Connect with us
team-vitality-and-hummel-introduce-vit.x-sneakers-in-the-“cross-the-ages”-campaign team-vitality-and-hummel-introduce-vit.x-sneakers-in-the-“cross-the-ages”-campaign

Latest News

TEAM VITALITY AND HUMMEL INTRODUCE VIT.X SNEAKERS IN THE “CROSS THE AGES” CAMPAIGN

Published

1 year ago

on

Reading Time: 3 minutes

  • VIT.X marks Team Vitality’s debut in the world of lifestyle sneakers
  • The sneakers are available for 99.99€ on the Team Vitality e-shop and directly at the V.Hive shop
  • As part of its “Cross The Ages” campaign, Team Vitality reveals an exclusive retro mini-game that immerses fans in the club’s universe. Fans can play the game at: http://vitx.vitality.gg/

 

Paris, 10th November 2023 – Team Vitality, the leading global esports organisation, and its partner hummel are thrilled to introduce their very first pair of lifestyle sneakers. This exciting addition to their special anniversary collection is launched as part of the “VIT.X – CROSS THE AGES” campaign, showcasing the collaboration between the two brands in creating a collectible sneaker to honour the club’s heritage.

A MUST-HAVE THAT FUSES STYLE AND GAMING

Team Vitality and hummel proudly present a unique addition to their collection, designed for both the club’s dedicated fans and enthusiasts of lifestyle and streetwear. This model draws inspiration from the iconic hummel tennis sneakers of the 90s, presenting a modern twist on the classic hummel Stockholm LXE.

The VIT.X prominently displays Team Vitality’s iconic bee logo on the side of the shoe and maintains the club’s traditional colours of yellow, black, and white. The model name is elegantly inscribed on the heel, with an “X” featured on the tongue, symbolising the club’s 10-year anniversary.

Whether paired with a classic or sportswear outfit, the VIT.X sneaker is set to become a symbol of Team Vitality’s unique identity, seamlessly bridging the gap between gaming culture’s nostalgia and its cutting-edge aspects.


“CROSS THE AGES” – CELEBRATING TEAM VITALITY’S ANNIVERSARY

The campaign invites fans to “Cross The Ages” by taking them on a captivating journey through the last 10 years of Team Vitality’s history, skillfully blending current style trends with retro gaming references. To launch the campaign, Team Vitality released an 8-bit game, starring Albie, its mascot and biggest fan, crossing the last decade and fighting enemies to discover the VIT.X sneaker.

Fans that finish the mini-game will have access to an exclusive special edition of the sneakers that includes a sneaker bag, LEGENDS anniversary card, and Team Vitality stickers. The special edition of the sneakers are limited to the first 100 units claimed. As part of the V.Hive app activation for the launch, fans that purchase VIT.X sneakers will also receive the VIT.X sneakers as a wearable item for their in-app avatar.

VIT.X sneakers perfectly capture the essence of 90s nostalgia, aligning itself with Y2K fashion and the resurgence of retrogaming. Through the VIT.X sneaker, Team Vitality and hummel are not only making a fashion statement but also inviting fans to join them on a remarkable journey through the ages of esports and gaming culture.

“This is the first sneaker we’ve designed with hummel,” explains Amélie Canet – Fan activities Director. “We particularly enjoyed playing with retrogaming aesthetics while staying true to hummel’s DNA. For Team Vitality, this is a significant step, as it’s our inaugural lifestyle sneaker. Its comfort and minimalist style make it a versatile addition to any wardrobe. We hope our fans will wear this pair with pride in their everyday outings.”

The VIT.X is on sale for 99.99€ on the Team Vitality e-shop and directly at the V.Hive shop.

Related Topics:
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus

Published

22 hours ago

on

April 4, 2025

By

dreamplay-consolidates-its-status-as-a-global-player-in-the-igaming-industry-and-opens-an-office-and-campus-in-cyprus
Reading Time: 2 minutes

DreamPlay’s ambitions go far beyond simple game development. With a new office in Limassol, the international iGaming solutions provider is expanding its presence in Europe and laying the foundations for a new philosophy of the iGaming business.

The location in Limassol was not chosen by chance – Cyprus has long become the European center of iGaming. It is here that key market players, large operators and financial structures supporting the industry are concentrated. And the high concentration of technology and talented developers allows DreamPlay to form its own ecosystem of talent.

If in the 2010s Cyprus became a hub for classic iGaming operators, today it is a point of attraction for technology companies that are betting on metaverses and the integration of games into a wider digital ecosystem. DreamPlay is one of those shaping this trend.

Google-style campus for game development talents

The DreamPlay office and campus in Limassol are part of the company’s international network of corporate campuses. Similar hubs already operate in Thailand, Bali, Peru, the UAE and Poland. They offer employees comfortable working conditions and the ability to move between locations, accommodation, meals, legal support for stays in different countries. And all this is at the expense of the company. -And the flexible work format and 4-day work week in the company helps DreamPlay talents maintain a healthy work-life balance. It’s all about well-established business processes and taking care of the team.

