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Mudstack makes life better for digital artists and game studios with the launch of its unique new asset management platform

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Officially launched today, Mudstack is a first-of-its-kind Digital Asset Management (DAM) system specifically for game studios and digital artists who increasingly need to work collaboratively across multiple projects, locations, and even timezones. The Mudstack platform combines cloud storage, artist-friendly version control, and an integrated review and feedback feature. Itallows art teams to rapidly increase their pace of iteration and progress, wasting less time hunting for files and feedback and wondering which version is the right one for any given file.

Founder Jordan Stevens explained why the team felt there was a need for a platform like Mudstack. “Digital art teams face a unique set of challenges when it comes to producing, managing, and reviewing assets. Their use of multiple tools often results in a disconnect between the various stages of a project, and as companies expand, this situation becomes more complex. Cheaper solutions that once worked fail at scale, leading to significant productivity loss and delayed launches that can cost over six figures.”

Canadian-based VR Vision develops VR-based training solutions for enterprises, and it found that Mudstack made an immediate difference. “We struggled to scale our pipeline once our development team quickly grew from a single developer to ten. Sharing assets on a local network drive or Google Drive can be tedious, especially for iterating and making changes. We needed a version control solution for assets so we could still access the old asset if a change happened accidentally. Mudstack has solved this through its ability to create workspaces per project, isolating the clutter happening in one place with the ability to add tags and libraries that sit on top of folder structures, with non-destructive file-based versioning,” said Karan Sharma, Art Manager at VR Vision.

Mudstack is free for anyone to start using and collaborating across teams, giving unlimited users the ability to collaboratively view files. Paid plans start at $19/mo per admin user and include unlimited artists, 4TB+ cloud storage, and access controls.

Mudstack has been developing its platform in close partnership with both indie and AA game studios, ensuring the tool meets their needs, improves efficiency and productivity, and puts artists’ needs at the forefront of its design. No other platform combines features that allow digital artists to onboard an existing project in a matter of hours, streamline workflows, and easily integrate collaboration. Its key features include:

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Centralized cloud storage for source files, so there is no need to use external cloud storage software

  • Preview 3D files (FBX, OBJ, GLTF) without downloading and opening

  • Tag and filter files for easy searching

  • Control access to content to protect IP if working with external vendors

  • Group files in multiple collections without duplicating or worrying about folder structures

  • Utilize AWS for all systems and storage

Review and provide feedback directly in art files rather than using external workflow tools

  • Request reviews by tagging other users directly in the file

  • Easily assign change requests and provide approvals on files

  • Mark up files with the built-in annotation tool

Version control that doesn’t require locking and branching, so artists don’t have to use developer tools

  • File-based versioning rather than product-based, so artists don’t have to deal with irrelevant conflicts

  • Roll back to older versions at any time without deleting or overwriting anything

  • View the history of each file with a single source of versions kept in the cloud

  • Manage versions locally and share only the versions needed

You can find out more, including full feature and pricing information, and book a demo at www.mudstack.com.

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Soft2Bet to showcase turnkey and gamification solutions at ICE 2025 in Barcelona

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Soft2Bet will be showcasing its industry-leading iGaming turnkey solutions during meetings with partners, industry panels and new workshop sessions at ICE 2025 from 20-22 January in Barcelona at Stand 2C30.

Soft2Bet’s Senior Sales Manager Ben Scopbie-Trumper will present the group’s latest casino gamification features and mechanics during the workshop “Gamification: what’s next?”, on 21 January at 2PM at the Soft2Bet stand.

The workshop will provide an in-depth perspective into MEGA’s player engagement strategies and how they boost customer lifetime values, screentime and revenues, all the while providing sustainable business models and returns.

  • Soft2Bet’s turnkey solutions provide comprehensive online gaming and betting product portfolios to its B2B partners. The services are implemented to deliver full differentiation that increases LTVs through enhanced personalisation.
  • Available through off-the-shelf or bespoke packages that maintain operators’ flexibility, Soft2Bet’s data-driven insights optimise customer retention.
  • MEGA’s unique gamification options are delivered through a simple API-led integration process.
  • The ‘Gamification: what’s next?’ workshop is a unique opportunity to discover how the iGaming industry’s leading gamification solution raises performance levels at the same time as it drives sustainable profitability and major revenue increases for operators.

