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AppLovin: Artificial Intelligence guarding Mobile Marketing, or how to Effectively Promote Mobile Applications using a Neural Network
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WakeApp is back with its educational piece for mobile app marketers, “Source of the Month.”
Over the past two decades, mobile applications have become an integral part of our lives, offering us users an incredible range of services to seamlessly exchange ideas, make purchases, monitor health and access entertainment. The growth of the mobile app ecosystem benefits users but makes it difficult for mobile app developers, especially independent developers, to scale and succeed in a crowded market.
Most developers don’t have access to the marketing, monetisation, and data analytics tools they need to stand out among the more than 4.8 million mobile apps available in the Apple App Store and Google Play Store, nor to attract enough users to create and maintain successful long-term business.
At WakeApp, we’re always ready to lend a helping hand to novice marketers, partners and specialists in the mobile app promotion market to be aware of the latest GEO trends, traffic sources and promotion features. This time, we would like to introduce our readers to a well-known traffic source and tool specialising in the promotion of mobile applications – AppLovin.
AppLovin is an automated mobile marketing platform which also connects all major RTB (Real Time Bidding) platforms. Founded in 2011, it’s reached over one billion consumers worldwide. AppLovin helps advertisers effectively reach new users on mobile devices and Apple TV and provides intelligent optimisation analytics, allowing advertisers to make effective marketing decisions based on real-time data.
Facts about AppLovin
- Founded in 2011;
- AppLovin includes over 114,000 apps as of 2022;
- User coverage – 1 billion;
- Includes services such as AppDiscovery, MAX, Adjust, AppLovin Exchange, Array, SparkLabs;
- Minimum deposit amount: $100;
- Payment methods: PayPal, credit cards;
- Payment models: CPC, CPM.
What does AppLovin consist of?
AppLovin consists of a comprehensive set of tools for developers and marketers to find and download their mobile apps to the right users, optimise return on marketing spend, and maximise engagement monetisation.
The AppLovin software platform includes six services:
- AppDiscovery, AppLovin’s marketing software solution, is the cornerstone of its software platform, complemented by its MAX app monetisation service. AppDiscovery is powered by AXON and provides the technology to match advertiser demand with publisher supply through auctions at massive scale and microsecond speeds.
- MAX uses advanced in-app bidding technology that optimises costs by conducting a real-time competitive auction among market players.
- Adjust is AppLovin’s SaaS mobile marketing platform that empowers marketers to make smarter decisions through data measurement, attribution, fraud management and prevention.
- AppLovin Exchange. ALX connects advertisers to more than 2 billion mobile devices and more than 35 million CTV households through a single direct RTB exchange. Marketers, agencies and ATDs can access this massive omnichannel offering through more than 100 DSPs that work with ALX. Inventory is purchased programmatically based on impressions.
- Array is a comprehensive application management package. It provides greatest value to mobile operators and end users
- SparkLabs is a group of experienced AppLovin designers, developers and gamers dedicated to developing a turnkey creative strategy for any brand and product.
How can a marketer use AppLovin?
To create an ad:
- Click the announcements tab
- Select create ad
- Write the name of your advertising campaign
- Select the desired application for promotion on IOS or Android
- Select the category your app belongs to
- Select the analytics system you will use
- Select the targeting for your advertising campaigns
- Add tracking links to third-party services, if necessary
- Set a budget
- Set the bid type (dynamic CPC or CPI)
- Select goals by installation
- Determine your daily budget
- Interesting! AppLovin can generate an advertisement for you or give you the opportunity to create it yourself.
- Upload creatives (videos, banners, etc.). By clicking on the ‘i’ icon, you will receive precise information on the technical requirements for creatives. You also need to fill in additional information, such as title, subtitle, button text, etc.
To view the ad, click on the magnifying glass (magnifying glass icon) when the template has all the necessary resources.
Advanced targeting
Advanced targeting is in addition to the targeting on the Edit Goals page in Campaign Settings.
Language targeting
Targeting localised ads will help increase the impact of your campaign.
Country orientation
This targeting is best used only if language targeting is not suitable for an advertising campaign
Important! Below are advertising recommendations for maximum effectiveness:
- Types of ads. Video ads are recommended to achieve the best results in your campaigns. Image ads are best used as a complement to video to achieve greater effect.
- Creatives must have OS-specific icons (for example, the iTunes store icon for iOS only and the Google Play store icon for Android only) or no icons at all.
- AppLovin does not allow images of the following nature: violence, drug use, or nudity. Ads should also have clear branding and calls to action (e.g., “Download Now,” “Play Now”).
Examples of best practices:
To achieve maximum effect from an advertising campaign, you should have at least 2-3 advertising creatives (concepts). It’s best to update your ads every 2-3 weeks with new creatives. New ads must be uploaded to a new ad set.
