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European Gaming Congress 2024
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7777 gaming and Novibet join forces to bring thrilling casino content to multiple international markets

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7777 gaming, a leading online casino game provider, is thrilled to announce its strategic partnership with Novibet, a prominent online gaming operator. This partnership marks a significant milestone in the expansion of 7777 gaming’s global reach, with a focus on delivering high-quality casino content to players in Mexico, Canada, Brazil, Chile, Ecuador, and Ireland, all under the esteemed jurisdiction of the Malta Gaming Authority (MGA).

Novibet, known for its commitment to offering a premium gaming experience, is excited to integrate 7777 gaming’s diverse portfolio of casino games. Players in the aforementioned markets will soon have access to a wide range of captivating and certified titles, including more than 50 games specifically tailored for MGA jurisdictions.

 

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7777 gaming’s CCO, Elena Shaterova, expressed enthusiasm about this partnership, stating: “We are thrilled to team up with Novibet to expand our presence in these key international markets. Novibet’s dedication to providing top-notch gaming experiences aligns perfectly with our commitment to delivering high-quality casino content. We look forward to seeing our games entertain and delight players in Mexico, Canada, Brazil, Chile, Ecuador, and Ireland.”

 

Foteini Matthaiou, Casino Product & CRM Director at Novibet shared: “Our partnership with 7777 gaming represents a significant step forward in our mission to offer the best online casino experience to our players. With 7777 gaming’s impressive portfolio of MGA-certified games, we provide an even more thrilling and diverse gaming experience for our international audiences.

Both companies are confident that this partnership will create a mutually beneficial synergy, leveraging their respective strengths to drive growth in these international markets. With 7777 gaming’s well-established reputation for crafting engaging and certified casino games, and Novibet’s commitment to player satisfaction, this collaboration is poised to be a game-changer in the global online gaming industry.

 

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The post 7777 gaming and Novibet join forces to bring thrilling casino content to multiple international markets appeared first on European Gaming Industry News.

AGCO

Edict Egaming Secures Approval for Ontario Licence

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Edict egaming has received approval from the Alcohol and Gaming Commission of Ontario (AGCO) to provide its games for the online casino market in the Canadian province. This applies to both the German edict egaming GmbH and Edict Malta Limited. From now on, the Merkur Group subsidiary will be able to offer its popular Merkur slots in one of the largest North American markets.

“We are delighted to have received AGCO approval for our Merkur games in Ontario. This is definitely a big step for edict and we are very excited to showcase ourselves to new audiences on the global stage in this dynamic market,” Dominic-Daniel Liénard, CEO of edict egaming GmbH, said.

The AGCO is working with the Government of Ontario and iGaming Ontario (iGO) to establish a new online gaming market that helps protect consumers gambling through private gaming companies. This license certifies that edict operates within the framework of strict laws and meets the requirements for responsible gaming.

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Caesars Entertainment Inc.

Caesars Entertainment Appoints Rodney Williams to Board of Directors

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Caesars Entertainment Inc. announced the appointment of Rodney Williams to its Board of Directors, effective July 1, 2024, subject to required regulatory approvals and pending licensure. With a unique perspective derived from a track record of luxury brand-building, strategic and digital marketing, and corporate leadership, Williams will bring a distinct and innovative vision to the Caesars Entertainment Board of Directors.

“Rodney is an important addition to the Caesars Entertainment leadership team. Rodney’s career leading some of the world’s best-known beverage brands gives him unmatched perspective in the hospitality industry. His exceptional track record in luxury and premium brand building during his time with Diageo and LVMH and his continued commitment to the food and beverage industry through his service as a trustee and executive committee member of the James Beard Foundation will give us added insights into the continuing confluence of entertainment with the culinary arts as we shepherd Caesars Entertainment into the future,” Gary Carano, Executive Chairman of the Board of Caesars Entertainment, said.

Williams recently stepped down as President of the Diageo Beer Company and President of Diageo Canada, leaving a legacy of success. In that role, he oversaw new momentum for Guinness beer, with the brand becoming the fastest-growing on-premise brand in the US in 2023 and strong growth for Guinness 0, which made great strides in the US and became the top-selling non-alcoholic beer in Canada. His leadership also delivered unprecedented growth on Don Julio Tequila and Johnnie Walker Scotch in Canada, as well as a powerful national partnership with Bailey’s liqueur and the iconic Tim Horton’s chain.

Prior to joining Diageo in 2022, Williams spent 11 years at Moet Hennessy, the wine and spirits division of LVMH Moet Hennessy Louis Vuitton. His last role there was as Maison (or global) President of Belvedere Vodka – the first American to become a Maison president at Moet Hennessy. Previously, Williams served as Chief Marketing Officer for the entire US brand portfolio, ranging from Don Perignon and Krug Champagnes to Glenmorangie Scotch, and before that as SVP for Hennessy US. Under his leadership, the Hennessy business quadrupled in topline sales and operating profit over a five-year period.

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Before joining LVMH, Williams served as SVP of Lifestyle Brands for Jackson Family Wines, where his team delivered the largest new product launch in the company’s history, Kendall Jackson Avant wines. Previously, Williams had been SVP for Lifestyle Wines at Robert Mondavi before and after its acquisition by Constellation Brands. Before joining the wine industry, Williams began his career in brand management at Procter & Gamble, Johnson & Johnson and General Motors.

“I’m pleased to have Rodney Williams join our Board of Directors. Rodney brings a different perspective to hospitality, having experienced it from the upper echelon of luxury beverage brands. His experience in innovation, digital and experiential marketing, and implementing optimization makes him a good strategic fit for our Board of Directors. I look forward to working with him to continue to drive results for our guests, Team Members, and shareholders,” Tom Reeg, CEO of Caesars Entertainment, said.

In addition to being a trustee of the James Beard Foundation, Williams serves on the Executive Leadership Council, is a director of the National Board of Review of Motion Pictures, and was a 2024 juror for the Cannes Lions marketing awards. He was recently named to the 2024 “Most Influential Black Corporate Leaders” list by Savoy magazine. He also advises three startups: Zitti, Qonsent, and CKBG.

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Compliance Updates

Malta Gaming Authority Reminds Licensees to Notify Material Outsourcing Within 30 Days

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The Malta Gaming Authority (MGA) has issued a reminder to licensees regarding the necessary compliance procedures for outsourcing activities related to material supplies, critical supplies and key functions.

According to the Gaming Authorisations and Compliance Directive, licensees must adhere to the Policy for Outsourcing by Authorised Persons. Licensees are required to notify the MGA within 30 days when outsourcing material supplies.

For outsourcing activities deemed to be critical supplies or critical services, prior approval from the Authority is mandatory. This approval must be secured before entering into any agreements, MGA said in a statement.

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Outsourcing requests should be submitted through the “Operational – Outsourcing Arrangements” application on the Licensee Portal. Key Function applications need to be submitted directly by the respective Key Person via the “Personal Portfolio” on the Licensee Portal.

Furthermore, if licensees require the MGA’s formal approval for any outsourced business arrangements with third parties, known as “Shared Conduct Agreements,” a specific procedure must be followed to obtain this approval.

The post Malta Gaming Authority Reminds Licensees to Notify Material Outsourcing Within 30 Days appeared first on European Gaming Industry News.

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