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Compliance Updates

IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments

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Integral Ad Science, a leading global media measurement and optimisation platform, announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok through IAS’s industry-leading, AI-driven Total Media Quality (TMQ) product and ensures they can confidently scale their brand on one of the world’s largest and fastest-growing short-form video entertainment platforms.

IAS is also expanding its industry-leading Brand Safety and Suitability Measurement on TikTok to an additional 11 countries, bringing the total to 62 countries, across 34 languages. IAS’s AI-driven Total Media Quality product for TikTok uses cutting-edge Multimedia Technology combining image, audio, and text signals with frame-by-frame video analysis to accurately classify content in the For You Feed, at scale, aligned to 12 GARM Brand Safety & Suitability categories and four risk levels.

“The rapid adoption of short-form video on social platforms like TikTok created demand for next-generation solutions that can provide protection and performance for advertisers. As the first independent, third-party digital media quality provider offering an end-to-end brand safety solution for TikTok, global advertisers now have access to AI-backed solutions to safeguard and scale their brands across one of the largest and fastest-growing social platforms around the globe,” Lisa Utzschneider, CEO of IAS, said.

The new expanded measurement capabilities further help advertisers on TikTok by adding:

  • New Category Exclusion and Vertical Sensitivity segments: IAS now provides independent, third-party assurance that advertisers’ campaigns are appearing next to brand suitable content aligned to the new segments available within TikTok Ads Manager. The categories include pets, beauty, food, fashion/retail, travel, financial services, technology, automotive, gaming, professional services, entertainment, gambling and lotteries, violent video games, combat sports, and youth content.
  • Ease of activation: With new Automated Suitability Profiles, the new Category Exclusion and Vertical Sensitivity Segments will automatically be applied within IAS Signal for measurement. IAS Signal is a unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns to provide a seamless interface for advertisers.
  • Deeper insights: IAS is aligning its reporting in Custom Report Builder (CRB) to the profiles advertisers create in TikTok Ads Manager, including campaign name, ad group, objective type, and ad buying type. Advertisers can now drill down to the ad creative level for deeper and more strategic actionable data.
  • Expanded coverage: IAS now supports 62 countries, expanding its AI-driven Brand Safety and Suitability Measurement for TikTok to 11 additional countries including Bangladesh, Cambodia, Costa Rica, Denmark, Dominican Republic, Finland, Greece, Guatemala, Hungary, Norway and Panama.

“TikTok is continuously building and refining our brand safety and suitability solutions for advertisers, and evolving to stay ahead of emerging needs. We are excited to be partnering with trusted third-party measurement provider Integral Ad Science to complement our own TikTok Inventory Filter, and our new brand suitability controls Category Exclusion and Vertical Sensitivity, so advertisers are confident in the tools that empower them to connect with our community,” Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok, said.

The post IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments appeared first on European Gaming Industry News.

Compliance Updates

Bacta commissioned research shows huge support for seaside arcades led by Gen Z

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The findings of independent research conducted by Censuswide among a sample of 2,000 UK Nationally representative respondents aged 16+ shows that Generation Z has fallen in love with the seaside arcades so popular with their grandparents. 

The research reveals that 8 in 10 respondents (81 percent) view seaside arcades as being part of British culture and it is young Brits that are banging the drum for arcades, with 90 percent of 25–34-year-olds backing their importance.

Despite overwhelming public support from Britain’s younger generations, seaside arcades continue to face a perfect storm of challenges from rising energy and staffing costs, plus the threat of increased taxation as suggested by former Prime Minister Gordon Brown.

72 percent say Government should do more to protect them – with 86 percent of those aged 25-34-years calling for urgent action.

The research findings confirm the central role played by seaside arcades with 72 percent of adults saying they would visit an arcade on a trip to the seaside a figure that rises to 91 percent for 24-34-year-olds.

In terms of providing accessible entertainment 55 percent say that arcades offer great value for money, making them the UK’s most affordable family day out. As a result, 84 percent confirmed they have enjoyed arcades with multiple generations of their family.

The importance of contributions to local economies featured highly in the research paper with 7 in 10 stating that arcades play a key role in regenerating seaside towns, a figure that rises to 85 percent of 18-24-year-olds.

Reflecting on the research findings Joseph Cullis, President of UK trade association, Bacta said: “Britain’s seaside arcades are a vital element of our proud tourism industry, a modern cultural icon, and have been a fun family activity for more than a century.

