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FanDuel

Rob Gronkowski Returns for FanDuel’s 2024 Super Bowl “Kick of Destiny 2” Campaign

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Flutter’s FanDuel – the number one online sportsbook in North America and Official Sports Betting Partner of the National Football League (NFL) – has announced that four-time Super Bowl Champion, Rob Gronkowski, is heading to Super Bowl LVIII for the sequel to last year’s “Kick of Destiny”.

FanDuel’s “Kick of Destiny 2” will see Gronkowski make his way to Las Vegas where he will attempt to successfully make a field goal in a live ad spot just before kick-off to the Super Bowl. FanDuel customers will be offered the opportunity to make a free pick on whether they think he will Make or Miss the kick through the FanDuel Sportsbook app, with eligible customers who pick correctly winning an equal share of $10,000,000 in bonus bets.

The launch of the integrated “Kick of Destiny 2” campaign just ahead of Flutter’s planned additional listing on the New York Stock Exchange this year, and will culminate in the biggest event for US sports betting in the form of the Super Bowl on 11th February. In 2023, Super Bowl LVII was the single biggest staking event across Flutter, with FanDuel customers staking $215 million on an epic final that saw the Kansas City Chiefs edge out the Philadelphia Eagles by 38-35.

Gronkowski said: “When I missed the Kick of Destiny during last year’s Super Bowl, it was devastating. I told the team at FanDuel I knew I could do better and needed a shot at redemption this year. I’m going to show America I can make that kick, even with all the pressure of doing it live in front of the entire country.”

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“Last year’s Kick of Destiny campaign saw tremendous engagement from our customers as they were captivated with what would happen during our live Super Bowl commercial. With the introduction of the Make or Miss free pick function and Rob’s desire for redemption, this year will be even more exciting for FanDuel customers. Rob is an authentic embodiment of the FanDuel fan – passionate, entertaining, and trailblazing – and we’re ready to make history again,” said FanDuel Executive Vice President of Marketing, Andrew Sneyd.

CAGE Puerto Rico II

FanDuel Brings America’s #1 Sportsbook to Puerto Rico

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FanDuel, North America’s premier online gaming company, announced the availability of FanDuel Sportsbook within Puerto Rico and the opening of a new retail sportsbook in partnership with CAGE Puerto Rico II (CAGE Sports) at #53 Edificio El Caribe, Calle Palmeras in San Juan.

Puerto Rican residents who are at least 18 years of age can visit the FanDuel Sportsbook in partnership with CAGE Sports in San Juan to register with FanDuel and set up an account. Tourists and visitors can register as well and enjoy placing bets during their stay. Customers must sign up in-person at the retail location to use the FanDuel Sportsbook app. Once registered and validated, customers who make their first wager of at least $5 will receive $200 in Bonus Bets. Bonus Bets can be used to bet on college basketball, NBA, NFL, MLB, NHL, MMA, golf, boxing, soccer, and more.

The FanDuel Sportsbook app is simple, secure, and convenient and offers a best-in-class platform with features for both new and experienced bettors, including:

• Customer Focused: FanDuel Sportsbook offers safe and secure banking, lightning-fast payouts, a Cash-Out early feature and 24/7 customer service.

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• An Innovative Spirit: FanDuel was the first U.S. sportsbook to offer Same Game Parlay bets, the first to offer live streaming of sporting events inside a betting app and the first to give early payouts for championship teams. Additional features like The Pulse offer a curated experience that follows the biggest storylines in sports and offers live bets on the moments that matter most.

• Sports Betting 101: FanDuel Sportsbook has an online betting guide to help customers learn the ins and outs of legal sports betting and an Explore feature that delivers a simplified betting experience for fans of all experience levels. The Explore tab includes narrative-driven question format bets like “Who Will Win This Game?” educational tutorials, popular bets, parlay builders, and more.

• Commitment to Responsible Gaming: FanDuel is the industry leader in promoting responsible play and features in-app tools that allow customers to set time, deposit, and wager limits, as well as a personalized dashboard called My Spend that offers customers a streamlined way to view personal play stats and spending patterns to help track budget. FanDuel also has a Responsible Gaming site where customers can find additional support services.

