

ESPN Bet
ESPN BET Named Official Sports Betting Sponsor of the PGA Championship Through 2026
The PGA of America and PENN Entertainment announced a multiyear sports betting partnership. Under the agreement, ESPN BET becomes the “Official Sports Betting Sponsor” of the PGA Championship through 2026. The 2024 PGA Championship will take place at Valhalla Golf Club in Louisville, Kentucky from May 16-19.
This agreement marks a milestone for the PGA Championship as it becomes the first men’s golf major to establish an official sports betting sponsor. ESPN BET is a best-in-class online sportsbook that combines PENN’s proprietary in-house technology and deep sportsbook operational expertise with ESPN’s industry-leading brand and multiplatform reach.
“We are incredibly proud to partner with PENN Entertainment and immerse ESPN BET into the spectator experience throughout the PGA Championship. The added onsite presence of ESPN BET as well as broadcast and content offerings will provide spectators with exciting new ways to enjoy and engage with all of the action during the PGA Championship,” said Jeff Price, PGA of America Chief Commercial Officer.
“We’re pleased to be the PGA of America’s first ever gaming partner and align ESPN BET with this prestigious men’s golf major. We look forward to accessing highly engaging touchpoints to bring ESPN BET onto the course and into the PGA Championship broadcast on ESPN. With the PGA Championship set to take place in states where ESPN BET operates through 2026, this partnership provides us with a great opportunity to interact with and engage golf fans,” said Jason Birney, Vice President of Operations at PENN Interactive.
The 2024 PGA Championship will feature the ESPN BET Members Lounge located adjacent to the green on the par-4 13th hole. The ESPN BET Members Lounge is a premium hospitality space available only to ESPN BET account holders. The lounge offers views of Valhalla’s newly renovated signature 13th green and includes a variety of amenities including beverages, covered seating, a VR simulator of the 13th hole, special ESPN BET offers for patrons on site, and more. Additional consumer-facing activities will also take place in the lounge throughout the week.
In addition to activating onsite at the Championship, ESPN BET will be integrated into broadcasts on ESPN networks, with betting odds and insights provided to enhance storytelling within the Championship. The sponsorship also includes opportunities for collaborative content across PGA of America digital media platforms. In the leadup to the Championship, ESPN BET will offer specially curated PGA Championship betting offers prior to and during all four rounds of competition.
Aaron LaBerge
ESPN BET and ESPN Enhance Sportsbook Experience with New FanCenter Feature

PENN Entertainment Inc. is elevating the ESPN BET Sportsbook experience with the launch of a major product feature, FanCenter. Coming this summer, the all new FanCenter creates a personalized hub within ESPN BET that will allow customers to easily find wagering markets based on their favorite teams, players, and ESPN fantasy football rosters. This dedicated hub, powered by ESPN and ESPN BET’s account linking technology, will offer fans the ultimate interconnected media, betting, and fantasy experience.
Key components of FanCenter include:
• A “For You” page of curated player props, game markets, and custom parlay offerings to help fans quickly find bets related to their favorite teams, fantasy rosters, and wagering history.
• The “Fantasy Bet Builder,” which highlights markets correlated to a user’s ESPN Fantasy roster, allowing them to back their squad in just a few taps.
• Integrated functionality with ESPN BET’s player insights feature, enabling users to quickly browse recent player stats and trends to inform their prop betting selections.
• Quick access to view current Mint Club promos and rewards.
In addition to fantasy-related markets within FanCenter, a new “Find a Bet” icon on the ESPN Fantasy app will allow players to view markets related to their roster and add selections directly to their ESPN BET bet slip. Last year, ESPN Fantasy Football set an all-time mark with more than 13 million people playing the game.
“FanCenter introduces a completely new level of personalization for ESPN BET and represents our biggest product leap yet. It taps into our players’ fandom in smart, creative ways while connecting seamlessly with ESPN’s industry-leading fantasy football platform. This is what sets ESPN BET apart and football season is the perfect time to show it off,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
“FanCenter is the perfect combination of fandom, fantasy and personalized betting all wrapped into the ESPN BET betting experience. FanCenter showcases how we can serve fans across our platforms in a way that nobody else in the market can because of our industry-leading ESPN Fantasy platform and account-linking capabilities,” said Mike Morrison, Vice President ESPN BET and ESPN Fantasy.
The post ESPN BET and ESPN Enhance Sportsbook Experience with New FanCenter Feature appeared first on Gaming and Gambling Industry in the Americas.
Aaron LaBerge
ESPN BET Now Live in Washington, D.C.

ESPN BET, the official sportsbook of ESPN, has launched in Washington D.C. via PENN Entertainment Inc. ESPN BET is now live in 20 U.S. jurisdictions.
Fans in the District now have access to the state-of-the-art mobile and web betting platform, which offers a variety of markets across sports and leagues from around the world, along with daily odds boosts, profit boosts, featured parlays, live betting markets, custom offers, exclusive promotions and integrations with ESPN content and personalities.
“We’re thrilled to launch ESPN BET in our nation’s capital and expand our presence across the Washington metropolitan area. Along with our partner ESPN, we’re excited to introduce our deeply integrated media and betting experience and further engage with the D.C. area’s passionate sports community,” said Aaron LaBerge, Chief Technology Officer of PENN Entertainment.
ESPN BET offers a unique account linking feature that allows fans to link their ESPN BET and ESPN accounts to seamlessly track upcoming, live and settled bets within the ESPN app and on ESPN.com. Account linking can be accessed either via a prompt within the ESPN BET app or by visiting settings within the latest versions of the ESPN BET or ESPN apps or ESPN.com.
PENN secured market access in Washington, D.C. through a deal with Monumental Sports & Entertainment. The deal also designates ESPN BET as a proud sports betting partner of Monumental and its teams, the Washington Capitals, Wizards and Mystics.
The post ESPN BET Now Live in Washington, D.C. appeared first on Gaming and Gambling Industry in the Americas.
Ameristar Casino
ESPN and PENN Entertainment Expand ESPN BET Sportsbook Brand

ESPN and PENN Entertainment announced that 10 additional retail sportsbooks at key PENN properties will be rebranded to “ESPN BET Sportsbook” in early 2025 (subject to all regulatory approvals), increasing the total number of ESPN BET branded sportsbooks at PENN properties to 19.
The new ESPN BET locations will serve customers across Pennsylvania, Colorado, Ohio, Iowa, Indiana, and West Virginia under PENN’s popular Hollywood and Ameristar Casino brands.
The list of properties that will be rebranded as “ESPN BET Sportsbook” includes:
Ameristar Casino Hotel Council Bluffs – Iowa
Hollywood Casino at Penn National Race Course – Pennsylvania
Hollywood Gaming at Dayton Raceway – Ohio
Hollywood Gaming at Mahoning Valley Race Course – Ohio
Hollywood Casino at The Meadows – Pennsylvania
Hollywood Casino York – Pennsylvania
Ameristar Casino Resort Spa Black Hawk – Colorado
Hollywood Casino and Hotel Lawrenceburg – Indiana
Ameristar Casino East Chicago – Indiana
Hollywood Casino at Charles Town Races – West Virginia
PENN’s existing ESPN BET retail locations span properties in Kansas, Louisiana, Maryland, Michigan, and Ohio.
ESPN BET, the official sportsbook of ESPN, combines ESPN’s industry-leading brand and multiplatform reach with PENN’s deep sportsbook operational expertise. ESPN BET is currently available for online sports betting in 19 states.
The post ESPN and PENN Entertainment Expand ESPN BET Sportsbook Brand appeared first on Gaming and Gambling Industry in the Americas.
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