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FanDuel

Rob Gronkowski Returns for FanDuel’s 2024 Super Bowl “Kick of Destiny 2” Campaign

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Flutter’s FanDuel – the number one online sportsbook in North America and Official Sports Betting Partner of the National Football League (NFL) – has announced that four-time Super Bowl Champion, Rob Gronkowski, is heading to Super Bowl LVIII for the sequel to last year’s “Kick of Destiny”.

FanDuel’s “Kick of Destiny 2” will see Gronkowski make his way to Las Vegas where he will attempt to successfully make a field goal in a live ad spot just before kick-off to the Super Bowl. FanDuel customers will be offered the opportunity to make a free pick on whether they think he will Make or Miss the kick through the FanDuel Sportsbook app, with eligible customers who pick correctly winning an equal share of $10,000,000 in bonus bets.

The launch of the integrated “Kick of Destiny 2” campaign just ahead of Flutter’s planned additional listing on the New York Stock Exchange this year, and will culminate in the biggest event for US sports betting in the form of the Super Bowl on 11th February. In 2023, Super Bowl LVII was the single biggest staking event across Flutter, with FanDuel customers staking $215 million on an epic final that saw the Kansas City Chiefs edge out the Philadelphia Eagles by 38-35.

Gronkowski said: “When I missed the Kick of Destiny during last year’s Super Bowl, it was devastating. I told the team at FanDuel I knew I could do better and needed a shot at redemption this year. I’m going to show America I can make that kick, even with all the pressure of doing it live in front of the entire country.”

“Last year’s Kick of Destiny campaign saw tremendous engagement from our customers as they were captivated with what would happen during our live Super Bowl commercial. With the introduction of the Make or Miss free pick function and Rob’s desire for redemption, this year will be even more exciting for FanDuel customers. Rob is an authentic embodiment of the FanDuel fan – passionate, entertaining, and trailblazing – and we’re ready to make history again,” said FanDuel Executive Vice President of Marketing, Andrew Sneyd.

Arthur Paikowsky

FanDuel Introduces New TV Show and Reinforces Responsible Gaming Initiatives During Problem Gambling Awareness Month

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March is Problem Gambling Awareness Month, and FanDuel, North America’s premier online gaming company, is continuing to build its Responsible Gaming platform through new programming designed to expand access to responsible gaming education. The company is expanding its relationship with Craig Carton to launch “The Comeback with Craig Carton,” a new FanDuel TV show that will focus on problem gambling recovery. FanDuel is also adding new resources to the Trusted Voices: Conversations About Betting program that launched last year. Combined with continued support for non-profit partners, these initiatives continue to raise the visibility of problem gambling resources and responsible gaming education.

“FanDuel remains steadfast in its commitment to leading the industry in responsible gaming, and we are proud to introduce industry-first content and programs designed to destigmatize problem gambling and offer education on responsible play. Our new FanDuel TV show with Craig Carton, expanded Trusted Voices program and investments in education and advocacy are part of our year-round commitment to responsible gaming, and we look forward to continuing to offer innovative products and programs to our customers,” said Cory Fox, SVP of Public Policy and Sustainability at FanDuel.

New Problem Gambling Recovery Show on FanDuel TV

Former NBA player and basketball coach Randy Livingston and his wife, sports agent Anita Smith, are FanDuel responsible gaming ambassadors and recently appeared on the first episode of “The Comeback with Craig Carton,” a new show on FanDuel TV focused on problem gambling recovery and hosted by FanDuel’s responsible gaming ambassador Craig Carton. The show features Carton sitting down with those who have experienced the highs and lows of gambling addiction to amplify their stories, break down the stigma surrounding gambling disorder, raise awareness of support resources for individuals and their families and show that recovery is possible. Livingston and Smith were Carton’s first guests and spoke about their family’s history with problem gambling, including the challenges Livingston faced as a recovered problem gambler and Smith faced as his spouse. The episode is now streaming on YouTube and FanDuel TV+.

Trusted Voices Program Expansion and Promotion

New resources from the Trusted Voices: Conversations About Betting program are coming to ConversationsAboutBetting.com. The updates include new resources for college students, their parents, and university staff, including content from KnowYourPlay.org, co-developed by ROGA in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council. FanDuel launched Trusted Voices with Livingston and Smith last year. The program is designed to equip trusted adults, including parents, guardians, and coaches, with tools and resources to talk to young people about gambling, associated risks, how to recognize warning signs and where to go for support. FanDuel is putting paid support behind the program across radio, digital, social, and digital out of home, with the ad campaign aiming to raise awareness of the risks of underage gambling and equip parents and coaches to have proactive and informed conversations about gambling.

Amplifying Gambling Disorder Screening Day

This year’s Gambling Disorder Screening Day, an effort originally founded by the Cambridge Health Alliance’s Division on Addiction, took place on March 11, and FanDuel partnered with Kindbridge Behavioral Health to empower customers nationwide with resources for informed decision making. FanDuel provided customers with Kindbridge’s free, confidential Gambling Disorder Screener and highlighted the telehealth counseling and support services available through Kindbridge for those seeking help. FanDuel also amplified awareness of the day across its social channels.

