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The Lottery of the Future: How Digital Technology Will Transform Experience and Impact
Growing demands for businesses to demonstrate that they are purposeful, accountable and worthy of trust will combine with new digital technologies to transform the experience and impact of lotteries in the coming decade, according to a new report published by Allwyn, the leading multi-national lottery operator. Global lottery sales are expected to grow to more than half a trillion US Dollars by 2035, and by more than 40% compared with 2025, according to H2 Gambling Capital.
Working with The Future Laboratory, a strategic foresight consultancy, Allwyn has produced the industry’s first in-depth analysis of the future lottery experience. In The Future of Lottery: A Game for Change, experts say that lotteries are well positioned to meet the expectations of the consumers of 2035.
The emphasis on social responsibility, transparency and meaning from younger adults will see lottery brands double down on their commitment to supporting socially driven causes and responsible gaming, the report says.
“It’s impossible to ignore the power of purpose when considering how Gen Z or young millennials think about where and how they will spend their money in the future,” says Martin Raymond, co-founder of The Future Laboratory.
As digital natives, these groups will also look to brands to embrace new technological possibilities, such as augmented reality and new forms of community engagement and social play.
The report outlines a number of ways in which lotteries could innovate to improve the player experience. For example:
- Making the social impact of lotteries more visible: The use of smartphone apps, QR codes and interactive terminals can tell engaging stories about where lottery returns or taxes are directed – such as supporting investments in sports facilities, arts and cultural institutions or other types of community funding. The report says this heightened transparency could resonate with younger adult consumers’ desire for progress and activism.
- Enhancing the social dimension of game play: Younger adults who play the lottery want to do so within their social circle, sharing their experiences with others. Technology could enable new multi-player formats to promote community and a sense of camaraderie both in the play itself but also in crowdsourcing funds for specific themes or issues.
- Involving players in how lottery funds are spent: Lottery players could collaborate alongside traditional distributors of funds – even between different countries – to help decide the causes, projects or charities that are most deserving of their funds, perhaps choosing between a range of options presented digitally. Multi-national lottery operators have the opportunity to build links and communities between players and causes that transcend traditional geographic boundaries. “As lotteries become more international, they have the potential to become vehicles for achieving broader goals, such as addressing climate change or reducing social inequalities, by focusing on a coordinating a critical mass of inter-related micro solutions,” says the report.
- Using virtual worlds and augmented reality (AR): Lotteries could use virtual worlds to show players how their money is making positive contributions to make the social impact more vivid. AR could allow customers to use their smartphones to scan physical objects to reveal hidden digital lottery tickets or participate in location-based games to win prizes.
Robert Chvátal, CEO of Allwyn Group, said: “Allwyn’s success in running lotteries is because we keep innovating to meet the needs and expectations of both current and new customers. While not every prediction in The Future of Lottery report will come to pass, every word of it will act as a catalyst for us at Allwyn to keep developing lotteries to meet the demands of players in the future, thereby returning more money to governments and good causes.”
Pavel Turek, Allwyn’s Chief Global Brand, Corporate Communication and CSR Officer, said: “As regulated businesses, trust is the cornerstone of the lottery industry’s relationship with the public. As younger generations of consumers expect more from businesses, lotteries have the potential to double down on being a positive force for change in their communities over the next decade.”
Martin Raymond, co-founder and editor-in-chief of The Future Laboratory, said: “Far from a game of chance and luck, the lottery of the future has the opportunity to be a positive vehicle of change for individuals, for communities and for societies at large. Now, thanks to next-generation tech, the industry has more channels that ever to address emerging audiences – bringing the value-focused adult Gen Zs along for the journey with immersive game experiences, responsible strategies and play that has purpose at its core.”
Experts who contributed to the report include Anthony Steed, head of virtual new environments and computer graphics at University College London, Katie Hillier, chief digital anthropologist at Liiv Group and Rosanna Iacono, CEO of The Growth Activists.
The post The Lottery of the Future: How Digital Technology Will Transform Experience and Impact appeared first on European Gaming Industry News.
