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7777 gaming launches in Belgium with 777.be

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7777 gaming officially launches in the Belgian market through an exclusive partnership with 777.be, the largest operator in Belgium. A premium selection of 30 games is available exclusively on 777.be for the next few months.

Among the exciting titles that Belgian players can now enjoy are some of 7777 gaming’s most popular and sought-after games, including Crazy 100 Bucks, Bloody Stakes and Riches, Thracian Treasures, Candy Anyways, Cash 100, Club Mr. Luck, Jinn, Sea of Treasures, King Cash, Barbarian.

Elena Shaterova, Chief Commercial Officer at 7777 gaming, has commented about the partnership: “We are delighted to enter the Belgian market with 777.be, a prestigious operator with a strong reputation and an extensive player base. Our exclusive package of games, including some of our most beloved titles, is sure to captivate and entertain the Belgian audience. This collaboration marks a significant milestone for 7777 gaming as we continue to expand our footprint in regulated European markets.”

“At 777.be, we are always looking to bring the best gaming experiences to our players. Partnering with 7777 gaming allows us to introduce an exclusive array of engaging and entertaining titles that we are confident our players will love. This collaboration underscores our commitment to providing top-quality content and maintaining our position as the leading gaming operator in Belgium.“, said Jennifer Dettori, General Manager at 777.be.

777.be, part of the renowned Gaming1 group, combines multiple proprietary and partner brands to deliver a next-level gaming and entertainment experience, both online and offline. As the leading Belgian company for land-based and online games of chance, including casino games, sports betting services, and poker, Gaming1 is dedicated to becoming a global leader in the regulated online gaming market through its innovative technology and omnichannel approach.

7777 gaming recently attended iGB Live Amsterdam where it received great interest in its innovative and engaging portfolio of casino and digital lottery games.

The post 7777 gaming launches in Belgium with 777.be appeared first on European Gaming Industry News.

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Betano becomes the new title sponsor of the Supertaça Cândido de Oliveira

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Online sports betting platform strengthens its commitment to national football

Betano, the leading online sports betting and gaming brand owned by Kaizen Gaming, and the Portuguese Football Federation (Federação Portuguesa de Futebol) announce a new partnership with Betano becoming the new title sponsor of the Supertaça Cândido de Oliveira.

Betano, which has been operating in the Portuguese market for six years, is a key player in the industry. With a strong global presence in football sponsorship, it now also strengthens its support for one of the main national football competitions.

The agreement takes effect immediately, meaning that this year’s edition of the competition – happening on July 31 at Estádio Algarve between Sporting CP and SL Benfica – will be called the Supertaça Cândido de Oliveira Betano.

For this match, the FPF and Betano are preparing a range of initiatives and activations focused on enhancing the fan experience and celebrating this special day.

João Medeiros Cardoso, Director of Marketing and New Business at the Portuguese Football Federation, said: “We embrace this partnership with great excitement, as it involves a brand that will undoubtedly elevate the Super Cup. This marks a boost in the competition’s growth, driven by this new leadership, which will help reposition Portuguese football as one of the world’s leading footballing brands. The Super Cup has become a standout moment for entertainment, and Betano aligns with this vision by bringing impactful and unique experiences to the fans.”

Ricardo Branquinho, Country Manager at Betano Portugal, adds: “We are extremely proud to associate Betano with the Supertaça Cândido de Oliveira as its Title Sponsor, reinforcing our connection with the Portuguese Football Federation – an institution that plays a key role in the development and promotion of football in Portugal. This partnership symbolises not only the kick-off of the football season in Portugal but also our commitment to offering fans a premium experience, allowing them to enjoy this competition in an even more exciting and immersive way. We aim to continue elevating sports sponsorship in Portugal by bringing fans closer to the game they love.”

The post Betano becomes the new title sponsor of the Supertaça Cândido de Oliveira appeared first on European Gaming Industry News.

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Eilers & Krejcik Gaming

ZITRO’S LEGENDARY SWORD TAKES TOP SPOT IN JULY EILERS & KREJCIK – FANTINI REPORT

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Zitro is proud to announce that its hit game Legendary Sword – Avalon has earned the #1 ranking in the July 2025 Game Performance Report by Eilers & Krejcik Gaming, in partnership with Fantini Research. The game led the Top Indexing Overall Games – Emerging Suppliers category for both the U.S. and Canadian markets.

This milestone marks a major achievement for Zitro, underscoring the game’s strong appeal on casino floors and its growing impact across North America. Legendary Sword has quickly become a favorite among operators and players alike, thanks to its standout gameplay and proven performance.

Zitro founder Johnny Viveiros Ortiz shared his excitement: “Being recognized in the Eilers & Krejcik – Fantini report is a tremendous honor and a reflection of our team’s dedication to creating world-class gaming experiences. Seeing Legendary Sword lead the category for emerging suppliers confirms our momentum in the market — and we couldn’t be more proud.”

The post ZITRO’S LEGENDARY SWORD TAKES TOP SPOT IN JULY EILERS & KREJCIK – FANTINI REPORT appeared first on Gaming and Gambling Industry in the Americas.

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NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

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NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.

As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.

In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”

With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.

With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.

The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.

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