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Compliance Updates

IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments

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Integral Ad Science, a leading global media measurement and optimisation platform, announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok through IAS’s industry-leading, AI-driven Total Media Quality (TMQ) product and ensures they can confidently scale their brand on one of the world’s largest and fastest-growing short-form video entertainment platforms.

IAS is also expanding its industry-leading Brand Safety and Suitability Measurement on TikTok to an additional 11 countries, bringing the total to 62 countries, across 34 languages. IAS’s AI-driven Total Media Quality product for TikTok uses cutting-edge Multimedia Technology combining image, audio, and text signals with frame-by-frame video analysis to accurately classify content in the For You Feed, at scale, aligned to 12 GARM Brand Safety & Suitability categories and four risk levels.

“The rapid adoption of short-form video on social platforms like TikTok created demand for next-generation solutions that can provide protection and performance for advertisers. As the first independent, third-party digital media quality provider offering an end-to-end brand safety solution for TikTok, global advertisers now have access to AI-backed solutions to safeguard and scale their brands across one of the largest and fastest-growing social platforms around the globe,” Lisa Utzschneider, CEO of IAS, said.

The new expanded measurement capabilities further help advertisers on TikTok by adding:

  • New Category Exclusion and Vertical Sensitivity segments: IAS now provides independent, third-party assurance that advertisers’ campaigns are appearing next to brand suitable content aligned to the new segments available within TikTok Ads Manager. The categories include pets, beauty, food, fashion/retail, travel, financial services, technology, automotive, gaming, professional services, entertainment, gambling and lotteries, violent video games, combat sports, and youth content.
  • Ease of activation: With new Automated Suitability Profiles, the new Category Exclusion and Vertical Sensitivity Segments will automatically be applied within IAS Signal for measurement. IAS Signal is a unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns to provide a seamless interface for advertisers.
  • Deeper insights: IAS is aligning its reporting in Custom Report Builder (CRB) to the profiles advertisers create in TikTok Ads Manager, including campaign name, ad group, objective type, and ad buying type. Advertisers can now drill down to the ad creative level for deeper and more strategic actionable data.
  • Expanded coverage: IAS now supports 62 countries, expanding its AI-driven Brand Safety and Suitability Measurement for TikTok to 11 additional countries including Bangladesh, Cambodia, Costa Rica, Denmark, Dominican Republic, Finland, Greece, Guatemala, Hungary, Norway and Panama.

“TikTok is continuously building and refining our brand safety and suitability solutions for advertisers, and evolving to stay ahead of emerging needs. We are excited to be partnering with trusted third-party measurement provider Integral Ad Science to complement our own TikTok Inventory Filter, and our new brand suitability controls Category Exclusion and Vertical Sensitivity, so advertisers are confident in the tools that empower them to connect with our community,” Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok, said.

The post IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments appeared first on European Gaming Industry News.

Compliance Updates

Dutch Gaming Authority Focuses on Tackling Illegal Gambling Apps

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The Dutch Gaming Authority (KSA) has intensified its supervision of illegal gambling apps. Since the start of 2025, 20 apps have been removed from the app stores. The regulator calls on consumers to always report suspicious apps.

In the fight against illegal gambling, the KSA also focuses on tackling illegal gambling offers in app stores. This problem is becoming increasingly urgent, especially with the increasing number of apps that refer users to illegal websites. These websites are also often accessible to minors, which makes the situation even more worrying. Many of these apps are advertised via social media.

Illegal providers often use underhand techniques to convince consumers, for example by displaying logos of licensed providers. An app was recently reported in the App Store that misused the Holland Casino logo. Also, an “ordinary” game is often advertised (in many cases a variation on “plinko”), but after downloading it links to illegal gambling websites.

In the past three months, the KSA has had 20 of these apps removed, so that they are no longer available to users. It is of great importance to the KSA that consumers continue to report these apps, so that this process can continue throughout the year. When reporting gambling advertising, it is essential that the name of the app in question that is being advertised is mentioned in the report.

In addition to reports from consumers, the KSA is also increasingly receiving reports from industry associations and licensed casinos. For example, via Meld Vals Spel, a platform set up by the industry for reporting illegal gambling sites. Reports received via that platform are also investigated by the KSA. The KSA has working agreements with app stores to report illegal apps to them and then have them removed.

The post Dutch Gaming Authority Focuses on Tackling Illegal Gambling Apps appeared first on European Gaming Industry News.

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Thai Deputy PM Defends Entertainment Complex Bill as Shield Against US Trade Move

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Thai Deputy Prime Minister Phumtham Wechayachai has defended the Entertainment Complex Bill, set for parliamentary debate on April 9, as a vital economic measure amid rising US tariffs on Thai goods.

While opposition continues inside and outside parliament, Mr Phumtham insisted the bill’s fate should be decided through democratic processes — not protests.

The bill, which includes casino operations within an integrated entertainment complex, aims to generate significant revenue and counter the 36% US tariff hike on Thai goods — far higher than Singapore’s 10%, he said.

Mr Phumtham argued the measure would boost Thailand’s financial resilience and dismissed concerns that it promotes gambling addiction. He said strict entry rules, including age and income restrictions, would help mitigate risk.

“This isn’t about encouraging gambling — it’s about economic survival,” he said.

He urged critics to join the parliamentary debate and cited results from the government’s online public hearing held between Feb 28 and March 14, in which more than 70,000 people participated, with around 80% supporting the bill.

While acknowledging the right to protest, he warned such demonstrations should not be seen as representing the entire nation.

He said public opinion often differs from that of opposition parties and civil groups, stressing the need to respect the democratic process and let parliament decide.

The post Thai Deputy PM Defends Entertainment Complex Bill as Shield Against US Trade Move appeared first on European Gaming Industry News.

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AGCO

Playnetic granted Ontario supplier license

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Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application

Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).

With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.

As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.

Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.

In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.

Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”

Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”

The post Playnetic granted Ontario supplier license appeared first on Gaming and Gambling Industry in the Americas.

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