Say hello to LazyBar, Allset Partners’ brand-new online casino brand. Launched only 2 months ago and already available in five major gaming locations in Europe, namely Spain, Germany, Austria, Belgium and Poland, LazyBar is already off to a flying start.
“Our sights are set high and we have ambitious plans for the future. Our goal now, however, is to see LazyBar get to €1,000,000 in GGR by the end of 2024. We also plan to keep growing our list of European GEOs.” — Allset Partners
A peek at LazyBar: 9500+ popular games from over 70 game providers
Traffic to LazyBar comes mainly through media buying teams using Facebook, SEO, email campaigns and PPC.
The Allset Partners team have extensive experience in attracting iGaming traffic which is why creating their own brand seemed like the obvious and logical next step. As a white label online casino solution provider having launched several popular online casinos, Extendy was their primary choice. Launching an online casino brand includes managing all the extensive, major operational processes such as licensing, integrating game providers and payment solutions, as well as integrating all the necessary online casino infrastructures such as a CRM system, player support and VIP player support programs.
When it came to scaling LazyBar, the first step was to attract organic traffic and build a pool of players able to generate profit. Extendy’s CBDO, Ayvar Gabidullin explains that casinos created on the Extendy platform usually experience payouts within 5-6 months.
“When we launched our partner, Allset Partners, we initially determined a list of five countries to which all the traffic would go. However, seeing just how keen and active Allset were, we saw it best to roll out further GEOs. It was then that they really began to perform. The team is already showing results in Spain, Belgium, Switzerland, Germany and Poland.
Overall, launching LazyBar in such a short time is a huge achievement for both teams. I am confident that at this rate, Allset Partners will not only achieve their goals by the end of the year, but will surpass them by a significant margin.”
- Ayvar Gabidullin, CBDO Extendy
The post LazyBar: The New White Label Casino Brand launched on the Extendy Platform appeared first on European Gaming Industry News.
Super Group (SGHC) Limited, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, announced third quarter 2024 unaudited consolidated financial results.
Neal Menashe, Chief Executive Officer of Super Group, said: “We achieved our strongest third quarter ever, highlighting the phenomenal progress we are making as a business. There is still tremendous potential as we experience super growth across our global casino brands, and particularly in Africa which we have scaled to be our largest region for the second quarter running. Given our continued strong performance and robust balance sheet, we are exploring ways to return excess cash to shareholders, and intend to discuss with the board a possible further special dividend before the end of the year.”
Alinda van Wyk, Chief Financial Officer of Super Group, said: “This quarter was our best ex-US third quarter ever, achieving total revenue of €395 million and Adjusted EBITDA of €95 million. We are focusing on consistent growth in our key markets, while striving to maximize operational and marketing cost efficiencies across the group, which resulted in a margin of 24% for the second quarter in a row – well ahead of our long-term target of 20%. Following the strong performance of the business over the first three quarters and an early look at a strong October, we are increasing our ex-US Adjusted EBITDA full-year 2024 guidance to be greater than €345 million.”
Financial Highlights:
Revenue increased by 13% to €402.9 million for the third quarter of 2024 (constant currency: 15% to €410.9 million) from €356.9 million in the same period of the prior year, driven by growth from the Africa, Europe and North America (predominantly Canada) markets partially offset by declines from the Middle East and Asia-Pacific markets.
Profit for the period was €8.5 million for the third quarter of 2024. Profit for the period of €10.6 million for the third quarter of 2023 included a non-cash charge of €14.2 million related to the change in fair value of option liability.
Adjusted EBITDA, a non-GAAP measure, increased by 60% to €83.9 million for the third quarter of 2024 compared to €52.5 million in the third quarter of 2023.
Monthly Active Customers increased by 17% to 4.7 million during the third quarter of 2024 from 4.0 million in the third quarter of 2023.
