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Parimatch Partners with the Argentine Football Association

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Global gaming platform Parimatch has announced its new exclusive global partnership with the Argentine Football Association, one of the most prestigious football organisations globally. Parimatch now stands as the fifth Regional Sponsor of AFA.

This strategic alliance is aimed at making a qualitative shift in both iGaming and football culture. With this new agreement, AFA extends its international reach, and together with Parimatch, will be present at all corporate events in the sports technology industry held in Asia.

The Argentine Football Association has begun its global expansion, establishing a presence in strategic markets with over 55 commercial partners. Additionally, it is diversifying its digital content strategy, which today includes social networks in 5 languages. These efforts are aimed at both expanding into new markets and increasing its global audience.

Through this partnership, Parimatch users will have the opportunity to participate in official collectibles, get custom T-shirts signed by players of the Argentina National Team and enjoy unique moments facilitated by the partnership.

Claudio Tapia, President of the AFA, said: “We thank Parimatch, a leading company in the gaming industry, for their decision to join the Argentine football family as regional sponsors of the Argentina National Team in the Asian region. AFA continues to take firm steps to expand its presence, consolidate strategic markets, and forge alliances with leading companies in each sector. This agreement enables our Association to be active in Asia and further strengthen our leadership in the world of football. We warmly welcome Parimatch as a Regional Sponsor of our Association.”

Leandro Petersen, Commercial and Marketing Officer of AFA, said: “Today we celebrate a new regional sponsorship in the Asian region between AFA and Parimatch. We are pleased to announce that a market leader like Parimatch has chosen to partner with our Association and became the fifth Regional Sponsor. Together with Parimatch, we aim to strengthen our leadership position in the international market and particularly expand the fanbase of the Argentina National Team across Asia.”

Parimatch Press Office expressed excitement about the collaboration, stating, “We are delighted to partner with the Argentine Football Association as their Regional Sponsor for Asia. This collaboration marks a pivotal moment for Parimatch as we deepen our commitment to fostering football in Asia and providing unparalleled gaming experience for fans. Our alliance with AFA allows us to expand our brand footprint and engage passionately with football enthusiasts throughout Asia.”

The post Parimatch Partners with the Argentine Football Association appeared first on European Gaming Industry News.

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NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming

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NOVOMATIC has announced a new strategic distribution partnership with Harvest Gaming, a renowned company based in Singapore. This new venture marks an important step in NOVOMATIC’s strategy of expanding its presence across Asia and reinforces the Group’s long-term commitment to international growth through strong regional collaborations.

Under the new agreement, Harvest Gaming will represent NOVOMATIC’s leading portfolio of land-based gaming solutions in Singapore, Malaysia and Vietnam. With its in-depth market knowledge, excellent industry relations, and a customer-focused approach, Harvest Gaming is ideally positioned to support NOVOMATIC’s growth and deliver tailored solutions to local operators.

“We are delighted to partner with Harvest Gaming in order to strengthen our footprint in Southeast Asia. Their deep understanding of the regional markets and dedication to supporting our customers make them excellent representatives of the NOVOMATIC brand. This partnership will allow us to serve operators in Singapore, Malaysia, and Vietnam better with our tailored, high-performance gaming solutions,” Michael Barsin of NOVOMATIC Sales said.

“We are proud to be appointed as NOVOMATIC’s distributor for this important region. NOVOMATIC is globally recognized for its innovation, quality, and reliability – values that perfectly reflect our own business philosophy. We look forward to working closely with the NOVOMATIC team to support our customers and drive mutual growth in Southeast Asia,” Alfred Hwee, General Manager at Harvest Gaming, said.

This new partnership further expands NOVOMATIC’s global distribution network and enhances the Group’s ability to meet the specific needs of customers in one of the most dynamic regions of the international gaming industry.

The post NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming appeared first on European Gaming Industry News.

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ZITRO TO SHOWCASE CONCEPT CABINET LINE AND NEW GAMES AT G2E ASIA 2025

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As excitement builds for G2E Asia 2025, Zitro is set to make a powerful statement with the debut of its all-new CONCEPT cabinet line alongside a portfolio of new, tailor-made game titles designed specifically for the Asian gaming market. This year’s lineup reflects Zitro’s continued evolution as a key player in gaming innovation, offering both cutting-edge hardware and captivating content.

