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Soft2Bet’s gamification features combine innovation with modern technology
Gamification is more than a “nice-to-have”, it drives substantial revenues and enables iGaming companies to keep up with technological advances, says Yoel Zuckerberg, Chief Product Officer at Soft2Bet.
Gamification is often mentioned as a feature that suppliers and operators should add to their product portfolio, rarely as a key component of their growth strategy that can drive substantial revenues to their bottom line.
Reasons behind this mode of thinking include:
- tech development and integration projects can be costly and time-consuming,
- companies may view their products and the revenues they generate as satisfactory, and
- not feel the need to call on their tech resources to implement these features.
At Soft2Bet gamification has been a priority from day one. We call it Motivational Engineering: this focus on engineering is not accidental – technology is one of the main drivers of iGaming growth and we ensure we harness its power for the benefit of our partners.
In addition, a strong argument can be made that the industry’s legacy platforms and lack of innovation are causing it to fall behind other mainstream online sectors.
Proof by numbers
So how does Soft2Bet’s Motivational Engineering benefit our operators?
Our Betinia brand operates in Denmark and Sweden, two of Europe’s most respected iGaming markets that demand strong legal and regulatory compliance from their stakeholders.
In the past 12 months, Betinia recorded a 65% increase in gross gaming revenues (GGR) when compared to non-gamified brands.
- The adoption rate of the features was 60%, showing strong topline engagement from players.
- On a more granular level, nearly half of the players who engaged with the features deposited larger amounts and deposit frequency was 30% higher.
- Players’ lifetime values were also up: average revenue per user (ARPU) was up 70% for 50% of those who engaged with the gamification features and the GGR they generated increased by more than 60% compared to non-participants.
Full integration
One of the reasons our Motivational Engineering technology is successful is because it is fully integrated throughout our Player Account Management system and delivers a comprehensive gamification solution that produces impressive GGR, LTV and ARPU returns for our partners.
This performance is the result of this seamless integration with our in-house platform, which includes our robust back office, dedicated games studio, payment gateway, and solutions tailored for both retail and online environments.
Changing mindsets for the digital age
We often hear that many operators and suppliers, including many of the best-known brands in our sector, rely on tech that is outdated and not up to the requirements of the new digital age.
This means there is a great deal of legacy technology operating in the industry and this materially impacts its ability to deliver the cutting edge solutions that directly impact your bottom line as an operator. So as an iGaming supplier to operators worldwide, how does Soft2Bet address these issues?
- Transformational: Soft2Bet turns challenges into opportunities through tech innovation. Our platform is based on agile and modular microservices such as a payment gateway, bonus engine, GSP gateway, enhanced affiliation and marketing tools, CRM tools, and, as a key advantage that is unique to Soft2Bet, our proprietary Motivational Engineering gamification engine, which greatly enhances gameplay and boosts revenues.
- Changing a conservative mindset: As an industry, online gambling is actually very conservative and many operators, suppliers, startups or consultants often make the point that this mindset needs to change.
- Outdated platforms: Many of the platforms’ frameworks are outdated, non-scalable or have serious tech issues such as being monolithic, full of old templates, manual bonusing tools or an inability to integrate new features quickly.
- Keeping up with trends: Technology plays such a key role in our sector that we must keep up with B2B and B2C trends, such as new channels, gameplay niches and combining mobile casual gaming with real money gaming.
- Rewarding journey: In many ways, gamification is an ongoing journey. It includes implementing a tech revolution that harnesses the capabilities of microservices, AI, web3, casual gaming or new channels. It can take time and resources to complete, but the rewards are significant.
Motivational Engineering in practice
The Soft2Bet products that feature our gamification tools include Bonus Crab, a real time claw machine with toy prizes that can be converted into bonuses and Betinia Stadiums, a highly localized gamification engine that links engaging sports with stadium building in different virtual cities.
City Builder type of game, our top solution, combines a Roman city builder with an online casino experience, while our latest feature BattleSlot is a next-level gamification engine that combines online slots with a card game and enables players to capture new territories by winning slots battles and receive bonuses for each win.
Leading Sports and Casino operator selects Flows to accelerate innovation and streamline operations
Flows, the leading automation platform, welcomes NetBet as its latest customer. By integrating Flows’ no-code automation solution, NetBet aims to streamline operations, boost player engagement, and strengthen their market position. NetBet, with a strong presence in regulated markets, offers extensive online sports and casino products. Renowned for its dedication to quality and entertainment, NetBet serves a global audience, consistently delivering exceptional gaming experiences.
Flows exists to make businesses more proactive, productive and profitable by giving them the power of digital automation and the freedom to create without code. By eliminating technical barriers and helping businesses to innovate without constraint, Flows accelerates their growth and enables them to realise their true potential quicker. The platform will provide NetBet with a solution that eliminates development barriers and reduces resource demands allowing them to build new products and features from gamification through to player protection. By implementing this technology, NetBet can efficiently deploy custom promotions, organise tournaments, and handle compliance requirements seamlessly, all in real time. This integration will also enable NetBet to improve operations and rapidly deliver engaging new features to its players.
James King, CEO at Flows, said: “It’s fantastic to see a leading operator like NetBet truly recognise the value add that Flows can bring to the table. From the very start, our mission has always been to simplify and accelerate the delivery of innovation throughout the digital landscape and it’s wonderful to see more and more companies adopting Flows into their tech stacks to do just that.”