Cash and cash equivalents was €296.6 million at September 30, 2024, up from €241.9 million at December 31, 2023. This net increase during the nine months ended September 30, 2024 was the result of:
Inflows from operating activities amounting to €159.1 million;
Outflows from investing activities of €59.2 million. This was mainly as a result of further investment in tangible and intangible assets of €63.6 million, predominantly due to the capitalization of expenditure on software, issuance of a loan to Apricot Investments Limited of €10.0 million, deferred consideration paid of €2.5 million relating to the 15 Marketing Limited acquisition and cash paid of €2.0 million for an investment in associate. These outflows were offset in part by €9.2 million of consideration received from the sale of the B2B division of DGC, as well as €9.2 million resulting from receipts of interest and repayment of loans receivable;
Outflows from financing activities of €51.9 million, mainly due to dividends paid of €46.1 million and lease payments of €5.7 million; and
A gain of €6.7 million as a result of foreign currency fluctuations on foreign cash balances held over this period.
EGT Digital is pleased to announce that it will participate in this year’s SiGMA Europe. The company will present a special selection of its latest innovations and top performers at stand 1120.
The iGaming provider will demonstrate its wide range of casino developments, including the 4 jackpot bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, as well as over 120 titles. Together with well-established slots like Sugar Duke, Burning Goals, and Shining Crown, the guests will be able to see and test the newest addition to Clover Chance: the game Sugarville. As its name suggests, it will take players to a world of sweet wins, where the multiplier increases with every subsequent toppling, reaching up to the impressive x128. Adding to this the fact that the mystery jackpot can be triggered at any time, Sugarville definitely has what it takes to become one of EGT Digital’s next irresistible offerings.
Fans of quick wins will be able to enjoy the instant games of the Bulgarian company, which are popular for their attractive original design and mechanics, ensuring highly engaging gameplay.
EGT Digital’s in-house developed “all-in-one” betting platform X-Nave, will also be on display to show its 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Each can function as a part of the turnkey solution or independently, as they could be integrated with third-party developments.
The new Customizable tournament page will be the main accent in the Sport Product. It enables players to access relevant information and place bets easily. The page is divided into different tabs: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz, which provide users with a more personalized and engaging betting experience.
X-Nave’s Gaming Aggregator will demonstrate its extensive array of more than 12,000 titles, including slots, live games, table games, bingo, lottery, Poker, TV games, skill-based games, and crash games from over 110 popular providers. The module will also introduce numerous new functionalities. Among them is the Buy Bonus feature, giving operators one more option to reward players beyond the standard free spin bonuses, as well as the Aggregator inbuild bonus support, enabling bonus management through the Aggregator.
In addition to the option for different types of navigation layouts, allowing operators to be extremely flexible in content arrangement, a new Hot and Cold games category will also be available. It will provide live visualization of the games’ RTP. This way they will be classified as hot or cold, and the players will have the necessary information to make their choice.
The list of novelties at the Gaming Aggregator will be complemented by the Recommendation Engine, which underpins personalized content delivery, product suggestions, and tailored search results. This X-Nave module will also present its Casino as Widget, an innovative solution for implementing EGT Digital’s CMS system into third-party websites, casino verticals, or independent categories.
The CRM Engine will showcase numerous games and tournaments. The operators will become familiar with an array of tools, allowing them to make more detailed player segmentation. They will also be able to learn more about a new AI/ML chatbot and an AI/ML module, which will make a selection of casino games based on visitors’ behavior.
The event visitors will also get acquainted with the Payment Gateway, which will show its rich portfolio of payment methods, including Open Banking. The module now offers a button that makes the repetition of the last successful deposit from the cashier possible, as well as an option to choose a bonus during a deposit. To ensure greater security, the Payment Gateway is now supplied with an option for mandatory two-factor authentication when requesting a withdrawal.
Tsvetomira Drumeva, Head of Sales at EGT Digital, commented: “It is always a pleasure for us to participate in SiGMA Europe and especially now in the tenth jubilee edition, which is expected to be the most attended so far. Here we have the opportunity to gain valuable information about the latest trends in the industry, as well as to hold so many fruitful meetings with current and potential new clients. We can’t wait to welcome all our guests on 12-14 November and present to them our fascinating new products, which can bring even more success to their business. We are also looking forward to the SiGMA Europe Awards, where our Shining Crown Bell Link game is a finalist in the Best Performing Slot Game category.”
The post EGT Digital is ready to create a stir at SiGMA Europe 2024 appeared first on European Gaming Industry News.
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