Adam Warrington
Underdog Invests in Critical Responsible Gaming Cross-Platform Technology
Underdog, the fastest-growing fantasy sports company ever, announced an investment in idPair by GuardDog, Underdog’s responsible gaming innovation fund. idPair’s proprietary technology creates a centralized view of an individual’s play and gambling activity across all applications and operators in a jurisdiction for regulators, providing for universal responsible gaming limits. In addition to an investment from the fund, idPair will have access to top advisors, mentors, and investors and will be prioritized for integration into Underdog’s product offerings.
“Most users play with more than one operator for their gaming activity. The opportunity we see with idPair is the ability to connect people and their play, and use those insights to inform enhanced responsible gaming initiatives. Operators can only focus on their individual platforms. We believe that the ability to partner with regulators using idPair’s technology will create opportunities for partnerships that advance safer play,” Adam Warrington, VP of responsible gaming at Underdog, said.
idPair is active in multiple jurisdictions, bridging information gaps by collaborating with legislators, regulators, and operators to detect and mitigate harm from high-risk gambling across platforms. Recognizing the crucial role of research to move the industry toward sustainability, idPair has also partnered with several major universities to facilitate the study of anonymized transactional data by experts in the field.
“We are thrilled about GuardDog’s investment and partnership with us. By leveraging their vast network and data, we can accelerate our mission to drive collaborative information sharing among operators and regulators, ultimately fostering a safer and more sustainable environment for all. Together, we look forward to making significant leaps in consumer protection and industry innovation,” Jonathan Aiwazian, CEO of idPair, said.
Underdog Fantasy, the fast-growing sports gaming platform, announced Adam Warrington has joined the company as a consultant to help further enhance Underdog’s innovative responsible gaming program aimed at providing users with the safest gaming platform on the market.
Warrington brings deep experience in corporate responsibility and has led numerous social impact and responsible gaming initiatives over his career. Warrington most recently was the Vice President of Responsible Gaming at FanDuel, where he oversaw the company’s responsible gaming platform. Previously, Warrington was the Vice President of Corporate Social Responsibility at Anheuser-Busch, where he led the team responsible for local and national social impact initiatives, including the company’s long-standing emergency drinking water program, as well as the “Drink Wiser” responsible drinking campaign through the Budweiser brand. Warrington also spent four years on the board of directors for Keep America Beautiful, the nation’s leading community improvement non-profit organization.
“At Underdog, making sure our players enjoy our games responsibly is paramount. That’s why we’re thrilled to work with Adam, whose expertise, experience and standing will be invaluable to our efforts to continue to innvovate and lead the industry by example when it comes to responsible gaming,” Jeremy Levine, Founder and Co-CEO of Underdog, said.
In his advisory role, Warrington will support Underdog’s ongoing innovation and continual enhancements in its best-in-class responsible gaming program as the company works to ensure that any fantasy sports or sports betting offerings in North America put player protection first and empower and educate users to play responsibly. Warrington will help guide strategic planning and execution around ongoing and emerging initiatives to mitigate problem gaming and will help the company communicate its responsible gaming efforts and achievements externally.
“I’m incredibly excited to partner with Underdog to identify and execute opportunities to drive innovation and measurable outcomes in responsible gaming. Daily fantasy and online sports gaming are a fast-moving and dynamic space. It’s critical the pace of innovation and advancement in responsible gaming keep up. I truly admire Underdog’s commitment to this important topic, and I’m pleased to be working with the team to further their mission,” said Warrington.
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