Among the titles on display will be Legendary SwordTriple Charm JourneyFairyland QuestKing Fu FrogMerging Fu PotsLucky Vaulty, and Cash Totems—each developed with exciting features, enhanced with rich narratives, and high-quality multimedia to elevate player engagement across diverse markets.

Zitro’s rising influence in Asia is evident. The company’s recent expansion in the Philippines—where Zitro’s slot games are among the top performers in casinos within Entertainment City—underscores its rapid success in the region.

“We are proud to showcase our latest innovations at G2E Asia 2025,” said Sebastián Salat, President International of Zitro. “Our commitment to the Asian market remains steadfast, and we are confident that our player-centric products—crafted with deep understanding of the region’s vibrant gaming culture—will resonate with both operators and players. The introduction of our CONCEPT cabinet line and ambitious 2025 game release roadmap in place marks a new chapter for Zitro in this market, and we look forward to sharing it with the Asian gaming community.”

The post ZITRO TO SHOWCASE CONCEPT CABINET LINE AND NEW GAMES AT G2E ASIA 2025 appeared first on European Gaming Industry News.

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NOVOMATIC: Showcasing cutting-edge gaming innovations for the Asian market at G2E Asia 2025

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Visitors to the NOVOMATIC booth #A518B will experience a portfolio designed to meet diverse operator needs, featuring the latest cabinets, game mixes, and electronic table games that exemplify NOVOMATIC’s ongoing commitment to excellence and innovation.

New highlights and classic favorites await

This year, NOVOMATIC’s booth will spotlight a dynamic selection of state-of-the-art products, with a focus on enhancing the player experience and maximizing operator performance. The DIAMOND X™ series returns with significant upgrades to its sophisticated design and powerful performance, presenting: DIAMOND X™ 1.55J QUATTRO featuring XTENSION LINK™ Volume 3XTENSION LINK™ Volume 4, and the all-new XTENSION LINK™ Evolution. The multi-screen version DIAMOND X™ 2.32/3.32 equipped with GAMINATOR™ X5, will deliver a rich selection of entertaining game titles.

Additionally, the BLACK EDITION II series will make a remarkable appearance with BLACK EDITION II XL 2.32/3.32 showcasing the popular IMPERA LINK™ Series 2 and BLACK EDITION II 1.49J featuring both Impera PROLINK™ and the latest RISING TREASURES™. New releases will be complemented by proven classics such as MASTER SL™ 2.32/3.32 featuring the GAMINATOR™ X5.

Innovative solutions to enhance operational efficiency

Among the highlights of NOVOMATIC’s presentation will be the NOVO UNITY™ PRO, a state-of-the-art electronic table game solution with unprecedented functionality and adaptability. This ETG solution seamlessly integrates electronic live games – including Sic BoBaccaratRoulettePokerBlack Jack, and even slot games – across numerous player stations. The key benefits include customization for unique gaming experiences, the advanced management console & NOVO UNITY™ DB server as well as Tournament Mode and Simultaneous Betting/Parallel Play – where players can take part in up to three live games simultaneously, enhancing interactivity and engagement. Extra game windows on the betting screen enable guests to switch between the available games and versions.

Also on display will be the NOVOVISION™ Casino Management System, with its comprehensive suite of modules that include powerful loyalty features, TITO, cashless or single wallet solutions, advanced biometric functionalities and much more. From player recognition to secure access solutions, NOVOVISION™ sets a new standard for an efficient and secure gaming management.

Engage, experience, and innovate at G2E Asia 2025

Kenan Bajram, Deputy Director Global Sales at NOVOMATIC AG, highlights the company’s enthusiasm for the event: “G2E Asia is a key platform for NOVOMATIC to demonstrate our latest innovations to the Asian market. This year, we are excited to present a diverse portfolio of cutting-edge solutions that cater to the specific needs of our customers. From the DIAMOND X™ series to the innovative NOVO UNITY™ PRO, our showcase is designed to inspire and impress. We look forward to welcoming visitors to our booth and sharing our latest advancements.”

Visit NOVOMATIC at Booth #A518B during G2E Asia 2025 to discover the future of gaming technology, tailored specifically for the Asian market.

The post NOVOMATIC: Showcasing cutting-edge gaming innovations for the Asian market at G2E Asia 2025 appeared first on European Gaming Industry News.

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