Advertising formats in AppLovin:
- Interstitial ads: Full-screen ads that appear between content screens or during natural breaks in the app experience.
- Rewarded video ads: Video ads that offer users a reward, such as in-app currency or an extra life, in exchange for watching the full ad.
- Native ads: Ads that blend in with the app’s content and design, providing a more seamless user experience.
- Banner ads: Smaller ads that appear at the top or bottom of the screen and remain in view while users navigate the app.
- In-app bidding ads: An auction-based approach where multiple demand sources compete for the ad inventory, leading to higher revenue for app developers.
Pros and cons of AppLovin?
Pros:
- Wide Range of Ad Formats: AppLovin offers a variety of ad formats including interstitial ads, rewarded video ads, native ads, and banners, giving app developers the flexibility and options to monetize their apps.
- Advanced Targeting Options: AppLovin uses user data and machine learning algorithms to optimise ad targeting, increase engagement, and increase ad revenue.
- Strong Partnerships: AppLovin partners with many leading app developers and ad networks, providing access to a large amount of advertising inventory.
- High performance indicators for most verticals.
- You can start advertising from 100 usd
Cons:
- Low level of support.
- Weak control over ad content: App developers using AppLovin do not have full control over the ad content displayed in their apps, which may result in some potential inconsistencies with their brand or values.
- Poor fraud control (as a consequence of the previous point)
- High prices for CPM. AppLovin’s fees for its services are also higher compared to other mobile advertising platforms
- Low level of analytics.
Is it possible to promote Gambling on AppLovin?
Marketers may use AppLovin’s services to display advertisements as long as they strictly comply with country-specific laws, rules or regulations (including any age-related requirements) in the following categories:
- Alcohol;
- Gaming applications or websites, including online and offline lotteries, casinos, sports betting and social casino games;
- Tobacco;
- Financial services, investments, retirement planning, etc.;
- Medical and pharmaceutical products and services, including prescription drugs; and/or
- Cause/problem-based advertising (a type of advertising that involves creating a positive image of a company based on its involvement in solving socially significant problems)
In other words, it is possible to promote igaming industry applications, but you must notify the AppLovin customer service team and obtain approval before attempting to display advertising in one of the categories above through the company’s services.
How is AppLovin used in WakeApp?
AppLovin is one of the 30+ sources that our media buyers use when promoting WakeApp applications.
For many years now at WakeApp we have been using this traffic source for our clients. Our team chose AppDiscovery because AppLovin offers comprehensive turnkey advertising solutions – from analytics and launching advertising campaigns to automatic creative creation.
AppDiscovery also provides advanced targeting and optimisation features (using machine learning algorithms) that help our media buyers reach the most relevant users for our clients. This helps improve the overall effectiveness of advertising campaigns and increase return on investment (ROI) and reduce marketing costs.
About our guide: Every month, we publish helpful promotion guides where we discuss promotion features in a particular region according to traffic sources and GEO traffic. We also seek to keep our readers up-to-date on tips, as well as restrictions and bans about promoting on certain sources.
Think of it as a mobile marketer’s desktop guide!
About us: WakeApp is an international mobile marketing agency with 10 years of experience in the market, and is leading the development and promotion of gaming and non-gaming mobile applications in the e-comms, video streaming, food delivery, sport, utilities, and finance verticals. In 2022, WakeApp received The Media Agency of the Year at the SiGMA Asia Awards, and in 2021, WakeApp placed in 5 categories in the 13th edition of the AppsFlyer Performance Index XIII.
Brian Goodman CEO of Golden Matrix
Golden Matrix Group Inc. Reports Strong Q3 2024 Earnings and Continued Operational Growth
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Revenue Growth: Q3 2024 consolidated revenue increased by 85% to $41 million, with year-to-date revenue up 55% to $105.3 million, driven by consistent performance across key markets.
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Gross Profit Increase: Gross profit grew 39% in Q3 to $22.4 million, with year-to-date gross profit rising 24% to $61.8 million, reflecting improvements in operational efficiency and product margins.
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AEBITDA: Adjusted EBITDA for Q3 reached $4.3 million, reflecting resilient performance across multiple revenue channels with marginal impacts from currency fluctuations across subsidiaries.
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Balance Sheet Strength: As of September 30, 2024, Golden Matrix maintained a robust financial position with over $38.4 million in cash and equivalents and short-term debt of $17.5 million. Shareholder equity also grew 60% to $94 million, reinforcing the Company’s ability to pursue strategic growth initiatives.
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Meridianbet Strong Growth Continues: Meridianbet’s Q3 revenue grew 16% YoY, led by a 19% online increase and 6% in retail. Deposits rose to $61.9M (+13% QoQ), with new registrations up 23% to 125K. Online casino GGR margin hit 3.37% (+21% turnover), sports betting rose 7.4% YoY with GGR at 9.5%, retail sports GGR at 10.3% (record 14.1% in August), and retail slots up 17.5% YoY.
