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What Artificial Intelligence Means for the Casino Industry
Any marketing specialist worth their salt will tell you that Artificial Intelligence is fundamentally transforming the casino industry. It is reshaping the way in which we operate, cater to players and manage their experiences.
Working at Mr. Gamble, I am quick to embrace everything new and innovative but I believe the industry as a whole will greatly benefit from more companies realizing the potential of this technology.
The Evolution of AI in Online Gambling
Throughout the eventful journey of AI’s integration into the industry, it evolved from a novel tool for data analysis to a crucial component in virtually every aspect of the gambling sector.
In the late 90s, during AI’s initial foray into gambling, its role was basic. It mainly focused on data analysis for operational efficiency and understanding customer patterns.
It wasn’t until the mid-2000s that the advent of more sophisticated machine learning algorithms led to predictive analytics. Casinos began using AI to not only analyze past behaviors but also predict future player preferences and trends. A decade later, AI systems even became capable of identifying and responding to suspicious activities.
Finally, nowadays the focus shifted once again, with new casino sites increasingly relying on AI to monitor player behaviors for signs of problem gambling.
As a CMO whose career has been closely tied to the industry for many years, I’ve experienced these changes firsthand. Surprisingly, AI often goes underappreciated, with many people either taking it for granted or choosing to ignore its benefits. With this in mind, I’d like to highlight the ways in which AI is helping the industry.
Enhancing Customer Experiences With AI
One of the most exciting applications of AI is in personalizing the customer experience. Imagine a scenario where a player walks into your casino, and AI-driven systems analyze their previous behavior, suggesting games that align with their preferences. The player wouldn’t have to scroll through the entire game library to find 3D slots or virtual poker.
This isn’t a far-fetched future; it’s happening now. By leveraging AI, we’re not just offering games but curating experiences that resonate with each individual, making them feel valued and understood.
AI in Fraud Detection and Security
Another critical aspect where AI has been a game-changer is security and fraud detection. AI algorithms can monitor gaming patterns, spot irregularities, and flag potential cheating or fraud. This capability is crucial in maintaining the integrity of our games and the trust of our players.
As a CMO, I understand that a casino’s reputation hinges on its fairness and security, and AI is instrumental in upholding these values.
A Boon for Marketing
From a marketing perspective, AI is a potent tool. It streamlines operations, automates mundane tasks, and provides insightful data that guide our marketing strategies.
Common wisdom dictates that for every 1 hour spent on creating ads, at least 2 hours should be spent on researching the target demographic. AI helps us cut down this work significantly, by segmenting our audience, understanding their behavior, and predicting trends. This leaves us with more time and energy to craft targeted and effective marketing campaigns.
With Christmas on the way, perhaps it’s time those on the fence dipped their toes into AI-assisted marketing.
Technological Limitations: AI and Biases
As I was writing this piece, it occurred to me how saccharine this all sounded, so I’m inclined to add a spoonful of salt. Long story short, AI is made by humans and thus may sometimes exhibit the same logical pitfalls as the rest of us.
A famous story about a faulty soap dispenser showed that even technology can show signs of racial bias. Trained exclusively by a group of researchers with pale complexion, the sensor did not trigger upon seeing darker skin, resulting in entire demographics of people not getting to use a simple soap dispenser.
Another story is about a Chinese woman whose friend was supposedly able to unlock her Face ID-protected iPhone X. The facial recognition software was plagued by the same bias as its soap-dispensing colleague.
This bears repeating: the AI technology by itself is neutral. AI systems are only as good as the data they are trained on. Poor quality, biased, or incomplete data can lead to inaccurate or unfair outcomes.
While the old adage of “A poor craftsman blames his tools” was invented way before the coming of AI, its wisdom is as true as ever.
Other Challenges and Ethical Considerations
Speaking from personal experience, using AI is incredibly addictive. There is temptation to allow AI to remove all of your bottlenecks – perhaps a leftover from the startup industry with its commitment to solve everything with technology – but we must be vigilant of its shortcomings.
AI algorithms, especially those based on deep learning, can be highly complex and operate as “black boxes,” making it difficult to understand how they arrive at certain decisions or predictions. This lack of transparency can be a significant issue, especially in areas where explainability is crucial.
There is also public skepticism and mistrust towards AI, especially in sensitive areas like gambling and adjacent areas like digital art. Building and maintaining public trust is essential for the successful adoption of AI technologies. Used inappropriately, AI can exacerbate problem gambling instead of helping us identify and support those in need.
