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Unibet and Tour de Tietema Launches Heart Health Awareness Campaign – “Follow Your Heart”
Unibet in Belgium and the Netherlands launches a campaign with the Dutch cycling team Tour de Tietema to raise awareness and educate the public about heart health issues within the cycling community. The campaign is called “Follow Your Heart”.
As part of the campaign, the cycling team will wear a custom exclusive jersey to draw attention to the importance of heart health. A free and interactive Augmented Reality (AR) experience will be communicated, featuring digital versions of the cycling team owners Bas Tietema, Devin van der Wiel and Josse Wester, guiding users through an eight-step process to perform lifesaving resuscitation. The campaign aims to increase survival rates by educating the team’s followers and the wider public in the Netherlands and Belgium on these crucial skills.
“As a sports betting provider, sports is in Unibet’s DNA. This awareness campaign fits well with our focus on increasing social engagement, and we hope that, together with Tour de Tietema, we can inspire as many Dutch people as possible to complete the AR experience,” said Lennart Kessels, General Manager Netherlands, Kindred Group.
“I try to follow my heart in everything I do, but I have noticed both in cycling and outside the sport that a less well-functioning heart can also make you very insecure. Unfortunately, you hear stories about heart problems more and more often within the cycling world. Yet not everyone knows how to act when something really goes wrong. We, within the team, didn’t know how to perform lifesaving actions. With our cycling team, we reach a lot of people, so we wanted to use that reach to draw attention to this current issue,” Bas Tietema, one of the owners of Tour de Tietema, said.
“We have previously raised awareness for the eight live-saving skills together with Club Bruges. By tailoring this now to cycling, we hope to educate even more Belgians about the importance of these live-saving techniques. As playing responsibly is one of our key focuses the link to acting responsibly in sports is evident,” said Dennis Marien, General Manager Belgium, Kindred Group.
During the Tour of Antalya, the TDT-Unibet team donned a special jersey featuring the campaign name “Follow Your Heart” on the chest, hearts on the sleeve, and the eight lifesaving skills incorporated into a heart on the back.
Global Managed Services Leader Strengthens Presence in Booming Brazilian iGaming Market
RokkerX, a global leader in managed services for the iGaming industry, is pleased to announce its expansion into Latin America with the launch of operations in São Paulo. This strategic move capitalises on the rapid growth of Brazil’s iGaming market, offering operators a competitive edge with expert support and localised solutions.
RokkerX has established itself as a trusted partner for iGaming operators worldwide, delivering high-quality managed services, including customer support, player retention, KYC, AML, fraud prevention, payments, trading, and operations. With its new São Paulo hub, RokkerX is set to provide tailored solutions to operators across Brazil and the wider North and South American markets, including Canada.
“With the increasing demand for high-quality managed services in the LatAm region, São Paulo is the perfect location for RokkerX to expand its footprint,” said Andy Rogers, CEO of RokkerX. “We are committed to helping operators navigate this dynamic market by offering the insights, tools, and operational support they need to succeed.”
This expansion aligns with RokkerX’s vision of being a trusted partner for iGaming operators, ensuring they remain agile and competitive in emerging markets. The São Paulo office will serve as a key center for providing localised expertise, leveraging RokkerX’s global capabilities to drive sustainable growth for its partners.
As regulatory frameworks evolve and the demand for iGaming services grows, RokkerX is well-positioned to deliver best-in-class solutions that enable operators to thrive in this fast-paced environment. The company’s entry into São Paulo marks an exciting chapter in its mission to power the future of iGaming through innovation, operational excellence, and deep market knowledge.
The post RokkerX Expands into Latin America with São Paulo Operations appeared first on Gaming and Gambling Industry in the Americas.
ANJL
BiS SiGMA Americas announces institutional partnership with ANJL to strengthen the new regulated betting market in Brazil
The post BiS SiGMA Americas announces institutional partnership with ANJL to strengthen the new regulated betting market in Brazil appeared first on Gaming and Gambling Industry in the Americas.
Malta based iGaming software developer, Just Slots, has just announced the release of its second game, Shogun Skylord, which aims to build on the success of its first game and ultimately soar high into players esteem.
Just Slots’ next game titled ‘Shogun Skylord’ is set to release on the 24th February and harkens back to feudal Japan, but with an avian twist where samurai birds reign supreme. Just as the game plays on historical themes, Just Slots also pay homage to their development history and give players returning features such as two bonus buys – a fan favourite in their debut game, Sugar Heaven. Shogun Skylord also aims to generate a whirlwind momentum with fresh features by offering free spins with progressive multipliers, whilst taking things to another level with a 5×6 reel setup with 40 win lines.
Shogun Skylord stands out with other features such as hot spin which enhances the player’s fortunes by increasing the chance of getting into a bonus round. Alongside this are other lordly incentives like multiple RTPs as well as max wins up to 10,000x. The game will go live with renowned operators in the industry including Njord Group, Rhino Entertainment, Stake, Bitcasino, Sportsbet, Mystino and Highroller.
Commenting on their latest game, Christine Parkhill, CCO at Just Slots said, “Whilst Shogun Skylord marks a bold, stylistic departure from our first game, we are staying true to the excitement and innovation that made our debut game such a success. Our new release will transport players into a vivid historical fantasy, where samurai birds battle for the right to rule. We have dedicated time and effort into this game, honing down on offering striking visuals, immersive storytelling and cutting edge gameplay to create an experience that is both engaging and exciting.”
The aim with Shogun Skylord is to emulate Sugar Heaven’s success, which saw it climb to the top ten game on its debut casino. This was in addition to other impressive metrics such as 34% of players returning to Sugar Heaven, with just shy of 10% of overall users playing over 200 spins per session. All of these represent milestone achievements that highlight the quality of work emerging out of the studio.
Shogun Skylord will go live on the 24th February, with Just Slots third game Book of Arcane 100 soon to follow. Shogun Skylord will also be playable on sites such as Pommi.com, CasinoDays.com, Bitcasino.io and Stake.com. Just Slots is also offering potential players the chance to try it before fully launching in, with a publicly accessible demo live on their website.
The post One to Reign Supreme – Just Slots Launches Second Game, Shogun Skylord appeared first on European Gaming Industry News.
RokkerX Expands into Latin America with São Paulo Operations
BiS SiGMA Americas announces institutional partnership with ANJL to strengthen the new regulated betting market in Brazil
One to Reign Supreme – Just Slots Launches Second Game, Shogun Skylord
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