators to ramp up their promotions and engage more players. Here are some straightforward strategies and tools that can make a big difference.
One effective approach is to share event-related content across different channels. Posting interesting facts about the teams — Real Madrid and Atalanta — and the match itself helps to build trust with players. For broader reach, it’s crucial to focus on eye-catching promotional materials and banners, especially on your casino page. Atlaslive Sportsbook’s CMS feature is a powerful tool that allows operators to customize every detail directly from the back office, making it easy to add relevant banners and stand out during peak betting times.
For those who love betting, Atlaslive’s Bet Builder is a fantastic feature. It lets users combine different bets from the same match, giving them a chance to win more by taking on a bit more risk.
Atlaslive also offers robust technical capabilities, including the ability to manage language settings based on the player’s location. With support for over 50 languages and content tailored to specific markets, operators can attract a larger audience. Geo-targeted offers can also encourage players to support their national teams, enhancing their betting experience.
If you run both casino and sportsbook projects, you can keep casino players engaged with sports betting by using email newsletters and promotions ahead of big sports events. This approach not only maintains player interest but can also boost overall performance. Atlaslive’s CRM tools make it easy to automate these processes, ensuring timely and relevant communication.
Offering daily bonuses and free bets for key matches is a smart strategy to keep bettors active during the event. And when it comes to re-engaging inactive players, welcome-back bonuses can be particularly effective.
With the right strategy, the UEFA Super Cup period is a golden opportunity to boost activity across both sports betting and casino platforms.
Reliability When It Counts
The Atlaslive Platform is designed to handle the high demand that comes with major sporting events like the UEFA Super Cup, boasting an impressive 99.9% uptime. This means players can enjoy a seamless, uninterrupted experience from start to finish.
Operators benefit from the Platform’s advanced technical capabilities, which allow real-time monitoring of bets, customization of margins, setting of limits, and management of delays across any sport, league, or event. Plus, the Platform’s ability to smoothly switch between live and pre-match events ensures that both operators and players have a flexible, reliable, and responsive experience.
With all these features, Atlaslive Sportsbook is well-equipped to provide a top-tier betting experience, making the UEFA Super Cup 2024 even more thrilling for sports fans everywhere.
The post Atlaslive’s Winning Formula for UEFA Super Cup 2024 Betting Success appeared first on European Gaming Industry News.
BitLine
Bitline and Everi Announce Crypto Liquidity for Choctaw Casinos & Resorts in Industry First Development
Bitline, the only provider for casino chip access directly from cryptocurrency, has announced its first major collaboration in the U.S. casino market, teaming up with Choctaw Casinos & Resorts through its collaboration with Everi, a premier provider of financial technology and gaming solutions. This collaboration introduces cryptocurrency and digital assets as a new source of liquidity for casino patrons and marks the first time that such a functionality has been enabled within the American gaming industry.
Leveraging Everi’s CashClub’s comprehensive payment infrastructure, Bitline’s solution is able to efficiently board, screen and verify patrons looking to leverage their digital assets whilst also allowing patrons to move screened assets into custody within minutes. Bitline’s integration with Everi Cash Club, the leading financial access services suite for casino payments, will enable the technology for the benefit of Choctaw Casinos & Resorts, and is the first time that such a functionality has been possible in the U.S. regulated casino market.
Catering to the growing demand for greater cryptocurrency and digital asset integration within the casino industry, the collaboration between Bitline and Everi’s forms a transferable blueprint that offers casino operators and their patrons an alternative way to manage funds, access liquidity, and leverage the benefits of cryptocurrency and other digital assets.
This milestone reflects a strategic shift in how casino operators view and manage financial interactions with their guests. The introduction of cryptocurrency as a liquidity solution provides additional options for guests and lays the foundation for Choctaw Casinos & Resorts as it looks to the future of gaming sector finance, setting a new standard in financial accessibility and convenience.
“Working with Choctaw Casinos & Resorts and Everi to make this a reality is a historical moment for both the casino and blockchain industries. Bitline was conceptualized to advance the gaming sector and offer a wider variety of financial options for the casino industry,” said Richard Jones, CEO at Bitline. “We’re entering an era where digital assets can fundamentally enhance the gaming experience, providing casino operators with a future-ready financial framework that can expand and evolve as the industry does. This collaboration is just the beginning of our vision to modernize casino payment capabilities on a global scale.”
Victor Newsom, SVP Product Management, Payments Solutions at Everi comments “This unique integration combines BitLine’s additional payment accessibility options with Everi’s ability to enable seamless, secure, and regulatory compliant financial transactions for casino patrons. Designed from the ground up to exceed the rigorous compliance demands of the industry as well as the discerning expectations of gaming VIPs around the world, Choctaw’s patrons are now no longer limited to the access, times, amount, and speed constraints of the legacy financial systems. This also significantly reduces risk for our casino customers, such as Choctaw.”
“We are excited to be the first casino in North America to offer our guests another way to play,” said Thomas McDonald, Senior Director of Cage and Credit at Choctaw Casinos & Resorts. “Through our long-term relationship with Everi, a leader in fintech solutions, we will continue to invest in innovative offerings that provide the discerning gaming VIP access to funds in a safe and secure manner.”
