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Paris Olympic Games Expected to Propel Betting App Market to Even Greater Heights

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A new analysis of sports betting apps on the Google Play Store by app growth solutions company, SplitMetrics, has revealed that the UK betting market has experienced unprecedented growth during the Euro 2024 and Royal Ascot competitions.

Betting apps added 395k new Android users during the Euro 2024 competition, 7% more than the last major football competition, the World Cup 2022, which saw 367k new users.

The Paris Olympic Games is expected to propel the betting app market to even greater heights. The gambling industry has seen a strong start to the year with downloads up by approximately 30% compared to 2023. New users for the UK’s top 17 betting apps in 2024 currently stand at 2.3 million with over 20 million total lifetime downloads. With 66.7 million adults in the UK, it means that nearly one in three people now bet on Android apps.

If these trends continue the sector could add over 4 million for 2024 compared to the estimated 3 million in both 2023 and 2022. This would be a record-breaking year for the industry helped by major sporting and horse racing events. A previous survey found that The Grand National and Cheltenham led to download numbers increasing by an average of 64% in the week leading to the races. On average new download numbers in 2024 for the UK’s top 17 gambling apps on Android are 81k per week, however, the Grand National saw 124k, Royal Ascot 124k and Cheltenham 143k – the highest download weeks of the year by a considerable margin.

The top five sports gambling apps that added the most Android users as analysed through the App Radar by SplitMetrics platform are bet365, Paddy Power, Sky Bet, Betfair and William Hill.

The top five apps in terms of lifetime downloads are bet365, Sky Bet, Paddy Power, William Hill and Ladbrokes.

Thomas Kriebernegg, General Manager of SplitMetrics Agency, said: “The unprecedented growth of the betting app market is a clear indicator of the industry’s dynamic evolution. With major sporting events such as Euro 2024 and Royal Ascot driving significant user acquisition, we’ve witnessed a surge in app downloads and engagement that surpasses previous records. The fact that nearly one in three adults in the UK now bet on Android apps is a testament to the industry’s widespread appeal.

“Looking ahead to the Paris Olympics, we anticipate an even more explosive period of growth. The combination of global attention, competitive spirit, and the convenience of mobile betting creates a perfect storm for the industry.

“App marketers have a unique opportunity to capitalise on this momentum by developing highly targeted campaigns that resonate with sports fans and casual bettors alike. By leveraging data insights and innovative marketing strategies, betting apps can not only attract new users but also cultivate long-lasting customer loyalty.”

The post Paris Olympic Games Expected to Propel Betting App Market to Even Greater Heights appeared first on European Gaming Industry News.

Eilers & Krejcik Gaming

ZITRO’S LEGENDARY SWORD TAKES TOP SPOT IN JULY EILERS & KREJCIK – FANTINI REPORT

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Zitro is proud to announce that its hit game Legendary Sword – Avalon has earned the #1 ranking in the July 2025 Game Performance Report by Eilers & Krejcik Gaming, in partnership with Fantini Research. The game led the Top Indexing Overall Games – Emerging Suppliers category for both the U.S. and Canadian markets.

This milestone marks a major achievement for Zitro, underscoring the game’s strong appeal on casino floors and its growing impact across North America. Legendary Sword has quickly become a favorite among operators and players alike, thanks to its standout gameplay and proven performance.

Zitro founder Johnny Viveiros Ortiz shared his excitement: “Being recognized in the Eilers & Krejcik – Fantini report is a tremendous honor and a reflection of our team’s dedication to creating world-class gaming experiences. Seeing Legendary Sword lead the category for emerging suppliers confirms our momentum in the market — and we couldn’t be more proud.”

The post ZITRO’S LEGENDARY SWORD TAKES TOP SPOT IN JULY EILERS & KREJCIK – FANTINI REPORT appeared first on Gaming and Gambling Industry in the Americas.

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NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

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NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.

As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.

In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”

With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.

With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.

The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.

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Scratch and Win: The UAE Lottery Releases Four New Scratch Cards

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The UAE Lottery has unveiled four brand-new Scratch Cards, each packed with instant-win potential and designed to bring more variety, excitement, and accessible fun to players across the country. From cricket-inspired thrills to glittering golden dreams, each card offers a unique theme, prize pool, and price point—there’s something for every player.

  • Wicket Winnings: Cricket fans, this one’s for you. With a sporty theme and a AED 5 entry point, Wicket Winnings offers quick fun and prizes up to AED 50,000.
  • Jungle Jewels – Explore the tropical world of Jungle Jewels, where rewards lie hidden behind every key. A top prize of AED 100,000 could be all yours for AED 10.
  • House of Gold: Turn dreams into treasure with this golden opportunity. For just AED 20, players can win up to AED 300,000 in shimmering prizes.
  • Cash Splash: Dive into instant excitement with this fast-paced, prize-packed card that delivers fun in waves. Scratch and splash your way to winnings of up to AED 1,000,000 for AED 50 per card.

Each new card brings a unique look, feel, and excitement of instant wins. Whether you’re in it for big wins or quick play, there’s a card for every mood. All four new Scratch Cards are now available at www.theuaelottery.ae. The UAE Lottery remains committed to setting high standards for regulated gaming. All games are licensed by the General Commercial Gaming Regulatory Authority (GCGRA) and part of The UAE Lottery’s growing portfolio of fun, safe, and accessible games.

 

The post Scratch and Win: The UAE Lottery Releases Four New Scratch Cards appeared first on European Gaming Industry News.

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