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Atlaslive Enhances Its Solutions by Integrating Smartico’s Gamification and Marketing Tools
Atlaslive, the dynamic iGaming platform, continues to explore how far iGaming tech can evolve and has recently announced a partnership with Smartico, a leading gamification and loyalty solutions provider.
Maxim Slobodyanyuk, CEO of Atlaslive, said, “Our collaboration with Smartico shows our dedication to providing operators with the most personalized, effective, and high-quality solutions to boost their iGaming business expansion.
We want to give our clients top-notch value by offering an adaptable, automated iGaming platform. This platform lets them tailor content and services from numerous leading suppliers to superpower their business and keep their brand unique. Bringing Smartico into the mix is another move toward expanding our range of innovative and top-quality services.”
This strategic collaboration is a turning point for Atlaslive’s partners, enabling them to integrate Smartico’s advanced CRM system with personalized marketing and gamification tools. This means operators can now offer a gaming experience that perfectly matches the individual preferences of regular and new users. In combination with big data, which Atlaslive Platform actively uses to see and analyze what excites players, operators can now create special offers and rewards that users want to try.
Gamification features from Smartico help make games more enjoyable, captivating players, and making them return to gain new experiences. In such a way, operators can expect to see improvements in key metrics like player engagement rates, average session lengths, customer acquisition costs, and retention rates.
Yuval Mechoullam, Co-Founder & Chief Business Development at Smartico, shared his enthusiasm for collaboration, “We’re excited to work with such a dynamic and innovative company as Atlaslive. They are open to constant enhancements, as well as we are, to introduce fresh, groundbreaking features that will finally bring exceptional experiences for iGaming end users. This partnership is mutually beneficial for Smartico and Atlaslive, as both of us are passionate about the software we create. We aim to consistently lead the market by offering the most sophisticated products and services.”
Being recognized as the best Sportsbook provider, Atlaslive creates live connections between operators and top-tier technologies such as Smartico’s. Atlaslive solutions with major important components are tailored to meet the most sophisticated requirements of the iGaming market. Smartico now serves as an additional enhancement to this broad suite. The effectiveness of gamification tools is monitored through direct customer feedback and analytical data, with some projects employing these techniques seeing a significant 30% increase in engagement and conversion rates.
Atlaslive’s platform is designed in-house, to simplify and enhance operational efficiency. It features automated processes and cutting-edge tools that improve task management and reduce the need for manual intervention. The system copes with peak loads easily, maintaining a 99.9% uptime. When everything runs smoothly, you can focus on growing your business.
The post Atlaslive Enhances Its Solutions by Integrating Smartico’s Gamification and Marketing Tools appeared first on European Gaming Industry News.
blackjack
N3on Joins Iggy Azalea as Partner and Co-Owner of MOTHERLAND Casino

Globally recognized streaming star N3on has officially partnered with Grammy-nominated artist and entrepreneur Iggy Azalea as co-owner of MOTHERLAND, the online casino and gaming platform pushing the boundaries of entertainment, gaming, and crypto culture.
Since launching, MOTHERLAND has distinguished itself as the sexiest and most entertainment-rich casino on the Internet, blending gambling, livestreaming, celebrity appearances, and community into a one-of-a-kind destination. N3on’s entry as a co-owner and partner signals a bold step forward in expanding the platform’s reach into the global gaming and streaming community.
MOTHERLAND, developed in collaboration with Kasino Labs and backed by crypto powerhouse Karatage, has become a leader in the new wave of digital entertainment. Players can enjoy slots, blackjack, poker, roulette, live dealer games featuring Playboy bunnies (official partners), influencer livestreams, sports betting, and an ever-growing pipeline of unique games and experiences.
With a massive global following built through streaming and content creation, N3on brings cultural relevance and direct engagement with the next generation of gamers, strengthening MOTHERLAND’s position as the ultimate fusion of crypto, casino, and entertainment.
“Joining Iggy as a co-owner of MOTHERLAND is more than just a business move, it’s about shaping the future of gaming culture. I’ve always believed the worlds of streaming, crypto, and entertainment were destined to collide, and MOTHERLAND is proof of that. Together, we’re building a casino that’s not only fun, but one that actually reflects the community and energy of the culture we live in,” said N3on, Partner and Co-Owner of MOTHERLAND.
Iggy Azalea added: “N3on’s partnership marks an incredible next chapter for MOTHERLAND. His influence and connection to the gaming community perfectly complement the bold, entertainment-first vision that has fueled this brand since day one.”
The post N3on Joins Iggy Azalea as Partner and Co-Owner of MOTHERLAND Casino appeared first on Gaming and Gambling Industry in the Americas.
Bragg Gaming Group
SCCG Announces Strategic Partnership with Bragg Gaming Group

