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FanDuel
Rob Gronkowski Returns for FanDuel’s 2024 Super Bowl “Kick of Destiny 2” Campaign
Flutter’s FanDuel – the number one online sportsbook in North America and Official Sports Betting Partner of the National Football League (NFL) – has announced that four-time Super Bowl Champion, Rob Gronkowski, is heading to Super Bowl LVIII for the sequel to last year’s “Kick of Destiny”.
FanDuel’s “Kick of Destiny 2” will see Gronkowski make his way to Las Vegas where he will attempt to successfully make a field goal in a live ad spot just before kick-off to the Super Bowl. FanDuel customers will be offered the opportunity to make a free pick on whether they think he will Make or Miss the kick through the FanDuel Sportsbook app, with eligible customers who pick correctly winning an equal share of $10,000,000 in bonus bets.
The launch of the integrated “Kick of Destiny 2” campaign just ahead of Flutter’s planned additional listing on the New York Stock Exchange this year, and will culminate in the biggest event for US sports betting in the form of the Super Bowl on 11th February. In 2023, Super Bowl LVII was the single biggest staking event across Flutter, with FanDuel customers staking $215 million on an epic final that saw the Kansas City Chiefs edge out the Philadelphia Eagles by 38-35.
Gronkowski said: “When I missed the Kick of Destiny during last year’s Super Bowl, it was devastating. I told the team at FanDuel I knew I could do better and needed a shot at redemption this year. I’m going to show America I can make that kick, even with all the pressure of doing it live in front of the entire country.”
“Last year’s Kick of Destiny campaign saw tremendous engagement from our customers as they were captivated with what would happen during our live Super Bowl commercial. With the introduction of the Make or Miss free pick function and Rob’s desire for redemption, this year will be even more exciting for FanDuel customers. Rob is an authentic embodiment of the FanDuel fan – passionate, entertaining, and trailblazing – and we’re ready to make history again,” said FanDuel Executive Vice President of Marketing, Andrew Sneyd.
FanDuel
FanDuel Reveals Nearly Half of its Customers Engaged with “My Spend” During the 2024-25 NFL Season
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FanDuel, North America’s premier online gaming company, has revealed that during the 2024-25 NFL Season nearly half of its customers, approximately 3.5 million, reviewed their play activity using My Spend, a new personalized responsible gaming dashboard. The growing adoption demonstrates that customers are engaging with RG tools that provide personalized insights that help them to manage their time and spending on the platform.
My Spend provides customers with detailed insights on their deposit and betting activity, including amount deposited and net winnings over the last seven days, four weeks or three months. The My Spend dashboard also encourages customers to utilize the existing suite of responsible gaming tools FanDuel offers, including deposit limits and wager limits. To promote and normalize the use of responsible gaming tools, FanDuel launched a bespoke My Spend advertising campaign during the NFL playoffs across broadcast television, digital and paid social.
“We want our customers to know what they are spending and to ensure they are within their comfort zone. Since the launch of My Spend, we’ve seen a meaningful rise in engagement with tools that give our customers the ability to create a personalized plan to manage their play. We’re encouraged by the progress and remain steadfast in our commitment to making responsible play a natural part of the FanDuel experience for all customers,” Jill Watkins, Senior Commercial Director of Responsible Gaming at FanDuel, said.
The post FanDuel Reveals Nearly Half of its Customers Engaged with “My Spend” During the 2024-25 NFL Season appeared first on Gaming and Gambling Industry in the Americas.
Dana Jackel
HUFF N’ MORE PUFF Slot Arrives Online Exclusively at FanDuel Casino
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FanDuel, a premier online gaming company in North America, announced the launch of Light & Wonder’s Huff N’ More Puff slot game, exclusively on FanDuel Casino. Huff N’ More Puff will be available on FanDuel Casino in New Jersey, Pennsylvania, Michigan, West Virginia, Connecticut, and Ontario beginning February 4, 2025.
