

Compliance Updates
IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments
Integral Ad Science, a leading global media measurement and optimisation platform, announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok through IAS’s industry-leading, AI-driven Total Media Quality (TMQ) product and ensures they can confidently scale their brand on one of the world’s largest and fastest-growing short-form video entertainment platforms.
IAS is also expanding its industry-leading Brand Safety and Suitability Measurement on TikTok to an additional 11 countries, bringing the total to 62 countries, across 34 languages. IAS’s AI-driven Total Media Quality product for TikTok uses cutting-edge Multimedia Technology combining image, audio, and text signals with frame-by-frame video analysis to accurately classify content in the For You Feed, at scale, aligned to 12 GARM Brand Safety & Suitability categories and four risk levels.
“The rapid adoption of short-form video on social platforms like TikTok created demand for next-generation solutions that can provide protection and performance for advertisers. As the first independent, third-party digital media quality provider offering an end-to-end brand safety solution for TikTok, global advertisers now have access to AI-backed solutions to safeguard and scale their brands across one of the largest and fastest-growing social platforms around the globe,” Lisa Utzschneider, CEO of IAS, said.
The new expanded measurement capabilities further help advertisers on TikTok by adding:
- New Category Exclusion and Vertical Sensitivity segments: IAS now provides independent, third-party assurance that advertisers’ campaigns are appearing next to brand suitable content aligned to the new segments available within TikTok Ads Manager. The categories include pets, beauty, food, fashion/retail, travel, financial services, technology, automotive, gaming, professional services, entertainment, gambling and lotteries, violent video games, combat sports, and youth content.
- Ease of activation: With new Automated Suitability Profiles, the new Category Exclusion and Vertical Sensitivity Segments will automatically be applied within IAS Signal for measurement. IAS Signal is a unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns to provide a seamless interface for advertisers.
- Deeper insights: IAS is aligning its reporting in Custom Report Builder (CRB) to the profiles advertisers create in TikTok Ads Manager, including campaign name, ad group, objective type, and ad buying type. Advertisers can now drill down to the ad creative level for deeper and more strategic actionable data.
- Expanded coverage: IAS now supports 62 countries, expanding its AI-driven Brand Safety and Suitability Measurement for TikTok to 11 additional countries including Bangladesh, Cambodia, Costa Rica, Denmark, Dominican Republic, Finland, Greece, Guatemala, Hungary, Norway and Panama.
“TikTok is continuously building and refining our brand safety and suitability solutions for advertisers, and evolving to stay ahead of emerging needs. We are excited to be partnering with trusted third-party measurement provider Integral Ad Science to complement our own TikTok Inventory Filter, and our new brand suitability controls Category Exclusion and Vertical Sensitivity, so advertisers are confident in the tools that empower them to connect with our community,” Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok, said.
The post IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments appeared first on European Gaming Industry News.
BetAlert
Brazilian Institute of Responsible Gaming Launches BetAlert

The Brazilian Institute of Responsible Gaming (IBJR), an entity that brings together the main operators in Brazil and worldwide, announces the launch of BetAlert, an unprecedented tool that allows any user to quickly and easily verify whether the betting site they intend to use is regulated by the Federal Government. The initiative is part of the “No More Elephant in the Room” campaign, which includes a TV commercial, radio spots, airport panels, and social media actions. Its goal is to guide bettors in choosing platforms regulated by the Secretariat of Prizes and Betting, under the Ministry of Finance.
Conducted between April and May 2025 with 2000 adult bettors, research by the Locomotiva Institute served as the basis for the economic study prepared by LCA. The survey estimates that between 41% and 51% of the Brazilian betting market still operates illegally. The activity of these irregular platforms reflects an alarming fiscal impact: between R$ 1.8 billion and R$ 2.7 billion went uncollected in just three months – which could reach R$ 10.8 billion in one year.
Named BetAlert (https://betalert.com.br/), the technology runs on an exclusive microsite that offers an interactive experience for those looking to bet safely and obtain tips on how to differentiate regulated betting sites from illegal ones. Simply enter the URL of any betting site, and the tool immediately indicates whether the platform is licensed. If it is regulated, the following message appears: “All good. This betting site is authorized by the Federal Government.” If not, the system displays a creative alert integrated into the campaign by agency We: “Attention. This betting site is not authorized by the Federal Government,” reinforcing the illegality of the platform consulted.
“IBJR greatly values the use of tools and technologies that contribute to spreading knowledge about the sector. BetAlert is extremely important, and we hope it will be widely used by bettors and Brazilian society. Our goal is to ensure that people have access to all the benefits of regulation, the core of which is the safety of those who bet,” said Fernando Vieira, Executive President of IBJR.
The post Brazilian Institute of Responsible Gaming Launches BetAlert appeared first on Gaming and Gambling Industry in the Americas.
Compliance Updates
German Betting Association Warns of Rise of Black Market Gambling