SCCG Management, a leading advisory firm in the global gaming industry, has announced a strategic partnership with Bragg Gaming Group, a worldwide leader in iGaming technology and content solutions.
Through this partnership, SCCG will leverage its extensive global network to introduce operators to Bragg’s award-winning Player Account Management (PAM) platform. Bragg’s PAM delivers a fully managed, end-to-end solution that empowers online casino, sportsbook, and lottery operators with seamless integration, robust compliance support, automated KYC and fraud prevention tools, personalized CRM campaigns, and data-driven player engagement features.
With Bragg’s PAM, operators can manage their entire product suite across casino, sports, and lottery verticals through a single account and single wallet—driving stronger retention, higher lifetime value, and scalable growth across regulated markets.
SCCG is uniquely positioned to support the distribution of Bragg’s technology through its global client partner ecosystem, which spans over 130 partners worldwide. With deep relationships across operators, suppliers, and regulators, SCCG will ensure Bragg’s solutions are presented to the right partners in the right markets, accelerating adoption and maximizing impact.
In addition, SCCG will leverage its decades of experience in tribal gaming, where the company has built trusted relationships with tribal operators across North America. Through its Tribal Roadshow and ongoing collaborations, SCCG has consistently introduced innovative technologies that enhance tribal operations. By aligning Bragg’s leading PAM with these relationships, SCCG will provide tribal operators with advanced tools to streamline operations, strengthen compliance, and expand player engagement across both retail and online environments.
Stephen Crystal, Founder and CEO of SCCG Management, commented: “We are thrilled to partner with Bragg, whose PAM platform represents one of the most advanced and trusted solutions in the iGaming industry. At SCCG, we pride ourselves on connecting operators with technologies that drive sustainable growth and compliance across global markets. Bragg’s innovative platform and proven track record make them an ideal partner for operators seeking both efficiency and differentiation in highly competitive environments.”
Matevz Mazij, CEO, Bragg Gaming Group, said: “We’re thrilled to partner with SCCG Management, a respected leader in the global gaming industry. This strategic partnership is a pivotal step for Bragg Gaming Group, aligning two companies dedicated to shaping the future of online gaming.
“SCCG’s unparalleled global network provides the perfect channel to introduce operators to our award-winning Player Account Management (PAM) platform and expand our footprint with operators worldwide.
“This collaboration will enable us to deliver our scalable, responsible, and player-focused solutions to more partners, accelerating the distribution of our technology and strengthening our position as a global leader in iGaming technology.”
The post SCCG Announces Strategic Partnership with Bragg Gaming Group appeared first on Gaming and Gambling Industry in the Americas.
Bluhare Studios
Iconic Online Games Set for Land-Based Debut Through Collaboration of Gaming Arts and Evolution

Gaming Arts, LLC and Evolution, through its dedicated land-based slot games partner Bluhare Studios, announced a landmark collaboration to adapt a select group of Evolution’s most celebrated online slot titles for the land-based Class III gaming market. This partnership combines proven game mechanics, strong brand recognition, innovative features, and Gaming Arts’ suite of high-performance MOD EX cabinets to deliver products designed to meet the expectations of today’s land-based casino players.
The first wave of releases is scheduled for Q4 2025 in North America and will be available across Gaming Arts’ latest cabinet line-up: the MOD EX J55, MOD EX 227, and MOD EX 337. Four titles will lead the launch, each carrying a strong legacy in online gaming along with exciting new enhancements for the casino floor.
Divine Fortune has been a global standout since its debut, ranking as the number one title for Evolution in the United States. Performing well in New Jersey, Pennsylvania, Michigan, and in all states it can be found online. It’s no surprise it has inspired successful online sequels such as Divine Fortune Megaways and Divine Fortune Black. Now, this player favorite will make its long-awaited land-based debut. Developed in collaboration with Gaming Arts, Divine Fortune Ascensionbuilds on the success of the original with a fresh twist, introducing an all-new three-pot perceived persistence feature designed to heighten engagement.
Starburst, released in 2012, is one of the most recognizable slot titles in online gaming history and Evolution’s top performer globally. With its simple yet captivating gameplay, it has remained a staple for over a decade, inspiring sequels such as Starburst XXXtreme and Starburst Galaxy. Starburst Supernovareimagines this classic with a multiplayer-enabled format, launching as part of a two-game multi-pack. Both titles will feature a new perceived persistent bonus mechanic that culminates in a hold-and-spin feature, adding a fresh layer of excitement to an already proven brand.
This collaboration also creates new opportunities for integrated marketing campaigns across both online and land-based platforms, reinforcing brand engagement and building stronger connections with players.
“We are thrilled to be working with the Evolution team, which has long been an industry leader in creating compelling content for online gambling markets. This partnership allows us to work with two of Evolution’s most celebrated titles and bring them to a brand new player base”, said Greg Colella, Chief Product Officer, Gaming Arts.
“Bringing these iconic titles to land-based casinos represents a major step forward for Gaming Arts,” said Rob Ziems, CEO of Gaming Arts. “This collaboration goes beyond simply combining Evolution’s exceptional game brands with our latest MOD EX hardware. We are working closely with Evolution to effectively adapt these classics for land-based play while also innovating and modernizing them to create fresh, engaging experiences that will truly resonate with today’s casino players.”
Todd Haushalter, Chief Product Officer at Evolution, said: “Since the beginning of online gaming, content has traditionally flowed in one direction; from land-based casinos to online. That approach made sense, as it brought proven experiences to digital audiences. What excites us now is reversing that trend by taking some of the most successful games in the history of online gaming and bringing them to land-based casinos. Evolution is thrilled to be at the forefront of this shift. This collaboration allows us to bring our world-class IP to the incredibly talented team at Gaming Arts, and watching them work their land-based magic to adapt and reimagine our games has been truly inspiring.”
The post Iconic Online Games Set for Land-Based Debut Through Collaboration of Gaming Arts and Evolution appeared first on Gaming and Gambling Industry in the Americas.
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