

bingo
Elys Game Technology Bets Big on U.S. Market with Third Location
Elys Game Technology Corp. is a growing sports betting and iGaming platform globally in regulated B2B and B2C markets. In particular, the online gaming platform has achieved success in the robust Italian market in part by bringing sports betting to small business venues, and it is now aggressively expanding across North America and setting up new trends in the evolving U.S. sports betting landscape.
The small business sportsbook model could provide Elys with the leverage to be a significant challenger to more established players like DraftKings, FanDuel, and BetMGM.
Whenever a new company enters a market, it’s important for investors to look at its competitive advantages. These advantages are what will attract customers and help the company win market share away from its competitors. In Elys’ case, it has two key advantages.
Advantage 1: Small Business Sportsbooks
Elys Game Technology offers a convenient way for small businesses to offer cost-effective sports gambling to their most loyal customers.
This model has already proved successful at Elys’ first U.S. location – Grand Central Sportsbook in Washington D.C. The company reports that the location has been a significant revenue driver for the company, averaging $67,500 per month in Gross Gaming Revenue (GGR) for the operator, which is approximately 700% above initial expectations. Its success has also encouraged Elys to open two more locations in D.C.
While major companies like DraftKings and FanDuel are spending hundreds of millions to dominate the national conversion, Elys is winning customer loyalty by going local.
Advantage 2: The “Best Odds” Model
Elys Game Technology has also won favor among bettors due to its unique “best odds” approach. The “best odds” model is an odds-making strategy aimed at attracting and retaining clients by providing the most competitive odds on various sporting events. This approach prioritizes long-term customer loyalty over short-term market share growth. It is another example of how Elys is going against the grain of the industry.
Most major players in the industry have won market share by spending millions on marketing campaigns and offering steep customer promotions. But, while promos might drive short-term signups, they do not always lead to long-term customer loyalty.
If Elys Game Technology’s “best odds” model proves to offer a better customer experience, then it could help the company dethrone larger competitors as America’s preferred sports betting platform.
Sports Betting in the US
In 2018, the Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA). This paved the way for each state to determine its own sports betting laws. Since then, legal sports betting has taken off in the US.
30 states have already legalized sports betting in some capacity. Revenue from legalized online sports betting is projected to hit $7.62 billion this year, according to Statista.
By 2027, this market is expected to reach $31.09 billion, growing at a compounded annual growth rate (CAGR) of 12.89% over 2023-2027.
Statista estimates that just under 50 million Americans will participate in sports gambling by 2027, roughly 19% of the adult population.
To understand the popularity of sports betting in the US, investors should look no further than the success of the National Football League (NFL). The NFL Championship – the Super Bowl – routinely draws in around 100 million viewers. And, of the 50 most valuable sports franchises in the world, 30 are NFL teams.
Sports betting will likely continue to grow in America, thanks in large part to the popularity of the NFL. As sports betting becomes more mainstream, providers like Elys, with their extensive experience in the industry, appear well positioned to join in the success.
Elys Game Technology U.S. Expansion Plans
Elys Game Technology recently announced plans to expand its footprint in Washington D.C. by adding a third location on H Street. This new location will build on the success of Elys’ other two D.C. locations: Grand Central Sportsbook and the Cloakroom Gentlemen’s Club Over Under Sportsbook Lounge.
Elys plans to use this D.C. base to expand sequentially into the following states:
New Jersey
Louisiana
Kentucky
Colorado
Indiana
Illinois
Michigan
Once it has established a foothold in local bars/restaurants, Elys will have plenty of room to expand its offering outside of just sports betting. This is because it offers a full suite of omnichannel leisure gaming products and services including online casino and slot games, poker, bingo, lottery, and more interactive gambling games.
bingo
ZEAL invests in Swedish iLottery specialist Random State

- Co-investment by ZEAL and French lottery operator FDJ UNITED Ventures
- Strategic partnership drives industry innovation and growth
ZEAL Network SE, Germany’s leading provider of online lotteries, is investing in the innovative Swedish iLottery and iBingo specialist Random State, alongside FDJ UNITED Ventures, FDJ UNITED’s startup investment fund. With this co-investment, both partners reaffirm their commitment to advancing the global lottery industry.
