

Compliance Updates
Anger in the Industry After the Swedish Gambling Authority’s Acquittal of Infiniza
Last Friday, Di wrote about how the Swedish Gambling Authority closed an investigation into the Malta-based casino operator Infiniza, whose online casino, according to the authority’s assessment, is not aimed at Swedes. This is after the company changed the payment operator, i.e. who manages the transfer of gambling money from bank accounts to the casino, and the criteria that determine whether someone directs gambling at Swedes are not considered fulfilled.
Actions Did The Trick For Infiniza
“In light of the measures Infiniza Limited has taken regarding the company’s marketing as well as the payment options and/or payment service providers that were the subject of the current supervisory case, the Swedish Gambling Inspectorate assesses that the company, based on what emerged in the case, ceased to provide gambling aimed at the Swedish market without necessary license”
From the Gambling Authority’s decision that Infiniza review ceases, 21/2 2024.
Gustaf Hoffstedt, general secretary of the licensed gambling operators’ association The Swedish Trade Association for Online Gambling (Bos), is upset.
“It is offensive, and endangers the entire safety and security of the Swedish gambling license system,” he told Di about the Spelinspektionen’s decision, which he read about “with dismay” in Di.
According to Gustaf Hoffstedt, who refers to web traffic statistics that Di has taken part in, Infiniza is one of Sweden’s largest players in online casinos.
“They are estimated to have a significant operation in Sweden, in fact a large part of it is intended to receive Swedish consumers. It is of course extremely profitable, as they do not pay any Swedish gambling tax.”
The Swedish Gambling Authority’s decision has been made after Infiniza’s casinos changed their payment provider to one based in Lithuania. In the past, the Swedish-registered payment services Finshark and Zimpler reviewed by Di have been used.
“That’s exactly how it goes: if someone shines a spotlight on the fact that payment intermediaries ‘blue’ are not okay, payment intermediaries become ‘red’, then ‘green’, then ‘purple’ – and it goes on forever.”
Gustaf Hoffstedt calls for stricter legislation similar to that in the Netherlands, where it is forbidden to even accept domestic players – whereby more people play with the licensed players.
“The basic problem is the scope of the Swedish law, that is to say that unlicensed gambling companies are not explicitly prohibited from passively accepting Swedish players, provided that the company does not target them,” he says.
For several years, BOS has addressed the problem to both governments, investigators and the Gambling Authority and called for the Netherlands’ example to be followed, with the criminalization of passively accepting and enabling Swedish players.
However, the organization has cut stone in stone, and has not received a hearing for its proposal.
“The government does not want this. It claims that the channelization (the percentage of licensed gamblers, Di’s note) is good in Sweden, which unfortunately is not true, that the gambling market is stable, which is also not true, and that this is not a path that Sweden should follow.”
Marcus Aronsson, investigator at Spelinspektionen, told Di that the decision from last Friday only concerns Infiniza’s use of Zimpler, and that the just concluded case was already started in 2021.
He cannot comment on whether the payment company or companies used thereon means that Infiniza can be considered to target Swedes, nor whether a new review of the operator has been initiated after the Zimpler case.
In the decision, however, it is explicitly mentioned that the Swedish Gambling Authority can initiate a new supervisory case if Infiniza can again be considered to target the Swedish market without the necessary license.
Compliance Updates
GeoLocs and Shufti Join Forces to Streamline Player Onboarding and Compliance

GeoLocs, the specialist geolocation platform for the iGaming, Sports Betting and iLottery industries, has partnered with identity verification provider Shufti to deliver a seamless and secure user experience for both operators and players in regulated markets worldwide.
The integration of GeoLocs’ precise geolocation technology with Shufti’s robust identity verification solutions allows operators to onboard players faster while maintaining full compliance with local regulations. The partnership reduces friction in the registration and verification process, enabling a smoother journey from sign-up to gameplay.
Will Whitehead, Commercial Director at GeoLocs, commented: “We’re excited to be working with Shufti to bring a more seamless, secure experience to clients and players alike. Both of our technologies have been built with compliance and UX at their core, and this partnership allows us to combine strengths—making onboarding and verification faster, smoother, and more robust for operators in regulated markets.”
With regulatory frameworks tightening in both emerging and established jurisdictions, the collaboration ensures that operators have access to integrated tools that deliver high standards of security, compliance, and user experience.
Roger Redfearn-Tyrzyk, SVP of Sales at Shufti, added: “We’re proud to be teaming up with GeoLocs to support operators in delivering frictionless onboarding and a high level of regulatory compliance. Our joint capabilities mean operators can verify users quickly and accurately while GeoLocs ensures they are playing from permitted locations—creating an end-to-end experience that puts both security and user satisfaction first.”
This partnership underscores both companies’ commitment to innovation and player-centric technology in the fast-evolving iGaming space.
The post GeoLocs and Shufti Join Forces to Streamline Player Onboarding and Compliance appeared first on European Gaming Industry News.
AGCO
AGCO Removes Cap on Seller Commission for Charitable Lottery Products

The Alcohol and Gaming Commission of Ontario (AGCO) has updated several lottery policies to remove the cap on seller commission for Paper Raffles and Media Bingo, along with removing the prohibition on Catch the Ace paper lotteries, to align with other charitable lottery products.
Licensed charities may now negotiate commissions directly with sellers and determine commissions, provided they are reasonable and tied to the cost of service provided by the seller.
These updates further the AGCO’s commitment to adopt an outcomes-based regulatory approach and reduce burden for the charitable gaming sector. Local charitable organizations will have greater flexibility to make decisions that best serve their fundraising objectives.
Important Reminders
• Charities must still receive approval for other expenses incurred under their licence and retain receipts for seller commission paid.
• Licensing authorities will not require documentation to be submitted as part of the application process, however, charities are still subject to audit to determine compliance.
• Charities are reminded of their legal requirement to meet their obligations under the Criminal Code and with respect to conducting and managing a charitable gaming scheme.
• As with all licensed charitable lottery events, charities must take the necessary steps to ensure that they are conducting and managing the lottery event within Ontario.
For charitable gaming-related inquiries, email an AGCO Eligibility Officer at [email protected] or call AGCO Customer Service at 1-800-522-2876, Monday to Friday from 8:30 a.m. to 5 p.m.
The post AGCO Removes Cap on Seller Commission for Charitable Lottery Products appeared first on Gaming and Gambling Industry in the Americas.
Compliance Updates
Brown Urges Reeves to Increase Gambling Taxes at Budget

Gordon Brown has called on Chancellor Rachel Reeves to increase the gambling taxes so she can lift benefit restrictions at her autumn Budget.
The former Labour prime minister and chancellor says Britain is facing a “social crisis” with a growing need to take children out of poverty.
Hiking taxes on the “undertaxed” gambling industry was “by far the most cost-effective way” for the chancellor to do this, he argued.
The Betting and Gaming Council, which represents gambling companies, warned the “economically reckless” plan would push gamblers into the black market.
Reeves is widely expected to raise taxes at this autumn’s Budget, after poor economic figures and a series of U-turns on welfare cuts made it harder to meet the government’s self-imposed spending rules.
It has prompted speculation about which areas the chancellor, who reportedly kept a framed photo of predecessor Brown in her room as a student, could look to when putting together her Budget this autumn.
The post Brown Urges Reeves to Increase Gambling Taxes at Budget appeared first on European Gaming Industry News.
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