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7777 gaming unveils exclusive partnership with Azerlotereya

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Leading the way in innovative gaming experiences, 7777 gaming proudly announces a groundbreaking partnership with Azerlotereya, a prominent national lottery company of Azerbaijan serving the gaming community under the brands Azerlotereya and Misli.

7777 gaming goes live with the release of the first batch of five custom games tailored exclusively for Azerlotereya. The initial five games, inspired by the company’s most popular digital lottery concepts, such as Sea of Treasure, Diamonds of Majesty, Lucky Clover, Bucks Detective, and Cash 20x. These immersive games promise an unparalleled gaming experience, combining cutting-edge technology with engaging narratives.

7777 gaming is committed to delivering a total of 20 custom games for Azerlotereya by the end of 2024. Each month, a new, specially crafted game will be added to their collection, offering players a unique and diverse selection.

Asya Raykova, Account Manager at 7777 gaming, shares insights: “We are thrilled to embark on this extraordinary journey with Azerlotereya. Crafting custom games is not just our expertise; it’s our passion. We’re eager to bring a fresh and exhilarating gaming experience to Azerlotereya’s audience, setting new standards in the digital lottery space.”

Azerlotereyа is with a rich history dating back to 2001. Through the brands Azerlotereya and Misli, the company has become a household name in lottery and sports betting. Visit misli.az to experience the excitement firsthand. The custom games will be available exclusively on the Azerlotereya platform.

Ayten Rzali, E-instant Lotteries Product Manager at Azerlotereya said: “This collaboration with 7777 gaming marks a significant step forward for Azerlotereya. We are thrilled to offer our players an exclusive array of custom games, each designed to provide an unmatched gaming adventure. This partnership exemplifies our commitment to delivering top-tier entertainment to our valued customers.”

At ICE London, 6-8 February, 2024, 7777 gaming will introduce a dedicated pack featuring 10 new games, expanding its diverse portfolio to an impressive 140+ games.

Meet 7777 gaming team during ICE London at stand N1-340.

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ComeOn Group partners with Culture Amp to elevate employee engagement and drive cultural growth

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June 26, 2025

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To further reinforce and deepen its long-standing people-centric strategy, ComeOn Group has partnered with Culture Amp. This collaboration underscores the ongoing commitment to empowering employees, fostering an even stronger workplace culture, and leveraging data for enhanced decision-making throughout the organisation.

Culture Amp will serve as the central platform for measuring and improving employee engagement. Through this partnership, ComeOn aims to enhance its ability to listen to employees, act on meaningful insights, and drive continuous improvement in performance and wellbeing.

Daniela Vella, Chief Product & Operating Officer at ComeOn Group, commented: “Culture Amp gives us the tools to better understand what truly drives engagement, retention, and performance across our organisation. More than just data, it provides actionable insights that enable our leaders to make informed decisions, foster meaningful dialogue, and continuously improve the employee experience. This is a strategic investment in building a culture where every voice matters – where people feel valued, heard, and empowered to contribute their best, every day. It reinforces our commitment to putting people at the centre of how we grow and succeed as a business.”

This strategic integration of Culture Amp will streamline key HR processes, providing an even more robust framework for our people-centric approach. The platform simplifies 360-degree feedback and makes insights more accessible, while the new “Shoutouts” feature enables more immediate and meaningful recognition of great work. Centralising data enhances visibility, and smarter 1:1s and goal tracking will directly support stronger alignment with our company OKRs, driving collective success.

The implementation of Culture Amp represents a tangible expression of ComeOn Group’s core values. By choosing a solution that empowers teams to Run Together, fosters accountability to Show the Way, and enables action to Make It Happen, the company is embedding its values into the everyday employee experience. Through Culture Amp, leaders and teams are better equipped to act on what matters most – together, and with purpose.

This partnership with Culture Amp underscores ComeOn’s broader commitment to continuous improvement, people empowerment, and cultivating a high-performance culture.

The post ComeOn Group partners with Culture Amp to elevate employee engagement and drive cultural growth appeared first on European Gaming Industry News.

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GGBET UA became the title sponsor of FC Dynamo Kyiv

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49 minutes ago

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June 26, 2025

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The partnership was announced on 25 June at the Dynamo 3.0 media event held in Kyiv, Ukraine. GG.BET is the first betting brand in the club’s history to be given title sponsor status. 

