Latest News
Oddschecker expands scope with Confido Network launch
Oddschecker Global Media (OGM), a global technology company that offers the world’s leading odds comparison site and a betting destination for millions of users, is thrilled to announce the launch of Confido Network, a cutting-edge iGaming publisher network that is set to reshape the sports-affiliate partnership landscape
OGM has established itself as a renowned name in the sports-affiliate industry, driven by a deep commitment to delivering top-tier sports publishing while fostering robust relationships with a multitude of operators. The team at OGM brings with them a wealth of expertise and experience, making them a trusted partner for affiliates and operators alike.
Confido Network is a newfound collaboration from an elite team of digital marketing experts boasting a collective 35 years of SEO, backlink and affiliate experience in the iGaming sector, led by Hannah Fox, OGM’s Head of Media Network, and recent group hire Michelle Lennox.
The new venture is poised to redefine the affiliate network landscape by significantly improving backlink strategy and delivering more effective sub-affiliate links. With a decade of putting in the hard yards of managing affiliate networks, this new team is set to revolutionise the way iGaming publishers and operators work together.
Upon its launch, Confido Network will showcase an impressive array of nearly 1,000 deals from over 200 renowned brands, including BetMGM, Unibet, and bet365 across more than 70 affiliate programs. Partners will also enjoy the convenience of a single account manager overseeing all their deals, access to a unified statistics platform, and a reliable monthly payment system.
Richard Gale, Chief Revenue Officer of Oddschecker Global Media, said: “The Confido Network vision is clear: to be the largest, most reputable, and most trusted network in the iGaming industry.”
“With a mantra of exceptional customer service as standard and commitment to technology solutions that will streamline the partnership experience for partners, Confido Network will unite the best sports and casino publishers and advertisers with our extensive industry contacts, elevating the earning potential of both operators and affiliates.”
Oddschecker Global Media’s partnership with Confido Network reflects the company’s unwavering commitment to innovation and excellence in the iGaming affiliate sphere. This is the next step in an exciting journey ahead and the incredible opportunities that Confido Network will unlock for all involved.
Latest News
GAMSTOP reports surge in self-exclusion amongst under-25s
- 31% increase in 16-24-olds registering with national online self-exclusion scheme
- GAMSTOP heat map reveals UK postcodes with highest percentages of registration
GAMSTOP, the national self-exclusion scheme for online gambling, has reported a 31% year-on-year increase in under-25s registering with the service in the second half of 2024.
Consumers aged 16-24 now account for nearly one in four (24%) of new GAMSTOP registrants, a significant trend in a record year for the self-exclusion service, which featured major global sporting events including the Euros and the Olympics.
With a 14% year-on-year increase, the second half of 2024 saw record volumes, as well as bucking the usual trend of higher registrations in the first half of the year.
In total, 532,484 people have registered with GAMSTOP between its launch in April 2018 and December 31st, 2024, which equates to over 1% of the adult UK population.
GAMSTOP has for the first time analysed detailed data to provide a regional breakdown of registration, which will help local authorities to target their services. The postcode area with the highest proportion of GAMSTOP registrants is Hull (HU), equating to 1.5% of the local population, followed by Teesside (TS) and Sunderland (SR) on 1.4%, with Doncaster and Blackpool also in the top five for self-exclusions.
In the second half of 2024, nearly half of GAMSTOP registrants (48%) signed up for a five-year exclusion – the longest timeframe available. Consumers can also choose to self-exclude for shorter periods of six months or one year.
Last month, GAMSTOP introduced a new ‘5 years with auto-renewal’ exclusion, for vulnerable consumers looking to extend their exclusion from gambling websites and apps. The new 5 -year auto-renewal option was developed in direct response to feedback from users.
Fiona Palmer, CEO of GAMSTOP, said: “The increase in the number of under-25s registering for GAMSTOP has become an accelerating trend, with a 31% year-on-year increase in the second half of 2024, following a 12% increase in the first half of the year. There is a clear need for targeted education and support aimed at this group which is why we continue to put so much emphasis on collaborating with Ygam and Gamcare reaching out to students. We go to where they are to ensure they are aware of tools, such as self-exclusion, which can help to prevent gambling harm.
