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Scottish Professional Football League Announces Landmark Title Sponsorship Deal with William Hill

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1 year ago

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The Scottish Professional Football League (SPFL) has announced a landmark title sponsorship deal with William Hill, one of the UK’s leading betting companies.

Under the record-breaking, five-year deal, which begins at the start of season 2024/25, William Hill will become the title sponsor of all four SPFL divisions as well as the Official Betting Partner of the SPFL. This will see the four SPFL divisions become the William Hill Premiership, William Hill Championship, William Hill League 1 and William Hill League 2.

Alongside its partnership and title sponsorship, William Hill and the SPFL have partnered with EPIC Global Solutions – a global consultancy focused on gambling harm prevention – to launch a multi-year, first-of-its-kind programme on gambling harm awareness across Scottish football for SPFL players, staff and supporters.

In the months ahead, EPIC will deliver impactful and interactive workshops across all 42 SPFL clubs to educate players and backroom staff on the dangers of gambling harm in the elite sports environment. This will ensure all participants have a greater understanding of the impact of gambling-related harm and where to access support.

EPIC will also deliver sessions to supporters/community groups within clubs that have Community Trusts. Results from similar programmes by EPIC in world sport consistently show that more than nine out of ten professional athletes gain confidence on how and where to seek support if they are worried about their gambling behaviour as a result of the sessions.

SPFL group chief executive Neil Doncaster said: “William Hill is a name long associated with Scottish football and we are enormously excited to have reached a long-term, record-breaking agreement with our new title sponsors.

“This is tremendous news for our clubs and their fans, for the profile of the league, and for Scottish football in general. In addition to the sponsorship with William Hill, our pioneering gambling harm awareness programme with EPIC will help to educate the communities across the 42 SPFL clubs on gambling harm prevention.

“Everyone at the SPFL is looking forward to working with William Hill to promote the passion, drama and excitement of the League and its 42 clubs over the next five seasons, as well as the roll-out of our programme with EPIC.

“I would also like to place on record our sincere thanks to cinch for its extremely positive contribution to Scottish football over the past three years and wish them and their management team the very best for the future.”

William Hill’s Marketing Director Michael Sheehan said: “We’re delighted to become title sponsor and Official Betting Partner of the SPFL, as well as launching a pioneering Gambling Harm Awareness programme, delivered by EPIC. For decades, we at William Hill have loved Scottish football and its fiercely loyal and passionate fans. Now, building on our long-standing association with Scottish football, we are delighted to be playing our part in five exciting seasons of the SPFL.

“In addition to our sponsorship, we will work proactively and extensively to raise awareness of the potential risks associated with betting across the Scottish footballing community. As a business, we place customer safety and responsible gambling at the heart of everything we do, and we are looking forward to delivering an extensive programme across SPFL clubs to educate and promote healthy and safe relationships with betting.”

The search for a new SPFL title sponsor was led by Brendan Napier of Scottish Football Marketing, a joint venture between the SPFL, The Scottish FA and the Scottish Women’s Premier League, established to act as a central resource for Scottish football marketing inventory.

Mr. Napier said: “Securing such a well-known, marquee brand as William Hill on a record-breaking deal is a tremendous coup for Scottish football and underscores the attractiveness of our national sport for forward-thinking sponsors.

“It’s early days for Scottish Football Marketing, but today’s announcement sets a very welcome standard for future deals and signals that Scotland’s national sport is well and truly open for business.”

The post Scottish Professional Football League Announces Landmark Title Sponsorship Deal with William Hill appeared first on European Gaming Industry News.

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GGPoker to Broadcast WSOP Online 2025 Final Tables Live, Featuring GGPoker.tv Broadcast Debut of Poker Legend Phil Hellmuth

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5 hours ago

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September 17, 2025

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Join Jeff Gross and his legendary co-hosts on September 23 and September 30

GGPoker, the World’s Biggest Poker Room, today announced it will live stream the final table action of two of the most prestigious events from the ongoing WSOP Online 2025 tournament series. The broadcasts will be available on GGPoker.tv, the brand’s official YouTube channel, and will feature the debut of poker legend Phil Hellmuth as a live GGPoker.tv broadcast host.