The Choctaw Casinos & Resorts integration represents only the first phase of Bitline’s broader mission to bring cryptocurrency solutions to casinos and casino patrons worldwide. As cryptocurrency and digital assets continue to gain traction in the gaming sector, Bitline’s easy to integrate and patented payment model stands poised to become a key player in transforming gaming finance. Future plans include expanding services across other major casinos and gaming markets, both domestically and internationally, establishing cryptocurrency as a new standard feature of the gaming experience.
The solution is to be formally rolled out on March 7, 2025, with the first transaction taking place at Choctaw’s Durant, Oklahoma, location.
The post Bitline and Everi Announce Crypto Liquidity for Choctaw Casinos & Resorts in Industry First Development appeared first on Gaming and Gambling Industry in the Americas.
1/ST
BESTSEAT360 AND 1/ST TRANSFORMED THE HORSE RACING VIEWER EXPERIENCE AT THE 2025 PEGASUS WORLD CUP
Bestseat360 proudly produced an unprecedented multi-view streaming experience for the 2025 Pegasus World Cup, held at Gulfstream Park on January 25, in collaboration with 1/ST CONTENT, a pioneering force in enhancing the visibility and engagement of U.S. horse racing. This year’s event introduced a streaming experience that set a new benchmark for the industry, featuring 13 live races streamed on the Pegasus World Cup website.
In a landmark first for the U.S. racing landscape, the multi-view experience allowed fans to interact with a variety of camera angles, including innovative jockey cams, drones and automated trackside cameras. This collaboration with JockeyCam, renowned for its cutting-edge POV camera technology used in prestigious events like the Royal Ascot, Saudi Cup, Kentucky Derby, Melbourne Cup and Breeders’ Cup, adds a new dimension to race viewing.
“By working with partners like Bestseat360, 1/ST CONTENT continues to innovate and reshape the media landscape of horse racing with a focus on the type of engagement and storytelling that modern audiences are looking for,” said Pete Rotondo, SVP, Racing and Wagering, 1/ST.
“The integration of Bestseat360’s interface offers racing enthusiasts the best seat at the racecourse or from the comfort of their own homes,” said Craig Meek, Founder Director for Bestseat360.
“We are thrilled to be introducing an interactive Multiview video player that will revolutionize sports betting and enhance how punters engage with their bets. Using smart AI algorithms, viewers will be able to easily identify their horses during the race, making their experience more immersive.”
Bestseat360 is set to expand its innovative Multiview platform across various sports in the U.S., UK, Europe, and Australia. Their flexible business model includes sponsorship, advertising, and pay-per-view options, making this revolutionary technology accessible to a broader audience and ensuring the continued growth of engagement in horse racing and other sports.
The successful streaming of the 2025 Pegasus World Cup not only highlights the event’s significance but also sets the stage for future advancements in the viewing experience, ensuring that horse racing continues to captivate and engage fans worldwide.
The post BESTSEAT360 AND 1/ST TRANSFORMED THE HORSE RACING VIEWER EXPERIENCE AT THE 2025 PEGASUS WORLD CUP appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Play’n GO to set the stage at the 2025 edition of Next.io’s New York Summit

Play’n GO, the world’s leading casino entertainment provider celebrating its 20th anniversary in 2025, is to set the stage at the latest edition of Next.io’s New York Summit next week in Manhattan by enabling globally available live streaming of the prestigious event for the first time.
Taking place over two days next week, Next.io’s NYC summit has rapidly become the can’t miss executive event in the industry. One of the primary sponsors of the event since its inception, Play’n GO is this year enabling live streaming to a global audience for the first time.
Representatives of the Swedish gaming giants, including Chief Commercial Officer Magnus Olson, Head of Government Affairs Shawn Fluharty, Head of Brand & Communications Andrew Pink, and Regional Marketing Lead USA Anna Fältström, will speak on panels across the two days on the main stage as well as the new one-day responsible gaming summit.
The Manhattan-based summit takes place at a perfect time for Play’n GO as its USA-based business has thrived over the past 12 months.
Play’n GO saw US player numbers grow 48% in 2024, in addition to hitting all-time highs across key metrics for both January and February this year.
Andrew Pink, Head of Brand & Communications at Play’n GO, said “Play’n GO has been a proud supporter of the Next.io NYC event since its inception and it’s been extremely pleasing to see it grow in increasing importance year after year.
“This event is one of the few in the industry where senior leaders from operators, regulators and suppliers come together to truly share knowledge and discuss vital issues that affect the entire global gaming industry, such as the expansion of iGaming in the US and how to create a sustainable industry in regulated markets.
“Over the past 12 months we’ve seen further proof through record US-based revenue and player numbers that Play’n GO’s core proposition of keeping entertainment at the core of everything we do works. We’ll be taking that message to the main stage this time for a global audience to tune into.”
The post Play’n GO to set the stage at the 2025 edition of Next.io’s New York Summit appeared first on Gaming and Gambling Industry in the Americas.
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