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Gannett Co

Gannett and Jackpocket Announce Exclusive Agreement

Published

1 year ago

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Gannett Co. and the USA TODAY Network announced a multi-year agreement to become the official media partner of Jackpocket. As the exclusive digital lottery courier of the USA TODAY Network, Jackpocket will reach a broad audience across the country and provide a fun and convenient way for the USA TODAY Network audience to order lottery tickets – right from their phones.

“Partnering with Jackpocket as Gannett’s official digital lottery courier will leverage the synergies between our mutual audiences including our 45 million engaged sports fans. Given our reach and authority across the US, we hope to introduce Jackpocket as a simple and fun way to order official state lottery tickets from the comfort of home or on a device,” Kate Gutman, Gannett Senior Vice President of Content Ventures, said.

Jackpocket will be integrated into lottery content across the USA TODAY Network including USA TODAY and local publications such as AZCentral.com, Northjersey.com, and Statesman.com. Jackpocket will also be the exclusive launch sponsor for the USA TODAY Network’s lottery hub at usatoday.com/lottery.

“Jackpocket is thrilled to become the official Digital Lottery Courier of the USA TODAY Network. This partnership signifies a pivotal moment in our mission to bring a convenient lottery experience to everyone. We’re excited to introduce Jackpocket to Gannett’s dedicated national audience, making the lottery more accessible and enjoyable for all,” Peter Sullivan, Jackpocket founder and CEO, said.

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Adam Greenblatt

Gannett and BetMGM Announce Multi-Year Partnership

Published

2 months ago

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September 18, 2024

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Gannett Co., Inc. announced a multi-year strategic partnership with BetMGM, a leading sports betting and iGaming operator. As part of the agreement, BetMGM will serve as the preferred online sportsbook and casino partner for USA TODAY Sports providing sports betting odds and betting information across the expansive USA TODAY Network in more than 200 local U.S. markets across 43 states with more than 300 digital news and media brands in the portfolio.

“We are thrilled to announce a re-imagined partnership with BetMGM, a trusted operator in the sports betting landscape. As a best-in-class partner, our goal is to deliver their trusted sports betting information to our audience of more than 44 million sports fans – especially now that football season has kicked off. We believe BetMGM complements our existing portfolio of partners and will enable us to drive further audience growth and engagement. We anticipate this collaboration will immediately lead to an increase in the overall monetization of our content platform,” said Michael Reed, Gannett Chairman and Chief Executive Officer.

The agreement incorporates BetMGM sports betting odds into stories and content sharing betting odds, moneylines, spreads and over/unders for games as well as a BetMGM “Bet Now” feature. BetMGM Sportsbook and BetMGM Casino will be listed as a partner on website footers across all USA TODAY Network publications.

“BetMGM is proud to partner with Gannett and the USA TODAY Network. Their unrivaled reach at a local and national level enables us to connect with a massive audience. By integrating odds and insights seamlessly into Gannett’s content, we’re empowering fans to stay informed and engaged with their favorite teams and games. We look forward to a successful partnership that fuels the excitement of sports betting throughout football season and beyond,” said BetMGM CEO Adam Greenblatt.

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Gambling.com Group will serve the USA TODAY Network audience and sports enthusiasts BetMGM sports betting offers and expert insights leveraging their proprietary advertising technology in states where online gambling is regulated.

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