Anna Olrik Wallenstein, Head of Operations at NetBet, said: “Partnering with Flows is a key step forward, enhancing our efficiency and allowing us to deliver tailored player experiences faster. This collaboration underscores our commitment to staying a top choice in the online sports and casino markets.“
The post NetBet signs with Flows to boost its Global operations appeared first on European Gaming Industry News.
Say hello to VinciSpin, a new and exciting online casino brand with a strong focus on delivering the classic, traditional games that players know and love. Inspired by the legendary Leonardo da Vinci, VinciSpin combines a luxurious, elegant design with simplicity, making it a highly engaging and user-friendly gaming platform. Whether you’re a slots enthusiast or a live casino fan, VinciSpin offers something for everyone.
A New Era in Online Gaming
Launched in December 2024 by Betmen Affiliates, VinciSpin has quickly made a name for itself in the competitive online casino industry. Despite being new to the market, VinciSpin has achieved impressive results in its first few weeks, with conversion rates such as a 48% Reg2Dep via Google PPC and a 22–28% Reg2Dep from Facebook campaigns.
What Makes VinciSpin Unique?
At VinciSpin, players can expect a superior gaming experience that blends generous promotions, a vast array of games, and exciting gamification features. Here’s what sets it apart:
- Generous Welcome Bonuses: New players can unlock up to €10,000 in bonuses across their first five deposits, plus 500 Free Spins.
- Daily Offers & Cashbacks: Stay rewarded with daily promotions and weekly cashbacks that come with a low 5x wagering requirement.
- Gamification Features: Enjoy unique features like the Wheel of Fortune for extra chances to win.
- Wide Game Selection: From top-tier providers, VinciSpin offers a rich selection of slots and live casino games, catering to every player’s preferences.
Join the Elite: The VinciSpin Loyalty Program
Ready to level up? VinciSpin offers an exclusive VIP loyalty program known as the Illuminati VIPs, featuring six rewarding tiers:
- Apprentice – Bronze
- Inventor – Silver
- Master – Gold
- Virtuoso – Platinum
- Genius – Diamond
- Vinci Legend – The ultimate VIP status
To climb the ranks, players simply need to accumulate loyalty points. For every €40 bet, players earn 1 point, moving them closer to VIP benefits, including tailored promotions, faster withdrawals, and exclusive events.
Personalized Gameplay and Offers
At VinciSpin, personalization is key. Players can take advantage of the Always On system, a smart promotional feature that recommends games and offers tailored to individual preferences. Using advanced data analysis and audience segmentation, VinciSpin ensures every player enjoys a customized and rewarding experience.
Affiliates working with Betmen Affiliates benefit from similar audience insights, allowing them to segment players effectively based on game preferences, time spent on-site, and actions performed. This powerful tool also helps affiliates distinguish VIP players, identify bonus hunters, and even reactivate inactive users.
Safe and Hassle-Free Payments
VinciSpin guarantees a seamless and secure payment experience, supporting a variety of popular methods such as:
- VISA
- Google Pay
- Skrill
- Neteller
- Binance (for cryptocurrency deposits)
With fast deposits and withdrawals, players can focus on what matters most—enjoying their favorite games.
How to Get Started with VinciSpin
Betmen Affiliates drives high-quality traffic to VinciSpin through multiple channels. If you’re interested in promoting VinciSpin or need assistance with promotional materials, segmentation, or offers, their team is ready to help. Contact them directly on Telegram at @vladi_betonred3 for personalized support.
Why Choose VinciSpin?
VinciSpin offers the perfect blend of classic games, modern features, and unmatched loyalty rewards, making it a standout choice for players looking for an engaging and secure gaming experience. With its user-friendly layout, exceptional promotions, and dedication to player satisfaction, VinciSpin is quickly becoming a top destination in the online casino world.
Sign up today, claim your Welcome Bonus of €10,000 and 500 Free Spins, and join the elite ranks of the Vinci Legend!
The post Be victorious with VinciSpin, a brand-new online casino launched by Betmen Affiliates appeared first on European Gaming Industry News.
Renowned for its deliberately different philosophy, JETT/Terrible’s Gaming is now revolutionizing mobile gaming with the launch of Terrible’s Mobile Gaming. Offering Nevadans fast-paced Multi-Player 5 Card Draw Poker on mobile devices statewide, this groundbreaking multiplayer app enables real-money games anytime in Nevada, complete with thrilling features like Royal Flush bonuses of up to $4,500, Four-of-a- Kind payouts of up to $175, and more.
“JETT/Terrible’s Gaming and the Terrible’s brand in general have been making life more convenient for Nevadans for over 65 years. Now, we are excited to bring that same level of convenience to mobile gaming—delivering the excitement of Multi-Player 5 Card Draw Poker directly to our customers, wherever they are, and within the palm of their hand,” said Tim Herbst, President, JETT Gaming & Terrible Herbst Inc.
To celebrate the launch, Terrible’s Mobile Gaming is offering a *deposit match of up to $500 every week. Download the Terrible’s Mobile Gaming app on the App Store and Google Play Store for *details:
In collaboration with Real Gaming, one of Nevada’s pioneering licensed iGaming operators, Terrible’s Mobile Gaming integrates state-of-the-art technology to provide an unparalleled gaming experience across the state.
“Nevada players know that both the JETT Gaming and Terrible’s Gaming brands mean convenience, and that’s exactly what we’ve delivered,” said Lawrence Vaughan, co-founder of Real Gaming. “Players are loving it!”
For more information, visit terriblesmobilegaming.com.
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