

Latest News
Bidstack Team Up with AtPlay in the Nordic Market
3 – Bidstack is pleased to announce a new strategic partnership with AtPlay, which will see them act as a reseller for Bidstack’s suite of in-game advertising products in the Nordic market.
Bidstack has been pioneering the in-game advertising industry since 2017 and will offer AtPlay access to 400+ video games and more than 100 million monthly active users. Bidstack has delivered award-winning gaming campaigns for brands such as Pizza Hut, OneFootball, Marriott Bonvoy and Paco Rabanne and works in partnership with industry-leading game developers such as Sports Interactive, Ubisoft and Miniclip.
AtPlay launched in early 2023 as a dedicated media business that is entirely focused on gaming advertising. They connect brands with gamers through engaging marketing campaigns that utilise the best technology and games available across a variety of platforms. With expert knowledge of the gaming advertising landscape in the Nordics, AtPlay helps clients navigate the fragmented gaming marketplace to deliver effective campaigns in premium gaming titles.
The Nordic market is hugely influential in the gaming industry, with studios such as King, Mojang and EA Dice producing some of the world’s biggest titles, including the likes of Candy Crush, Minecraft and Battlefield. The video games market in the Nordics is expected to generate a revenue of $2,396.00m in 2023, while two out of three people in Scandinavia now play video games, making it an attractive proposition for advertisers looking to engage their target audience.
On partnering with Bidstack, Henrik Flateland, CEO and Founder at AtPlay, said, “When building our offering for the Nordics, Bidstack was number one on our shortlist of potential in-game partners. I’ve known them for years and have followed their success in this space, where they have established themselves as an industry leader.
“AtPlay helps brands to reach and connect with gamers through engaging marketing and has established a robust platform with the best technology and premium partners to deliver safe and effective campaigns in and around games.
“Our partnership with Bidstack is important to us, as it ensures that we can provide our clients in the Nordics with state-of-the-art in-game advertising.”
SVP of Bidstack Media, Natasha Whitfield-Niven added: “The Nordics is a really important market for us, and we’re delighted to be working alongside AtPlay to deliver engaging gaming campaigns across the region. We are continuing to expand our reseller network and are delighted to now have a stronger commercial footprint in the Nordic market.
“Having worked with Henrik previously, we are well aware of his passion and dedication when it comes to in-game advertising, and we are excited to enter this strategic partnership with him and AtPlay.”
Balkan's
Amusnet Celebrates Business Excellence as a Sponsor of the Forbes Business Awards 2025

Amusnet, a leading international all-casino solution provider, proudly took part in the Forbes Business Awards 2025 as an official sponsor, reinforcing its commitment to business excellence, strategic growth, and industry leadership. The event, recognized as one of the most prestigious and premium business forums in Bulgaria, took place on April 16 and gathered more than 200 distinguished guests, including senior executives, entrepreneurs, and influential figures from across the business landscape.
Held in an elegant setting in Sofia, the Forbes Business Awards 2025 celebrated companies and leaders who set the benchmark for success and resilience in their respective industries. With a strong focus on performance, vision, and impact, the ceremony once again confirmed its role as a key platform for recognizing outstanding achievements in the Bulgarian economy.
Amusnet CEO Ivo Georgiev presented the award in the Information and Communication Technology category – a sector that reflects Amusnet’s strategic focus. The award honors companies that demonstrate outstanding performance, consistency, and leadership in the ICT field. “Supporting the Forbes Business Awards aligns with our core values of dedication, excellence, and long-term vision,” commented Ivo Georgiev, CEO of Amusnet.
Amusnet’s presence at the event reflects the company’s clear vision to contribute to the development of the business ecosystem and celebrate excellence across industries. The company continues to expand across Europe and LATAM, bringing its comprehensive portfolio to new markets and clients, while further strengthening its position in existing ones. Amusnet remains focused on sustainable growth, building strong partnerships, and consistently delivering value on a global scale.
The post Amusnet Celebrates Business Excellence as a Sponsor of the Forbes Business Awards 2025 appeared first on European Gaming Industry News.
Asia
LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND

LiveScore, home to the world’s leading app for sports scores, announces it is expanding its brand activation and presence in Thailand. This development marks a significant milestone in its ongoing commitment to localising its services and engaging with football fans across Asia.
This strategic move highlights LiveScore’s commitment to expanding its presence in the region, beginning with Thailand and Indonesia. LiveScore has experienced substantial growth in Asia Pacific, with Thailand and Indonesia specifically representing a significant portion of LiveScore’s 7.6m users in Asia in 2024.
In line with this expansion, LiveScore has partnered with local agency, Holarchy, to enhance brand awareness and activation in the region. This step is crucial to the overall strategy aimed at engaging fans and brand partners throughout Asia. With the World Cup nearing, this expansion allows LiveScore to connect with dedicated football fans as it seeks to establish itself as the leading platform for football fans, and paves the way for exciting collaborations with regional brands.
This expansion showcases LiveScore’s ongoing commitment to Fuelling Fans’ Passion for Sport, providing localised content, live scores, and news that resonates with fans on a personal level.
To further cement its commitment to local audiences, LiveScore has launched its official Thai social media account, @livescore.th. LiveScore’s Thai-specific account will feature localised content from the global LiveScore account, complimented with content specifically crafted for Thai fans, making it easier than ever for fans to stay engaged with their favourite sports.
Beyond social, fans can look forward to a series of LiveScore events such as watch parties, with all activations designed to bring more fans closer to the games they love.
Dominic Vye, Marketing Director, LiveScore, said: “Sports, especially football, hold immense popularity across Asia. We’ve chosen Thailand as the first country for our Asia expansion because of the undeniable passion of Thai fans. From their vibrant love for food to their pride in national teams and unwavering enthusiasm for the Premier League, Thai fans stand out. With LiveScore already enjoying a strong following and a loyal user base, this expansion marks an incredibly exciting step forward for both us and the fans.”
“LiveScore has always been driven by our mission to Fuel Fans’ Passion for Sport, and the incredible passion of Asian football fans only motivates our commitment to building a personal connection with fans in every market. We’re witnessing a phenomenal growth as fans from all over the world engage with us more than ever, especially as excitement builds towards the World Cup in 2026, and we’re proud to provide them with real-time updates and content that is tailored to their interests and needs.
“This is just the beginning, and we’re looking forward to working with more like-minded brands committed to building meaningful connections with football fans across Asia.”
The post LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND appeared first on European Gaming Industry News.
Conferences in Europe
Altenar Steps in as General Sponsor of EEGS 2025

The prestigious Eastern European Gaming Summit (EEGS) is set to welcome Altenar, a prominent sports betting software provider, as a General Sponsor for its 2025 edition. Scheduled for 26th and 27th November at the IEC in Sofia, Bulgaria, this partnership exemplifies Altenar’s unwavering commitment to driving innovation and growth within the gaming and entertainment sectors. This long-standing collaboration has consistently generated mutual benefits and opportunities for both Altenar and the event, as well as for all participants involved.
Altenar continues to deliver top-tier solutions for licensed operators across the globe. From standalone sportsbook offerings to comprehensive turnkey solutions, Altenar combines proven reliability with tailored services to meet diverse client needs.
Since its inception in 2011, Altenar has powered hundreds of online sports betting platforms, while their self-service betting terminals and mobile applications adapt to the evolving demands of operators, leading to a rapidly expanding client portfolio in over 30 countries.
Altenar’s involvement as a sponsor underscores their essential contribution to the overall success of the EEGS, emphasizing a collective dedication to excellence and advancement in the industry. This year’s event promises to be a critical platform for industry leaders, visionaries, and entrepreneurs to discover and discuss the latest trends in gaming, entertainment, and hospitality.
As the foremost conference in the region, the Eastern European Gaming Summit (EEGS) offers an engaging setting for industry pioneers to network, collaborate, and delve into the opportunities shaping the future of gaming and entertainment.
Align your company with this esteemed conference and take advantage of the insights and expertise shared at the event.
Check the available sponsorship options here.
The post Altenar Steps in as General Sponsor of EEGS 2025 appeared first on European Gaming Industry News.
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