Lastly, remember that people are your most valuable resource. While AI can remove some of the pain points, it can never substitute the real person behind the screen. Some of the best ideas in Mr. Gamble’s history came as a result of just a simple ChatGPT prompt but team brainstorming.
Embracing AI for a Sustainable Future
AI is not just a technological advancement for the casino industry; it’s a paradigm shift. Despite some of the challenges, both ethical and technological, I still see AI as an invaluable ally in understanding our players better.
Whether you agree with this or not, the future of casino gaming from now on is intertwined with AI, and we at Mr. Gamble are excited to be at the forefront of this revolution, embracing the myriad opportunities it presents.
Charles Gillespie
Gambling.com Group Reports First Quarter Results Including Record Revenue and Adjusted EBITDA
Gambling.com Group Limited (Nasdaq: GAMB) (“Gambling.com Group” or the “Company”), a fast-growing provider of marketing and sports data services for the global online gambling industry, today reported financial results for the first quarter ended March 31, 2025.
Charles Gillespie, Chief Executive Officer and Co-Founder of Gambling.com Group, commented, “We entered 2025 with our marketing business at all-time highs and with an expanded suite of sports data services having closed the acquisition of OddsJam and OpticOdds on January 1. Since the closing, we have made substantial progress on integrating these offerings into our overall business and the products are performing strongly as expected. With an enhanced sports data services platform, we now have meaningful recurring subscription revenue, which we expect to account for well over 20% of our 2025 revenue, bringing increased revenue visibility and a complimentary, high margin and high growth source of profit and cash flow.
“We are reiterating our full year 2025 guidance despite the unpredictable macro environment, as our services address critical problems for all our customers and our industry is typically insulated from the gyrations of the global economy. We continue to expect 2025 to be another year of record revenue, Adjusted EBITDA and Free Cash Flow as we leverage the skills and expertise of our talented team with a larger product offering to drive growth across all our reporting regions. Each day we are moving closer to our goal of generating $100 million in annual Adjusted EBITDA.”
Elias Mark, Chief Financial Officer of Gambling.com Group, added, “Our first quarter results include record quarterly revenue of $40.6 million and Adjusted EBITDA of $15.9 million, reflecting year-over-year growth of 39% and 56%, respectively. With the solid start to the year, we remain confident in our full year outlook with the midpoints of our guidance for revenue of $172 million and $68 million in Adjusted EBITDA, representing year on year growth of 35% and 40%, respectively.”
Financial Highlights Three Months Ended March 31, 2025 vs. Three Months Ended March 31, 2024
(USD in thousands, except per share data, unaudited)
|
|
Three Months Ended March 31, |
|
Change |
|||||
|
|
2025 |
|
2024 |
|
% |
|||
|
Revenue |
40,635 |
|
|
29,215 |
|
|
39 |
% |
|
Net income for the period attributable to shareholders |
11,236 |
|
|
7,299 |
|
|
54 |
% |
|
Net income per share attributable to shareholders, diluted |
0.31 |
|
|
0.19 |
|
|
63 |
% |
|
Net income margin |
28 |
% |
|
25 |
% |
|
|
|
|
Adjusted net income for the period attributable to shareholders (1) |
16,490 |
|
|
9,264 |
|
|
78 |
% |
|
Adjusted net income per share attributable to shareholders, diluted (1) |
0.46 |
|
|
0.24 |
|
|
92 |
% |
|
Adjusted EBITDA (1) |
15,864 |
|
|
10,159 |
|
|
56 |
% |
|
Adjusted EBITDA Margin (1) |
39 |
% |
|
35 |
% |
|
|
|
|
Cash flows generated by operating activities |
11,415 |
|
|
8,806 |
|
|
30 |
% |
|
Free Cash Flow (1) |
10,277 |
|
|
8,193 |
|
|
25 |
% |
__________
(1) Represents a non-IFRS measure. See “Supplemental Information – Non-IFRS Financial Measures” and the tables at the end of this release for reconciliations to the comparable IFRS numbers.
