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Sam Sadi predicts Fanatics success at Xtremepush iGaming event
Fanatics has the tools to come out on top in the race between the two major newcomers in the US sports betting market, according to LiveScore Group CEO Sam Sadi.
Speaking at iGaming 2024: The Future of iGaming, an event hosted by Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), Sadi outlined his belief that the superior knowledge and experience of the Fanatics team presents them with a significant competitive advantage over rivals ESPN Bet.
Flutter, the parent company of FanDuel, has estimated that the overall regulated sports betting market in the US will be worth more than $40 billion by 2030.[MC1]
“Fanatics has the better chance of winning,” said Sadi, in a fireside chat with Xtremepush CEO Tommy Kearns at London’s Southbank Centre. “ESPN Bet probably won’t, unless they realise the full difficulties they face with Barstool, they understand what’s missing, they’re patient and they invest a lot in technology.
“Why should Fanatics win? Because they already understand it. A lot of their executives, management and engineering team come from Sky Bet. They know what it takes to build a world-class sportsbook and they know that convergence is difficult. They’re willing to be patient and construct an entire ecosystem piece by piece, with every component being best-in-class.”
Coveting convergence
Sadi also touched on the hot topic of convergence in sports betting, such a big area for his company LiveScore and LiveScore Bet, outlining the area in which he sees scope for innovation.
“A lot of technology resources today are spent on remaining compliant,” he said. “We are in an over-regulated industry where margins have been eroded, meaning companies can’t invest as much in innovation.
“Just as we have done, you are looking for alternative strategies and inefficiencies in the ecosystem of sports content and media. If you include this in a fully owned ecosystem, there is margin for improvement. This is the part of the experience where you can start innovating and investing, as opposed to within a sportsbook where you can’t make as much of a difference.”
Player Engagement 2.0 – Turning Visitors into Loyal Players
Other external speakers at the well-attended event, which hosted operators, suppliers and media from the iGaming industry, included Joanna Beaton, Head of CRM at Kwiff, Adrian Căpriţă, CRM and VIP Director at Superbet, and Tom Dyson, Head of Gaming Managed Services at EveryMatrix, who discussed the future of player engagement, retention and loyalty.
Beaton also expanded on the theme of regulation and the consequent need to retain players, with personalised experiences acting as a powerful engagement tool.
“A lot of the attention has been on acquisition, but as the market becomes more saturated, regulation becomes stricter and deposit limits are there to deal with, so retention has to become central. How do you stand out if you can’t bonus your player who is playing with three or four more other bookies through your product?
“It’s really important to know your player profiles and half the job is understanding data. If not, you’re basically throwing money into the wind and hoping for the best. We’ve worked with Xtremepush over the last year and have hundreds of attributes now in terms of player profiles, which have enabled some beautiful onboarding journeys. Because of the level of data that we have access to, we’ve seen tremendous uplift.”
Dyson’s view, meanwhile, was that there are limits to the extent to which brand marketing is effective in the battle for player retention.
“Brand recognition is the only area where I can see marketing being responsible for retention,” he said. “How often can I get my brand in front of someone I’ve had a contact point with? Thereafter, the responsibility is with the product. You have to get players in the door and engage them with an experience that might be different, but which needs to match up with what you promised. That needs to happen in real-time, because tomorrow they might have already been sent to other operators.”
Pushing the positives
For Beaton, the fundamental key to unlocking player loyalty is the provision of a positive initial experience.
“Even though we have a sizable brand, we are in a congested market and looking after players should be a priority,” she added. “When players come through the door, creating memorable positive experiences is what builds the foundation of loyalty. This is especially the case when regulation is getting tighter and bonusing is becoming harder. While acquisition is important, retention and creating that first positive experience is vital.”
Bragg
Luka Pataky Joins Bragg Gaming Group as EVP of AI and Innovation to Spearhead Growth and Usage of New Technologies Across Business

Bragg Gaming Group, a global leader in next-generation iGaming content and content delivery, engagement and player management technology, today proudly announces the appointment of Luka Pataky as Executive Vice President (EVP) of AI and Innovation.