GAMSTOP allows vulnerable consumers to take a break from gambling and we want to raise awareness of the service amongst those who need it most. Our detailed regional data has highlighted the postcodes where self-exclusion has been most widely adopted, and we hope this will help local authorities and other bodies to target appropriate support in the areas where the need is greatest”.
The post GAMSTOP reports surge in self-exclusion amongst under-25s appeared first on European Gaming Industry News.
Latest News
Playzia Signs Major Deal with SOFTSWISS, Expanding Reach with Top Aggregator Platform
Playzia’s thrilling portfolio of games, including Billionaire Wolf and Billionaire Rhino, as well as upcoming highly anticipated Love Island series, set to go live on SOFTSWISS award-winning platform
Playzia, one of the fastest-growing game providers to the iGaming industry, is thrilled to announce a new partnership with SOFTSWISS, a recognised industry leader in iGaming software solutions development. This collaboration will see Playzia’s portfolio of innovative and thrilling games go live on SOFTSWISS award-winning aggregation platform, offering operators worldwide access to Playzia’s exciting content.
The partnership marks a significant milestone in Playzia’s continued expansion into global markets. Exciting titles from the dynamic studio developer, including Billionaire Wolf, Cosmos Cash, Sweet Candy Fortune, The Great Fishing Adventure, along with the newly released Volcanic Coins and Billionaire Rhino, are now available on the SOFTSWISS Game Aggregator. In addition to the steady rollout of 3 exciting titles per month, Playzia is committed to delivering unique branded content, including a recently announced series with ITV, inspired by the global phenomenon Love Island. This marks just the beginning of the Playzia’s ongoing growth and development in the iGaming industry.
Penning the agreement with SOFTSWISS and expanding its network of partners allows the fast-paced studio to further its mission of bringing its thrilling and innovative games to an even broader audience, ensuring players around the world who Love to Play can enjoy top-tier, one-of-a-kind gaming experiences.
“We are delighted to partner with SOFTSWISS and make our games accessible to operators through their renowned aggregation platform,” said Vlad Modorcea, CPO at Playzia. “This collaboration represents an exciting opportunity to reach new markets, and we’re confident that players will enjoy the high-quality content we bring to the table. Our games are designed to captivate, and we can’t wait to share them with SOFTSWISS global network.”
Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator added: ‘We welcome Playzia as our new partner, and we are proud to expand our portfolio with new games. We have already surpassed the 27,000 games mark and are excited to offer the market the best and most diverse games from the wide range available.’
Beginning this year, Playzia is gearing up to unveil an exciting roadmap, with three new games launching each month. Looking ahead, partners and players can anticipate the introduction of trademarked mechanics, innovative new game types including crash, table, instant, and probability games, along with exciting jackpots and tournaments, all designed to elevate the gaming experience to new heights.
The post Playzia Signs Major Deal with SOFTSWISS, Expanding Reach with Top Aggregator Platform appeared first on European Gaming Industry News.
Anna Mackney US Head of Region at Play’n GO
Play’n GO announces Delaware license award
Legendary studio’s games now live with Rush Street Interactive brand BetRivers in US state
Play’n GO, the world’s leading casino entertainment provider, has today announced the receipt of a sixth US state license, this time in the state of Delaware.
Having entered the US market in 2022, Play’n GO has gone live in West Virginia, New Jersey, Pennsylvania, Michigan, Connecticut, and now Delaware, where some classic Play’n GO titles, such as Piggy Blitz will now be available to BetRivers players in the state affectionately known as the First State.
Play’n GO added Pennsylvania and Connecticut to its list of regulated markets in 2024, and have a publicly stated goal of being active in every regulated market in the world, a goal that has seen the Swedish gaming giant release a portfolio of over 350 premium games in over 35 regulated markets to date.
Anna Mackney, US Head of Region at Play’n GO added “It’s fantastic to begin the year by adding yet another new regulated market in the US, this time in the shape of Delaware. Our expansion into the state marks yet another significant step in our US growth strategy. Play’n GO continues to lead the charge in regulated markets, and we are committed to delivering our premium content to players across the country.
“We’ve already established an excellent relationship with BetRivers across the United States and we are confident that our partnership will continue to be mutually beneficial to both businesses as we enter yet another new market together. US players have clearly demonstrated their demand for our games, and we will continue to deliver.”
The post Play’n GO announces Delaware license award appeared first on Gaming and Gambling Industry in the Americas.
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