Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
why-segment-players?-slotegrator’s-new-report-has-answers why-segment-players?-slotegrator’s-new-report-has-answers

Latest News

Why segment players? Slotegrator’s new report has answers

Published

on

Reading Time: 4 minutes

 

Personalized, targeted marketing has become a universal business practice — but there’s no universal approach that works for every business. What does it look like for iGaming projects, and where should online casinos and sportsbooks start? Find out in Slotegrator’s new report.

At the end of the day, every business has the same main goal: revenue. In a sector as competitive as online gambling, businesses do everything they can to boost profits.

One of the most effective strategies they can use is personalized marketing. It’s become clear that personalized, targeted marketing is the best way to drive customer engagement, creating a growing base that will keep profits coming in the long term. Slotegrator’s research has found that the foundation of a well-informed, well-designed marketing strategy is player segmentation.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

 

Faruk Aydin, Chief Revenue Officer at Revpanda, Slotegrator’s partner, comments on this topic:  “Player segmentation is key to keeping players engaged and loyal in the iGaming world. By diving into the data, we can group players into categories like high rollers, casual gamers, and those at risk of leaving. This lets us create marketing strategies that speak directly to their interests. High rollers, for example, love exclusive VIP programs and personalized rewards, while casual gamers respond well to fun onboarding experiences and regular in-game perks. When players feel understood and valued, they’re more likely to stick around and enjoy their time with us. Going a step further, it’s important to look at what really drives different player groups, beyond just age or location. By understanding their motivations and frustrations, we can craft more personalized and engaging communication.

For instance, our email campaigns can be tailored to offer relevant content and promotions that fit each player’s gaming style. This level of personalization helps build a stronger connection, reduces the chances of them leaving, and turns them into loyal, active players. In the end, player segmentation isn’t just about marketing—it’s about creating a better, more enjoyable experience for everyone.”

Giving players what they want is key to keeping them on your platform, and the best way to do that is careful analysis of their behavior. Aside from basic statistics about player status, like new, active, and churned, a good CRM system can offer more detailed parameters, like how often they play, their average bet, their average deposit, and more. This kind of information can help operators come up with strategies to improve retention rates.

Player segmentation helps operators to:

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

 

  • Streamline operations: First of all, segmentation saves time by allowing bulk actions and analysis of groups of players by one or more common attributes — meaning less manual work and better-optimized resources.
  • Personalize the player experience: Once you’ve pinpointed a player segment’s preferences, you can offer them content and promotional offers they’re more likely to enjoy.
  • Organize marketing campaigns: Knowing players preferences helps operators to deliver relevant messages.
  • Enhance player retention: Targeted marketing leads to higher retention — personalized loyalty programs and an individualized approach to player support will give players a feeling of being taken care of.
  • Build trust: Identifying and protecting vulnerable players by limiting their actions, and adjusting anything that doesn’t work will help create a good reputation for your online casino.

 

“Segmentation is always happening, whether we realize it or not. It’s important to identify your target audience and include a clear plan in your product development strategy that considers their interests. Knowing who you’re working for makes it easier to create and improve,” notes William Sarto, PR & Marketing Specialist at CasinoRIX.

“Users can be segmented based on clear indicators: where they’re located, how much they deposit (whether they’re VIPs or regular players), and their language preferences. These factors are straightforward and need no further explanation.”

Taking an example of affiliates, CasinoRIX further comments: “As affiliates, our focus is on a personalized approach to enhance the entire player experience. We provide a Personal Manager who is available 24/7 (our own customer support), allowing us to gather real-time feedback from customers and address their specific needs promptly. By analyzing this data, we gain better insights into potential players’ needs and can take proactive steps. We categorize our data based on inquiries, focusing on:

       – Bonuses

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

       – Deposit and withdrawal speed and methods

       – KYC (Know Your Customer) queries

 

A personalized approach increases a player’s lifetime value and helps establish loyal relationships.”

