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Economica Report: NOVOMATIC Contributed About 2.1 Billion Euros to the Austrian Economy in Recent Years

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NOVOMATIC’s Economic Footprint is significant at both macroeconomic and regional levels. The enterprise contributes substantially to economic output, value-added, employment and taxes in Austria.

Austria’s leading private economic research institute, Economica, has calculated the macroeconomic importance of the NOVOMATIC group for Austria using empirical economic research methodology to analyse economic relationships. The results show that NOVOMATIC continues to make a significant contribution to the local economy on a consistent and continual basis.

In 2022, the NOVOMATIC Group directly generated almost a half billion euros in gross value-added. The total aggregate value-added effect even adds to over 700 million euros. In the period from 2019 to 2022, NOVOMATIC’s domestic value-added including the domestic upstream supply chain network – in spite of challenges associated with the coronavirus pandemic – came to a total of approximately 2.1 billion euros.

One out of every 570 euros in Austria

This means that one out of every 570 euros of value-added generated in Austria in 2022 was directly or indirectly attributable to NOVOMATIC. The company’s location in Lower Austria means that this state benefits even more from the economic strength of this leading Austrian company.

“Our value creation analysis shows that one in every 150 euros in Lower Austria is generated in connection with NOVOMATIC,” explains study author DI Helmut Berrer.

High impact on employment

Also in 2022, NOVOMATIC had approximately 3100 employees in Austria. Due to the purchase of upstream services, almost 2700 additional jobs are secured or created in Austrian supplier companies along the value chain.

In addition, the wages and salaries paid by NOVOMATIC and its affiliated companies, which are well above the Austrian average for employees, make a significant contribution to the country’s prosperity, totaling about 260 million euros per year.

“This shows the great importance of NOVOMATIC as a national and regional employer, since the company secures a total of almost 6000 jobs in Austria,” said Mag. Stefan Krenn, authorised representative of NOVOMATIC AG.

Tax revenue higher than tourism tax

Due to its strong economic performance and large workforce, NOVOMATIC is one of the largest payers of taxes and social security contributions in Austria. The total government revenue generated by NOVOMATIC amounted to 266 million euros in 2022, exceeding for example the total volume of Austria’s tourism tax.

Forward-looking investments in research and development

Significant investments are made each year in research and development to ensure that this positive development continues in the future. This high level of investment is also reflected in the registration of numerous intellectual property rights. In total, the company holds more than 5000 patents and trademarks.

Central Europe

Change of Chairmanship in the GGL Board of Directors as of 1 July 2025

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On the occasion of the four-year anniversary of the Joint Gambling Authority of the Federal States (GGL) on 1 July 2025, Sandro Kirchner, State Secretary in the Bavarian State Ministry of the Interior, for Sport and Integration, has taken over the chairmanship of the GGL Administrative Board, succeeding Reiner Moser, Head of Office in the Ministry of the Interior, for Digitalisation and Municipalities for Baden-Württemberg.

During Reiner Moser’s term as Chairman of the Board of Directors, the GGL further established itself as a reliable institution for the supervision and monitoring of the online gambling market.

“The online gambling market has developed rapidly in recent years. The GGL has met the resulting challenges with great commitment and can already demonstrate remarkable results both in combating illegal gambling and in regulating and supervising the legal market. The exchange between the states and the GGL is always trusting and results-oriented. I would like to sincerely thank the Board of Directors and all GGL employees for this constructive cooperation over the past year,” said Head of Department Moser.

State Secretary Kirchner takes over the chairmanship at a time when the GGL is pursuing ambitious goals, including stronger international networking, particularly to further curb the illegal gambling market.

“The consistent prosecution of illegal offerings and player protection are my highest priorities. The work of the GGL must continue to be significantly geared towards ensuring that the business model of illegal gambling is not profitable in Germany,” said Sandro Kirchner.