The first broadcast, on September 23, will showcase the high-stakes drama from the final table of the $5,000 WSOP Online Main Event, arguably online poker’s most important annual tournament. This landmark event will be co-hosted by frequent GGPoker anchor Jeff Gross and the 17-time WSOP bracelet winner, Phil Hellmuth. Known for his “poker brat” persona and unparalleled tournament record, Hellmuth’s inclusion will provide viewers with an unprecedented look into the mind of one of poker’s greatest champions.

The action continues on September 30, with the final table of the $10,300 GGMillion$ High Rollers event. Joining Jeff Gross for this broadcast will be GGPoker Global Ambassador and fellow poker icon, Daniel Negreanu. Negreanu, with his engaging style and deep understanding of the game, will provide expert commentary and analysis, making this broadcast another must-watch for poker fans everywhere.

“We are incredibly excited to bring the WSOP Online 2025 action directly to our fans with these two live broadcasts,” said Paul Burke, Head of Public Relations at GGPoker. “Having Phil Hellmuth and Daniel Negreanu on air alongside Jeff Gross to break down the action will be a true treat. This will be more than just watching a final table; it’ll be a masterclass in poker strategy from two of the best to ever play the game.”

The post GGPoker to Broadcast WSOP Online 2025 Final Tables Live, Featuring GGPoker.tv Broadcast Debut of Poker Legend Phil Hellmuth appeared first on European Gaming Industry News.

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1/ST CONTENT and Italy’s MASAF form new partnership ahead of the Breeders’ Cup

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7 hours ago

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September 17, 2025

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Distribution deal sees leading racing provider for the Americas extend its scope into Italy’s local pool betting via governing body for horse racing

1/ST CONTENT, the pre-eminent provider of premium North and South American horse racing content and a key division of 1/ST, has continued to grow its international footprint in a new partnership with the Italian Ministry of Agriculture, Food Sovereignty and Forestry (MASAF) in the run-up to the Breeders’ Cup World Championships, one of the true highlights on the global racing calendar.

The deal now opens a breakthrough gateway for local pool betting on North American, South American and Turkish racing in Italy – and was soft-launched over last month’s 100th edition of the Hambletonian at The Meadowlands, NJ. This milestone renewal, the pinnacle of harness racing and a format of the sport which is particularly popular with Italian racing fans, fostered immediate fan engagement, as reported by MASAF this month via https://www.grandeippicaitaliana.it/.

The agreement kicks off with the 2025 flagship finale at the Breeders’ Cup World Championships in Del Mar (31 October – 1 November) and brings many of the premier stateside races to Italy, including the Pegasus World Cup (24 January) and the Triple Crown contests of Preakness 151 (16 May) and the Belmont Stakes (6 June). In the aggregate, 1/ST CONTENT’s extensive content portfolio maps approximately 90% of all North American racetracks, alongside South American and Turkish venues, neatly complementing Italy’s domestic sporting action with a reliable source of fast-settling betting content between 18:00 and 05:00 CET.

Italian and North American horse racing currently enjoy a strong reciprocal bond, thanks to three of Italy’s leading jockeys in Frankie Dettori, Umberto Rispoli and Antonio Fresu plying their trade in North America. These three Italian ambassadors were recently introduced to a mainstream global audience via Netflix’s acclaimed Race For The Crown.

1/ST CONTENT’s worldwide experience and customer base for pools betting features the Americas, Morocco, Italy, Singapore, Australia, Turkey, Sweden, France, New Zealand and Hong Kong. As a result, by leveraging 1/ST CONTENT’s unparalleled expertise in capturing and streaming elite live-racing events, bettors across Italy can now enjoy a best-in-breed international racing experience.