It’s nice to know that you can come to the country, and there is a Dream Campus where friends, like-minded people and someone who can simply take care of you are waiting for you. They will meet you at the airport, give you a tour, accompany you on medical or legal issues. It’s all part of the team.

“iGaming is an industry of emotions. Therefore, the people who create it should work where they feel best. Therefore, in our campuses we create an environment where the team can feel maximum freedom for creativity, focus on creating new breakthrough products. And not be distracted by everyday issues. And we are sure that this gives us a strategic advantage, because we are sure that our employees have received better conditions than their colleagues in other companies. Comfort, flexibility and freedom are part of our global philosophy of DreamPlay,” shares DreamPlay CEO Alex Tkach.

 

What does this mean for the market?

Opening a DreamPlay office in Cyprus is a wise decision, as the company is preparing to enter new markets and partner with the largest iGaming players. It is also a signal to the entire market that the company is moving into the league of global players who dictate trends, rather than following them.

If today Cyprus is another platform for international expansion, then tomorrow DreamPlay may turn into one of the first technology companies in iGaming, operating on the principle of large IT holdings.

And this is where the main intrigue lies: will DreamPlay become the one who fundamentally rethinks the very nature of the industry?

The post DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus appeared first on European Gaming Industry News.

Continue Reading

International Game Technology PLC

IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas

Published

1 day ago

on

April 4, 2025

By

igt-wheel-of-fortune-video-poker-makes-global-debut-at-downtown-grand-hotel-&-casino-in-las-vegas

 

International Game Technology PLC announced that it recently introduced its much-anticipated Wheel of Fortune Video Poker game in the world’s most prolific video poker market: Las Vegas, Nev. Guests of Downtown Grand Hotel & Casino (Downtown Grand) in Downtown Las Vegas became the first players in the world to enjoy legendary IGT multi-hand video poker paired with the puzzle-solving, wheel-spinning fun of Wheel of Fortune via IGT’s Wheel of Fortune Video Poker game.

“Becoming the first casino in the world to offer IGT’s Wheel of Fortune Video Poker was an exciting moment for Downtown Grand and one that generated palpable buzz and significant play on our gaming floor. For decades, our players have enjoyed IGT video poker and Wheel of Fortune slots, so combining the DNA of those two products to create something new is an exciting proposition for our players,” said Rick Coltor, Slots Manager at the Downtown Grand Las Vegas.

“Launching IGT Wheel of Fortune Video Poker in Las Vegas, the world’s largest video poker market, marked another important milestone in the rollout of our expanded Wheel of Fortune games portfolio. Our Wheel of Fortune Video Poker game delivers an ideal blend of proven multi-hand poker, jackpot excitement and the signature elements of Wheel of Fortune games that have propelled the theme’s success for more than 25 years,” said Nick Khin, IGT President, Global Gaming.

IGT’s Wheel of Fortune Video Poker is currently available on the CrystalCurve cabinet. Wheel of Fortune Video Poker incorporates the franchise’s famous puzzle-solving features and the iconic “Wheel Bonus” that has had players chanting “WHEEL-OF-FORTUNE!” for decades. The multi-hand poker game is available in triple-play, five-play and ten-play configurations and can award players 30,000, 50,000 or 100,000 credits, respectively, for a dealt royal flush.

The post IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Frank Arthofer

MLB Players Sign Licensing Agreement with PENN Entertainment

Published

1 day ago

on

April 4, 2025

By

mlb-players-sign-licensing-agreement-with-penn-entertainment

 

MLB Players Inc., a commercial affiliate of the Major League Baseball Players Association, and OneTeam Partners announced they’ve reached a licensing agreement with PENN Entertainment.

The agreement designates PENN’s sports betting platforms – ESPN BET in the U.S. and theScore BET in Canada – as Officially Licensed Sportsbooks of MLBPI.

PENN now has the rights to use MLB player names, images and likenesses on its sports betting platforms, marketing assets and promotional campaigns.

The deal also includes PENN’s retail sportsbook operations (32 retail sportsbooks at its casino properties, including 19 under the ESPN BET brand).

Last fall, FanDuel and MLBPI reached a similar licensing agreement after the MLB players’ union sued FanDuel and Underdog Fantasy in New York Supreme Court, accusing them of using the names and likeness of ballplayers on their players without permission.

”As baseball season gets underway, we’re excited to offer fans an enhanced betting experience that includes player likenesses, expanded wagering options and a more dynamic product. Partnering with MLB Players Inc. strengthens our connection to the league and its star players and creates additional opportunities to engage fans throughout the season,” said Jason Birney, Vice President of Operations at PENN Interactive.

OneTeam Partners specializes in commercializing group licensing rights for professional athlates, and is a joint venture between the NFL Players Association, MLB Players Association, Women’s National Basketball Players Association, MLS Players Association, and U.S. Women’s National Team Players Association.

“By integrating MLB player rights into PENN Entertainment’s platforms, this partnership brings fans closer to the game while unlocking new business opportunities in sports betting. It highlights the growing influence of players in shaping premium, fan-focused betting experiences while enhancing player NIL rights and widening distribution,” said Frank Arthofer, President of OneTeam Partners.

The post MLB Players Sign Licensing Agreement with PENN Entertainment appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Trending