Only one in twelve German betting websites is legal, warns the German Sports Betting Association (DSWV) at the start of the UEFA Champions League season: there are at least 382 illegal German-language websites offering sports betting compared to just 34 legal betting sites. The DSWV refers to a corresponding evaluation by the Joint Gambling Authority of the federal states (GGL) for the year 2024.
“Online, it’s 11:1 in favor of the black market and that puts players at risk. In the legal sports betting market, players benefit from guaranteed player protection, reliable payouts and tax revenue for the common good. Illegal providers in the black market, on the other hand, do not adhere to any rules, offer no security and have a higher risk of gambling addiction,” Mathias Dahms, President of the German Sports Betting Association (DSWV), said.
With the start of the UEFA Champions League, the second most-bet competition in Germany after the Bundesliga, the volume of betting has skyrocketed.
“Players need to be particularly vigilant at this time of year so that they don’t accidentally end up with illegal providers. This is another reason why it is important that the legal providers are present with perimeter boards and TV advertising during the Champions League matches,” Dahms said.
What many players do not know is that they are not only taking a higher risk, but are also liable to prosecution. Participating in unauthorized sports betting can result in a prison sentence of up to six months or a fine.
How to recognise legal betting providers:
• Only legal providers may advertise on stadium boards and on television during sporting events such as the Champions League or Bundesliga.
• Only providers on the GGL whitelist are legal in Germany. The list is publicly available at www.gluecksspiel-behoerde.de/whitelist.
• Legal providers have a clearly visible GGL permit logo on their website.
• Only legal providers offer comprehensive player protection measures such as deposit limits, player bans and monitoring of conspicuous gaming behavior.
• Only legal providers contribute to the funding of support services for gamblers at risk of gambling addiction, such as the anonymous and free hotline 0800-1372700 or the website check-dein-spiel.de of the Federal Institute of Public Health (BIÖG).
• With legal providers, payouts are guaranteed and the stakes are properly taxed.
“It is in the common interest of regulators, providers and players to strengthen the legal market and push back the black market. This is the only way to ensure player protection, integrity and tax revenues,” Dahms said.
The post German Betting Association Warns of Rise of Black Market Gambling appeared first on European Gaming Industry News.
Compliance Updates
Ukraine’s PlayCity Begins Issuing Licenses to Gambling Operators

The Cabinet of Ministers of Ukraine has adopted a resolution on licensing conditions in the gambling sector, which allows the state agency PlayCity to begin issuing licenses to gambling organisers and confirming previously issued ones.
“As a result, this will generate almost UAH 50 million (1.028.956,00 Euro) in additional revenues to the state budget from license fees in the near future,” PlayCity reported on Telegram.
It is noted that to obtain a license, impeccable business reputation, lack of ties with the aggressor state and implementation of all necessary mechanisms for responsible gaming are required.
PlayCity clarified that such requirements apply to both those who are only applying for a license and current licensees. Current licensees have two months to submit documents to PlayCity on compliance with the requirements.
The message emphasises that if the requirements are not met, sanctions in the form of fines or termination of the license may be applied to the organisers of gambling.
“The state will direct additional budget revenues to strengthen defense capabilities, in particular, to purchase drones for the Defense Forces,” PlayCity added.
The post Ukraine’s PlayCity Begins Issuing Licenses to Gambling Operators appeared first on European Gaming Industry News.
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