Latest News
NCEL Delivers The Perfect Gift for the Holidays Featuring Pollard Banknote’s EasyPack Innovation
Pollard Banknote Limited has congratulated the North Carolina Education Lottery (NCEL) on the exceptional success of its The Perfect Gift scratch-off ticket. In 10 weeks of sales, it has become the Lottery’s highest-selling $20 holiday game, surpassing the previous bestseller by 41%.
The Perfect Gift leverages Pollard Banknote’s new proprietary EasyPack print innovation, marking its debut in the lottery industry, and reinforcing the NCEL’s commitment to offering its players the best products available. EasyPack tickets provide maximized gameplay in an oversized format designed to be fully compatible with standard dispensers and Instant Ticket Vending Machines (ITVMs). The 8 x 8-inch ticket, folded like a greeting card and delivered in 4 x 8-inch fan-folded books, is ideal for lotteries seeking to enhance new launches or introduce higher price points without the need for adjustments to accommodate larger tickets. The Perfect Gift opens to offer five exciting games, with a top prize of $250,000 and features an opportunity to play a second chance game through the Lottery’s Lucke-Rewards program powered by Pollard Banknote’s playON player loyalty platform.
The Perfect Gift’s festive design was further enhanced with Pollard Banknote’s eye-catching Scratch FXtra print feature, which combines dazzling Scratch FX patterns with holographic images to create tickets that stand out visually and are impossible to miss at retail.
“We extend our sincere congratulations to the NCEL for the outstanding success of The Perfect Gift. We’re particularly thrilled about the roles EasyPack and Scratch FXtra played in elevating the player experience and adding that extra visual appeal, enhancing the overall enjoyment of the ticket. Our ongoing collaboration signifies our dedication to bringing innovative lottery experiences to the North Carolina market, and we’re excited about what the future holds,” Matthew Isaac, Senior Director of Lottery Marketing at Pollard Banknote, said.
“Our mission is to maximize revenues year-over-year for education programs in North Carolina, and to achieve this, we are committed to offering the most engaging and innovative games. Pollard Banknote has proven to be an excellent partner in this regard, with an expansive portfolio of print innovations that bring added value to our games. We are thrilled to be the first lottery in the world to offer EasyPack and could not be more pleased with the results,” said Randy Spielman, Deputy Executive Director of Product Development and Digital Gaming at North Carolina Education Lottery.
Since its inception in 2006, the North Carolina Education Lottery has raised over $10 billion for education programs across all 100 counties in North Carolina. In the fiscal year 2023, the NCEL achieved a remarkable milestone by generating over $1 billion in funds for public education in the state.
LeoVegas Group is happy to announce a new multi-year partnership with Premier League club Wolverhampton Wanderers F.C., which will see the leading sports betting brand BetMGM becoming the club’s Official European Betting Partner. The Group has been a partner of the club since the 2023/2024 season, successfully boosting international brand awareness and recognition of the Group’s brands.
The new partnership will see BetMGM feature on Wolves’ double row pitch-side LED advertising system, static branding sites, and media interview backdrops at Molineux Stadium and the Sir Jack Hayward Training Ground for the 2024/2025 and 2025/2026 seasons.
Russell Jones, GM Marketing & Commercial Growth at Wolverhampton Wanderers F.C. said “We’re delighted to announce this partnership with BetMGM UK, and thank them for their support as we head into the 24/25 Premier League season.
“Their support is invaluable to the club as we look to expand our portfolio of commercial partners and we look forward to working with the BetMGM team over the next two seasons.
Sam Behar, UK Director BetMGM, said “It’s been almost a year since we started collaborating with Wolves, and we are very excited to continue this successful, awareness-boosting partnership for the next two years. Wolves are one of the most established clubs in the Premier League, and we can’t wait to see them in the first game of the season against Arsenal in August!”
The post BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C. appeared first on European Gaming Industry News.
BETBY, a leading provider of B2B sportsbook solutions, has unveiled a detailed analysis of betting trends observed during the Champions League 2023/2024 season, focusing extensively on the climactic final match between Real Madrid and Borussia Dortmund. This report offers valuable insights into the intricate relationship between player behavior and betting activities within one of football’s most prestigious tournaments.
Of particular interest is the scrutiny of the final showdown between Real Madrid and Borussia Dortmund.
The report covers various key aspects, including:
Segmentation of Overall Betting Volume: Analysis of the total volume of bets placed throughout the Champions League 2023/2024 season.
Types of Bets: Examination of the most popular types of bets placed by viewers and bettors during the tournament.
Evolution of Betting Odds: Insights into how betting odds fluctuated across different stages of the tournament, including pre-match and live betting markets.
Player Performance Impact: Assessment of how individual player performances influenced betting patterns and market dynamics.
Final Match Focus: Detailed exploration of betting behaviors and market shifts during the high-stakes final match between Real Madrid and Borussia Dortmund.
The post BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS appeared first on European Gaming Industry News.
Latest News
Huawei Mobile Services Launches Summer-Exclusive AppGallery and HUAWEI Mobile Cloud Deals
To ring in the summertime celebrations, HUAWEI Mobile Services is hosting two exclusive campaigns for AppGallery and HUAWEI Mobile Cloud users.
AppGallery, a top 3 app distribution platform worldwide, is offering a promotion for all Android users. Split into two seasons, Season 1 runs from 20 June to 23 July, while Season 2 runs from 24 July to 28 August, with over 100k prizes up for grabs!
What’s more, leading cloud service brand, HUAWEI Mobile Cloud, is treating non-paid active users to an early Cloud Christmas. From 1 July to 4 August, Santa is leaving out gifts for everyone in a sure-win lucky draw – whether you have been naughty or nice.
A Summer of Gifts on AppGallery for Android Users
Celebrate the summer with AppGallery with a choice between downloading a set of apps on AppGallery to collect points and directly exchanging them for gifts; or downloading a set of apps in AppGallery to participate in the lucky draw!
In Season 1, prizes include the Huawei Matebook Series, Huawei smartphones, and Huawei Watch Series. Come Season 2, you have rewards like a Dyson Airwrap, DJI Mini 4K (Drone), and all the latest Huawei products including the Huawei Watch Fit 3.
Wondering how to participate? All Android users simply have to do is download AppGallery and HMS Core, and create an ID. The campaign is open to a whopping 26 countries – more details at the end.
Christmas Comes Early for HUAWEI Mobile Cloud Non-Paid Users
This July, HUAWEI Mobile Cloud is manifesting a very merry Christmas with something in store for every non-paid user who joins in.
In the sure-win lucky draw, everyone walks away a winner – simply purchase any Cloud plan to participate! The incredible Cloud Christmas draw will offer 82 HUAWEI devices and more up for grabs. Santa’s gift list includes the HUAWEI Nova 11 Pro, HUAWEI Matepad 11, HUAWEI Watch GT 4, HUAWEI Watch GT 2 Pro, and UK Paysafecards worth up to 100£.
Finally, a sweet Package Offer is also available, including up to 50% off on a 2TB Monthly Plan, 30% off on a Yearly Plan, a free 200GB Plan for the first month, and much more!
For further information on Season 2 of the Summer Campaign, stay tuned to updates on AppGallery, the official Huawei app store.
The post Huawei Mobile Services Launches Summer-Exclusive AppGallery and HUAWEI Mobile Cloud Deals appeared first on European Gaming Industry News.
HelicopterX: Another innovation from Smartsoft
BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C.
BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS
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