Random State develops modern, digital instant lottery and bingo formats characterized by creative game design and a consistent focus on user experience. Notable clients include The UAE Lottery, the first regulated lottery in the United Arab Emirates and Delta Bingo Online, the digital arm of the Canadian gambling operator Delta Bingo & Gaming.
Investment creates value for all parties
The investment will enable Random State to strategically expand its sales and marketing activities and accelerate the development of new games – supporting the company’s continued growth trajectory. ZEAL, in turn, gains not only valuable insights into new game formats and mechanics but also benefits from the commercial partnership opportunities that come with the investment. This move is part of the strategic goal of ZEAL Ventures, the venture investment department of ZEAL, to actively shape the future of lottery and infuse innovation into ZEAL’s product portfolio.
The partnership with FDJ UNITED Ventures also highlights the increasing collaboration among leading European lottery operators, united by a shared ambition to bring fresh momentum to a modern and future-ready lottery landscape.
Driving the future of the industry together
“With Random State, we are investing into innovation in the iLottery sector,” says Juliane Gutsmiedl, Investment Manager at ZEAL Ventures. “The team impresses with creative game design and a deep understanding of diverse user preferences – providing us with valuable impulses for the development of our own portfolio.”
“Our vision is to reimagine the lottery – digital, user-centric, and globally connected,” said Mattias Westholm, CEO of Random State. “With ZEAL Ventures and FDJ UNITED Ventures, we’ve found strong, strategically-minded partners who share this ambition. This investment allows us to accelerate our innovation pipeline and expand into new markets and customer segments.”
The post ZEAL invests in Swedish iLottery specialist Random State appeared first on European Gaming Industry News.
bingo
Tombola and Sisal Join Forces to Enhance Online Bingo Offering in Italy

Flutter Entertainment’s online bingo brand, tombola, announced its first-ever platform partnership, bringing its innovative product and deep liquidity pool to Sisal, Flutter’s sports betting and gaming brand in Italy. The collaboration between the two leading brands represents the latest example of the Flutter Edge in action – the Group’s distinct competitive advantages across product, technology, expertise and scale, all of which are evident in this partnership.
Sisal’s bingo customers now get to enjoy tombola’s proprietary bingo product as an integrated feature on their app and website. Games will continue to be Sisal-branded to maintain consistency but will be powered by tombola’s product offering and expertise. Meanwhile, Italian tombola players will see the introduction of Super Bingo, a new playing experience involving a game of 75-ball bingo that will generate significant full house prizes well beyond what has been available in the market up to now.
Importantly, the integration and these new products allow both sets of customers to avail of a much deeper liquidity pool, giving them opportunities to play for larger prizes and bigger guaranteed jackpots.
Rosangela Robbiani, Chief Product Officer at Flutter Southern Europe and Africa (SEA), which includes Sisal, said: “We’re thrilled to see this combination happening, as Italy proves once again to be a fertile ground for collaboration across Flutter’s brands, particularly within Southern Europe and Africa. Leveraging the advantages of the Flutter Edge, we’re unlocking new ways to enhance the customer experience. Sisal has a long-standing track record in pioneering product innovation: this initiative is a clear example of how cross-brand collaboration within Flutter can accelerate innovation and deliver meaningful value for our players.”
The Sisal launch represents the first phase of an ambitious partnership. Later this year, tombola’s casino product will launch on Sisal, fully integrated with engaging player chat capabilities and tombola’s signature side-games solution as part of the enhanced bingo proposition. This multi-product approach will create a strong ecosystem that leverages the best of both brands.
Beyond Italy, the successful integration represents a new opportunity for the Group to transform its bingo proposition within existing markets, while expanding the product’s reach globally through strategic partnerships.
“This is a hugely exciting moment for tombola, as we take the next step in our evolution and bring our award-winning bingo product to Sisal’s players in Italy. The ability to seamlessly integrate and scale our platform for future partnerships represents a fantastic opportunity for Flutter to transform the bingo proposition, both within our existing markets and beyond,” said Marion Ryan, Managing Director at tombola.