In his new role, Pataky will work closely with Bragg’s technology teams to develop a 360॰ AI strategy, integrating AI into product development and design, user experience, external communications, safer gambling initiatives and internal processes to drive growth and efficiency.
This strategic leadership addition comes as part of Bragg’s commitment to the leveraging of data, advanced analytics and powerful AI to enhance user experience, player engagement, maximize revenue potential, and drive smarter, more efficient iGaming operations.
Luka Pataky boasts a strong pedigree in AI and technology, with over a decade of experience at Sportradar, a company at the forefront of sports data and content. His tenure at Sportradar culminated in his role as Senior Vice President for Automated Content, where he spearheaded an initiative from its inception to a production-ready, scalable system that ended up powering over 300,000 sports events per year with a team of over 70.
In this leadership position, he was instrumental in revolutionizing sports content creation through AI, Computer Vision, and Deep Learning, successfully bringing real-time data collection solutions to production, being the driving force behind integrating acquired tech businesses, thereby turning advanced technology into significant business value through the optimization of operating costs and business efficiencies.
Prior to his SVP role, Pataky played a key role in establishing Sportradar’s innovation unit, a hub for pioneering new ideas, implementing processes that enabled faster experimentation and fostering a culture of rapid prototyping and testing.
As part of this, he also led the team responsible for scaling Sportradar’s startup program and forging strategic innovation partnerships with universities and innovation labs. In his multiple innovation-based roles, he demonstrated a consistent focus on leveraging AI and data analysis to identify and develop new product opportunities and strategic initiatives.
His extensive experience across these leadership roles highlights his proven ability to lead large, cross-functional teams, manage complex technological advancements, and strategically integrate new ventures, underscoring his expertise in driving growth and innovation within the technology sector.
Known globally for its award-winning iGaming content and technology solutions, Bragg has consistently championed the integration of artificial intelligence technology across its business model, as typified by the introduction of an AI-powered Games Recommendation System into its Fuze marketing and promotional toolset.
The Company has also utilised AI extensively across its responsible gambling work, using these new technologies and extensive data collection to more effectively identify at-risk gamblers.
“Luka Pataky is the ideal hire for Bragg, as we look to supercharge our AI and innovation ambitions,” said Matevž Mazij, Chief Executive Officer at Bragg. “His extensive experience of being at the forefront of this gamechanging technology and innovation will help springboard Bragg into the next iteration of our growth. With the increased adoption of AI across the iGaming industry, Bragg has once again shown its commitment to staying ahead of the competition.”
“Bragg has always struck me as a company where technology and innovation are key drivers,” said Luka Pataky. “This is a company which is always pushing the boundaries, using its extensive knowledge and the skills of its teams to create and set new trends. It sits on vast amounts of user data and insight, which we can turn into intelligence that will power next generation player engagement. Introducing AI at all levels of product and operations will make it perfectly positioned for future growth.”
“I am looking forward to playing a role in accelerating Bragg’s journey to becoming an AI-first company. I have no doubt we’ll be able to compliment and elevate Bragg’s already amazing next generation player experiences for its operator partners and drive value for the business.”
The post Luka Pataky Joins Bragg Gaming Group as EVP of AI and Innovation to Spearhead Growth and Usage of New Technologies Across Business appeared first on Gaming and Gambling Industry in the Americas.
Bruce Lowthers
Paysafe launches PagoEfectivo wallet, expanding payment options in Peru

New digital wallet will offer instant payouts, code payments and P2P transfers; Carlos Alcántara is the new brand ambassador; PagoEfectivo Universe opens in Lima
Paysafe, a leading payments platform, is expanding its presence in Peru by evolving PagoEfectivo, its locally successful eCash brand, into a digital wallet. The PagoEfectivo wallet, the brand’s first in Latin America, enables users to instantly load funds, make online purchases, receive immediate payouts from participating merchants, transfer money to others, and pay using a code (CIP).
