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How Web3 will transform iGaming in 2024
Evgeniy Babitsyn, CMO of Bets.io, shared the below words with us.
The iGaming sector will be transformed by Web3 technologies. From blockchain applications to AI, NFTs and cryptocurrencies, iGaming platforms are already exploring how Web3 can not only improve their ways of working, but provide an exceptional standard of user experiences.
However, there is still a knowledge gap within the industry when it comes to understanding just how Web3 can be integrated into existing services. The discussion has been dominated by bold thinking on how Web3 will forever transform society. While this has created an exciting public discourse, it can sometimes overshadow the more practical ways that companies across all sectors can already start using Web3 to their advantage.
There are plenty of other considerations as well. These range from the limitations of certain early-stage technologies through to regulatory compliance and risk management. Hastily embracing Web3 without consideration of these issues can leave an entity exposed to a host of challenges which could undermine their relationship with their clients and services. Conversely, taking a risk averse approach which ignores Web3 will ultimately result in organizations being left behind.
Bets.io has been at the helm of research and development to understand how Web3 is revolutionizing the iGaming sector. Already, new initiatives are underway which will result in the rollout of Web3-enabled services and products throughout 2024, tailored to the needs of our clients.
Through our research, we have identified two key ways that Web3 will transform iGaming in 2024.
Speed, transparency and security
The benefits of Web3 revolve around three core principles of speed, transparency and security. Collectively, these principles are directly relatable to the iGaming sector and are based on the process of decentralization i.e. where the activities of a gaming ecosystem or a gaming platform, like the ownership of gaming assets and decision-making in all aspects of gaming, are delegated away from a central authority. This leads to transparency and security advantages.
For example, smart contracts can be deployed to automate the rules and logic of particular online games, ranging from the rewards and penalties set, to the changing nature of the challenges that players face. These smart contracts act as self-executing agreements that run on a blockchain system, meaning that it is incredibly difficult for games to be manipulated or hacked by an outside party.
The use of peer-to-peer networks works in a similar way, promoting cross-play functionality and an international network of gamers. This also means less of a reliance on a centralized server or platform which could slow-down network work performance or limit certain regions and devices from connecting with other players.
Tailored fun for all
Alongside the technical conversation on Web3, we should not forget the fun and engaging elements involved in iGaming and how this can be enhanced. The iGaming sector is global in nature and scope, bringing together players from a diverse collection of communities and regions. This makes the interests of players diverse. Rather than relying on one award system and one style of game, Web3 technologies allow iGaming platforms to deliver a bespoke experience for each individual player.
To understand how this would work in practice, we can consider the reward systems in place. Linking rewards with tokenization is one example of this, most prominently demonstrated through non-fungible tokens (NFTs) that directly correlate to the interests of a player. NFTs can be integrated into iGaming to create unique, tradable, and collectible items that can be won or traded between players. It creates an added value to the player and another avenue to encourage engagement.
Adaptive and tailored gameplay can also be produced through the combination of AI and blockchain data. The different gaming systems can learn from a player’s behavior and preferences to adjust difficulty levels, storyline progression, and in-game events in real-time. Limits can be set and the individual can play games on a difficulty level which is tailored to their skill-level.
2024 will be a defining year for the iGaming sector, and its progress will be led by the integration and use of Web3 technologies. The success of this will depend on iGaming platforms readily exploring how Web3 can be used, with the player experience guiding all the decisions made. Bets.io is already making strides in this space and we look forward to providing future updates shortly.
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About Games Global
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About King Billy Casino
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The post Huge Jackpot at King Billy Casino: C$3,658,306! appeared first on European Gaming Industry News.
Play’n GO, the world’s leading casino entertainment provider, has today announced its latest US operator partnership, with Resorts Digital Gaming, in the state of New Jersey.
Resorts Digital Gaming was acquired by Boyd Interactive in September 2024, and this announcement sees the group’s players on the www.resortscasino.com and www.mohegansuncasino.com brands in New Jersey gain access to a multitude of classic Play’n GO game titles, such as the legendary Book of Dead, Rise of Merlin, and Rise of Olympus.
