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Canada

Great Canadian Entertainment Announces Great Canadian Rewards, First Gaming and Entertainment Rewards Program in Ontario with Digitized and Secure Identity Verification

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In a ground-breaking move aimed at providing more convenience for its guests, Great Canadian Entertainment has announced the launch of Great Canadian Rewards Online registration. The program is now the first gaming and entertainment rewards program in Ontario to offer new members a fully digitized experience.

The Great Canadian Rewards program has set a new standard for unparalleled benefits and exclusive offerings in the gaming and entertainment realm. The program has demonstrated remarkable growth since its inception, connecting guests across the Company’s 12 premier destinations in Ontario, including its newest resorts, Great Canadian Casino Resort Toronto and Pickering Casino Resort, and has gained immense popularity among guests due to its commitment to delivering exceptional value and memorable experiences. Free to join, it provides members with a host of exclusive perks when they use their Great Canadian Rewards card.

The perks include:

  • Generous Free Play rewards earned through gaming activity.
  • Complimentary and discounted dining privileges at participating restaurants.
  • Exclusive discounts on hotel stays at the renowned Pickering Casino Resort, Great Blue Heron Casino & Hotel, and the brand-new Great Canadian Casino Resort Toronto.
  • Front-of-the-line presale access to highly anticipated live concerts and events.
  • Invitations to members-only promotions.
  • And much more!

“Our vision is to advance the gaming landscape in Canada, and allowing our guests to become members from the comfort of their mobile device is a significant step toward achieving that goal. We are thrilled with the overwhelming response and success of the Great Canadian Rewards loyalty program, and are excited about the prospect of making it easier for them to begin their Great Canadian Rewards journey before their first visit,” Gavin Whiteley, Chief Marketing Officer at Great Canadian Entertainment, said.

When signing up for the program, guests will be prompted to digitally verify their identity using Interac document verification service and confirm key information like their name and date of birth. This process can be completed with a mobile phone, making it easier for guests to join for free and instantly take advantage of exclusive member benefits.

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Together with the Company’s partner, Ontario Lottery and Gaming (OLG), Great Canadian Entertainment remains focused on promoting safe play. Great Canadian’s Ontario destinations feature a PlaySmart Centre which provides players with gambling knowledge and tools to help build and maintain positive play habits, among other responsible gaming tools available to players.

Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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