First Quarter 2024 and Recent Business Highlights
- Delivered more than 138,000 new depositing customers (“NDCs”)
- Completed accretive acquisition of Odds Holdings, Inc. on January 1, 2025 for initial consideration of $70 million in cash and $10 million in ordinary shares
- Expanded credit facility to $165 million with a new syndicate
Three Months Ended March 31, 2025 Results Compared to Three Months Ended March 31, 2024
Revenue rose 39% year-over-year to a record $40.6 million. Revenue from marketing services increased 13% year over year to $30.7 million as the Company delivered more than 138,000 NDCs to clients, a 29% increase over the prior-year period. Revenue from sports data services increased 405% year-over-year to $9.9 million, primarily due to the contribution of OddsJam and OpticOdds following the acquisition on January 1. Recurring subscription revenue represented 24% of total 2025 first quarter revenue.
Gross profit increased 42% to $38.4 million, due to strong revenue growth while cost of sales was in line with the prior-year period reflecting lower cost of sales for media partnerships offset by the addition of cost of sales related to OddsJam and OpticOdds.
Total operating expenses increased 49% to $28.4 million, primarily as a result of increased people costs and higher amortization related to the acquisition of Freebets.com and related assets on April 1, 2024 and the acquisition of Odds Holdings on January 1, 2025.
Net income attributable to shareholders increased $3.9 million to $11.2 million and net income per share was $0.31 compared to $0.19 in the prior-year period. Adjusted net income rose 78% to $16.5 million and Adjusted net income per share increased 92% to $0.46.
Adjusted EBITDA increased 56% to a record $15.9 million, reflecting an Adjusted EBITDA margin of 39% as compared to Adjusted EBITDA of $10.2 million and an Adjusted EBITDA margin of 35% in the prior-year period.
Operating cash flow grew 30% to $11.4 million. Free cash flow increased 25% to $10.3 million, reflecting growth in Adjusted EBITDA partly offset by working capital movements.
2025 Outlook
Gambling.com Group today reiterated the 2025 full-year revenue and Adjusted EBITDA guidance originally provided on February 19, 2025. The Company expects full year revenue of $170 million to $174 million and Adjusted EBITDA of $67 million to $69 million. The midpoints of the new full year revenue and Adjusted EBITDA guidance ranges represent year-over-year growth of 35% and 40%, respectively, and an Adjusted EBITDA margin of 39.5%.
The Company’s guidance assumes:
- Incremental Adjusted EBITDA contributions of approximately $14.5 million related to the acquisition of Odds Holdings, Inc. that was completed on January 1, 2025.
- No additional North American markets coming online over the balance of 2025. While online sports betting is expected to begin in Missouri in the second half of 2025, the Company’s guidance policy excludes any benefits from new state launches until such time as a definitive start date is announced by the appropriate regulatory body.
- An average EUR/USD exchange rate of 1.10 throughout 2025.
Conference Call Details
|
Date/Time: |
Thursday, May 15, 2025, at 8:00 a.m. ET |
||
|
Webcast: |
https://www.webcast-eqs.com/register/Gamb051525/en |
||
|
U.S. Toll-Free Dial In: |
877-407-0890 |
||
|
International Dial In: |
1 201-389-0918 |
The post Gambling.com Group Reports First Quarter Results Including Record Revenue and Adjusted EBITDA appeared first on Gaming and Gambling Industry in the Americas.
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BETBY TAKES CENTER STAGE AT NEXT SUMMIT VALLETTA WITH A STANDOUT APPEARANCE BY MAGNUS CARLSEN
From the 7th to the 8th of May, the Mediterranean Conference Center in Valletta, Malta, transformed into the global hub of iGaming innovation at NEXT Summit Valletta, and BETBY made a memorable mark with a powerful blend of star power, strategic thought leadership, and engaging tournament action.
The highlight of BETBY’s presence was the appearance of Magnus Carlsen, five-time World Chess Champion and BETBY’s global brand ambassador, who captivated the audience as the headline speaker of the summit. In an exclusive fireside chat titled “iGaming Chess World Championships – Hosted by Magnus Carlsen & BETBY,” Carlsen joined NEXT.io co-founder and managing-director Pierre Lindh on stage to explore the synergies between chess, poker, and iGaming. The chess GOAT shared personal reflections on his journey from prodigy to world champion, discussed how strategic thinking shaped his mindset, and drew parallels between classic board games and modern betting dynamics, offering a unique perspective that resonated deeply with both chess lovers and iGaming professionals.
Magnus Carlsen’s keynote was followed by a thrilling showpiece: a blindfold chess match against the winner of the inaugural iGaming World Chess Championship, a tournament hosted by BETBY in partnership with the Malta Chess Federation. Open to all delegates, the tournament offered a rare opportunity to go head-to-head in a high-stakes strategic challenge, with the once-in-a-lifetime prize being a live match against Carlsen himself. The tournament underscored BETBY’s commitment to creativity, innovation, and connecting gaming communities in new and exciting ways.