With regard to his role as Chairman of the Board of Directors, he added: “I look forward to continuing the successful work of everyone involved over the past four years. We will certainly continue to face many challenges. However, I believe the GGL is well positioned to achieve this.”

The Board of Directors is the supervisory and steering body of the GGL. It consists of the heads of departments or state secretaries of the ministries responsible for gaming supervision in the 16 member states. The chair of the Board of Directors rotates annually on July 1st in alphabetical order of the member states.

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Gaming in Germany Conference returns to Berlin November 11, 2025

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Gaming in Europe is pleased to announce that the 2025 Gaming in Germany Conference will take place on November 11, 2025, in Berlin.

The Gaming in Germany Conference is an annual event for everyone who is professionally involved in Germany’s regulated online gambling industry. The conference will cover topics such as regulatory developments, (black) market growth, player protection, marketing, compliance, and much more.

Confirmed speakers

Although the 2025 Gaming in Germany Conference is still some time away, we have already confirmed the following speakers:

  • Dr. Jörg Hofmann, Senior Partner, Melchers Law
  • Senior GGL representative
  • Mathias Dahms, President, DSWV
  • Dr. Dirk Quermann, President, DOCV
  • Christian Heins, Director iGaming, Tipico
  • Josh Hodgson, COO, H2 Gambling Capital

Don’t miss it. Save the date!

Willem van Oort, founder of Gaming in Germany said: “We are very happy that we have received commitments from major stakeholders in Germany’s regulated gambling market to speak at our event. As always, we aim to connect the industry with regulatory and social stakeholders, and vice versa. This year, major topics of discussion will be the true size of Germany’s regulated market, the increasing popularity of the black market, as well as the upcoming evaluation of the 2021 State Gambling Treaty. I am certain there will be plenty to discuss.”

Call for speakers

If you would like to share your insights, success story, innovation, or cautionary tale, please consider applying for a speaker slot at the 2025 Gaming in Germany Conference by sending an email to [email protected].

Your voice matters, and we can’t wait to hear from you!

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Turnover of Legal Gambling Market in Hungary Increases

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The Regulated Activities Supervisory Authority (SZTFH) has announced that the turnover of the legal gambling market in Hungary has increased.

The SZTFH and its predecessor have been blocking illegal gambling websites since 2014, preventing them from being accessible to Hungarian players. Thanks to the more than two thousand blockings ordered so far in 2024 and 2025, the traffic and turnover of the legal market is sharply increasing compared to the total market, which can be considered a significant improvement compared to the illegal market presence in previous years.

One of the main goals of the SZTFH is to take action against websites offering illegal online gambling that are not licensed in Hungary and the prohibited advertising sites that promote them, and to whitewash the Hungarian online gambling market. In the past two years, several legislative changes have come into force that have resulted in the acceleration and extension of the blocking procedure to advertising and contributing sites, and have created the opportunity to track and immediately block illegal sites that are constantly jumping to new domain names every day in order to evade the authority’s measures. Thanks to the change in the legal environment and the intensive action of the Authority, the number of visits to illegal gambling sites has now decreased significantly.

In the case of services offered by organisers who are not licensed to organise gambling in Hungary, the Authority has no possibility to oblige the gambling organiser to comply with the guarantee rules protecting the interests of the players, and the claim for the payment of the prize cannot be enforced before a Hungarian court. Gambling organisers who are not licensed by the Authority also violate the interests of the Hungarian State in the economic activity of organising and operating gambling. In addition to the above, by not joining the player protection register kept by the Authority, which prevents players who have been excluded from gambling voluntarily or by a court from participating in gambling, they also constitute an obstacle to the effective enforcement of goals related to player protection.

The SZTFH is committed to the elimination of illegal gambling and the whitening and increasing the competitiveness of the Hungarian gambling market in order to protect the interests of Hungarian players, and therefore will continue its intensive blocking activities with great effort and the use of innovative solutions in the future. Players can find out about the gambling organizers licensed in Hungary and the illegal sites blocked by the Authority on the Authority’s website.

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