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Exclusive Q&A w/ Alex Petrenko, CEO and Co-Founder of Zibra AI
- Could you share some insights into your journey and professional background, highlighting key experiences that led you to initiate Zibra?
My journey in the tech and gaming world began after graduating from the National Aviation University in Kyiv, specialising in management and logistics. Prior to Zibra AI, I held senior business development roles at CoWorking Platforma and Talkable, gaining valuable insights and experience working on business strategies and development dynamics with companies like General Assembly, Y-Combinator and influencers like Steve Wozniak to organise offline events for the tech community and build a separate revenue stream around educational events.
As a passionate gamer and technology enthusiast, I’ve always been interested in new game titles, but as games become more complex, their development has become lengthier. Game developers now require considerably more time and resources to craft immersive and sophisticated gaming experiences that can cater to the ever-growing demands of the player community.
The desire to change this and aid developers of all sizes to create amazing titles and experiences for gamers, led me to create Zibra AI alongside our amazing co-founding team of Vladyslav Zavadskyi and Den Dmytrenko. Earlier this year, with the help of our fantastic team, we succeeded in securing funding from both the inaugural a16z Games SPEEDRUN (the only company to be chosen from Eastern Europe) and from Epic’s MegaGrant program. Witnessing the potential of Generative AI, particularly in streamlining game development and enhancing VFX (Visual Effects) creation, ignited the vision for Zibra AI. Our mission is clear: enabling game developers, VFX artists, and creators to revolutionise their workflows and create exceptional experiences.
- Delving into Zibra, what sparked the creation of the platform? What were the core founding principles for Zibra?
Being a gamer with a strong interest in emerging technologies, I was always inspired by what these advancements could offer to the gaming world, both behind the scenes on the development side but also the impact to the end-user, the players. Game development, though rewarding, often faces lengthy and challenging development cycles. Recognising the potential of AI to alleviate these hurdles, especially in the realm of asset and VFX creation, sparked the inception of Zibra AI in 2021. Our core founding principles revolve around leveraging Generative AI to simplify the creation of 3D assets and VFX, empowering game developers and artists to enhance their workflows and bring their visions to life with efficiency and creativity.
- Generative AI has the potential to democratise creativity. How is Zibra AI making this technology accessible and user-friendly for a broader audience of content game developers and Visual Effects artists, including those with varying levels of technical expertise?
Zibra AI is dedicated to democratising game development and visual effects through the creation of easy and affordable products. All the solutions with our platform are designed with a user-friendly interface, ensuring accessibility for creators of all skill levels. We’ve placed a strong emphasis on intuitive tools and a seamless user experience, allowing content developers, from beginners to experts, to utilise the power of Generative AI effortlessly. We’ve worked tirelessly to ensure our platform caters to varying technical proficiencies, enabling a diverse audience to embrace AI-generated 3D assets and VFX, ultimately democratising the creative process in the gaming and visual effects spheres.
- Zibra aims to streamline 3D content generation. Could you quantify the success achieved in simplifying and democratising this process? Providing data on user numbers and the time required to create 3D content using the platform would be valuable.
We are thrilled that Zibra AI has recently surpassed 100,000 users, primarily consisting of game developers leveraging our platform for VFX creation. The feedback from our growing community has been overwhelmingly positive, empowering even indie developers to swiftly craft high quality VFX without requiring specific prior expertise. This allows them to test and validate their creative concepts, without any delay. Zibra AI solutions enable easy creation of new immersive experiences and game mechanics based on real-world physics (liquid, smoke & fire). Soon, Zibra AI tools will also make it possible for creators to easily generate in-game assets based on almost any input, whether it be text, video or image references. Our mission is to give game developers of all levels unprecedented amounts of freedom to experiment and customise their games, (using a single prompt) to create the best experience possible for players.
- Looking at the global market, how do you envision Generative AI shaping the future of visual effects and media production, and what role do you foresee Zibra AI playing in this transformative journey?
Generative AI holds immense potential in shaping the future of visual effects and media production. As the technology advances, we foresee a future where Generative AI seamlessly integrates with creative workflows, significantly accelerating content creation and enhancing the overall quality of visual effects. Zibra AI aims to be at the forefront of this transformation, empowering artists and developers with efficient AI-powered solutions that enhance their capabilities and artistic visions. Our role is to continually innovate, ensuring our platform remains aligned with the evolving needs of the industry, ultimately contributing to a future where creativity and technology harmoniously coexist. We are not trying to replace human jobs but instead empower those and maintain a community who help each other and create more amazing gaming experiences.
- Please elaborate on the standout features of Zibra powered by AI, which captivate users and developers in the realm of 3D content creation.
