Latest News
EUR 3M Jackpot Hit with EUR 0.8 Bet on SOFTSWISS Casino Platform
The SOFTSWISS Casino Platform, a top-notch software for online casinos, announces a record-breaking jackpot win of EUR 2,997,688.8 at N1 Casino, secured with a modest bet of just EUR 0.8.
A player from Finland achieved this monumental win at N1 Casino, an online project powered by the SOFTSWISS Casino Platform. The Christmas win happened during a session of Templar Tumble 2 Dream Drop, a game developed by Relax Gaming, one of the leading iGaming content suppliers.
Simon Hammon, CEO at Relax Gaming, shares his excitement: “Dream Drop Jackpots have seen twelve Mega winners since launched in 2022, an incredible feat and a differentiating quality we are very proud of. What’s more, the engagement and retention rates continue to soar, which is fantastic to see over the festive period. We truly hope we’ve contributed to creating the most memorable Christmas for this lucky winner. Congratulations!”
Yaroslav Laptev, Deputy CEO at N1 Partners Group, expresses delight at the extraordinary win: “We congratulate our player who hit the biggest possible Mega Jackpot with a EUR 0.80 bet. This is truly mind-blowing, and we are sincerely happy for our player — after all, this is what N1 Casino is all about, making such a one-in-a-lifetime event possible for any player out there.”
Vitali Matsukevich, COO at SOFTSWISS, expressed his thoughts on the significant win: “First of all, this win further highlights the fairness of the entire industry. Not only high rollers have a chance for a huge win. It serves as a testament to SOFTSWISS’ ongoing dedication to delivering a secure and transparent gaming platform for the industry.
What is also important for operators is that such big wins attract vast attention to the projects, encouraging current players to engage more and attracting new ones. It underscores the importance of using Jackpots and other engagement tools for operators.”
Jackpots are becoming increasingly popular in the industry, enabling iGaming brands to improve their key metrics significantly. For example, according to the SOFTSWISS Jackpot Aggregator case study, metrics such as the average deposit, average bet, average bet count, average turnover, and many others are growing after jackpot implementation.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 1,700 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Latest News
Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators
Sportradar announced the launch of generative AI (gen AI) audio, a new feature within its ad:s multi-channel marketing service. The tool leverages the power of gen AI integrated with Sportradar’s live data, to automate the creation of personalized, real-time audio adverts for sportsbook and casino operators across one of the fastest growing digital marketing channels globally.
Ad:s gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks. Sportradar’s industry-leading technology automatically creates customised and dynamic adverts – featuring live-data to update odds, jackpots, and upcoming events— to increase brand awareness, uplift purchase intent and increase the likelihood of customer acquisition.
AI-generated audio adverts are the latest addition to Sportradar’s comprehensive, industry-leading, end-to-end marketing services, driving brand awareness, acquisition and retention across channels including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships and affiliate marketing.
Niki Beier, SVP Marketing Services, said: “Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years1. To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators. Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”
The post Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators appeared first on European Gaming Industry News.
Compliance Updates
CMA: Spreadex required to sell Sporting Index
An independent CMA panel has decided Spreadex should sell Sporting Index after finding the deal harmed competition for licensed online sports spread betting services.
The Competition and Markets Authority (CMA) has accepted the proposed sale of Sporting Index, to address the competition concerns it had found in the licensed online sports spread betting market, with some modifications and enhancements.
Last year, Spreadex acquired the ‘business-to-consumer’ business of Sporting Index from Sporting Group Holding Limited (Sporting Group). Spreadex and Sporting Index both provide sports fixed odds betting and sports spread betting services to customers based in the UK.
Sports spread betting involves customers betting on a range of outcomes of sporting events rather than the standard ‘win or lose’ outcomes offered by fixed-odds betting. In spread betting, the closer a customer’s bet is to an outcome, the more money they stand to win, and the further away from the outcome they are, the more they stand to lose. This means that, in contrast to fixed odds betting, customers’ wins and losses could be far higher than the amount they bet.
After conducting an in-depth Phase 2 investigation into the deal, the CMA’s independent panel has concluded the deal created a monopoly in the UK licensed online sports spread betting market, eliminating competition in that market. The panel concluded that the merger could lead to a worse user experience, a more limited range of products and/or higher prices for consumers in the UK.
The panel has concluded that, with some modifications and enhancements, the sale remedy proposed by Spreadex is sufficient to remedy the competition concerns and restore competition in this market that is lost as a result of the deal.
The CMA now has 12 weeks to either accept Final Undertakings from Spreadex, or to make a Final Order requiring Spreadex, to sell Sporting Index to a suitable CMA-approved buyer.
Richard Feasey, the chair of the independent panel reviewing the merger, said:
“This deal eliminates competition in the supply of licensed online sports spread betting services in the UK.
Sports spread betting – like any other market – needs competition to drive good customer experience, maintain choice and keep prices competitive. To achieve this, we have decided that Spreadex should sell Sporting Index, so that customers can choose between two firms for the best user experience and prices, rather than having to use only one. “
Further details are available on the SpreadEx / Sporting Index case page.
The post CMA: Spreadex required to sell Sporting Index appeared first on European Gaming Industry News.
Latest News
New Slot Game Launch – Lucky Clover from PopOK Gaming!
PopOK Gaming has officially released its latest slot game, Lucky Clover! This vibrant new game features colorful graphics and engaging symbols, inviting players to spin the reels in pursuit of luck and treasure.
Lucky Clover offers thrilling opportunities for exciting wins at every turn, making it an entertaining experience for both seasoned players and newcomers alike. With its charming design and dynamic gameplay, players will find themselves coming back for more.
Try your luck with Lucky Clover today and see if fortune is on your side!
The post New Slot Game Launch – Lucky Clover from PopOK Gaming! appeared first on European Gaming Industry News.
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