“It’s brilliant but not surprising to see young people are embracing them with all the enthusiasm of their parents, grandparents and great-grandparents before them.

“At Bacta, we’re fighting to protect our seaside arcades from the threats of rising costs and from those who want to tax them out of existence. We hope that local councillors, MPs and the Treasury will heed the wants and needs of the British people and protect these vital institutions.”

Elliot Ball, who co-owns and runs Clacton Pier with his brother Billy, said other attractions would be at risk if arcades were taxed even more.

“I’m the fifth generation of my family – on both sides – involved in amusement arcades so this is a labour of love” he stated.

“But the threat from the government to raise gambling tax would put at risk a traditional family day out to the seaside. Trips here have been making memories for generations, and it’s great that younger people are finding the same safe, harmless fun on the pier that has been raising a smile and lighting up eyes for years and years.

“We’ve bounced back from the pandemic and the rise of staycations helps, but many of Britain’s most beloved seaside attractions will be put at high risk if gambling taxes rise.”

The post Bacta commissioned research shows huge support for seaside arcades led by Gen Z appeared first on European Gaming Industry News.

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Compliance Updates

Cyprus National Betting Authority Warns Public About Illegal Online Gambling and Misinformation

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The National Betting Authority (NBA) has urged the public to exercise caution and to verify the legitimacy of betting service providers exclusively through the official website: www.nba.gov.cy.

In recent weeks, the NBA has observed a rise in misinformation and the spread of false claims regarding the legality of certain websites offering online gambling services. Of particular concern is the sharp increase in advertisements for illegal online casinos on popular social media platforms. These operators have not obtained a licence to operate within the Republic of Cyprus. Equally troubling is the unauthorised use of images and videos of well-known individuals in such advertisements, without their consent.

The public is reminded that, under Cyprus’ gambling legislation, the operation of online casinos is strictly prohibited. Participation in these illegal activities poses serious risks, including threats to personal and banking data security, as well as potential harm to players’ financial stability and mental well-being.

According to Article 79 of the Betting Law 37(I)/2019:

• Players participating in illegal gambling or online casinos face up to 1 year in prison and/or a fine of up to €50,000.

• Individuals or companies providing illegal gambling services face up to 5 years in prison and/or a fine of up to €300,000.

The NBA urges the public to verify information received through websites, apps, social media posts, or other advertisements before engaging with any gambling services. The official list of licensed online betting providers is available on the NBA’s website.

The post Cyprus National Betting Authority Warns Public About Illegal Online Gambling and Misinformation appeared first on European Gaming Industry News.

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Compliance Updates

CT Interactive Expands Presence with MGA-certified Game Portfolio

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CT Interactive has announced the certification of 20 new games under the Malta Gaming Authority (MGA) regulatory framework, marking an important step in its ongoing expansion across regulated European markets. This certification empowers CT Interactive to offer its premium gaming portfolio to licensed operators throughout Malta and beyond.

The newly certified titles include several standout Buy Bonus games such as Doctor Winstein Buy Bonus, Duck of Luck Buy Bonus, Fruits & Sweets Buy Bonus, Hyper Cuber Buy Bonus, Nanook the White Ghost Buy Bonus, 100x Crypto Magic, 100x Fresh and 100x Coffee Hot. These games have demonstrated strong performance internationally and now bring their dynamic bonus features to an even wider audience.

A highlight of the new portfolio is Lucky Clover 10, a refreshed edition of CT Interactive’s most popular slot, Lucky Clover. Featuring vintage-inspired graphics and nostalgic gameplay elements, Lucky Clover 10 delivers a captivating experience that combines classic charm with modern vision.

“Providing new game titles certified under the MGA framework marks a key step in our regional growth strategy. This market demands high-quality, fully compliant content. Our portfolio of Buy Bonus games and refreshed classics like Lucky Clover 10 are ideally suited to meet the local preferences and deliver premium gaming experiences,” said Martin Ivanov, COO of CT Interactive.

This certification reinforces CT Interactive’s position as a trusted provider of regulation-ready gaming content, enabling operators to offer a diverse and engaging portfolio fully aligned with MGA requirements.

The post CT Interactive Expands Presence with MGA-certified Game Portfolio appeared first on European Gaming Industry News.

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