One of our primary platform offerings is Zibra Effects. A powerful AI-assisted solution to create dynamic smoke, fire, liquid, and clothing Visual Effects for games. All Zibra Effects products are equipped with a unique AI-layer that speeds up object prototyping and accelerates the performance of the simulation itself. What sets Zibra Effects apart is its ability to provide real-time interactivity, enhancing the immersivity. It’s a low-code tool that drastically simplifies the complex process of VFX creation, saving developers significant time. Additionally, we offer a free version of Zibra Effects for users to explore and experiment with, allowing them to experience firsthand the transformative capabilities of AI-assisted tools.
- Data privacy and ethical AI use are growing concerns. How does Zibra AI ensure responsible use of Generative AI and maintain a strong commitment to data security and user privacy in your products and services?
At Zibra AI, data privacy and ethical AI usage are paramount. Our platform only uses proprietary models and data sources to build our features. We are committed to not creating or using an open source model that scrapes the internet and users’ data. We remain committed to transparent communication with our community and ensuring that our technology is harnessed responsibly and ethically, respecting both user privacy and societal norms.
- Are there upcoming features within the Zibra pipeline that you can share with us, offering a glimpse into the platform’s evolving capabilities?
This autumn we’ll be announcing an important step forward for file compression of visual effects (ZibraVDB). This tool will allow something that was previously close to impossible to achieve – having volumetric/3D VFX in games. VFX will look much more realistic, whilst the significant compression of file sizes (up to 100x smaller than the current standard) allows for a wider use of high-fidelity VFX within different environments and across platforms previously unable to compute such large files. It’s a huge milestone in our mission to continually evolve and empower creators with cutting-edge tools and capabilities.
- Can you showcase some instances of 3D content generated using Zibra, underlining its prowess in empowering creators?
Absolutely. Creators regularly share their works within our Discord community, showcasing how our solutions can be applied in various use cases. One notable instance was a simulation involving a pool cleaning scenario, where the water physics generated were lauded as even superior to those in renowned games like Starfield. Additionally, we’ve seen impressive 3D AR/VR reconstructions that underscore the prowess of Zibra AI in empowering creators to realise their visions in the virtual world. Our community loves to share their first hand experiences using Zibra Effects. For example, game developer Lee Vermeulen’s social media videos earlier this year, showcasing Zibra Effects real-time liquid, smoke and fire simulations in AR have gone viral!
- Lastly, reflecting on your role as the Co-founder and CEO of Zibra AI, what advice or insights would you share with aspiring entrepreneurs trying to get into the fields of AI and Gaming?
You need to embrace your passion for AI and/or gaming and stay relentlessly curious and up-to-date as both are ever-evolving fields. Much like the journey of a lifelong learner, remember that success often emerges from a foundation of persistence. Above all, stay true to your vision and persevere through challenges. Entrepreneurship and building a product/company should be an exciting journey. Try to keep this front of mind and enjoy the process through all the ups and downs.
Latest News
SOFTSWISS Enhances Leadership Team to Drive Global Expansion

SOFTSWISS, a leading global provider of iGaming software, announces the appointment of three seasoned professionals to key leadership positions: Denis Ilienkov as Product & Technology Non-Executive Director; Kyryl Avdieienko as Chief Product Officer (CPO); and Viktor Iegorov as Chief Delivery Officer (CDO).
These strategic appointments are integral to SOFTSWISS’ vision of strengthening its leadership team to navigate the complexities of the global iGaming landscape, ensuring agility and innovation in product development and delivery.
Denis Ilienkov, in his new role as Product & Technology Non-Executive Director, will oversee product and technology-related operations, including control responsibilities. Kyryl Avdieienko, appointed as CPO, will lead product strategy and development across the SOFTSWISS product portfolio. With a background in iGaming, game development, and fintech, Kyryl brings a wealth of experience to the role. Viktor Iegorov, as CDO, will be responsible for developing processes and managing the strategic delivery portfolio.
These appointments are part of SOFTSWISS’ ongoing commitment to fostering a collaborative and synergistic leadership approach. Denis, Kyryl, and Viktor will work closely to drive the company’s mission of delivering cutting-edge iGaming solutions, fostering a culture of innovation and excellence.
Denis Ilienkov commented on the appointments: “At SOFTSWISS, we’ve always prided ourselves on our agility and innovation. As we venture into new markets like Brazil and South Africa, it’s imperative that our leadership structure evolves to meet the unique challenges and opportunities these regions present. The introduction of roles such as the Chief Delivery Officer ensures that our delivery processes are not only maintained but continuously enhanced. This strategic shift is about more than just titles; it’s about positioning SOFTSWISS to deliver unparalleled value to our clients and partners worldwide.”