User segmentation is a common practice in any business that has to deal with a huge amount of user data. Grouping your users by activity, gender, age, traffic source, payment methods, language, and other parameters, will help you draw conclusions about your business and make data-driven decisions.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Let’s say you find out that you have a group of players under 35 years old that is more active when there is a unique new game out, and prefers to pay with crypto — your possible conclusion might be that you should add more innovative games for your tech-savvy audience, like esports, and send this group an email with announcement.

A new downloadable report from Slotegrator defines four types of segmentation: demographic, geographic, psychographic, and behavioral.

Geographic segmentation groups players by location, demographic segmentation groups them by categories like age or gender, and psychographic segmentation by beliefs and values. Behavioral segmentation, the most effective for online casinos, groups users according to their habits or actions, meaning that everything they do on an online casino platform becomes a basis for operators’ decisions.

Download this report from Slotegrator’s website and learn more about how to segment players according to their status, what they bet on, when and how much they bet, why they play and how loyal they are, and create personalized campaigns and offers to let players know that you care about them.

 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post Why segment players? Slotegrator’s new report has answers appeared first on European Gaming Industry News.

FreezeNova

10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)

Published

on

10-15%-of-gamers-in-florida-show-signs-of-gaming-addiction:-here-are-10-signs-your-kid-is-suffering-from-it-(and-how-you-can-help)

Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.

Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.

Recognizing Early Signs

“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:

Exhaustion and Irritability

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.

Gaming Obsession 

If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.

Decline in Academic Performance and Lost Interests

A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Emotional Volatility

Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.

Physical Strain

Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.

Neglecting Basic Needs 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.

Creating a Supportive Environment

While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.

Teamwork and Setting Boundaries

“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.

Open Communication

Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.

Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Latest News

Week 51/2024 slot games releases

Published

on

week-51/2024-slot-games-releases
Reading Time: 4 minutes

 

Here are this weeks latest slots releases compiled by European Gaming

PG Soft has released its epic samurai saga, Geisha’s Revenge. Set among Japan’s opulent teahouses, the game follows leading light Ayane on her quest to seek justice for her family by the ruthless samurai. Geisha’s Revenge is a video slot presented within a framework that has five reels, the first of which has five rows and the next four have six rows.

PG Soft releases samurai saga Geisha’s Revenge

 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

3…2…1… Get ready for blastoff in Wild Moonsters, the latest intergalactic slot adventure from in-demand studio, Silverback Gaming. Players go on a cosmic thrill tide as they navigate a hexagon game grid to create stellar clusters of 4+ matching symbols to form wins. They also need to keep their eyes out for the Wild symbol, which shoots excitement, and big win potential, into the stratosphere.

Reach the big win stratosphere in Silverback Gaming’s Wild Moonsters

 

TaDa Gaming has released its latest slot game, Lucky Jaguar. With three rows, three reels and five fixed play lines, this fast gameplay slot delivers wild bonuses and multiplier bonuses alongside the TaDa Extra Bets and Lock and Respin features. The wealth of the Aztec empire is waiting in Lucky Jaguar in both the main game and the bonus game, which can trigger randomly at any time to deliver the Lock and Respin feature.

 

ICONIC21, the in-demand provider of live content, continues to push boundaries with the addition of slots to its growing game portfolio. The provider’s slot games will combine classic mechanics, engaging narratives and fun characters offering players an interactive experience throughout. The first slot titles to go live will be Solar Sands, Vitamin Joy, Tortuga Fortune and Juicy Coins: Hold & Win with ICONIC21 planning to launch one slot per month in 2025. The slots are high volatility ones, with max wins ranging from x300 to x36,000. Wild & Scatter Symbols, Hold & Win, Bonus Rounds, Multipliers and Free Spins ensure the games have a fluid, entertaining gameplay.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

ICONIC21 boosts product offering with slot games

 

BGaming takes the concept of the ever-popular premium rubber duck stores and swings open the doors to its own slot version in Lucky Ducky X-Mas Edition. This quacky festive title features the popular MergeUp™(patent pending) mechanic with nine levels, Free Spins with multipliers up to x128, and both the Buy Bonus and Chance x2 buttons.

