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PSL Partners with Betway to Launch Betway Premiership

Published

9 months ago

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Reading Time: 2 minutes

 

The Premier Soccer League (PSL) has announced Betway, South Africa’s leading online sports and gaming brand, as the premier division’s new title sponsor.

The premier division of football will now be known as the Betway Premiership.

Chairman of the Premier Soccer League, Dr Irvin Khoza, said: “This is a massive boost for every lover of football in this country. Our partnership with Betway confirms our league’s standing as one of the best in the world and heralds a wonderful future for our game. Betway’s energy and enthusiasm will have immediate impact across all facets of the game, and on behalf of the PSL, I am proud to welcome them on board as title sponsor and partner.”

“Football is a fundamental part of South African life. It really is in our blood and has been for generations. We are incredibly proud to be the title partner of the Betway Premiership. It further demonstrates not only our respect of the history of the league, but our vision for the development for its future. The PSL aligns with our values as a brand that commonly champions great South African success stories,” Betway Africa chief executive Laurence Michel said.

Formally established in 1996, but with roots that go back nearly a century, the Premier Soccer League is indisputably the most popular sporting competition in South Africa, with legendary characters, dearly-loved clubs and rivalries that capture the essence of football and culture in the country.

Michel explained that the Betway Premiership will lean heavily on the legacy and rich history of a football league already entrenched as one of the top ten domestic league competitions in the world and is excited by what the future holds for football in South Africa.

Michel said: “We appreciate how much football has done for people and for our country. As we begin this partnership, we want to acknowledge and celebrate what the game has accomplished in the past. We also want to enhance the game as it stands today and, most importantly, we want to help build an even better future for the next generation of footballing stars from this country.”

Michel added: “We are so excited by what this partnership will do for football fans in South Africa. As a brand, we are known globally for our sponsorships of the world’s biggest clubs and tournaments and that experience is going to play a huge part in driving the PSL forward.”

This partnership further reaffirms the brand’s commitment to the South African sporting industry. It is the latest addition to an enviable sporting partnership portfolio, which spans across a number of sports, which also includes the world champion Springboks, as well as the Betway SA20.

The post PSL Partners with Betway to Launch Betway Premiership appeared first on European Gaming Industry News.

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Africa

INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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1 week ago

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April 14, 2025

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Play’n GO announces landmark South African partnership with Hollywoodbets

Published

3 weeks ago

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April 1, 2025

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Play’n GO, the world’s leading casino entertainment provider, has today announced a new operator partnership in South Africa with Hollywoodbets.

The legendary games studio went live in South Africa in 2024, and this newly announced partnership will see classic Play’n GO titles such as Fire Joker, Rise of Olympus 100 and Boat Bonanza now available to Hollywoodbets players in South Africa.

Play’n GO enjoyed a landmark year in 2024, expanding its reach globally, and recently announced the launch of two brand new slots mechanics, Blitzways™ and Crashback™.

Stuart Trigwell, Director of Business Development at Play’n GO, commented “South Africa is a market of increasing significance in iGaming globally, and we’re very pleased to have gained such a strong foothold in the country with this partnership.

“The Hollywoodbets brand is synonymous with iGaming in South Africa, and this partnership reflects the commitment of both Play’n GO and Hollywoodbets to deliver the best casino gaming experience possible to players in the region. We’re excited for the opportunities that will come from this partnership, and we look forward to many years of success together.”

Wayde Dorkin, Head of Product at Hollywoodbets added “We’re looking forward to welcoming Play’n GO’s legendary games portfolio to our platform, and we know our players are just as excited as we are. We’re committed to being the number one operator in South Africa, and partnering with Play’n GO is a significant step forward on that journey.”

The post Play’n GO announces landmark South African partnership with Hollywoodbets appeared first on European Gaming Industry News.

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Springbok Casino is Offering 25 Free Spins in Honour of South Africa’s Top 5 Wild Egg Hunters

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3 weeks ago

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April 1, 2025

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Enjoy 25 Free Spins on Charms of the Forest slot from April 1-30

SpringbokCasino.co.za, South Africa’s leading online casino, is ringing in April with an exciting feature: the Egg-citing Safari — where South Africa’s five iconic animals embark on the ultimate Wilderness Easter Egg Hunt.  To join in on the fun, all players will receive 25 Free Spins on the Charms of the Forest slot.

In this adventure-filled experience, Springbok Casino introduces players to five extraordinary egg hunters: the lightning-fast cheetah, the agile springbok, the watchful meerkat, the clever baboon, and the towering ostrich. Each of these remarkable animals uses their unique abilities to track down hidden Easter eggs in the wild and teach us life lessons: 

EGG-CITING SAFARI: SOUTH AFRICA’S TOP 5 WILD EGG HUNTERS

  • The cheetah teaches us that acting quickly and decisively can help us overcome obstacles.
  • The springbok shows us that agility and focus are keys to success.
  • The meerkat teaches us the value of staying alert and working together.
  • The baboon teaches us to be clever, resourceful, and to embrace our curiosity.
  • The ostrich teaches us that a unique perspective and steady effort can help us achieve great things.

APRIL FREE SPINS

Valid April 1-30, 2025

25 Free Spins for Charms of the Forest

Coupon Code:  EGGSAFARI

Charms of the Forest invites players into a magical adventure with a 5×3 reel layout, 25 paylines, and an enchanting fantasy theme. Enjoy exciting features like Hold & Spin jackpots, a Free Games bonus, and the opportunity to win up to 50,000x your bet per line.

Springbok Casino provides customer service in English and Afrikaans, offering hundreds of slots and table games from SpinLogic, all played in Rands. Games are playable on mobile devices or instant play.

The post Springbok Casino is Offering 25 Free Spins in Honour of South Africa’s Top 5 Wild Egg Hunters appeared first on European Gaming Industry News.

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