Connect with us
European Gaming Congress 2024
espn-bet-app-takes-in-more-money-since-dropping-barstool-brand espn-bet-app-takes-in-more-money-since-dropping-barstool-brand

BetMGM

ESPN Bet App Takes in More Money Since Dropping Barstool Brand

Published

on

 

Penn Entertainment Inc. is taking in more wagers from its new ESPN Bet sports-betting app than it did under the jettisoned Barstool brand, according to analysts and data from several states.

In Maryland, mobile wagers on ESPN Bet jumped to $42.4 million in December from $16.4 million under the Barstool name a year ago, according to state results reported last week. That placed Penn third behind industry leaders FanDuel and DraftKings Inc., and ahead of rivals BetMGM and Caesars Entertainment Inc.

In Iowa, Penn generated mobile sports wagers of $18.8 million in December, more than double the $7.2 million in the year-ago period, according to data released by the state last week.

“Preliminary data suggest the book improved on its predecessor’s small market share — and did so during a key seasonal period,” Brian Egger, a senior analyst with Bloomberg Intelligence, said.

Advertisement
Stake.com

While the ESPN Bet app is off to a fast start, Penn is confronting high costs and entrenched rivals in its quest for a bigger foothold in online gaming.

The casino operator based in Wyomissing, Pennsylvania, originally launched its sports-betting business under the Barstool name, after acquiring the online video and podcast company from sports commentator David Portnoy. After challenges associated with the controversial founder, Penn gave Barstool back to Portnoy and signed a $2 billion deal last year to license Walt Disney Co.’s ESPN brand.

The December numbers follow the strong launch for ESPN Bet on Nov. 14. Penn’s share of sports-betting revenue in November in six states was about 12%, according to Macquarie Group analyst Chad Beynon. That’s up from about 2% for Penn when it used the Barstool name.

“Though still early,” the reports for ESPN Bet are “positive,” Beynon wrote in a Jan. 3 research note. The brand will likely increase betting revenue because it appeals to a wider range of potential customers, including women, he said.

ESPN has been promoting the app on its TV shows, website and other outlets, using the site’s betting odds in stories, for example, rather than other brands.

Advertisement
Stake.com

BetMGM

Bragg Gaming Expands in Pennsylvania with BetMGM

Published

on

bragg-gaming-expands-in-pennsylvania-with-betmgm

 

Bragg Gaming Group has announced the launch of its newest games and Remote Game Server (RGS) technology with BetMGM in Pennsylvania.

This marks the third state in which Bragg content is live with BetMGM, following earlier launches including in Michigan in 2022 and New Jersey in 2023 respectively. BetMGM players in Pennsylvania can now enjoy popular titles such as “Egyptian Magic” and “Fairy Dust” from Bragg’s Atomic Slot Lab proprietary content studio with further titles set to follow.

Players will soon gain access to content from Bragg’s Las Vegas-based proprietary content studio Wild Streak Gaming, as well as titles from multiple exclusive content partners under the Powered By Bragg program including King Show Games and Sega Sammy Creation.

This expansion underscores Bragg’s commitment to delivering innovative and engaging content to players across North America. All online casino games delivered on Bragg’s new RGS technology come with the Company’s Fuze promotional tools, which offer player engagement features on games such as free rounds, tournaments, and quests.

Advertisement
Stake.com

H2 Gambling Capital projects Gross Win of over $2.5 billion for the regulated online casino market in Pennsylvania in 2024, illustrating the tremendous growth potential in the region.

Garrick Morris, Senior Vice President, Commercial for the US and Canada, at Bragg Gaming Group commented: “We’re delighted to strengthen our existing collaboration with BetMGM to a third U.S. state, as part of our ongoing drive to provide the highest quality content to players in the U.S. iGaming market.

In developing high-quality engaging content, we want to contribute to the long-term success of our partners, and importantly provide a gaming experience which is exceptional for players.”

Oliver Bartlett, Vice President, Gaming, Product & Casino at BetMGM commented: “Bragg has been a great partner for BetMGM in Michigan and New Jersey, and it’s exciting to now be able to expand that relationship to Pennsylvania.

