Aristocrat Gaming
Aristocrat Gaming Enters Québec Lottery Market
Aristocrat Gaming announced that it has been awarded entry into the Québec video lottery terminal (VLT) gaming market. Distribution of Aristocrat VLTs is anticipated to begin in early Summer 2024.
A ten-game launch set will include notable titles like Bao Zhu Zhao Fu Red Festival, Fire Light, Fu Dai Lian Lian Panda, Scorchin’ Fortune, Prosperity of the Nile, Flamin’ Hits, and more. The games will be available on the new MidKnight X Upright cabinet.
“Gaining entry into the Québec VLT market is another major milestone for the company, demonstrating our vested interest in these emerging segments, and allowing us to bring our award-winning products to new markets and their players. We’re excited for the opportunity to have a presence in Québec and are hopeful for a longstanding relationship with Loto-Québec,” Kurt Gissane, Chief Revenue Officer for Aristocrat Gaming, said.
“Loto-Québec is pleased to announce its partnership with Aristocrat,” said Stéphane Fraser, Executive Vice-President and Chief Operating Officer of Gaming Establishments at Loto-Québec.
Aristocrat Gaming and the Dallas Cowboys announced a multi-year partnership naming the company an Official Partner of the Cowboys. As an Official Partner, Aristocrat Gaming will have prominent signage throughout the stadium year-round, including in-stadium, on the concourse, and in-game branding. Additional features will include in-game promotions, digital integrations, and game-day activations at AT&T Stadium.
The news of this partnership further accentuates the game-changing multi-year slot licensing agreement with Aristocrat Gaming and the National Football League (NFL). The player-favorite NFL-themed games are available to play at casinos nationwide and have demonstrated proven performance. The team-selectable feature on the games allows fans a new way to engage with their favorite team, the Dallas Cowboys, both in the stadium and on the reels.
“We are proud to be the newest partner of the Dallas Cowboys, one of the world’s premier sports and entertainment organizations with a proud championed history, much like Aristocrat Gaming’s. With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favorite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership,” Hector Fernandez, CEO of Aristocrat Gaming, said.
“The Cowboys are excited to partner with Aristocrat Gaming to bring even more ways to entertain our fans. We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades. We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys marks featured on their slot machines nationwide,” Chad Estis, Executive Vice President of Business Operations of the Dallas Cowboys, said.
“As The Official Casino of the Dallas Cowboys, WinStar World Casino & Resort is ecstatic to have Aristocrat Gaming as the newest member of the Dallas Cowboys family. The top-performing NFL Slots make this partnership a natural fit and we look forward to bringing new experiences to our patrons as a result of this announcement,” Jack Parkinson, President of WinStar World Casino & Resort, said.
The world-renowned leader in gaming entertainment and content creation, Aristocrat Gaming, has introduced the first official emoji brand slot machine, emoji ALL STARS.
Following its industry unveiling at the Global Gaming Expo in Las Vegas, the for-sale, multi-level progressive game featuring iconic emoji brand icons, alongside Aristocrat all-star characters, is sure to delight and engage players in a new way. The deal was brokered by Retail Monster LLC, the emoji company’s North American licensing agent.
“We are excited to partner with Aristocrat to bring the emoji brand to life around the world on slot machines as only they can. The combination of the emoji brand and Aristocrat icons will entertain players around the world, and we look forward to fans seeing the result of more than two years of development as machines hit floors around the world in 2024,” Marco Hüsges, CEO and founder of the emoji company, said.
“Emojis have become a part of everyday communication and expression, and we were thrilled at the opportunity to bring them into slot machine form. Players will not only have fun with their favorite emoji brand icons, but they’ll also see some notable Aristocrat Gaming characters, including our iconic Buffalo,” Tom O’Brien, President of Americas & EMEA of Aristocrat Gaming, said.
emoji ALL STARS has fan-favorite bonus features like Hold & Spin, Free Games, Instant Feature, as well as selectable character options. emoji ALL STARS is now available on the Neptune Single cabinet.
Aristocrat Gaming and the National Football League (NFL) released the first visuals of the new NFL-themed slot machines with the reveal of NFL Super Bowl Jackpots. This introductory new game will bring the largest sports brand in the US to casino floors across the country at the start of the 2023 NFL season. The original license agreement was announced in Fall 2021, providing both companies with an enhanced opportunity to drive engagement through an entirely new slot gaming experience.
“Today, we are thrilled to debut the first look of the new NFL-licensed slot machines, which will provide an innovative entertainment experience for millions of NFL fans who enjoy the fun of casino gaming. We are changing the game with this first-of-its-kind slot machine, offering fans the ability to customize the experience by selecting their favorite team in any casino they choose to play,” Hector Fernandez, CEO of Aristocrat Gaming, said.
“The unveiling of the first NFL-themed slot machines represents an opportunity to bring the League closer to our fans in a new area. We have valued collaborating with Aristocrat to bring their vision and responsible gaming resources to fans during the 2023 NFL season and beyond,” Joe Ruggiero, SVP of Consumer Products at the NFL, said.
This much-awaited reveal of NFL Super Bowl Jackpots on the new King Max cabinet is the first of several games that will be unveiled over time as part of this industry-leading, multi-year agreement. Casino players of Super Bowl Jackpots have the chance to win a $1 million progressive jackpot, where permitted, and experience additional rich gameplay features, including six licensed fan-favorite stadium anthems during key moments in the game. The additional slot machines in the initial product roster that will debut later this year and into 2024 include Overtime Cash, Super Bowl Link, NFL Kickoff, Winning Drive, and Rings of Victory – each inspired by a unique element of NFL gameplay and featuring customizable team options.
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