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Dogge Doggelito Becomes the New Brand Ambassador of GoGoCasino
Swedish hip-hop legend Dogge Doggelito is celebrating 30 years as a famous artist, and as a tribute he is now releasing a new song on Spotify that brings thoughts back to the golden age of hip-hop.
At the same time, Dogge has become the new brand ambassador for GoGoCasino. Together with Dogge, GoGoCasino will launch a new campaign to reach out to a large and adult audience that sees gambling as a natural part of everyday entertainment.
In January 1994, The Latin Kings released the album “Welcome to the suburbs”. It was an album that forever changed Swedish hip-hop and put both the rap group and the municipality of Botkyrka on the map. To celebrate 30 years as an artist and pay homage to the pioneering period, Dogge is now releasing the song “Casino Go Go,” which is inspired by the 1990’s The Latin Kings sound that made him break through on the Swedish hip-hop scene. The song is available on Spotify, among others, and was written and produced by Dogge and hip-hop veteran Rodrigo “Rodde” Pencheff, known from both The Latin Kings and Infinite Mass.
At the same time, Dogge Doggelito has been recruited as a new ambassador for the growing GoGoCasino brand, which is run by the LeoVegas Group. As an ambassador, Dogge will, among other things, take part in a new big campaign where he drives a classic lowrider car in Mexico City’s colourful alleys to the tune of his new song.
“It’s amazing that after 30 years I still get to work with what I love most: chill music and spreading good vibes! With the new song, I look back to the legendary hip-hop that shaped me. American cars, fat samples and entertainment – we need more of that! It’s awesome to work with GoGoCasino,” Dogge Doggelito said.
“Working with Dogge has been unbeatable! He is an incredibly creative soul who represents what GoGoCasino stands for: joy and entertainment. It’s great fun to finally launch the campaign and we hope that more people will open their eyes to our wide range of games and first-class user experience” Emmie Westerlund, Country Manager at LeoVegas Group, said.
Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.
Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.
Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America
2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.
Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”
Amusnet proudly announces its partnership with the Netherlands operator Betcity.nl, marking a key step in strengthening its presence within the Dutch market. This collaboration combines Amusnet’s dynamic gaming content with Betcity.nl’s established reputation for providing exceptional online experiences to Dutch players. The partnership promises to offer an enriched gaming selection while maintaining the highest compliance standards in the Netherlands’ regulated market.
“Teaming up with Betcity.nl represents an exciting and strategic opportunity for Amusnet to bring forward our portfolio to the Dutch market in collaboration with a trusted local brand. We are motivated to jointly enhance the gaming experience with high-quality content that aligns with local players’ preferences,” said Dimitri De Temmerman, Managing Director Amusnet BNL.
The post Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands appeared first on European Gaming Industry News.
The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.
Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.
Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.
For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.
As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 26 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.
A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.
BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.
The post BEGE celebrates 15 years as Eastern Europe’s premier gaming expo appeared first on European Gaming Industry News.
Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024
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