The post Tombola and Sisal Join Forces to Enhance Online Bingo Offering in Italy appeared first on European Gaming Industry News.
bingo
2025 Sees A Triumphant National Bingo Week

National Bingo Week returned for its 5th year, running from 23rd – 29th June. It saw the industry come together – all operators – to celebrate the love of the game and the value it brings to all generations. Players were able to celebrate with discounted value sessions, and the festivities concluded with the win of an incredible £100,000 jackpot at Mecca Gateshead on the Sunday.
Research conducted by The Bingo Association revealed a growing disconnect between generations, with nearly a quarter (24%) of young adults aged 18-34 citing they struggle to interact with older generations.
That’s why the theme for this year’s National Bingo Week centred on the value of bingo as a ‘generation game’ – an activity to bridge the generation gap and bring people of all ages together – offering something for everyone, in the hearts of our communities up and down the country.
🎉 The industry saw attendance success as a result
During National Bingo Week attendance was up by a whopping 16% on the previous week, despite the record-breaking temperatures.
🎗️ Charity
On Friday 25th June, a nationwide charity game was held in support of Variety – The Children’s Charity, bringing in an impressive £20,000.
Within the last six years, bingo fans have helped raise over £2million for the Variety, demonstrating the remarkable spirit of giving within the bingo community.
👨💼 MP visits
17 MPs visited clubs nationwide, including Daniel Francis (Buzz Bingo Bexleyheath), Andrew Western (Club 3000 Old Trafford), and Johanna Baxter (Mecca Bingo Paisley). National Bingo Week also drew interest from 27 more MPs, who have expressed plans to visit clubs in the coming months.
📻 Bingo callers and industry spokespeople take to the airwaves
The generation game story was discussed on regional radio with CEO Miles Baron and 2025’s newly crowned Bingo Caller of the Year, Issy-Mae Hunt from Buzz Bingo, taking to the airwaves for interviews.
With a 10-minute news piece on BBC Breakfast (aired on Friday 4th July) discussing the resurgence of the younger generation in bingo clubs today with a visit to Mecca Luton talking to their customers. The clip also featured Bingo Benj – another previous Caller of the Year – who even called the numbers live on air.
The BBC Breakfast clip was picked up by Channel 4’s Celebrity Gogglebox (aired on Friday 11th July), where it featured in a 3.5-minute segment showcasing celebrities enthusiastically engaging with and discussing their bingo experience.
📱 Social media competition to drive interest
In its first year, The Bingo Association created a National Bingo Week social competition – to encourage all bingo attendees to share pictures of them playing the beautiful game during the week.
🤩 Social media buzz with big name talent joining in
This year’s National Bingo Week had a star-studded line up, with Vanessa Feltz trying her hand out at bingo calling in Luton. During National Bingo Week, she debated on her Channel 5 Daytime Talk Show, Vanessa: Bingo – Is it brilliant or boring? and within the week, she was invited to try it out for herself. The verdict was that it is resoundingly brilliant.
Blue’s Duncan James also enjoyed a night out in Feltham with his mum. Duncan said: “I loved visiting Buzz Bingo with my Mum recently, it was brilliant. There really is something for everyone there. It is one of those games that brings people together of all generations.”
TV presenter Jenny Powell also surprised bingo goers in Manchester.
Miles Baron CEO Bingo Association “This year’s National Bingo Week went to new levels – shining a brilliant light on the contribution that bingo makes to our communities. It truly is a generational game and that is evident with the age of attendees in bingo clubs up and down the country. Although age and lifestyle can sometimes feel like barriers, the desire to spend meaningful time together is something we all share – even if we’re not always sure how to bridge the communication gap. It’s why we wanted to shine a light on a pastime that brings people together regardless of age. Bingo has always been more than just numbers – it’s about connection, conversation and community. Whether you’re 28 or 88 it’s one of the few social activities that everyone can enjoy together.”
Onwards to 2026!
The post 2025 Sees A Triumphant National Bingo Week appeared first on European Gaming Industry News.
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