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Playtika’s Solitaire Grand Harvest Teams Up with Dr. Phil’s New Merit Street Media TV Network to Inspire Viewers Through Play

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Supertreat Gmbh, a Playtika studio and the powerhouse behind fan-favorite mobile game Solitaire Grand Harvest, announced a first-of-its kind, fully-integrated partnership with Dr. Phil McGraw and his new venture, Merit Street Media’s TV network. Recognizing the need for accessible and enjoyable stress relief solutions, Dr. Phil has endorsed the age-old classic game of solitaire as the perfect way to relax and rejuvenate.

This dynamic alliance brings the enjoyable getaway of gaming directly to viewers through the all-new Merit Street Media TV network. The partnership includes captivating live on-air segments on Dr. Phil Primetime, exclusive in-game experiences, and inspiring social media content encouraging viewers to indulge in some much-needed “me time” of fun and relaxation with Solitaire Grand Harvest. Adding to the excitement, network hosts Chris Harrison and Lauren Zima will drop by as special guest hosts of the “Take a Break Moment” segment that features Solitaire Grand Harvest. The spectacular on-air, online, and in-game campaign will continue through March 2025.

Led by the esteemed Dr. Phil McGraw, renowned best-selling author and award-winning television host extraordinaire, Merit Street is set to be a beacon of inspiration, enlightenment, and connection, touching the lives of over 65 million households nationwide. Merit Street’s programming aligns with Playtika’s aim to create the most engaging and beloved entertainment experiences in the world, with Solitaire Grand Harvest being one of the company’s leading casual games.

Dr. Phil said: “In the midst of our fast-paced lives, I recognize the need for moments of entertainment and self-indulgence. For me, diving into Solitaire Grand Harvest offers a blissful escape from the daily grind, allowing me to revel in pure fun. It’s a pleasure to collaborate once more with Playtika, this time on Merit Street, as we introduce these cherished games to fresh audiences. Brace yourselves for a blast of entertainment while you kick back and recharge.”

Nir Korczak, Chief Marketing Officer at Playtika, said: “At Playtika, we believe in the transformative power of play and the importance of investing time for self. With Dr. Phil and Merit Street, we’re delighted to connect with audiences across the country, introducing individuals to find joy, relaxation and rejuvenation through the unparalleled entertainment experiences of Solitaire Grand Harvest.”

This venture is the second time Playtika, the mobile games pioneer and interactive entertainment leader, has joined forces with Dr. Phil. In 2021, Dr. Phil featured Solitaire Grand Harvest as a powerful means of relaxation and pure fun on his hit daytime show, “Dr. Phil”. And now, Dr. Phil and Merit Street are ready to dive back into the mobile gaming action as this dynamic partnership sets the stage for a new era of excitement and endless possibilities.

Compliance Updates

IC360 Announces Integrity Partnership with PGA of America

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Integrity Compliance 360 (IC360), the unequivocal global leader in delivering best-in-class integrity and compliance regulatory technology products and services for the sports betting and gaming sector, has announced a new partnership with the PGA of America.

Through this partnership, IC360 will provide the PGA of America with its state-of-the-art Integrity Monitoring technology, providing real-time alerts on global wagering activity. Additionally, the PGA of America will utilize ProhiBet, the one-of-a-kind prohibited bettor solution to prevent individuals from engaging in prohibited wagering activities.

“We are excited to partner with IC360, a leader in regulatory technology for sports betting and gaming. This collaboration underscores our commitment to maintaining the highest integrity standards within golf by integrating IC360’s cutting-edge Integrity Monitoring technology and the innovative ProhiBet solution. By leveraging IC360’s expert Advisory Team, we gain invaluable insights as we navigate the sports wagering landscape,” said Jeff Price, Chief Commercial and Philanthropy Officer for the PGA of America.

The PGA of America will also utilize IC360’s seasoned Advisory Team, who will provide consultative services to the organization as they navigate the nuances of the complex and evolving sports wagering regulatory environment. IC360’s team comprises former regulators and seasoned gaming industry professionals who ensure all regulatory compliance standards are hitting the highest standards.

“The PGA of America is a partner that shares the same vision of integrity and fairness in competition, which we promote and aim to protect. It is a privilege to provide this organization with our world-class technology and service, as they continue to showcase excellence in their commitment to integrity and their culture,” said Scott Sadin, Co-CEO of IC360, said.

The post IC360 Announces Integrity Partnership with PGA of America appeared first on Gaming and Gambling Industry in the Americas.

