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Relax Gaming partners with Playbook Engineering

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Relax Gaming, the renowned iGaming aggregator and provider of unique content, has agreed a deal to supply its content to Playbook Engineering’s operator partners.

The agreement will significantly boost Playbook Engineering’s global offering as its customers gain access to Relax Gaming’s renowned content library, which includes popular titles such as Sloth Tumble, Shark Wash, and Money Cart 3.

Playbook Engineering offers a global betting platform that provides various services to established brands, as well as new entrants in the industry who are looking to make an impact.

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With a highly scalable platform, Playbook Engineering can meet the needs of any business, with its offering including managed services that cover trading, compliance, and customer services.

This deal with Playbook Engineering will see Relax Gaming titles reach new and exciting operators in various regulated markets across Europe.

Nadiya Attard, CCO at Relax Gaming, said: We want to take our record-breaking content to as wide an audience as possible, and this latest partnership with Playbook Engineering allows us to do just that.

“Playbook Engineering’s platforms and solutions are amongst the very best in the industry, and we are delighted to partner with such an innovative provider that puts the needs of its partners and their players first, which firmly aligns with our ethos.”

Ceiron Jones, Head of Casino at Playbook Engineering, said: Relax Gaming is a company we have wanted to partner with for a while now, with its rich content library that has made waves throughout the industry and we’re keen to make the most of their games.

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“We have also heard wonderful feedback from other brands who have integrated with Relax, and we couldn’t be more excited to take the next step in our growth journey which will be underpinned by industry-leading content.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was recently named Casino/Slots Developer of the Year at the SBC Awards, Best Mobile Gaming Software Provider at the EGR B2B Awards and the Best Game Provider at the AskGamblers Awards. On top of that, the   company   has consistently enjoyed myriad other industry awards and nominations this year including multiple for its one-of-a-kind Dream Drop Jackpot product.

In total, Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators

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Sportradar announced the launch of generative AI (gen AI) audio, a new feature within its ad:s multi-channel marketing service. The tool leverages the power of gen AI integrated with Sportradar’s live data, to automate the creation of personalized, real-time audio adverts for sportsbook and casino operators across one of the fastest growing digital marketing channels globally.

Ad:s gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks. Sportradar’s industry-leading technology automatically creates customised and dynamic adverts – featuring live-data to update odds, jackpots, and upcoming events— to increase brand awareness, uplift purchase intent and increase the likelihood of customer acquisition.

AI-generated audio adverts are the latest addition to Sportradar’s comprehensive, industry-leading, end-to-end marketing services, driving brand awareness, acquisition and retention across channels including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships and affiliate marketing.

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Niki Beier, SVP Marketing Services, said: “Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years1. To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators. Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”

The post Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators appeared first on European Gaming Industry News.

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Compliance Updates

CMA: Spreadex required to sell Sporting Index

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An independent CMA panel has decided Spreadex should sell Sporting Index after finding the deal harmed competition for licensed online sports spread betting services.

The Competition and Markets Authority (CMA) has accepted the proposed sale of Sporting Index, to address the competition concerns it had found in the licensed online sports spread betting market, with some modifications and enhancements.

Last year, Spreadex acquired the ‘business-to-consumer’ business of Sporting Index from Sporting Group Holding Limited (Sporting Group). Spreadex and Sporting Index both provide sports fixed odds betting and sports spread betting services to customers based in the UK.

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Sports spread betting involves customers betting on a range of outcomes of sporting events rather than the standard ‘win or lose’ outcomes offered by fixed-odds betting. In spread betting, the closer a customer’s bet is to an outcome, the more money they stand to win, and the further away from the outcome they are, the more they stand to lose. This means that, in contrast to fixed odds betting, customers’ wins and losses could be far higher than the amount they bet.

After conducting an in-depth Phase 2 investigation into the deal, the CMA’s independent panel has concluded the deal created a monopoly in the UK licensed online sports spread betting market, eliminating competition in that market. The panel concluded that the merger could lead to a worse user experience, a more limited range of products and/or higher prices for consumers in the UK.

The panel has concluded that, with some modifications and enhancements, the sale remedy proposed by Spreadex is sufficient to remedy the competition concerns and restore competition in this market that is lost as a result of the deal.

The CMA now has 12 weeks to either accept Final Undertakings from Spreadex, or to make a Final Order requiring Spreadex, to sell Sporting Index to a suitable CMA-approved buyer.

Richard Feasey, the chair of the independent panel reviewing the merger, said:

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“This deal eliminates competition in the supply of licensed online sports spread betting services in the UK.

Sports spread betting – like any other market – needs competition to drive good customer experience, maintain choice and keep prices competitive. To achieve this, we have decided that Spreadex should sell Sporting Index, so that customers can choose between two firms for the best user experience and prices, rather than having to use only one. “

Further details are available on the SpreadEx / Sporting Index case page.

The post CMA: Spreadex required to sell Sporting Index appeared first on European Gaming Industry News.

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New Slot Game Launch – Lucky Clover from PopOK Gaming!

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PopOK Gaming has officially released its latest slot game, Lucky Clover! This vibrant new game features colorful graphics and engaging symbols, inviting players to spin the reels in pursuit of luck and treasure.

Lucky Clover offers thrilling opportunities for exciting wins at every turn, making it an entertaining experience for both seasoned players and newcomers alike. With its charming design and dynamic gameplay, players will find themselves coming back for more.

Try your luck with Lucky Clover today and see if fortune is on your side!

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The post New Slot Game Launch – Lucky Clover from PopOK Gaming! appeared first on European Gaming Industry News.

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