Key features of the deal include but are not limited to:

  1. Comprehensive Coverage: exclusive signals of all racetracks in the United States, Canada, South America and Turkey, ensuring an extensive and diverse range of racing content for Italian audiences.
  2. Cutting-Edge Technology: high-quality, immersive broadcasts, providing viewers with an unparalleled access to live racing and informative content that both engages the seasoned viewer and educates those unfamiliar with the sport.
  3. Enhanced Viewer Engagement: accompanying innovative marketing strategies, promotions, and engagement initiatives, enhancing the overall viewer experience and speaking to a dedicated racing community in Italy

Simon Fraser, Senior Vice President International at 1/ST CONTENT, said: “We’re thrilled to be working as a partner with MASAF on a program to rejuvenate their horse racing audience and breathe new life into the Italian industry. Our collaboration marks a cornerstone from which we can build together to ensure that racing is competitive with other betting options and further expands 1/ST’s global reach.”

Remo Chiodi, Director General for Horse Racing at MASAF, added: “This partnership is part of a broader framework aimed at strengthening relations between Italy and the United States in the horseracing sector: it is a path that consolidates ties between the two countries, enhances both our national excellence and international achievements, and opens up new opportunities for growth and exchange. It is a step that also involves breeding and training, while highlighting the image of Italian racing excellence in the United States, represented by our most renowned jockeys competing overseas.

“Thanks to this agreement, major American racing events will be broadcast free-to-air on EQU TV, expanding the television offering and allowing betting on the races within a fully integrated system. After years of challenges, Italian racing is redefining the entire sector to restore our sport to a position of strength, both at home and abroad.”

The post 1/ST CONTENT and Italy’s MASAF form new partnership ahead of the Breeders’ Cup appeared first on Gaming and Gambling Industry in the Americas.

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G2E LAS VEGAS 2025

GammaSweep to Revolutionize Sweepstakes with the Fastest Solutions at G2E Las Vegas 2025

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7 hours ago

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September 17, 2025

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Get ready, Vegas! GammaSweep – the latest innovation from iGaming powerhouse GammaStack – is set to redefine sweepstakes gaming at G2E Las Vegas 2025 with its fast, secure, and fully turnkey B2B solutions.

Celebrating the 25th anniversary of G2E, this year’s event will gather 25,000+ gaming professionals and 400+ exhibitors at The Venetian Expo, October 6–9, 2025. And right at Booth 5036, GammaSweep will showcase why it’s the next big thing in sweepstakes.

Built for Speed. Tailored Without Limits.Operators tired of long waits and clunky deployments can now launch a fully integrated sweepstakes casino platform in as little as 5 weeks. With endless customizations, from front-end design to game flows and loyalty mechanics, GammaSweep gives operators complete creative control without compromising speed.

“GammaSweep is built for operators who want to scale fast without cutting corners,” said Sunny Hooda, Marketing Director at GammaSweep. “From AI-powered fraud detection, to the freedom of endless customizations, we’ve created a sweepstakes platform that’s future-ready and player-focused.”

Why Operators Can’t Miss GammaSweep at G2E:

  • Deployment in 5 Weeks – lightning-fast B2B Deployment Time
  • Endless Customizations – tailor every detail to fit your brand vision
  • AI-Powered Fraud Detection – next-level security for operators and players
  • Dedicated Post-Launch Support – GammaStack expertise at every step

More Than a Showcase – A Conversation
At G2E Vegas, GammaSweep will also host exclusive one-on-one strategy sessions for select attendees, sharing insights on scaling sweepstakes casinos with precision and innovation.

With 14+ years of GammaStack’s expertise, 600+ successful global launches, and presence in 45+ countries, GammaSweep is more than just software – it’s a growth engine for operators worldwide.

Meet GammaSweep at G2E Las Vegas 2025
Booth 5036, The Venetian Expo, Las Vegas
October 6–9, 2025

About GammaSweep
GammaSweep, a venture by global iGaming leader GammaStack, delivers ready-to-launch B2B Turnkey Sweepstakes Casino Software with lightning-fast deployment, endless customizations, advanced admin controls, and seamless scalability. Built for performance and designed for player engagement, GammaSweep empowers operators to launch a casino-like sweepstakes platform in just 5 weeks.

Media Contact

Sunny Hooda
Marketing Director, GammaSweep
Email: [email protected]
Phone: +1 302 231 1373
Visit: https://www.gammasweep.com/

The post GammaSweep to Revolutionize Sweepstakes with the Fastest Solutions at G2E Las Vegas 2025 appeared first on Gaming and Gambling Industry in the Americas.

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