The post FanDuel Brings America’s #1 Sportsbook to Puerto Rico appeared first on Gaming and Gambling Industry in the Americas.

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Comcast

Comcast Adds Live Odds From FanDuel Into Xfinity Odds Zone On X1

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Provides a Seamless Way for Xfinity X1 Customers to Watch and Wager with a Leading Sportsbook, Directly on TV

Comcast announced it has added sports betting odds from FanDuel into Xfinity Odds Zone on Xfinity X1, giving customers more ways to view live odds, game lines and prop bets for major sporting events without having to take their eyes off their TV.

“X1 is the best seat in the house for live sports, and now with FanDuel as part Odds Zone, we’re making it even better by giving fans access to another top sportsbook integrated directly into their viewing experience,” said Vito Forlenza, Vice President, Sports Entertainment, Comcast. “Our entertainment platform makes it easy for customers to find their favorite sports by bringing everything together in one place – whether airing nationally or locally, on broadcast or streaming. And when combined with features like Odds Zone, Enhanced 4K and Multiview, we’re giving our customers the ultimate sports viewing experience.”

With FanDuel on X1, customers can access odds for top leagues, including NFL, NHL, NBA, MLB, WNBA, the PGA TOUR, NCAA football and NCAA men’s and women’s basketball, directly on the TV, side-by-side with live game coverage. Bets can be quickly initiated by scanning a QR code that will add the wager to a FanDuel bet slip on the customer’s mobile device.

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Customers can launch the experience by saying “Odds Zone,” “View odds” or “FanDuel odds” into their X1 voice remote. And coming soon, Xfinity Odds Zone will also be accessible from a new sports betting hub on X1, a centralized destination for fans, bettors and fantasy players that brings together the latest analysis and betting-focused content from available networks and streaming channels all in one place.

“We are thrilled to partner with Comcast to enhance how our customers can watch and wager on their favorite teams and athletes,” said Karol Corcoran, Senior Vice President and General Manager of FanDuel Sportsbook. “Integrating FanDuel odds into the Xfinity Odds Zone offers sports fans another way to interact with our robust sports betting offering, and we look forward to collaborating with Comcast to continue elevating the game day viewing experience.”

Xfinity Odds Zone is available to all X1 customers; placing bets is limited to customers living in states where sports betting is legal, and each sportsbook operates.

The post Comcast Adds Live Odds From FanDuel Into Xfinity Odds Zone On X1 appeared first on Gaming and Gambling Industry in the Americas.

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Amy Howe

FanDuel and Flutter Donate $250,000 to Organizations Supporting Wildfire Relief Efforts in Los Angeles

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FanDuel, its parent company Flutter Entertainment and fellow subsidiary Flutter International announced it is donating $250,000 to Americares and the Los Angeles Fire Department Foundation, in support of wildfire relief efforts throughout impacted communities in the greater Los Angeles area. Flutter and FanDuel have been proud members of the Los Angeles business community for nearly 25 years. Flutter’s previously branded TVG platform, now FanDuel TV, the industry’s leading horse racing wagering and television network, is based in Culver City, and FanDuel’s history in the city dates back to 2014 with key corporate, commercial, and product functions supporting its daily fantasy sports, online sportsbook, and iGaming platforms residing in the city as well. The company employs nearly 400 colleagues in Los Angeles, several who have been impacted by the fires.

“FanDuel and Flutter have been proud members of the Los Angeles business community for over two decades. We are heartbroken by the devastating loss these wildfires have created in a community we call home. We are committed to ensuring our employees are safe and making sure the community has the resources it needs to support the heroic efforts of our first responders,” said Amy Howe, CEO of FanDuel.

The donation to Americares will help the health-focused relief organization address urgent health needs in affected communities. The funding for the Los Angeles Fire Department Foundation will support vital equipment and programs that help save lives and protect communities.

The post FanDuel and Flutter Donate $250,000 to Organizations Supporting Wildfire Relief Efforts in Los Angeles appeared first on Gaming and Gambling Industry in the Americas.

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