These leadership changes closely follow SOFTSWISS’ recent product and technology milestones. Notably, the company celebrated its first Sportsbook Network Jackpot win during the SiGMA Americas event in São Paulo, where a player claimed €80,294.89 – more than doubling the initial €35,000 prize pool. Additionally, SOFTSWISS’ Deputy CTO, Sergey Kastukevich, was honoured as CTO of the Year in EMEA at the 2025 Oracle Excellence Awards, recognising his strategic use of emerging technologies to advance the company’s objectives.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Enhances Leadership Team to Drive Global Expansion appeared first on European Gaming Industry News.
Latest News
NSoft and InnovaPlay Strengthen Sportsbook Offering with Strategic Partnership

NSoft, a leading provider of premium sportsbook solutions, has partnered with InnovaPlay, enhancing its sportsbook platform with the industry-leading NextGen Sportsbook. This strategic collaboration integrates NSoft’s innovative sportsbook technology seamlessly into InnovaPlay’s comprehensive white-label and full web solution, empowering sportsbook operators to reach new heights of performance and player engagement.
NextGen Sportsbook, known for its four main pillars – stability, unparalleled speed, multifeed integration, and dynamic player experience – is perfectly tailored to meet diverse betting market demands. It adapts effortlessly to various odds presentations, aligning with local and regional preferences, and stands out as the industry’s fastest sportsbook, generating standard offers in an exceptional 20 milliseconds.
Placing the player experience at its core, NextGen Sportsbook offers personalized and highly engaging betting interactions. Features such as individualized betting options, dynamic odds, custom bonuses, individual cashout capabilities, and tailored odds layouts significantly enhance player satisfaction, fostering loyalty and sustained engagement.
Operators benefit from NextGen’s powerful integration capabilities, which manage multiple betting feeds, including sports betting, esports, and horse or dog racing, in both pre-match and live scenarios. The advanced multifeed system ensures uninterrupted operations by seamlessly switching between providers as needed.
NSoft’s NextGen Sportsbook also boasts comprehensive player engagement tools such as Cash Out, Edit Bet, Bet Builder, and advanced betting stimulation products. Its multi-language and multi-currency functionalities allow operators to expand their reach globally. The sportsbook’s flexible bonus engine and dynamic trading options, including full automation, DIY, and hybrid franchise models, give operators complete control and flexibility. Additionally, its sophisticated AI personalization capabilities further elevate the betting experience by delivering personalized recommendations to each punter.
Shaun Grech, Technical Director at InnovaPlay, emphasized the significance of the partnership: “This strategic partnership with NSoft represents a game-changer for our sportsbook operators. By integrating NSoft’s award-winning sports betting engine and virtual sports products into our platform, we’re giving operators three key competitive advantages:
- Lightning-fast betting markets with the deepest liquidity pool in the industry
- Seamless cross-sell opportunities between casino and sportsbook verticals
- Full customization of odds, limits, and betting rules to match local market demands.
This is how modern sports betting platforms should perform – with surgical precision and total operator control.”
Drago Ćavar, Managing Director of Sportsbook Platform at NSoft, added: “Our collaboration with InnovaPlay underlines our commitment to providing sportsbook operators with groundbreaking technology that drives growth and player satisfaction. NextGen Sportsbook’s exceptional speed, versatility, and personalized betting experience make it an ideal solution for forward-thinking operators. We’re excited about the opportunities this partnership brings and confident it will set new industry standards.”
Through this collaboration, InnovaPlay and NSoft are poised to redefine excellence in sportsbook operations, positioning NextGen Sportsbook as the preferred choice for operators seeking advanced capabilities and unmatched player engagement.
The post NSoft and InnovaPlay Strengthen Sportsbook Offering with Strategic Partnership appeared first on European Gaming Industry News.
Latest News
Magic Stones: A Casino Slot in a Cubic World with Next-Generation Mechanics

MGA Games announces the launch of Magic Stones in International Markets, its new online slot available from April 28. The game offers an underground adventure in a voxel art world (3D graphics made of blocks), where players explore caves, collect precious stones with multiplier effects, and face various challenges in a fantasy environment.
The main gameplay is based on a 5×3 format with 10 paylines. It features cumulative Money symbols and a direct Free Spins purchase option. During these free spins, progressive multipliers and the Collect function with Wild symbols allow players to unlock additional spins and boost their chances of winning as the game progresses.
With a clear focus on innovation, Magic Stones positions itself as a key title in MGA Games’ expansion strategy. Its release represents a unique opportunity for operators looking to diversify their portfolios and offer players a distinctive, memorable, and highly profitable experience.
The post Magic Stones: A Casino Slot in a Cubic World with Next-Generation Mechanics appeared first on European Gaming Industry News.
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