Kyiv was the venue of a press conference with the leadership of UPL team FC Dynamo, who were celebrating another special occasion: 30 titles in the club’s history. CEO Dmytro Brif, team captain Vitaliy Buyalskyi, and midfielders Oleksandr Karavayev and Andriy Yarmolenko spoke about their journey to this latest achievement and future plans for the football club.

At the event, they presented a new title sponsor: the GGBET UA will be a partner of FC Dynamo Kyiv for three years. Plans include continuing to bring the fans and the team closer together, opening up new sides of Dynamo to supporters through joint projects, custom content, and special offers.

During the announcement, GGBET UA CEO Sergii Mishchenko revealed the symbolism of the name: “Dynamo 3.0 isn’t just about the thirty titles, although of course this is a momentous and historic event. It’s also about a new era for Dynamo and GGBET UA. It’s a totally new level of collaboration, with a status that no betting company has ever been awarded by the Kyiv club, and involving lots of time and possibilities for carrying out special projects. For us, this is an opportunity to work even more closely with football fans, to increase brand awareness, and to achieve both our own business objectives and those we can work towards with the club. So, I’m confident that during three years of collaboration, we’ll be able to impress both our users and Dynamo fans”.

”Keeping the bar high and working with the best – that’s the dream of every club. This is a very inspiring period for Dynamo. We have thirty incredible successes under our belt. We’re entering the new season as reigning champions. We’re being supported by a partner who can significantly boost our media presence and help us to organize a range of activities that will surprise even the most demanding football fans. We’ll do everything we can to make sure that this season, the quality of our football and the ideas we embody with GGBET UA shine as brightly as the stars on our new emblem,” commented FC Dynamo’s CEO Dmytro Brif.

Previously, GGBET UA had been the official sponsor of FC Dynamo Kyiv for European cup matches, as well as the sponsor of its winter training camp in Turkey.

The post GGBET UA became the title sponsor of FC Dynamo Kyiv appeared first on European Gaming Industry News.

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American Gaming Association

AGA Launches “Play Smart from the Start” Consumer Hub to Help Players Game Responsibly

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June 26, 2025

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The American Gaming Association (AGA) announced the launch of the Play Smart Consumer Hub, a new online resource designed to help consumers game responsibly. The hub builds on AGA’s Play Smart from the Start, a messaging platform that encourages players to make informed choices and develop habits that keep gaming fun.

“The AGA is committed to making responsible gaming a seamless part of the player experience. Part of the fun of gaming is that everyone plays differently, but no matter how or where you play, staying in control starts with habits that work for you. The Play Smart Consumer Hub provides players with straightforward, actionable tools to help them stay in control and keep gaming fun,” said Bill Miller, president and CEO of the AGA.

Grounded in player research, Play Smart from the Start centers around three key principles:

• Right State of Mind: Start every game with the right mindset—stay present, know your limits, and play on your terms.

• Know the Game: Understand the rules, odds, and bet with intention.

• Act Intentionally: Set a budget, take breaks, and stay aware, win or lose.

The Play Smart Consumer Hub offers practical tools, including:

• A Pre-Play Checklist to help players assess their mindset and set personal limits before betting.

• A Know the Game section that demystifies odds, house advantage, and common sports betting terms.

• A Responsible Gaming IQ Quiz that allows players to evaluate their gaming habits.

• Easy access to support resources like the National Problem Gambling Helpline (1-800-GAMBLER) and state self-exclusion options.

In addition to the consumer tools, the platform also features an Industry Toolkit, providing operators and other stakeholders with resources, including messaging guidance, creative assets, customer communications and activation ideas to support the integration of consistent, responsible gaming programs.

“Whether an operator or supplier is building a new responsible gaming program or looking to refresh existing efforts, this toolkit makes it easy to deliver consistent, player-first messaging across every customer touchpoint,” Miller said.

The Play Smart Consumer Hub is now live at playsmartfromthestart.org.

The post AGA Launches “Play Smart from the Start” Consumer Hub to Help Players Game Responsibly appeared first on Gaming and Gambling Industry in the Americas.

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