We’re confident that players in Pennsylvania will embrace this new online casino content which has proven to be popular in other regulated markets, with players already familiar with these titles from the land-based sector.”

Advertisement
Stake.com
Continue Reading

BetMGM

BetMGM Announces Exclusive Partnership with Brian Christopher Slots

Published

on

betmgm-announces-exclusive-partnership-with-brian-christopher-slots

 

BetMGM, a leading sports betting and iGaming operator, announced an exclusive partnership with Brian Christopher Slots that will make Brian Christopher, the top social media influencer for slots and casinos, a BetMGM brand ambassador. BetMGM will showcase Brian Christopher in live streams across social media channels featuring its online casino platforms as well as in future marketing campaigns.

“Brian Christopher Slots’ influence extends far beyond captivating videos. This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games,” Oliver Bartlett, VP of Gaming Product & Content at BetMGM, said.

“BetMGM is the ultimate real money gaming destination for us true slots lovers. Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe. I cannot wait for our fans and players to see what we are building together,” Brian Christopher said.

The partnership between Brian Christopher Slots and BetMGM highlights the strength of both brands. The partnership elements are scheduled to include:

Advertisement
Stake.com
  • Live streams: Streams across both @BCSlots and @BCSlots2 on YouTube, as well as @BCSlots on Facebook and Kick, will showcase Brian Christopher’s signature style along with BetMGM.
  • Exclusive experiences: Brian Christopher will interact with players and offer insightful commentary across a variety of platforms including live streams, social media, slot tours, in-person meet-and-greets, virtual player events, and more.
  • Responsible Gaming commitment: BetMGM and Brian Christopher believe gambling should be a fun activity and enjoyed as a form of entertainment.
  • Brian Christopher will highlight BetMGM’s various responsible gaming tools and resources, while continuing to drive messages about setting limits and playing within a budget.

Brian Christopher Slots’ award-winning content boasts a loyal following through brands such as BCSlots.com, BCSlots YouTube channel, FlipTheSwitch.com, BCSlots Cruises, and Rudies Fan Club. Brian Christopher Slots’ social media channels reach 8 million monthly unique viewers, 1.8 million subscribers, and recently set a new casino gaming record of 1 billion video views. In 2023, Brian Christopher Slots was named Streamer of the Year and Slot Collaboration of the Year at the CasinoBeats Game Developer Awards presented by SBC.

Continue Reading

Adam Greenblatt

BetMGM Ranked #16 on Fortune Media and Great Place To Work’s 2024 Fortune Best Workplaces in Metro New York

Published

on

betmgm-ranked-#16-on-fortune-media-and-great-place-to-work’s-2024-fortune-best-workplaces-in-metro-new-york

 

BetMGM announced that Great Place To Work and Fortune magazine have recognized the operator as one of this year’s Best Workplaces in New York. The leading sports betting and iGaming operator landed at No.16 and secured the spot on the prestigious list by surpassing rigorous benchmarks, establishing itself as one of the best workplaces among companies headquartered in the New York region. About 92% of employees surveyed said that BetMGM is a great place to work, 35% points higher than the average U.S. company.

“Landing on this prestigious list is a reflection of BetMGM’s ongoing commitment to fostering a great work environment. I am honored to lead an organization filled with dedicated and talented employees who have created a place where people feel welcomed and supported,” Adam Greenblatt, CEO of BetMGM, said.

To determine the Fortune Best Workplaces in New York List, Great Place To Work collected nearly 140,000 confidential survey responses from employees at eligible companies. Via the Trust Index Survey, employees shared honest feedback about their experience by responding to 60 statements about the employee experience and answering two open-ended questions. To be eligible for the list, companies must be Great Place To Work Certified and headquartered in the New York region.

Some other figures from the survey revealed that 96% of BetMGM employees were made to feel welcome when they joined the company and 94% of employees surveyed are proud to tell others that they work at BetMGM.

Advertisement
Stake.com

“Congratulations to the Best Workplaces in New York. As the business landscape is disrupted — from AI, global conflict, and market pressure — companies who have built a reservoir of trust with their employees will be more resilient and, ultimately, more successful,” Michael C. Bush, CEO of Great Place To Work, said.

Continue Reading

Trending