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What Artificial Intelligence Means for the Casino Industry
Any marketing specialist worth their salt will tell you that Artificial Intelligence is fundamentally transforming the casino industry. It is reshaping the way in which we operate, cater to players and manage their experiences.
Working at Mr. Gamble, I am quick to embrace everything new and innovative but I believe the industry as a whole will greatly benefit from more companies realizing the potential of this technology.
The Evolution of AI in Online Gambling
Throughout the eventful journey of AI’s integration into the industry, it evolved from a novel tool for data analysis to a crucial component in virtually every aspect of the gambling sector.
In the late 90s, during AI’s initial foray into gambling, its role was basic. It mainly focused on data analysis for operational efficiency and understanding customer patterns.
It wasn’t until the mid-2000s that the advent of more sophisticated machine learning algorithms led to predictive analytics. Casinos began using AI to not only analyze past behaviors but also predict future player preferences and trends. A decade later, AI systems even became capable of identifying and responding to suspicious activities.
Finally, nowadays the focus shifted once again, with new casino sites increasingly relying on AI to monitor player behaviors for signs of problem gambling.
As a CMO whose career has been closely tied to the industry for many years, I’ve experienced these changes firsthand. Surprisingly, AI often goes underappreciated, with many people either taking it for granted or choosing to ignore its benefits. With this in mind, I’d like to highlight the ways in which AI is helping the industry.
Enhancing Customer Experiences With AI
One of the most exciting applications of AI is in personalizing the customer experience. Imagine a scenario where a player walks into your casino, and AI-driven systems analyze their previous behavior, suggesting games that align with their preferences. The player wouldn’t have to scroll through the entire game library to find 3D slots or virtual poker.
This isn’t a far-fetched future; it’s happening now. By leveraging AI, we’re not just offering games but curating experiences that resonate with each individual, making them feel valued and understood.
AI in Fraud Detection and Security
Another critical aspect where AI has been a game-changer is security and fraud detection. AI algorithms can monitor gaming patterns, spot irregularities, and flag potential cheating or fraud. This capability is crucial in maintaining the integrity of our games and the trust of our players.
As a CMO, I understand that a casino’s reputation hinges on its fairness and security, and AI is instrumental in upholding these values.
A Boon for Marketing
From a marketing perspective, AI is a potent tool. It streamlines operations, automates mundane tasks, and provides insightful data that guide our marketing strategies.
Common wisdom dictates that for every 1 hour spent on creating ads, at least 2 hours should be spent on researching the target demographic. AI helps us cut down this work significantly, by segmenting our audience, understanding their behavior, and predicting trends. This leaves us with more time and energy to craft targeted and effective marketing campaigns.
With Christmas on the way, perhaps it’s time those on the fence dipped their toes into AI-assisted marketing.
Technological Limitations: AI and Biases
As I was writing this piece, it occurred to me how saccharine this all sounded, so I’m inclined to add a spoonful of salt. Long story short, AI is made by humans and thus may sometimes exhibit the same logical pitfalls as the rest of us.
A famous story about a faulty soap dispenser showed that even technology can show signs of racial bias. Trained exclusively by a group of researchers with pale complexion, the sensor did not trigger upon seeing darker skin, resulting in entire demographics of people not getting to use a simple soap dispenser.
Another story is about a Chinese woman whose friend was supposedly able to unlock her Face ID-protected iPhone X. The facial recognition software was plagued by the same bias as its soap-dispensing colleague.
This bears repeating: the AI technology by itself is neutral. AI systems are only as good as the data they are trained on. Poor quality, biased, or incomplete data can lead to inaccurate or unfair outcomes.
While the old adage of “A poor craftsman blames his tools” was invented way before the coming of AI, its wisdom is as true as ever.
Other Challenges and Ethical Considerations
Speaking from personal experience, using AI is incredibly addictive. There is temptation to allow AI to remove all of your bottlenecks – perhaps a leftover from the startup industry with its commitment to solve everything with technology – but we must be vigilant of its shortcomings.
AI algorithms, especially those based on deep learning, can be highly complex and operate as “black boxes,” making it difficult to understand how they arrive at certain decisions or predictions. This lack of transparency can be a significant issue, especially in areas where explainability is crucial.
There is also public skepticism and mistrust towards AI, especially in sensitive areas like gambling and adjacent areas like digital art. Building and maintaining public trust is essential for the successful adoption of AI technologies. Used inappropriately, AI can exacerbate problem gambling instead of helping us identify and support those in need.
Lastly, remember that people are your most valuable resource. While AI can remove some of the pain points, it can never substitute the real person behind the screen. Some of the best ideas in Mr. Gamble’s history came as a result of just a simple ChatGPT prompt but team brainstorming.
Embracing AI for a Sustainable Future
AI is not just a technological advancement for the casino industry; it’s a paradigm shift. Despite some of the challenges, both ethical and technological, I still see AI as an invaluable ally in understanding our players better.
Whether you agree with this or not, the future of casino gaming from now on is intertwined with AI, and we at Mr. Gamble are excited to be at the forefront of this revolution, embracing the myriad opportunities it presents.
Leading iGaming CRM platform takes home Best B2B Solution Provider for Casino Operators, Best Innovative Product Company of the Year, Best Player Engagement Partner of the Year and Best Gaming CEO of the Year – Simon Lidzén during the awards ceremony.
