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Atlaslive Enhances Its Solutions by Integrating Smartico’s Gamification and Marketing Tools

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Atlaslive, the dynamic iGaming platform, continues to explore how far iGaming tech can evolve and has recently announced a partnership with Smartico, a leading gamification and loyalty solutions provider.

 

Maxim Slobodyanyuk, CEO of Atlaslive, said, “Our collaboration with Smartico shows our dedication to providing operators with the most personalized, effective, and high-quality solutions to boost their iGaming business expansion.

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We want to give our clients top-notch value by offering an adaptable, automated iGaming platform. This platform lets them tailor content and services from numerous leading suppliers to superpower their business and keep their brand unique. Bringing Smartico into the mix is another move toward expanding our range of innovative and top-quality services.”

This strategic collaboration is a turning point for Atlaslive’s partners, enabling them to integrate Smartico’s advanced CRM system with personalized marketing and gamification tools. This means operators can now offer a gaming experience that perfectly matches the individual preferences of regular and new users. In combination with big data, which Atlaslive Platform actively uses to see and analyze what excites players, operators can now create special offers and rewards that users want to try.

Gamification features from Smartico help make games more enjoyable, captivating players, and making them return to gain new experiences. In such a way, operators can expect to see improvements in key metrics like player engagement rates, average session lengths, customer acquisition costs, and retention rates.

 

Yuval Mechoullam, Co-Founder & Chief Business Development at Smartico, shared his enthusiasm for collaboration, “We’re excited to work with such a dynamic and innovative company as Atlaslive. They are open to constant enhancements, as well as we are, to introduce fresh, groundbreaking features that will finally bring exceptional experiences for iGaming end users. This partnership is mutually beneficial for Smartico and Atlaslive, as both of us are passionate about the software we create. We aim to consistently lead the market by offering the most sophisticated products and services.”

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Being recognized as the best Sportsbook provider, Atlaslive creates live connections between operators and top-tier technologies such as Smartico’s. Atlaslive solutions with major important components are tailored to meet the most sophisticated requirements of the iGaming market. Smartico now serves as an additional enhancement to this broad suite. The effectiveness of gamification tools is monitored through direct customer feedback and analytical data, with some projects employing these techniques seeing a significant 30% increase in engagement and conversion rates.

Atlaslive’s platform is designed in-house, to simplify and enhance operational efficiency. It features automated processes and cutting-edge tools that improve task management and reduce the need for manual intervention. The system copes with peak loads easily, maintaining a 99.9% uptime. When everything runs smoothly, you can focus on growing your business.

The post Atlaslive Enhances Its Solutions by Integrating Smartico’s Gamification and Marketing Tools appeared first on European Gaming Industry News.

Eloy Fernandez

Endorphina Enters into Partnership with Luckia

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Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.

Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”

Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.

Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”

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Bradley Khoury

eCOGRA Approved to Operate in Arizona, Indiana and Panama

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eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.

This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.

Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.

In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.

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“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.

Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”

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Goa Introduces an Entirely Online Lottery Platform

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In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.

Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.

Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”

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This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.

The post Goa Introduces an Entirely Online Lottery Platform appeared first on European Gaming Industry News.

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