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Expansion of GMAG Platform: The GMAG B2B aggregator platform saw substantial growth, with wagering volume increasing 84% to $1.4 billion. Enhanced customer retention tools and the addition of high-margin games have driven engagement and profitability.
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Classics for a Cause Acquisition: This newly acquired Australian business added $2.1 million in revenue and $503,000 in EBITDA within two months, expanding Golden Matrix’s market reach and contributing to overall profitability.
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Mexplay Growth: Mexplay, the Company’s online casino in Mexico, reported a 56% increase in active players and a rise in gross gaming revenue to $15 million, underscoring growth potential in Latin America.
As esports and digital entertainment surge forward, driven by tech innovations, global reach, and shifting user preferences, we’re seeing a redefined gaming landscape with unprecedented growth opportunities. Although recent regulatory shifts and the impact on live events have temporarily slowed growth, the future of esports remains incredibly promising. Key revenue drivers, including sponsorships, advertising, merchandise, ticket sales, and streaming, are expected to continue propelling the industry forward.
Betting options have also transformed, expanding well beyond traditional sports to embrace esports. This new category, focused on top video games, is drawing in players eager for engaging betting experiences on local sportsbooks that cater to their interests with a diverse array of games, leagues, and tournaments. Atlaslive iGaming Platform and Sportsbook rise to this challenge, offering a rich catalog of esports betting options. Within the “Sports” section, fans can back their favorite teams across leading games like Dota 2, Counter-Strike, Valorant, League of Legends, Fortnite, and Call of Duty.
With a seamless registration and verification process, Atlaslive brings fans closer to the action. The platform provides a vast array of betting options across multiple games, with fan favorites like League of Legends and Counter-Strike: Global Offensive (CS) attracting enthusiastic participation. The live betting section is crafted for maximum engagement, allowing fans to place wagers tailored to each game’s unique competitive elements.
Backed by comprehensive market research, Atlaslive identifies emerging trends in gaming and esports revenue, particularly across the top six revenue-generating regions. With a commitment to innovation, Atlaslive continues to enhance its iGaming platform, blending high-quality gaming content with adaptable, real-time technology to offer an unparalleled experience for players worldwide.
Esports Market in Focus: Global Statistics and Emerging Trends
Competitive gaming, or esports, has skyrocketed into a global phenomenon, where pro players and teams battle it out in popular multiplayer games through structured leagues, tournaments, and major events. With devoted fans, substantial sponsorships, and an enthusiastic community, esports is more profitable and visible than ever. But what factors are powering this explosive growth, and what lies ahead?
One major accelerator is the worldwide accessibility of high-speed internet and mobile technology. With mobile devices now in nearly every pocket, esports can reach a truly global audience. Atlaslive’s analytics reveal that over 90% of players prefer mobile gaming, a trend that highlights the ease of access for fans to engage with esports anytime, anywhere. This mobile-friendly environment also makes it seamless for fans to place bets on the go, keeping engagement high.
Another driving force is the impact of streaming services like Twitch, Kick, and YouTube, which collectively attract millions of viewers every month. Twitch alone garners over 240 million unique visitors monthly, demonstrating how integral streaming is to the esports community. These platforms not only allow fans to watch games live but also encourage connections between streamers and viewers, creating an interactive and immersive experience that brings fans closer to their favorite players and teams. The professionalization of esports, with structured leagues, big sponsorships, and marquee events, has cemented its place as a mainstream entertainment option.
As the industry’s momentum builds, Atlaslive is positioned to elevate the esports betting experience, enhancing accessibility and engagement in this fast-evolving digital arena. With such strong community support and technological innovation, esports is set to reach even greater heights in the years to come.
Source: Statista 2024
The global esports market has evolved remarkably, expanding from $1.2 billion in 2017 to an anticipated $6.1 billion by 2029, boasting a strong CAGR of 14.5%. This impressive rise reflects esports’ journey from a specialized interest to a mainstream entertainment force, fueled by increasing investments and a widening international audience.
Esports revenue is driven by six primary streams:
- Sponsorship and Advertising: Brand deals and advertisements associated with tournaments and events.
- Merchandise and Ticket Sales: Earnings from event tickets and esports-themed merchandise.
- Streaming, Media Rights, and Publisher Fees: Revenue from broadcasting on platforms like Twitch and YouTube.
- Esports Betting: Wagers placed on esports outcomes, adding a dynamic element of fan engagement.
Together, these streams create a substantial revenue foundation, underscoring the industry’s growth potential.
