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TEAM VITALITY AND HUMMEL INTRODUCE VIT.X SNEAKERS IN THE “CROSS THE AGES” CAMPAIGN
- VIT.X marks Team Vitality’s debut in the world of lifestyle sneakers
- The sneakers are available for 99.99€ on the Team Vitality e-shop and directly at the V.Hive shop
- As part of its “Cross The Ages” campaign, Team Vitality reveals an exclusive retro mini-game that immerses fans in the club’s universe. Fans can play the game at: http://vitx.vitality.gg/
Paris, 10th November 2023 – Team Vitality, the leading global esports organisation, and its partner hummel are thrilled to introduce their very first pair of lifestyle sneakers. This exciting addition to their special anniversary collection is launched as part of the “VIT.X – CROSS THE AGES” campaign, showcasing the collaboration between the two brands in creating a collectible sneaker to honour the club’s heritage.
A MUST-HAVE THAT FUSES STYLE AND GAMING
Team Vitality and hummel proudly present a unique addition to their collection, designed for both the club’s dedicated fans and enthusiasts of lifestyle and streetwear. This model draws inspiration from the iconic hummel tennis sneakers of the 90s, presenting a modern twist on the classic hummel Stockholm LXE.
The VIT.X prominently displays Team Vitality’s iconic bee logo on the side of the shoe and maintains the club’s traditional colours of yellow, black, and white. The model name is elegantly inscribed on the heel, with an “X” featured on the tongue, symbolising the club’s 10-year anniversary.
Whether paired with a classic or sportswear outfit, the VIT.X sneaker is set to become a symbol of Team Vitality’s unique identity, seamlessly bridging the gap between gaming culture’s nostalgia and its cutting-edge aspects.
“CROSS THE AGES” – CELEBRATING TEAM VITALITY’S ANNIVERSARY
The campaign invites fans to “Cross The Ages” by taking them on a captivating journey through the last 10 years of Team Vitality’s history, skillfully blending current style trends with retro gaming references. To launch the campaign, Team Vitality released an 8-bit game, starring Albie, its mascot and biggest fan, crossing the last decade and fighting enemies to discover the VIT.X sneaker.
Fans that finish the mini-game will have access to an exclusive special edition of the sneakers that includes a sneaker bag, LEGENDS anniversary card, and Team Vitality stickers. The special edition of the sneakers are limited to the first 100 units claimed. As part of the V.Hive app activation for the launch, fans that purchase VIT.X sneakers will also receive the VIT.X sneakers as a wearable item for their in-app avatar.
VIT.X sneakers perfectly capture the essence of 90s nostalgia, aligning itself with Y2K fashion and the resurgence of retrogaming. Through the VIT.X sneaker, Team Vitality and hummel are not only making a fashion statement but also inviting fans to join them on a remarkable journey through the ages of esports and gaming culture.
“This is the first sneaker we’ve designed with hummel,” explains Amélie Canet – Fan activities Director. “We particularly enjoyed playing with retrogaming aesthetics while staying true to hummel’s DNA. For Team Vitality, this is a significant step, as it’s our inaugural lifestyle sneaker. Its comfort and minimalist style make it a versatile addition to any wardrobe. We hope our fans will wear this pair with pride in their everyday outings.”
The VIT.X is on sale for 99.99€ on the Team Vitality e-shop and directly at the V.Hive shop.
Zitro, a leading global gaming company, has announced the successful launch of its first Wide Area Progressive (WAP) in Argentina, with over 45 slot cabinets initially installed in five gaming halls located at the Hipódromo de Palermo. The product selected for this project is the successful game “Mighty Hammer Ultimate” on Zitro’s premium cabinet, “Altius Glare.”
This system represents the first WAP in South America. A shared jackpot called “Mega Pozo Mighty Hammer” starts at 50 million Pesos and grows progressively, making it the largest accumulated prize in the region. The official inauguration was held on December 19th during the exclusive “Noche de Palermo” event, including a live performance by the renowned Argentinian band Los Totora.
Company Directors commented: “We are very pleased to introduce Argentina’s first WAP at the Hipódromo de Palermo. This project – for which we partnered with Zitro – reiterates Casino Club’s commitment to innovation, always under the premise of offering our customers an entertainment experience that exceeds all their expectations.”
For her part, Alejandra Burato, Regional Director of Zitro for LatAm, commented: “The launch of our first WAP in Argentina is a very important milestone for Zitro, as it confirms our company as a supplier of machines for WAPs. Attending the inauguration event and seeing firsthand how our products connect with players has been a pleasure, providing a unique and different entertainment experience in the region. Additionally, I want to highlight the excellent marketing surrounding the launch, contributing to its success. Finally, I would like to thank Casino Club for their trust and collaboration, which has allowed us to present this innovative proposal in such a renowned and emblematic place as the Hipódromo de Palermo.”
The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.
Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.
The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.
SOFTSWISS has also obtained certification for integration with the world’s largest game providers – Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.
According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10.
The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.
Ivan Montik, Founder of SOFTSWISS, notes: “According to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesn’t stop here – we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer ‘the sleeping giant’. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.”
To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.
SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.
Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.
The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.
SOFTSWISS has also obtained certification for integration with the world’s largest game providers – Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.
According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10.
The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.
Ivan Montik, Founder of SOFTSWISS, notes: “According to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesn’t stop here – we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer ‘the sleeping giant’. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.”
To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.
SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil appeared first on European Gaming Industry News.
ZITRO CELEBRATES THE LAUNCH OF ITS FIRST WAP IN ARGENTINA AT THE HIPÓDROMO DE PALERMO
SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil
SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil
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