PagoEfectivo has been a market leader in Latin America’s eCash payments, enabling millions of consumers to transact online. “Consumers in Peru already trust PagoEfectivo for everything from iGaming and digital goods to travel and eCommerce. With the launch of our new digital wallet, we’re giving them a more convenient way to pay – one that reflects Paysafe’s commitment to powering the experiential economy,” said Bruce Lowthers, CEO of Paysafe.
“Our recent survey with Peruvian consumers found that 81% would use a digital wallet from PagoEfectivo. With that strong sign, we’re launching a solution that meets consumers’ payment needs,” said Esteban Sarubbi, Vice President, Head of Latin America at Paysafe.
PagoEfectivo introduces Carlos Alcántara as its new brand ambassador
PagoEfectivo is proud to introduce beloved Peruvian actor Carlos Alcántara (Cachín) as its new brand ambassador. Carlos will demonstrate just how easy and convenient it is to pay with the new PagoEfectivo wallet. The nationwide campaign will roll out across TV, digital platforms, outdoor, and out-of-home placements, marking it as PagoEfectivo’s most high-profile launch to date.
PagoEfectivo Universe
To celebrate the launch, from July 10 to 26, Lima residents are invited to experience the PagoEfectivo Universe – an immersive, interactive space at Av. Manuel Olguin 249, Santiago de Surco, from Tuesdays through Sundays, from 12:00 pm to 9:30 pm, where they will play games, simulate payments through the app, meet celebrities and influencers during special time slots, win swags, snap photos, and meet the celebrated brand mascot, Leo Pagoncio.
The post Paysafe launches PagoEfectivo wallet, expanding payment options in Peru appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Rise of Orpheus unites myth, love, and thrilling features

Play’n GO unveils Rise of Orpheus, a mythical slot that takes players deep into the Underworld in pursuit of love, light, and powerful gameplay features.
Following in the footsteps of mythology-inspired favourites like Gates of Troy and Rise of Olympus, Rise of Orpheus brings the tragic tale of Orpheus and Eurydice to life through emotionally charged mechanics and immersive storytelling. As Orpheus ventures into the realm of shadows to reclaim his lost love, players are invited to join a cinematic journey shaped by love, risk, and divine intervention. With its richly atmospheric visuals and evolving feature set, Rise of Orpheus stands as a testament to Play’n GO’s commitment to blending narrative depth with standout gameplay.
At the heart of the game is the Reunion feature, triggered when both lovers appear on screen. Orpheus walks across the reels to reach Eurydice, leaving Wilds in his path and forming a powerful combined symbol. In tandem, Eurydice’s Multiplier grows with each of her appearances during Free Spins, heightening the emotional – and gameplay – stakes. Meanwhile, the Wrath of Cerberus Respin and Wild Meter mechanics provide escalating excitement and layered rewards. These features don’t just elevate gameplay – they mirror the desperate determination of Orpheus’ journey.
Players drawn to the rich lore of Divine Showdown or the emotional arcs of Tales of Asgard: Freya’s Wedding will find familiar satisfaction in Rise of Orpheus. As part of Play’n GO’s mythology-inspired portfolio, this title offers a unique take on the legendary love story, marrying poetic tragedy with inventive mechanics. The game’s progression through the Underworld’s levels also echoes the structure of House of Doom II, offering evolving gameplay with dramatic flair.
Magnus Wallentin, Games Ambassador at Play’n GO, commented: “With Rise of Orpheus, we wanted to craft a slot that resonates emotionally as well as mechanically. This is a love story wrapped in myth, with every feature reinforcing the journey of reunion and risk.”
A poignant story. Powerful features. Rise of Orpheus invites players to walk through shadows – and witness love reshape destiny.
The post Rise of Orpheus unites myth, love, and thrilling features appeared first on European Gaming Industry News.
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