Average revenue per user (ARPU) in esports is on a steady incline. Currently, esports betting ARPU sits at around $33 for 2024, contributing to broader sports betting ARPU exceeding $300. Although modest, the esports ARPU indicates a growing appeal among new audiences, with demand surging for platforms that offer a wide range of games tailored to market needs.
Both merchandise and ticket sales are experiencing steady increases, highlighting fans’ enthusiasm for esports, both in live and virtual formats. While streaming revenue remains a smaller segment, it is on a gradual rise, signaling that esports content monetization is expanding, though at a gentler pace compared to other revenue channels.
This upward trajectory underscores esports as a thriving market, with continuous growth opportunities across diverse revenue streams.
Source: Statista 2024
The global reach of esports has skyrocketed, growing from 386 million users in 2017 to a projected 896.1 million by 2029, marking its shift from niche to mainstream. By 2025, esports is set to reach 772 million users, almost quadruple iGaming’s 211 million, with the market penetration of 12.6% compared to iGaming’s 2.7%. This growth reflects rising engagement among players and bettors, drawn by the excitement of competition and easy online access. For brands, this young, tech-savvy audience offers a prime opportunity to connect in a rapidly expanding market.
Source: Statista 2024
The esports market could reach a remarkable $8.3 billion by 2029 in a best-case scenario, fueled by expanding internet access, community support, and advancing technology. Moderate forecasts, however, suggest potential market sizes of $4.7 billion or $6.4 billion, depending on these influences.
These projections illustrate the range of possibilities for esports growth. While the optimistic scenario forecasts rapid expansion, even conservative estimates indicate steady progress, underscoring the market’s resilience and potential.
Global Leaders in the Esports Landscape
As one quote goes, “The aim is to convert data into information, and information into great thoughts.” This approach is crucial for success in esports, as data reveals how various regions drive the global rise of esports. Established markets continue expanding while emerging regions promise future growth, showing where engagement is strongest today and where the next opportunities may emerge.
Source: Statista 2024
Europe, North America, and Asia lead the esports market, generating the majority of industry revenue, thanks to strong infrastructure and significant investments in key hubs like the U.S., South Korea, and Germany. Asia, with gaming-driven cultures and government backing in countries like China and South Korea, sees robust growth. Meanwhile, South America faces economic and infrastructure challenges, slowing its progress, though interest in esports is on the rise. Australia also holds a modest share, reflecting a smaller population but a dedicated esports community.
Source: Statista 2024
Europe currently leads the esports market and is set for steady growth, though North America’s strong 10% growth rate could close the gap with strategic investments and expansion. Asia, with a 6.9% growth rate, remains a key region due to its large audience and gaming culture, yet North America’s rapid growth could soon push it ahead in revenue.
Regions like South America, Africa, and Australia & Oceania, though smaller, show strong potential. South America, growing at 8.1% annually, stands out for investment opportunities, while Africa and Australia & Oceania hint at future development possibilities.
Unlock New Betting Possibilities in Esports with Atlaslive
The growth of esports has driven betting operators to expand beyond traditional pre-match bets. With Atlaslive, users experience the excitement of live betting as events unfold, enjoying competitive odds and dynamic options for in-play predictions. From pre-tournament wagers to real-time betting, Atlaslive provides a seamless and engaging betting journey.
Recognizing the importance of mobile accessibility, Atlaslive Platform offers optimized mobile solutions, allowing players to bet on their favorite esports events anytime, anywhere. The platform also delivers comprehensive stats, featuring both real-time and historical data, empowering users with valuable insights into team performance and past results for smarter betting choices.
Backed by advanced technology, Atlaslive offers esports fans an immersive live betting experience while partners benefit from increased engagement, access to vibrant player communities, and enriched iGaming options.
Lead the game with Atlaslive.
The post Esports Market Growth and the Atlaslive Advantage in Betting Innovation appeared first on European Gaming Industry News.
MGM National Harbor is kicking off November with a big jackpot. A lucky guest was playing Ultimate Texas Hold’em on November 3 when he was dealt a Royal Flush of diamonds, winning $961,428.50.
“What an incredible way to kick off the holidays,” said Alex Alvarado, MGM National Harbor’s Vice President of Casino Operations. “We take great pride in offering the premier selection of table games in an industry where anything is possible. Today, that possibility became a reality with a life-changing win for our guest.”
Golden Matrix Group Inc. Reports Strong Q3 2024 Earnings and Continued Operational Growth
Esports Market Growth and the Atlaslive Advantage in Betting Innovation
Guest Wins Nearly a Million Dollars on Royal Flush Jackpot at MGM National Harbor
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GAN Reports Third Quarter 2024 Financial Results
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Spinomenal celebrates Halloween with Book of the Cursed release
QiH Group completes C-suite hiring spree with new CFO appointment
Evoplay enters Czech market with exclusive Fortuna collaboration
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