The online launch of Huff N’ More Puff combines one of America’s favorite slot games with the industry’s best promotions, giving online slot lovers a top-tier experience which can only be found on FanDuel Casino. Players join the Big Bad Wolf in a quest for prizes as he huffs and puffs to blow down houses to reveal rewards and prizes for real money.
“The Huff N’ Puff family of slots is one of the most popular slot series on the casino floor, and we are excited to bring it exclusively to FanDuel Casino customers. Offering our players beloved and exclusive games is a top priority for us, and bringing Huff N’ Puff to FanDuel Casino helps us continue to grow our iGaming product while offering our players more ways to win,” said Ian O’Reilly, FanDuel Casino Product Senior Director.
Vegas Matt, FanDuel Casino’s ambassador, is ecstatic that one of the most popular slots in the world, Huff N’ More Puff, is joining FanDuel Casino’s exclusive game roster. “I have been playing the Huff N’ Puff game family on the casino floor for years, and I am so excited I will now be able to play online at FanDuel Casino. The game is virtually identical to the casino floor with one extremely exciting difference, you can buy a bonus! It’s an absolute game changer.”
“We are honored to partner with FanDuel Casino to bring the Huff N’ Puff family of slot games to the iGaming space. Creating immersive content that forges lasting connections with players is core to our DNA. The Huff N’ Puff brand represents one of our top brick-and-mortar game families and we are ecstatic to work with FanDuel Casino to bring this series to life,” said Dana Jackel, VP Commercial & US Managing Director at Light & Wonder.
The post HUFF N’ MORE PUFF Slot Arrives Online Exclusively at FanDuel Casino appeared first on Gaming and Gambling Industry in the Americas.
CAGE Puerto Rico II
FanDuel Brings America’s #1 Sportsbook to Puerto Rico
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FanDuel, North America’s premier online gaming company, announced the availability of FanDuel Sportsbook within Puerto Rico and the opening of a new retail sportsbook in partnership with CAGE Puerto Rico II (CAGE Sports) at #53 Edificio El Caribe, Calle Palmeras in San Juan.
Puerto Rican residents who are at least 18 years of age can visit the FanDuel Sportsbook in partnership with CAGE Sports in San Juan to register with FanDuel and set up an account. Tourists and visitors can register as well and enjoy placing bets during their stay. Customers must sign up in-person at the retail location to use the FanDuel Sportsbook app. Once registered and validated, customers who make their first wager of at least $5 will receive $200 in Bonus Bets. Bonus Bets can be used to bet on college basketball, NBA, NFL, MLB, NHL, MMA, golf, boxing, soccer, and more.
The FanDuel Sportsbook app is simple, secure, and convenient and offers a best-in-class platform with features for both new and experienced bettors, including:
• Customer Focused: FanDuel Sportsbook offers safe and secure banking, lightning-fast payouts, a Cash-Out early feature and 24/7 customer service.
• An Innovative Spirit: FanDuel was the first U.S. sportsbook to offer Same Game Parlay bets, the first to offer live streaming of sporting events inside a betting app and the first to give early payouts for championship teams. Additional features like The Pulse offer a curated experience that follows the biggest storylines in sports and offers live bets on the moments that matter most.
• Sports Betting 101: FanDuel Sportsbook has an online betting guide to help customers learn the ins and outs of legal sports betting and an Explore feature that delivers a simplified betting experience for fans of all experience levels. The Explore tab includes narrative-driven question format bets like “Who Will Win This Game?” educational tutorials, popular bets, parlay builders, and more.
• Commitment to Responsible Gaming: FanDuel is the industry leader in promoting responsible play and features in-app tools that allow customers to set time, deposit, and wager limits, as well as a personalized dashboard called My Spend that offers customers a streamlined way to view personal play stats and spending patterns to help track budget. FanDuel also has a Responsible Gaming site where customers can find additional support services.
The post FanDuel Brings America’s #1 Sportsbook to Puerto Rico appeared first on Gaming and Gambling Industry in the Americas.
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