Continuing its thought leadership momentum, BETBY’s Chief Commercial Officer, Chris Nikolopoulos, took the stage on the second day of the event, contributing to a high-level panel discussion titled “LATAM – A flash in the pan or a long-term powerhouse?” Sharing the stage with fellow industry leaders, Nikolopoulos provided insights on the evolving dynamics of Latin America’s iGaming market. Topics included Brazil’s standout role, the growth potential in Colombia and Peru, and strategies for balancing short-term success with long-term sustainability. His participation cemented BETBY’s position as a key voice in the global conversation about emerging market opportunities and investment strategies.
NEXT Summit Valletta 2025 was a celebration of innovation, connection, and cross-industry creativity, with BETBY standing at the heart of it all. From inspiring keynotes and a groundbreaking tournament to meaningful conversations and strategic insights with both existing and potential partners, the event reinforced BETBY’s position as a bold, forward-thinking leader in the iGaming industry.
The post BETBY TAKES CENTER STAGE AT NEXT SUMMIT VALLETTA WITH A STANDOUT APPEARANCE BY MAGNUS CARLSEN appeared first on European Gaming Industry News.
The Brazilian Ministry of Sports and the International Betting Integrity Association (IBIA) have signed a sports betting integrity cooperation agreement. This partnership will enable the sharing of information concerning suspicious betting activity connected to Brazilian sports and support collaboration on integrity-related investigations.
The agreement brings together the governmental body tasked with safeguarding the integrity and development of Brazilian sport, and the largest international betting integrity monitor for private operators in the world. Leading industry data and intelligence company H2 Gambling Capital has forecast that IBIA covers more than 70% of Brazil’s licensed remote gambling market.
According to ‘The Availability of Sports Betting Products: An Economic and Integrity Analysis’ study published last year, the sports betting regulatory regime in Brazil is projected to create $34bn (R$191.7bn) in sports betting turnover by 2028. With this increased growth comes a greater responsibility to protect customers, sports and betting operators from match-fixing.
A key element of the new Brazilian regulatory framework is the requirement that operators seeking a licence must join an independent sports integrity monitoring body. This licensing requirement is helping to strengthen IBIA’s capacity to monitor, assess and protect betting transactions in Brazil’s regulated sports betting market and maintain the integrity of Brazilian sporting events.
Minister of Sport, André Fufuca, said: “Today we are signing a milestone in the fight against match-fixing in Brazilian sport. Integrity must be a constant principle when it comes to transparency, ethics and, above all, the correctness of sports results. With these agreements, we will have more than enough instruments to curb this practice and guarantee greater transparency in competitions. Thus, athletes, clubs, organizations, fans and the entire population will be able to fully trust in the fairness of the results and, with this, will have peace of mind to develop the full potential of Brazilian sport.”
Khalid Ali, IBIA CEO, said: “IBIA welcomes this important partnership with the Brazilian Ministry of Sports. As the market grows, so too does the responsibility to ensure that robust integrity safeguards are in place. This agreement will ensure that information on suspicious betting is swiftly shared with the Ministry to support effective integrity actions. This includes access to detailed, account-level data available only through IBIA’s unique network.”
IBIA is a globally recognised non-profit organization that seeks to safeguard the integrity of the sports and betting sectors by fighting betting related match-fixing and fraud. It provides a free integrity monitoring service to sports governing bodies, regulatory authorities, government ministries, and law enforcement agencies that, importantly, has no potential conflicts created by the provision of competing commercial services, enabling all parties to efficiently and effectively cooperate in investigating, prosecuting and deterring sports betting related match-fixing.
IBIA monitors over $300bn per annum in betting turnover across more than 140 sports betting brands globally, making IBIA the largest betting integrity monitor of its type for private operators in the world. The association’s unrivalled access to detailed global customer transactional data has, and will continue, to play a pivotal role in protecting the Brazilian sports betting market and sporting events from corrupt activity. IBIA recently released its global alert data for the first quarter of 2025, detailing that 63 cases of suspicious betting were reported to the relevant authorities.
The post Brazilian Ministry of Sports and IBIA sign sports betting integrity agreement appeared first on Gaming and Gambling Industry in the Americas.
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