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SGG Media confirms an exciting new partnership with World Jai-Alai League

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2 years ago

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SGG Media, the leading sports social media marketing agency, is delighted to announce a new partnership with the World Jai-Alai League (WJAL).  As per the agreement, SGG Media will use its extensive network of social media content creators and micro-influencers to help market the World Jai-Alai League.

The WJAL is moving into a new era, reintroducing the game of Jai-Alai to the United States with the aim of restoring the sport to its former glory. The league is currently undergoing a revamp, harnessing the power of social media and streaming to introduce the sport to a new generation of fans. SGG’s social media network will provide the league with a direct link to this audience.

WJAL Events are currently streamed live from the Magic City fronton in Florida, which is owned by the WJAL and is one of only two remaining frontons in the state.

The game is the fastest ball sport on the planet, with ball speeds being recorded of up to 188mph, with an average of 150 mph. This electrifying tempo makes Jai-Alia perfect for the modern sports fan who likes their betting action to come thick and fast.

Jai-Alai has a strong history with betting in the United States, but interest in the sport has waned in recent times. It was once seen as a popular betting alternative to horse racing, particularly in states on the East Coast like Florida and Connecticut. The WJAL aims to rectify this and usher the sport into a new era of popularity with the help of SGG Media.

The WJAL has also recently been licensed for online sports wagering, with fans now able to at licensed sportsbooks, including BetRivers and DraftKings. SGG Media will use its industry knowledge and portfolio of micro-influencers and social-media stars to help the tournament succeed in this sector.

Troy Paul, CEO at SGG Media, said: “We are excited to begin our new partnership with the World Jai-Alai League.

The sport of Jal-Ali is a sleeping giant with a wealth of potential, and our team of content creators and micro-influencers can tap into this and help the sport soar once again.

Jai-Alai is an exhilarating game; the action occurs at a break-neck speed, making it a perfect match for modern sports fans who enjoy streaming and live-betting.

Through this partnership, we will be able to connect the WJAL with the exposure it needs, providing them with a platform to achieve their goals and make Jai-Alai a popular choice for sports bettors once again.”

Scott Savin, CEO at World Jai-Alai League, said: “The World Jai-Alai League’s goal is to introduce the sport of Jai-Alai to a new generation of players. The once-renowned global sport is the fastest ball game on the planet, and we believe it has the potential to capture the imagination of people from all over the world. The game once attracted the attention of hundreds of thousands of fans, packing frontons in the United States, Mexico, Europe, and portions of Asia. With SGG by our side, the sport can reach these heights again.

We aim to modernize the gameplay and, by doing so, capitalize on the exploding international sports wagering market. SGG Media is the perfect partner to help us do this. Their experience in social media, excellent portfolio of micro-influencers and content creators, and unique approach to marketing are exactly what we need as we begin this new chapter in the history of the World Jai-Alai League.”

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Carlo Santarelli

Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

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2 days ago

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July 25, 2025

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Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.

Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.

Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”

In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.

The post Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations appeared first on Gaming and Gambling Industry in the Americas.

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Industry News

VIP Play Announces Departure of Chief Financial Officer

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2 days ago

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July 25, 2025

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VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.

The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.

“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.

The post VIP Play Announces Departure of Chief Financial Officer appeared first on Gaming and Gambling Industry in the Americas.

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eSports

Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025

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2 days ago

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July 25, 2025

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Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.

As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.

Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.

“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.

“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”

StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.

Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.

“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”

The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.

The post Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025 appeared first on European Gaming Industry News.

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