The past 12 months have seen Soft2Bet obtain licences in major markets such as Mexico, Ontario in Canada, Sweden, Greece and Romania. This regulatory and commercial expansion has been carried out in coordination with the launch of our brands in those countries and further extending our technology services to these territories to serve other partners. The group will be following all this up with swift expansions into new markets in 2025

The next 12 months will also see Soft2Bet focus on New Jersey, a key iGaming state in the US, and Spain, an important European market.

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Martin Collins, Chief Business Development Officer at Soft2Bet, commented: “At the start of 2024 we wanted to focus on commercial growth and regulatory expansion and I’m delighted to say that we have achieved  and in many cases surpassed those objectives. Our MEGA workshop will feature even more updates and insights into how gamification drives revenues for our partners. See you there!”

The post Soft2Bet to showcase turnkey and gamification solutions at ICE 2025 in Barcelona appeared first on European Gaming Industry News.

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Gambling.com Group Completes Acquisition of Odds Holdings, Inc., Parent Company of OddsJam

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Gambling.com Group Limited (Nasdaq: GAMB) (“Gambling.com Group” or the “Company”), a leading provider of digital marketing services for the global online gambling industry, announced today that it completed the previously announced acquisition of Odds Holdings, Inc., the parent company of OddsJam, on January 1, 2025, as planned and on schedule.

The completion of this acquisition underscores Gambling.com Group’s ability to execute strategic transactions efficiently and without delay. This acquisition expands Gambling.com Group’s footprint in the online gambling ecosystem by adding complementary recurring revenue streams from consumer subscription products and enterprise clients. The Odds Holdings platform, powered by state-of-the-art technology for real-time odds data, strengthens the Company’s position as a leader in the global online gambling ecosystem.

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Stake secures Brazil licence, appoints Thomas Carvalhaes as country manager

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Stake, the global betting operator and sportsbook, can proudly announce the approval of its Casino and a Sportsbook licence application in Brazil, showcasing their expansion into the gaming industry and regulated markets.

Stake demonstrates its dominance after its successful and rapid incursion in new regulated markets in Colombia, Peru, and the acquisition of IdealBet in Italy. This development enhances Stake’s global footprint and positions the company to deliver its product offerings to a rapidly growing audience.

Stake considers Brazil one of its crucial markets, ranking it as their second-largest worldwide. To solidify their commitment and provide top-tier experience, the operator’s centre of operations is located in São Paulo. Stake is focusing on reinforcing local operations, bringing the cutting-edge innovation Stake is known for, and world-class entertainment for Brazilian players.

“For Stake the licence means a further step in its global expansion into regulated markets. In this case, the relevance of the market and the speed in which we have achieved it is a good example of how we work. Stake Brazil users can expect a similar experience to Stake.com; the best customer service, good product, good games and in general what we have always been known for which is to put the customer at the centre of all operations, marketing, and product decisions,”said Brais Pena, Chief Strategy Officer at Stake.

Along with the news of the licence, Stake is hitting this market with a local Country Manager with Thomas Carvalhaes joining the team alongside 10 employees, supported by Stake’s global team of 1000. As the foundational team, they are fully committed to deliver localised experiences that resonate with players while working within the regulatory framework.

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“We are very excited about the regulated environment and everything that is happening in the Brazilian market, its growth and the way it is establishing itself. I am taking the lead of a brand that has the ability to innovate and find the right opportunities to speak with the right audience, that is something really powerful and definitely a winning combination,” expresses Thomas Carvalhaes, Brazil Country Manager.

“Looking ahead to next year, we will continue to expand our local team and operations. Stake is already a prominent name in Brazil, with partnerships like Juventude Football club, the UFC, and the Fittipaldi brothers Pietro and Enzo, and we’re optimistic about replicating our successful formula across Latin America.”

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