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Carlos Ruisanchez

PENN Entertainment Announces Board Refreshment

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PENN Entertainment Inc. announced that it intends to nominate Johnny Hartnett and Carlos Ruisanchez for election to its Board of Directors following discussions with HG Vora Capital Management LLC (HG Vora). Ron Naples has informed the Board that he will retire from the Board, effective immediately. Barbara Shattuck Kohn and Saul Reibstein have notified the Company that they will not stand for reelection at the 2025 Annual Meeting of Shareholders. The Board now comprises eight directors, seven of whom are independent.

The Board issued the following statement:

“We look forward to benefitting from Johnny’s and Carlos’s fresh perspectives as we enter into a critical phase for the business. The Board continues to believe there is significant opportunity for value creation at PENN, particularly within our Interactive segment. Johnny and Carlos bring critical expertise and experience in the gaming industry, across both digital and retail, that are aligned with the Board’s priorities and are tailored to the opportunities in front of us. While we were unable to reach an agreement with HG Vora, we thank them for their input and look forward to continued engagement with all of our shareholders. We thank Ron, Saul and Barbara for their many years of distinguished service to the Board and our Company and we are eager to begin working with our new directors to drive profitable growth for the benefit of all PENN shareholders.”

Carlos A. Ruisanchez

Carlos A. Ruisanchez is the Chief Executive Officer of Sorelle Capital and President of Sorelle Hospitality, family office firms focused on investing and developing hospitality, consumer and real estate businesses. Prior to Sorelle, he served as President and Chief Financial Officer of Pinnacle Entertainment Inc., a leading gaming entertainment company, until its sale in 2018. He joined Pinnacle in 2008 as Executive Vice President, Strategic Planning and Development. He became Pinnacle’s Chief Financial Officer in 2011, President and Chief Financial Officer in 2013, and board member in 2016. Prior to joining Pinnacle Entertainment Inc., Mr. Ruisanchez was Senior Managing Director at Bear Stearns & Co. Inc., an investment banking firm, where he held various positions from 1997 to 2008. He is an independent board member of Cedar Fair Entertainment Company.

Johnny Hartnett

Johnny Hartnett joined the board of Superbet Group in January 2024, after a successful mandate as Chief Executive Officer of the company between 2019 and 2023. Under Mr. Hartnett’s leadership, Superbet registered remarkable results in terms of market growth, transformation of its proprietary product & technology platforms and the creation of Happening, the Group’s dedicated tech company. Prior to joining Superbet, Mr. Hartnett spent 20 years working in the Flutter Group, where he held multiple leadership positions as COO of Sportsbet (Australia), MD of Paddy Power Betfair Online and Flutter International divisions including leading the Group’s M&A endeavors.

The post PENN Entertainment Announces Board Refreshment appeared first on Gaming and Gambling Industry in the Americas.

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Allwyn Gives National Lottery Players More Ways to Win

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Allwyn, operator of The National Lottery, is giving players more ways to win outside of the main National Lottery games and draws – with new and varied promotions driving further value and excitement.

So far in 2024, Allwyn launched a EuroMillions Valentine’s Day campaign, which, in addition to making 14 UK Millionaires also saw 14 lucky ticket-holders win a trip for two to the Maldives.

This was supported by a tongue-in-cheek, multi-channel campaign – which featured tie-ups with TikTok travel influencers – that brought to life how National Lottery players could seriously upgrade their Valentine’s Day if they scooped one of the amazing prizes on offer. This special event attracted 400,000 more digital players compared to the previous comparable draw.

And, in a first for The National Lottery, the company is currently running a weekly special £10k prize draw. Running over nine weeks, players are entered into the weekly draw by spending £10 or more on National Lottery draw-based games (such as Lotto, EuroMillions, Set For Life and Thunderball) online in the week (between Monday and Sunday).

The £10 spend takes into account people who play by draw-based games by Direct Debit and play in advance for future draws – so the spend doesn’t necessarily have to be for draws in the week itself, as it’s calculated by when the transaction is processed.

And the excitement doesn’t stop there, as the special £15 million “Must Be Won” Big Easter Bank Holiday Lotto Jackpot on April 19 (Saturday) saw three new millionaires created, after three lucky ticket-holders matched five main numbers and the Bonus Ball to win £1.06 million each. As no-one matched all six main numbers, the jackpot rolled down – boosting all prize tiers.

Allwyn’s Marketing & Brand Director, Steve Parkinson, said: “Since the beginning of the year, we’ve been looking at some fun and unique ways to attract new National Lottery players and re-engage former ones. These are delivering further value for players – giving them more to play for – and are creating talkability. Of course, by playing National Lottery games, players raise more than £30 million every week for Good Causes – so this really is a win-win.”

The post Allwyn Gives National Lottery Players More Ways to Win appeared first on European Gaming Industry News.

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