Unlikely festive hero rules the reels in BGaming's Lucky Ducky X-Mas Edition

 

Evoplay has launched Sea of Wealth, an underwater adventure combining engaging visuals and innovative features. The game features a 3×3 reel layout with symbols inspired by marine life and hidden treasures. Poseidon serves as the Wild symbol, while his Trident activates the Bonus Game when paired with Bonus symbols. With Trident Magic, Poseidon’s Trident collects values from Bonus symbols, while Trident Shot can trigger a transformation of random symbols on reels 1 or 3 into Bonus symbols, increasing the likelihood of activating the Bonus Game.

Evoplay dives into new depths with Sea of Wealth

 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Nolimit City returns to the most profitable sweatshop in the business in Outsourced: Payday. Workers have been replaced by claws who never call in sick! This Labs-branded slot takes the Outsourced theme to the next level. This is yet another experimental game that changes the way players enjoy Nolimit City’s slots.

 

Battle the beast and claim untold riches in Jolly Roger Wild Kraken! This high-seas pirate expedition takes players deep into the Kraken’s lair, where treasures await those brave enough to face the fury of the legendary Wild Kraken. Play’n GO’s latest release brings back Captain Red Roger in an all-new nautical escapade. Having braved countless dangers in search of treasure, Roger now sets his sights on Kraken Deeps – a perilous archipelago shrouded in mystery and riches.

Face the fury of the deep in Jolly Roger Wild Kraken!

 

PopOK Gaming announced the launch of Papai Noel da Fortuna, the latest holiday-themed slot game. Just in time for the season of joy, this exciting release captures the magic of Christmas and New Year with festive fun, dazzling rewards, and immersive gameplay. Step into a winter wonderland where Santa Claus himself takes center stage, filling the reels with sparkling ornaments, golden bells, and overflowing gift bags. With Papai Noel da Fortuna, every spin is a celebration of holiday cheer and fortune.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

 

PopOK Gaming Brings Festive Cheer with the Release of “Papai Noel da Fortuna”

 

ELA Games, a modern and trailblazing game development studio, announces the release of its latest game, Wealth of Legends. The slot aims to attract players of various audiences with its unique format, exciting graphics and captivating features. The 5×5 game pays all ways, giving players plenty of opportunities to win during the base game, keeping the playing experience engaging. Landing a coin symbol in the special zone triggers the Hold & Win feature, which begins three free re-spins. Collect special jackpot coins for a lucrative win!

Discover the Wealth of Legends: ELA Games’ Adventurous New Mythological Title

 

 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post Week 51/2024 slot games releases appeared first on European Gaming Industry News.

Continue Reading

Compliance Updates

Stakelogic Secures License to the newly regulated Danish market

Published

on

stakelogic-secures-license-to-the-newly-regulated-danish-market
Reading Time: < 1 minute

 

Industry-leading provider secures license to provide slots and live content in Denmark

Award-winning casino content provider Stakelogic has obtained a license from the Danish Gambling Authority, Spillemyndigheden, to provide its gaming content in Denmark.

The license will allow Stakelogic to bring its premium portfolio of online casino slots and live dealer content to the Danish market, including recent releases like Fire and Gold Cluster Breaker, Super Wheel Game Show, Trident of Legends, and The Watcher.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Stakelogic is able to partner up with leading Danish operators, establishing itself as a must-have provider in the country. The move further highlights Stakelogic’s commitment to strengthening its position in the European market and exploring new and exciting regulated markets.

The license also further cements the company’s presence in the Scandinavian markets, having secured a license from the Swedish authority, Spelinspektionen, in 2023 and establishing itself as a popular provider among Swedish players.

Denmark is one of Europe’s fastest-growing markets, with a strong focus on customer care and responsible gambling. Stakelogic is proud to have met all the requirements needed to obtain the license, highlighting its commitment to providing players with the best and safest gaming experiences.

Stephan van den Oetelaar, CEO at Stakelogic, said: “Denmark is one of the fastest growing markets in Europe, and we are proud to have achieved a license to the newly regulated market.

We are grateful to Spillemyndigheden for their support in us and we are excited to take our next steps into the market.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post Stakelogic Secures License to the newly regulated Danish market appeared first on European Gaming Industry News.

Continue Reading

Trending