Huddle, the provider of industry-leading pricing and unparalleled uptime for core, derivative, micro and player prop markets, will provide its products to Sportradar to enhance the global technology company’s odds offering to the downstream sports betting market.

Huddle will seamlessly distribute its Player-Props and Micro Betting product via the Sportradar Unified Odds Feed, offering unique access to in-play betting for global sportsbooks and their customers. Sportradar’s Unified Odds Feed unites different XML feeds that once required multiple integrations. The solution provides harmonised sports betting data, simplified integration and accelerated data transmission to increase efficiency and flexibility in trading.

Huddle’s Player Props provide unparalleled uptime for in-play betting, precise pricing based on player performance metrics, and a variety of betting opportunities covering every aspect of the game.

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Huddle’s Micro-Markets revolutionise sports betting by empowering fans to bet on precise game moments in seconds. Automation and machine learning drive accurate pricing and seamless user experiences, while in-house models ensure scalability to meet growing demands promptly.

Huddle’s collaboration with Sportradar underscores its dedication to revolutionising the sports betting landscape. By harnessing the power of cutting-edge technology and strategic partnerships, Huddle continues to set new standards in delivering their products.

“Huddle is incredibly excited about our distribution deal with Sportradar, a move that highlights our commitment to revolutionizing the sports betting market. By integrating our state-of-the-art Player Props and Micro-Markets into Sportradar’s Unified Odds Feed, we provide their clients with instant access to our cutting-edge betting solutions. This collaboration eliminates the need for any development work from Sportradar’s customers, delivering enhanced performance and a seamless betting experience. Together, we are shaping the future of in-play sports betting,” Dylan Mitchard, VP of Business Development at Huddle, said.

Fun88, a leading company in sports and entertainment, has announced its official title sponsorship with the Vizag Warriors for the Andhra Premier League (APL).

The partnership shows Fun88’s ongoing support for regional cricket leagues in India. By supporting the Vizag Warriors and the APL, Fun88 strengthens the future of Indian cricket. Fun88’s dedication to enhancing sporting experiences aligns well with the Vizag Warriors’ goals for success.

Dr. Narendra Ram, co-owner of the Vizag Warriors team and founder of Lifespan Pvt Ltd, said: “We are thrilled to welcome Fun88 News as the official title sponsor of the Vizag Warriors. This partnership is a testament to our commitment to delivering an exceptional experience for our fans and aligns with our vision to support the growth of cricket in the region.”

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The Andhra Premier League, recognised by the Board of Control for Cricket in India (BCCI), has been key in encouraging cricket in Andhra Pradesh since its beginning in 2022 by the Andhra Cricket Association. The Andhra Premier League (APL) 2024, is currently underway. This year’s tournament, featuring six teams, kicked off on Sunday, June 30, and is scheduled to conclude on Saturday, July 13. The Vizag Warriors, co-owned by Lifespan Pvt Ltd, is a strong team in the Andhra Premier League. They are known for their competitive spirit and dedication to cricket.

As the Andhra Premier League continues, the support from Fun88 is expected to provide a significant boost, enhancing the Vizag Warriors’ resources and capabilities. Both organisations are enthusiastic about the opportunities this partnership brings, promising fans an exciting and competitive season ahead.

Bragg Gaming Group, a global iGaming technology and content provider, is set to showcase its top tier content and technology solutions at iGB Live 2024, taking place from July 16-19 in Amsterdam.

Powering leading iGaming brands in The Netherlands, the Czech Republic, and Croatia, Bragg is a leading PAM provider in The Netherlands with approximately 30% market share. The company offers modern and adaptable tech stack designed to meet complex regulatory requirements and enable the rapid deployment of custom, localised PAM solutions.

iGB Live is an exhibition and conference covering iGaming, including player acquisition, dedicated payments, sports betting, compliance, affiliation and binary/financial events. The IGB Live 2024 will unite operators, affiliate programmes and partners worldwide.

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