Supporting Non-Profit Partnerships

FanDuel is donating $150,000 to the National Council on Problem Gambling (NCPG) that will further support the NCPG’s Agility Grants program, which is funded by the NFL via the NFL Foundation. This program provides funding to non-profit organizations across the country for problem gambling prevention in areas that currently have no services or to expand existing programming.

“We are grateful to FanDuel for their generous support of the Agility Grants program. As the first national grant initiative dedicated to problem gambling prevention, this funding expands our ability to support community-based programs, strengthening the reach and impact of problem gambling prevention efforts nationwide,” said NCPG board president Susan Sheridan Tucker.

FanDuel will also make an additional $150,000 donation to the International Center for Responsible Gaming (ICRG). The organization is dedicated to helping individuals and families affected by gambling disorder and preventing the onset of gambling problems through high-quality scientific research and evidence-based educational programming. The donation will help fund the creation of a Center of Excellence (COE) focused on advancing research in responsible gambling behaviors. The COE will generate evidence-based insights to help contribute to industry-wide advancements in player protection, engagement strategies, and RG messaging.

“We are proud to partner with FanDuel as we work together to advance critical research that will shape the future of responsible gambling strategies. Support from FanDuel is helping fund a Center of Excellence focused on responsible gaming behaviors, and we look forward to generating evidence-based insights that make a positive impact on communities,” said Arthur Paikowsky, President of ICRG.

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FanDuel

FanDuel Reveals Nearly Half of its Customers Engaged with “My Spend” During the 2024-25 NFL Season

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FanDuel, North America’s premier online gaming company, has revealed that during the 2024-25 NFL Season nearly half of its customers, approximately 3.5 million, reviewed their play activity using My Spend, a new personalized responsible gaming dashboard. The growing adoption demonstrates that customers are engaging with RG tools that provide personalized insights that help them to manage their time and spending on the platform.

My Spend provides customers with detailed insights on their deposit and betting activity, including amount deposited and net winnings over the last seven days, four weeks or three months. The My Spend dashboard also encourages customers to utilize the existing suite of responsible gaming tools FanDuel offers, including deposit limits and wager limits. To promote and normalize the use of responsible gaming tools, FanDuel launched a bespoke My Spend advertising campaign during the NFL playoffs across broadcast television, digital and paid social.

“We want our customers to know what they are spending and to ensure they are within their comfort zone. Since the launch of My Spend, we’ve seen a meaningful rise in engagement with tools that give our customers the ability to create a personalized plan to manage their play. We’re encouraged by the progress and remain steadfast in our commitment to making responsible play a natural part of the FanDuel experience for all customers,” Jill Watkins, Senior Commercial Director of Responsible Gaming at FanDuel, said.

The post FanDuel Reveals Nearly Half of its Customers Engaged with “My Spend” During the 2024-25 NFL Season appeared first on Gaming and Gambling Industry in the Americas.

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Dana Jackel

HUFF N’ MORE PUFF Slot Arrives Online Exclusively at FanDuel Casino

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FanDuel, a premier online gaming company in North America, announced the launch of Light & Wonder’s Huff N’ More Puff slot game, exclusively on FanDuel Casino. Huff N’ More Puff will be available on FanDuel Casino in New Jersey, Pennsylvania, Michigan, West Virginia, Connecticut, and Ontario beginning February 4, 2025.

The online launch of Huff N’ More Puff combines one of America’s favorite slot games with the industry’s best promotions, giving online slot lovers a top-tier experience which can only be found on FanDuel Casino. Players join the Big Bad Wolf in a quest for prizes as he huffs and puffs to blow down houses to reveal rewards and prizes for real money.

“The Huff N’ Puff family of slots is one of the most popular slot series on the casino floor, and we are excited to bring it exclusively to FanDuel Casino customers. Offering our players beloved and exclusive games is a top priority for us, and bringing Huff N’ Puff to FanDuel Casino helps us continue to grow our iGaming product while offering our players more ways to win,” said Ian O’Reilly, FanDuel Casino Product Senior Director.

Vegas Matt, FanDuel Casino’s ambassador, is ecstatic that one of the most popular slots in the world, Huff N’ More Puff, is joining FanDuel Casino’s exclusive game roster. “I have been playing the Huff N’ Puff game family on the casino floor for years, and I am so excited I will now be able to play online at FanDuel Casino. The game is virtually identical to the casino floor with one extremely exciting difference, you can buy a bonus! It’s an absolute game changer.”

“We are honored to partner with FanDuel Casino to bring the Huff N’ Puff family of slot games to the iGaming space. Creating immersive content that forges lasting connections with players is core to our DNA. The Huff N’ Puff brand represents one of our top brick-and-mortar game families and we are ecstatic to work with FanDuel Casino to bring this series to life,” said Dana Jackel, VP Commercial & US Managing Director at Light & Wonder.

The post HUFF N’ MORE PUFF Slot Arrives Online Exclusively at FanDuel Casino appeared first on Gaming and Gambling Industry in the Americas.

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