Sliema, Malta – 4th July, 2024 – Fast Track, a leading CRM platform in the iGaming industry, has been named a major winner at the Malta iGaming Awards 2024 (MiGEA). The event, held at the Hilton Malta, brought together industry leaders, innovators and influencers to celebrate outstanding contributions and achievements within the sector. Fast Track took home four prestigious awards: Best B2B Solution Provider for Casino Operators, Best Innovative Product Company of the Year, Best Player Engagement Partner of the Year and Best Gaming CEO of the Year, presented to Simon Lidzén. Recognition that further highlights Fast Track’s commitment to digitalising the iGaming industry with cutting-edge technology and exceptional leadership.
Simon Lidzén was quick to praise the team, stating, “We’re immensely proud of this achievement, which truly reflects the hard work and dedication of our team. Their unwavering commitment to setting new standards and solving complex industry challenges has been the driving force behind our innovations. We’re excited to continue delivering a platform that drives success and leads the way in our industry. This milestone coincides with our highest ever NPS rating of +85, underscoring our commitment to deliver a world-class experience to our partners.”
Fast Track, recognised as the Best B2B Solution Provider for Casino Operators, stood out by tackling scalability challenges and seamlessly integrating with third-party providers, leveraging real-time data and AI to deliver personalised player experiences efficiently. Winning the Best Player Engagement Partner award underscores Fast Track’s cutting-edge Singularity Model, which enables real-time player profiling to deliver truly personalised content at the right time and through the right channels, setting new industry standards for CRM personalisation.
Fast Track’s proprietary AI technology, in addition to its deep integration with OpenAI, which won Best Innovative Product of the Year, further streamlines operations and increases operator efficiency and player engagement. Simon Lidzén, co-founder and CEO, was named CEO of the Year for his visionary leadership, effective communication and ability to build high-performing teams that have solidified Fast Track’s position as a leader in the iGaming industry.
For more information about Fast Track and their award-winning solutions, visit Fast Track.
The post Fast Track wins big at MiGEA 2024 appeared first on European Gaming Industry News.
PopOK Gaming is excited to announce the release of an exhilarating new addition to their Crash series: “First Balloon.” This high-flying adventure game promises to take players on a breathtaking journey through the skies, with increasing excitement and enticing rewards as the balloon ascends.
Prepare for an adrenaline-pumping journey with “First Balloon,” the ultimate crash game that challenges players to test their limits and elevate their gaming experience. As the balloon rises, the multiplier increases, offering the potential for incredible rewards. But beware—timing is everything!
“First Balloon” is a game of skill, timing, and nerve, where rewards can be as high as 10,000x the initial bet!
The post PopOK Gaming Unveils Thrilling New Game: “First Balloon” in the Crash Series appeared first on European Gaming Industry News.
New Games, Modes, and Tournaments Will Further Enhance Esports Experience
[4th July, 2024] BETBY, a premium sports betting supplier, has rolled out a major content update of its Betby Games’ esports feed that promises to elevate the betting experience for its partner network. This update includes the launch of a new game, a new game mode, new leagues and tournaments, and expanded market offerings for existing games.
New eShooting Game: With the introduction of Counter-Strike AI, Betby Games will now feature 9 e-sim game titles. This latest title will provide players with fresh and exhilarating gaming experience, combining cutting-edge graphics, with in-depth market betting options. The game, which is focused on the esports audience and which perfectly complements any esports lineup, has involved the development and training of the bots independently. To further heighten the betting experience, the game includes a very wide selection of betting markets, ranging from round wins and total kills to bomb plants and victory methods. This new game will boost the betting content by approximately 3000 events per month.
New Game Mode for eSoccer: The introduction of a new game mode in the form of Futsal in its eSoccer content is set to deliver a fast-paced, high-energy version of FIFA, emphasizing skill and agility. This game mode, which will deliver an additional 4000 events per month features the best Brazilian futsal teams, delivering a fast-paced and dynamic user experience based on continuous attacks and frequent goals.
New Tournament for eCricket: In a significant update for cricket aficionados, Betby Games will also be introducing the British, Sri Lankan and Bangladesh Championships for eCricket. These content for these championships will be featured around the clock in a special 5-over mod, with the total number of events amounting to over 7000 per month.
Expanded Markets for FIFA: Recognizing the importance of improving the number and quality of offered markets, the content update has also focused on creating the perfect football model for the FIFA eSoccer product. To further enhance the betting experience, Betby Games has added over 15 new markets for FIFA, ranging from the exact number of goals and correct score to various combo markets. These markets provide players with a broader range of betting options, increasing the excitement and strategic depth of the game.
New eBasketball Tournaments: This major update has also affected Betby Games’ eBasketball offering, which now features regional leagues for Spain, Turkey, France, and several other regions. The 7 new tournaments will see the addition of over 10000 monthly events.
New eTennis Tournaments: Tennis enthusiasts will be delighted with the addition of new eTennis tournaments set at the Roland Garros and Wimbledon venues. These tournaments, which will allow players to engage themselves with what are considered as two of the sport’s most famous tournaments, will see the addition of around 4000 events per month.
Kirill Nekrasov, Head of Betby Games, said: “We are continuously striving to innovate and improve our offerings to provide the best possible esports experience for our partners and their players. This major content update reflects our commitment to excellence and our passion for the esports sector. By introducing new games like Counter-Strike AI, expanding FIFA with the Futsal mode and adding new markets, and launching exciting tournaments for eCricket and eBasketball, we aim to enhance the gaming experience for the end players. We believe these additions will not only enrich our esports portfolio but also drive the satisfaction among our partners and elevate the overall engagement of their player base.”
To find out more about Betby, visit: https://betby.com/
The post BETBY GAMES UNVEILS MAJOR CONTENT UPDATE appeared first on European Gaming Industry News.
Fast Track wins big at MiGEA 2024
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