Play’n GO entered New Jersey in September 2022, shortly after first launching in the US via the state of West Virginia in July of that year. It has since seen its games live in Michigan, Pennsylvania, and most recently, Connecticut.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “New Jersey has been of crucial importance to our US operations for over two years now, so it is with great pleasure that we make this announcement in conjunction with Resorts Digital Gaming.
“The company joins together two instantly recognizable operator brands, and the addition of Play’n GO’s games will be of enormous mutual benefit. We confidently describe ourselves as the world’s leading casino entertainment provider, and partnerships like this one are of great importance to us in establishing that idea. We’re excited to see this partnership flourish.”
Jim Ryan, Chief Executive Officer at Boyd Interactive, added “The whole Resorts Digital Gaming team is excited to bring Play’n GO games to our players. Play’n GO is one of the world’s leading iGaming brands, and we’re confident that our players are as excited as we are to see those Play’n GO titles on both www.resortscasino.com and www.mohegansuncasino.com.”
Match Hype has just won two industry competitions. Talk us through your product.
Match Hype brings engagement from social media platforms like TikTok and Instagram into the sportsbook. Our technology automatically turns raw sports data into short videos full of sports and betting insights. We have the capacity to create up to a million videos daily in more than 30 languages. We also provide hosting and streaming of the videos, and we track everything in the video thanks to our own player. The high level of video experience and the scale make us unique in the market, and we believe that this innovation is extremely needed in the industry—and the judges in the competitions probably agree with us.
What technologies are you leveraging to deliver such a cutting-edge tool/product?
We have more than six years’ experience in developing dynamic video solutions for clients like Microsoft, HBO, and SAP, and a decade in high-end video production for similarly well-known clients. Match Hype is the essence of this. We have developed our own robust cloud infrastructure that enables us to work on a huge scale. We can also leverage the integration of third-party solutions that help us make the video content rich and engaging. The AI boom came at the right time to help us make the experience for the viewer even better.
Who is Match Hype aimed at?
We focus mostly on sportsbook operators, where we think we can bring the biggest value. But we also have clients on the affiliate and media side. Our “competition” at the moment are creative professionals who are able to create one video at a time. To cover hundreds or thousands of events daily, you need huge manpower. With Match Hype, you don’t need that—it’s all automated. Anybody who appreciates this level of efficiency will benefit.
The end users are any sports fans who enjoy engaging videos. So basically everybody.
Has this industry been slow to embrace video content and unlock the potential it offers? If so, why?
It’s hard for us to talk about the whole industry, as we haven’t been part of it for that long. But iGaming feels like a conservative industry where only truly meaningful innovations make it. Fingers crossed for Match Hype being one of them. We are confident because of our track record in other industries, and mostly thanks to the results of our dynamic videos that are already used by significant igaming industry players.
What makes video content so effective at customer acquisition? How can Match Hype be used in this regard?
People just love video content. In the last review, TikTok said that the average user spends around 90 minutes a day on their platform. Platforms like Spotify used to be music and podcasts only; now they are full of videos. You just can’t ignore that. Video killed the radio star, and a static sportsbook is next to die.
And what about retention? How can it be used to keep players engaged and coming back for more?
Imagine that a 30-second video gives you the exact insights to help you make a betting decision without spending dozens of minutes on different resources to gather all the information. People don’t want to read anymore. This is probably an even bigger strength of Match Hype than user acquisition.
What can we expect from Match Hype in the coming months?
We will establish Match Hype as an industry standard for dynamic video content. We’ll bring many more sports like tennis, basketball horse racing and. We are preparing real-time video use cases—for example, half-time updates in football—and new distribution channels like integration directly into streams. The potential is huge. Stay tuned.
Any final thoughts?
For the last year, we have talked with literally hundreds of iGaming experts, investors, and executives. Almost every one of them sees fan engagement as a huge topic in the upcoming months and years. And video will definitely play a key part in it.
Video says more than a thousand words. Give it a go—watch one of our 30-second videos and see for yourself.
The post Exclusive Q&A w/ Radek Pšurný, CEO at Match Hype appeared first on European Gaming Industry News.
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Huge Jackpot at King Billy Casino: C$3,658,306!
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